iPhone Air

907 pointsposted 5 months ago
by excerionsforte

728 Comments

aurareturn

5 months ago

It has A19 Pro. A19 Pro has matmul acceleration in its GPU, the equivalent of Nvidia's Tensor cores. This would make future Macs extremely viable for local LLMs. Currently, Macs have high memory bandwidth and high VRAM capacity but low prompt processing speeds. Give it a large context and it'll take forever before the first token is generated.

If the M5 generation gets this GPU upgrade, which I don't see why not, then the era of viable local LLM inferencing is upon us.

That's the most exciting thing from this Apple's event in my opinion.

PS. I also like the idea of the ultra thin iPhone Air, the 2x better noise cancellation and live translation of Airpods 3, high blood pressure detection of the new Watch, and the bold sexy orange color of the iPhone 17 Pro. Overall, this is as good as it gets for incremental updates in Apple's ecosystem in a while.

vasco

5 months ago

> bold sexy orange color

Luckily they added the blood pressure check for when you get too excited about the color orange.

formerly_proven

5 months ago

It is almost strange, since iPhones were only available in ugly drab colors for several generations. And the Pro models in particular were previously never available in a decent color.

mgerdts

5 months ago

If you compare the specs of the 10 and 11 series watches you will see they both claim high blood pressure detection.

https://www.apple.com/watch/compare/?modelList=watch-series-...

In the past few weeks the oxymeter feature was enabled by a firmware update on series 10. Measurements are done on the watch, results are only reported on a phone.

sgustard

5 months ago

Good to know! The fine print:

As of September 9, 2025, hypertension notifications are currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9 and later and Apple Watch Ultra 2 and later. The feature is not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.

user

5 months ago

[deleted]

zimpenfish

5 months ago

Going to be interesting comparing the series 10 blood pressure sensing against my Hilo (formerly Aktiia) band on the other wrist. Although without calibration against a cuff, I'm not super convinced the Apple Watch will give reliable information.

SirMaster

5 months ago

Also works on the Series 9.

zumu

5 months ago

> the bold sexy orange color of the iPhone 17 Pro

The color line up reminds me of the au MEDIA SKIN phones (Japanese carrier) circa 2007. Maybe it's because I had one back in the day, but I can't help but think they took some influence.

babl-yc

5 months ago

I've always been a bit confused about when to run models on the GPU vs the neural engine. The best I can tell, GPU is simpler to use as a developer especially when shipping a cross platform app. But an optimized neural engine model can run lower power.

With the addition of NPUs to the GPU, this story gets even more confusing...

avianlyric

5 months ago

In reality you don’t much of a choice. Most of the APIs Apple exposes for running neural nets don’t let you pick. Instead some Apple magic in one of their frameworks decides where it’s going to host your network. At least from what I’ve read, these frameworks will usually distribute your networks over all available matmul compute, starting on the neural net (assuming your specific network is compatible) and spilling onto the GPU as needed.

But there isn’t a trivial way to specifically target the neural engine.

commandersaki

5 months ago

Hoping this budget macbook rumour based on A19/A19 Pro is real.

cj

5 months ago

Isn’t the MacBook Air already pretty cheap at $999?

sercand

5 months ago

Where did you see the matmul acceleration support? I couldn't find this detail online.

aurareturn

5 months ago

Apple calls it "Neural Accelerators". It's all over their A19 marketing.

whyenot

5 months ago

I wish they would offer the 17 pro in some lighter colors (like the new sage green for the regular 17). Not everyone wants bold, and the color selection for pro is always so limited. They don't even have white with this generation, just silver.

Nokinside

5 months ago

The first SoC including Neural Engine was the A11 Bionic, used in iPhone 8, 8 Plus and iPhone X, introduced in 2017. Since then, every Apple A-series SoC has included a Neural Engine.

aurareturn

5 months ago

The Neural Engine is its own block. Neural Engine is not used for local LLMs on Macs. Neural Engine is optimized for power efficiency while running small models. It's not good for LARGE language models.

This change is strictly adding matmul acceleration into each GPU core where it is being used for LLMs.

runjake

5 months ago

The matmul stuff is part of the Neural Accelerator marketing, which is distinct from the Neural Engine you're talking about.

I don't blame you. It's confusing.

SirMaster

5 months ago

The live translation is software. It works on the AirPods Pro 2 and the AirPods 4 with AND.

So is the high blood pressure detection. It's not from the new watch, it works also in the series 10 and series 9 watches.

AdventureMouse

5 months ago

> If the M5 generation gets this GPU upgrade, which I don't see why not, then the era of viable local LLM inferencing is upon us.

I don't think local LLMs will ever be a thing except for very specific use cases.

Servers will always have way more compute power than edge nodes. As server power increases, people will expect more and more of the LLMs and edge node compute will stay irrelevant since their relative power will stay the same.

seanmcdirmid

5 months ago

LocalLLMs would be useful for low latency local language processing/home control, assuming they ever become fast enough where the 500ms to 1s network latency becomes a dominate factor in having a fluid conversation with a voice assistant. Right now the pauses are unbearable for anything but one way commands (Siri, do something! - 3 seconds later it starts doing the thing...that works but it wouldn't work if Siri needed to ask follow up questions). This is even more important if we consider low latency gaming situations.

Mobile applications are also relevant. An LLM in your car could be used for local intelligence. I'm pretty sure self driving cars use some about of local AI already (although obviously not LLM, and I don't really know how much of their processing is local vs done on a server somewhere).

If models stop advancing at a fast clip, hardware will eventually become fast and cheap enough that running models locally isn't something we think about as being a non-sensical luxury, in the same way that we don't think that rendering graphics locally is a luxury even though remote rendering is possible.

jameshart

5 months ago

> Servers will always have way more compute power than edge nodes

This doesn't seem right to me.

You take all the memory and CPU cycles of all the clients connected to a typical online service, compared to the memory and CPU in the datacenter serving it? The vast majority of compute involved in delivering that experience is on the client. And there's probably vast amounts of untapped compute available on that client - most websites only peg the client CPU by accident because they triggered an infinite loop in an ad bidding war; imagine what they could do if they actually used that compute power on purpose.

But even doing fairly trivial stuff, a typical browser tab is using hundreds of megs of memory and an appreciable percentage of the CPU of the machine it's loaded on, for the duration of the time it's being interacted with. Meanwhile, serving that content out to the browser took milliseconds, and was done at the same time as the server was handling thousands of other requests.

Edge compute scales with the amount of users who are using your service: each of them brings along their own hardware. Server compute has to scale at your expense.

Now, LLMs bring their special needs - large models that need to be loaded into vast fast memory... there are reasons to bring the compute to the model. But it's definitely not trivially the case that there's more compute in servers than clients.

pdpi

5 months ago

As an industry, we've swung from thin clients to fat clients and back countless times. I'm sure LLMs won't be immune to that phenomenon.

Closi

5 months ago

IMO the benefit of a local LLM on a smartphone isn't necessarily compute power/speed - it's reliability without a reliance on connectivity, it can offer privacy guarantees, and assuming the silicon cost is marginal, could mean you can offer permanent LLM capabilities without needing to offer some sort of cloud subscription.

hapticmonkey

5 months ago

If the future is AI, then a future where every compute has to pass through one of a handful of multinational corporations with GPU farms...is something to be wary of. Local LLMs is a great idea for smaller tasks.

Nevermark

5 months ago

Boom! [0]

> Deepseek-r1 was loaded and ran locally on the Mac Studio

> M3 Ultra chip [...] 32-core CPU, an 80-core GPU, and the 32-core Neural Engine. [...] 512GB of unified memory, [...] memory bandwidth of 819GB/s.

> Deepseek-r1 was loaded [...] 671-billion-parameter model requiring [...] a bit less than 450 gigabytes of [unified] RAM to function.

> the Mac Studio was able to churn through queries at approximately 17 to 18 tokens per second

> it was observed as requiring 160 to 180 Watts during use

Considering getting this model. Looking into the future, a Mac Studio M5 Ultra should be something special.

[0] https://appleinsider.com/articles/25/03/18/heavily-upgraded-...

waterTanuki

5 months ago

I regularly use local LLMs at work (full stack dev) due to restrictions and occasionally I get some results comparable to gpt-5 or opus 4

rowanG077

5 months ago

That's assuming diminishing returns won't hit hard. If a 10x smaller local model is 95%(Whatever that means) as good as the remote model it makes sense to use local models most of the time. It remains to be seen if that will happen but it's certainly not unthinkable imp.

PaulRobinson

5 months ago

Apple literally mentioned local LLMs in the event video where they announced this phone and others.

Apple's privacy stance is to do as much as possible on the user's device and as little as possible in cloud. They have iCloud for storage to make inter-device synch easy, but even that is painful for them. They hate cloud. This is the direction they've had for some years now. It always makes me smile that so many commentators just can't understand it and insist that they're "so far behind" on AI.

All the recent academic literature suggests that LLM capability is beginning to plateau, and we don't have ideas on what to do next (and no, we can't ask the LLMs).

As you get more capable SLMs or LLMs, and the hardware gets better and better (who _really_ wants to be long on nVIDIA or Intel right now? Hmm?), people are going to find that they're "good enough" for a range of tasks, and Apple's customer demographic are going to be happy that's all happening on the device in their hand and not on a server [waves hands] "somewhere", in the cloud.

fennecfoxy

5 months ago

I think they will be, but more for hand-off. Local will be great for starting timers, adding things to calendar, moving files around. Basic, local tasks. But it also needs to be intelligent enough to know when to hand off to server-side model.

Android crowd has been able to run LLMs on-device since LlamaCPP first came out. But the magic is in the integration with OS. As usual there will be hype around Apple, idk, inventing the very concept of LLMs or something. But the truth is neither Apple nor Android did this; only the wee team that wrote the attention is all you need paper + the many open source/hobbyist contributors inventing creative solutions like LoRA and creating natural ecosystems for them.

That's why I find this memo so cool (and will once again repost the link): https://semianalysis.com/2023/05/04/google-we-have-no-moat-a...

brookst

5 months ago

Couldn’t you apply that same thinking to all compute? Servers will always have more, timesharing means lower cost, people will probably only ever own dumb terminals?

MPSimmons

5 months ago

The crux is how big the L is in the local LLMs. Depending on what it's used for, you can actually get really good performance on topically trained models when leveraged for their specific purpose.

alwillis

5 months ago

> don't see why not, then the era of viable local LLM inferencing is upon us. I don't think local LLMs will ever be a thing except for very specific use cases.

I disagree.

There's a lot of interest in local LLMs in the LLM community. My internet was down for a few days and did I wish I had a local LLM on my laptop!

There's a big push for privacy; people are using LLMs for personal medical issues for example and don't want that going into the cloud.

Is it necessary to talk to a server just to check out a letter I wrote?

Obviously with Apple's release of iOS 26 and macOS 26 and the rest of their operating systems, tens of millions of devices are getting a local LLM with 3rd party apps that can take advantage of them.

unethical_ban

5 months ago

It's a thing right now.

I'm running Qwen 30B code on my framework laptop to ask questions about ruby vs. python syntax because I can, and because the internet was flaky.

At some point, more doesn't mean I need it. LLMs will certainly get "good enough" and they'll be lower latency, no subscription, and no internet required.

hotstickyballs

5 months ago

If compute power is the deciding factor server vs edge discussion then we’d never have smartphones.

nsonha

5 months ago

local LLM may not be good enough for answering questions (which I think won't be true really soon) or generating images, but it today should be good enough to infer deeplinks and app extension calls or agentic walk-through... and ushers a new era of controlling phone by voice command.

chisleu

5 months ago

Because of the prompt processing speed, small models like Qwen 3 coder 30b a3b are the sweet spot for mac platform right now. Which means a 32 or 64GB mac is all you need to use Cline or your favorite agent locally.

DrAwdeOccarim

5 months ago

Yes, I use LM Studio daily with Qwen 3 30b a3b. I can't believe how good it is locally.

ottah

5 months ago

Nah, memory is still the bottleneck. Kernel performance is already pretty good, but cpu memory is still dramatically slower than gpu memory.

user

5 months ago

[deleted]

aagha

5 months ago

Apple is playing 3D chess while every other PC maker is learning how to play checkers.

bendoy

5 months ago

I'm most excited about the heart rate sensor in Airpods Pro 3!

amelius

5 months ago

> It has A19 Pro.

But it's not general purpose. Broken by design.

I'll pass. Not going to support this. We need less of this crap not more.

Uehreka

5 months ago

I will believe this when I see it. It’s totally possible that those capabilities are locked behind some private API or that there’s some weedsy hardware complication not mentioned that makes them non-viable for what we want to do with them.

llm_nerd

5 months ago

They might recommend using CoreML to leverage them, though I imagine it will be available to Metal.

The whole point of CoreML is that your solution uses whatever hardware is available to you, including enlisting a heterogeneous set of units to conquer a large problem. Software written years ago would use the GPU matmul if deployed to a capable machine.

SilverElfin

5 months ago

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apparent

5 months ago

According to this page, [1] it reduces unwanted noise 4x as much as the original AirPods Pro and 2x as much as the AirPods Pro 2.

Though I do wonder, given the logarithmic nature of sound perception, are these numbers deceptive in terms of what the user will perceive?

1: https://www.apple.com/airpods-pro/

WanderPanda

5 months ago

It was 4x over the original version IIRC so should be ~ 2x over the previous

Aperocky

5 months ago

So.. 6 hour batteries like the Apple Watch?

apparent

5 months ago

According to Apple's comparison tool, the Air has 27 hrs of video playback, compared to 30 for the 17 and 39 for the Pro.

Based on that, it doesn't sound like it's that much worse. Of course, if you're trying to maximize battery longevity by not exceeding 80% charge, that might make it not very useful for many people.

baby

5 months ago

IMO it's underwhelming considering folding phones have been out for many years now and we still don't have a folding iPhone. What are the PMs doing at Apple.

ndiddy

5 months ago

I think folding phones will remain a small niche unless someone figures out how to make a foldable screen that doesn't get permanently scratched by your fingernails.

bayindirh

5 months ago

> What are the PMs doing at Apple.

Probably trying to find better screen materials, and addressing reliability issues.

I used Palm devices with resistive touch screens. It was good, but when you go glass, there's no turning back.

I would never buy a phone with folding screens protected by plastic. I want a dependable slab. Not a gimmicky gadget which can die any moment. I got my fix for dying flex cables with Casiopeia PDAs. Never again.

erikpukinskis

5 months ago

Folding phones are ~1.5% of the market.

Apple cancelled their mini line which was 3% of sales.

It’s not a big enough slice for them to want to chase.

jsheard

5 months ago

I think they'd rather sell you an iPhone and an iPad Mini rather than one device that does both, just like they'd rather sell you an iPad Air/Pro and a MacBook with basically the same internals, rather than a convertible macOS tablet.

meindnoch

5 months ago

Aside from the obvious mechanical issues, the screen quality compromises, et cetera, folding phones are just dorky. Apple wants their products to be anything but dorky.

There will never be a folding iPhone, simple as.

Miraste

5 months ago

They're in the right. Folding phones are great, and I've used one for years, but the technology hasn't reached Apple levels. Get rid of the crease, make the screen less scratchable, and make them waterproof, and then it could go in an iPhone.

boppo1

5 months ago

Folders seem gimmicky to me

yoyohello13

5 months ago

The PMs are probably thinking folding phones are dumb…because they are.

nylonstrung

5 months ago

Marques Brownlee said they have prototypes for a folding phone and will likely release one

swiftcoder

5 months ago

Do any of the folding phones actually work well? I still haven't seen one in the wild (admittedly, I'm not living in a tech Mecca these days)

caycep

5 months ago

I dunno, I always felt folding phones added unnecessary complexity and moving parts. The slab phone seems closer to a platonic ideal and from a user/engineering perspective, has less compromises

runako

5 months ago

In all seriousness, is there a folding phone that doesn't have a crease in the screen while unfolded?

The one I have used felt like using a real phone through a layer of vinyl, definitely not a pleasant experience.

rickdeckard

5 months ago

> IMO it's underwhelming considering folding phones have been out for many years now and we still don't have a folding iPhone. What are the PMs doing at Apple.

They're buying another year of very-high margin phones I guess...

busymom0

5 months ago

I know they have been out for a while but I have yet to see a single one in person. They just don't make much of the market.

pdntspa

5 months ago

Why do we need a folding phone?

jdprgm

5 months ago

Can someone that is actually interested in this explain the appeal? Thin on its own I get but thin with a giant bump 100% defeats the whole point for me. Seems clear at this point there is little hope of them engineering their way into thin cameras.

arcane23

5 months ago

Doubt most people want it as thin as possible. This is just the phone industry running out of ideas and trying to tell people what they actually need.

There's not much left to "fix" on mobile phones, and no real important features to add. Lacking that, they need something to sell the phones with, so they're going for these strange "improvements". It needs to be something that has some wow factor so they can lead with. This seems to somehow work on normal people so they'll keep doing these "improvements".

I expect in the future they'll pull this trick again, moving bits of the phone upwards towards camera, and create a second notch from half way down, where the phone will get even thinner, and they'll sell that.

jdprgm

5 months ago

I can think of quite a few things to fix just they are extraordinarily difficult engineering problems versus 10-20% improvements on existing features or random tweaks:

- novel approach to camera optics that can completely flatten them into the phone - front camera hidden behind the screen removing the island or inset - dramatically better battery tech density leading to like week long usage - way more ram (100gb+) and processing power for powerful local llm and other ai - significant reduction in thickness and weight. like this air with no bump but also under 100 grams - maybe some stuff with projectors

hdgvhicv

5 months ago

I want a phone that fits in my hand. Will have to leave the iPhone world in a few years when the 13 mini dies, but from what I can tell android is just as bad.

csomar

5 months ago

There is a lot to fix on mobile phones:

- Batteries that charge fast. Batteries that can support 2-3 days of use. Lighter batteries.

- Thinner camera.

- Better screens outdoor.

- No overheating.

- Better software, or a lower bar: fix the bugs.

- Satellite connectivity.

just few things on the top of my head and things that will interest me and justify a new purchase.

ryukoposting

5 months ago

You can see the logical conclusion to this phenomenon with vacuum cleaners. Pointless little buttons and switches that don't do much, labels and fancy names for things that any vacuum can do, and aesthetics that prioritize a futuristic form over function.

eitland

5 months ago

> There's not much left to "fix" on mobile phones, and no real important features to add.

I'm happy with my iPhone, but it still has a week or so shorter battery life than even a relatively cheap Nokia phone and with all that available space I know something it could be used for.

scrollop

5 months ago

3d holographic displays, IR keyboards, powerful local llm (so more powerful), Silent-Speech Interface (SSI), more powerful cameras (better than mirrorless cameras, 3d, multi focal length in one image etc).

Oh, there's a LOT that can be improved.

lofaszvanitt

5 months ago

There is ample room to extend, but it costs money or the designers are in a bubble or they are afraid to innovate. The worst is that they now copied Pixel's ugly island :DDDDD. Oh dear god. At least it doesn’t look like some brutalist artist’s fever dream, just like we've seen it on the Pixel phones.

ahussain

5 months ago

I predict people will want an ultra-thin phone, even if it’s just for weight reasons.

We’ll see what the sales numbers are like.

monegator

5 months ago

> no real important features to add

Niche, but (true) satellite communication. If i understand correctly what we have in the pixel 9/10 is not nearly as useful as having a garmin, never mind the fact that it works basically in europe and US only

hankchinaski

5 months ago

the thin phone is supposedly first step toward the iPhold foldable. they will probably slam 2 iphone air sandwiched together for the fold so this is the first step i guess

rs186

5 months ago

If you paid any attention to Chinese phone makers, you wouldn't be writing such comments.

It is nice to know that at least some companies are still trying hard to innovate.

Findecanor

5 months ago

Here's my hot take: A small metal loop for tying a wrist strap to.

All other cameras have wrist straps as a safety feature. From flimsy ribbons on the smallest (smartphone-sized) to padded leather on the largest. They were common on feature phones too. But smartphone makers want people to drop their phones, so people would have to buy new ones, I suppose.

You could get a case with a wrist loop, you say? Not on any of Apple's cases, anyway.

skrtskrt

5 months ago

iPhone could always use a camera that's not embarrassingly worse than every Samsung and Pixel phone's camera

m463

5 months ago

I agree with you, you're still going to put it in a fat case to protect the camera.

Personally, I think thin is just "omg look at my engineering". blah blah.

I found the (expensive!) bullstrap case to be helpful - thin and slippery enough to slide out of a pocket easily, well engineered to protect the camera.

But really, I think the iphone 13 mini was the most useful/practical application of apple's engineering.

I think a mini-sized 3-camera bulge phone would be great.

cogogo

5 months ago

Never once used a case in 12+ yrs of iphone ownership and only cracked a screen once. Think there are a lot of people out there like me. Many people are way too anal about an every day utilitarian device.

crazygringo

5 months ago

> you're still going to put it in a fat case to protect the camera.

But a thinner phone still means the end result is thinner in a case.

I didn't understand the appeal of thin phones until I used them in cases.

Average thickness phone + case = bulky phone.

Thin phone + case = normal thickness phone.

That's what makes them great. It's normal thickness with all the protection.

mcv

5 months ago

Yeah, super thin phones that require bulky cases have never made sense to me. Why not make tough phones that don't require a case?

the_other

5 months ago

> I agree with you, you're still going to put it in a fat case to protect the camera.

The Apple cases aren't flat on the back. They have a rim around the camera bump (and they create a rim around the front of the phone, too). The rear rim is slightly taller than the lens bezels (not sure if I used the right word there), so they don't touch the surface the phone rests on. I place my phone+case on the desk face-down because the camera bump and the wobble it creates when resting the phone back down triggers some minor irritation for me. The slight rim around the front of the phone keeps the screen from touching the surface. All of this would be nicer if the phone were flat across the back.

The metal case and toughened glass mean I don't really need the case most the time. I once dropped an older model onto a concrete floor such that it landed on a corner, shattering the screen, so I'm more risk averse with them now.

kccqzy

5 months ago

I've only broken the iPhone camera once in more than a decade of using iPhones. And that's when I was in IKEA and a box of unassembled furniture fell onto it.

If you really want protection, the screen is still more fragile than the camera.

psyclobe

5 months ago

iPhone 13 mini pro was the best phone they ever made.

joshjob42

5 months ago

I'm going to preorder one because I want a light phone and a large screen. This will be the lightest iPhone in years while also having a bigger screen than most. I dropped from the Pro Max to the Pro last year because I was tired of how much it hurt when I dropped my phone on my face.

I don't have much call for most of the camera system, and my battery life on my Pro is just fine. I have plenty of chargers typically, and for emergencies or times I know I'm going to be out I could potentially get the battery pack.

I basically never use cases on my iPhone, and at most will maybe use an ultra-thin one or some sort of structure adhered to the plateau just to make it flat across so as to not rock on a table.

sonofhans

5 months ago

> I dropped from the Pro Max to the Pro last year because I was tired of how much it hurt when I dropped my phone on my face.

Now this, good people, is a real use case. If it seems like an edge case to you, I guarantee Apple’s design and product people know of — and optimize for — use cases much more rare.

sib

5 months ago

>> I dropped from the Pro Max to the Pro last year because I was tired of how much it hurt when I dropped my phone on my face.

I never had this issue with my phone but it was a big reason for moving from an iPad to a Kindle for reading in bed... Dropping an iPad on my face (or even chest) == ouch.

nicwolff

5 months ago

I use an old iPod Touch to read in bed, it doesn't hurt at all! Shame they stopped selling them, and it has stopped getting OS updates.

auggierose

5 months ago

I never dropped a phone on my face. How does that even happen?

NikolaNovak

5 months ago

It's a weird cyclical thing.

Samsung galaxy s2 was a super small super thin phone, 15 years ago almost, which still had user replaceable battery, microsd, 3.5mm, gps, and everything most people would expect smartphone to have.

We then spent a decade making phones 0.2" bigger each generation as if that's an advancement - I.e. As if we couldn't have made them big in the first place (all the while removing physical features).

Then we started making them thin again, as if we couldn't have made them thin before.

It makes me think of cars - VW golf used to be a small car, then it kept growing... So they released Polo... Which kept growing so they made lupo... But each year my entire life they have ads like "6 inches bigger than before" or "10cm more legroom than competition", as if there haven't been small and large cars before.

Grumble Grumble, seen it all before, kids get off my lawn :-)

bluSCALE4

5 months ago

I agree to an extent. Most phones back then had no water protection. They also didn't last long so most people carried extra batteries which sucks. Honestly, I'd welcome the whole non replaceable battery if I could completely submerge my phone in water. Maybe when they get rid of the charging port.

notcodingtoday

5 months ago

Easy mid-way product realization from research they had to do for folding phones.

MichaelZuo

5 months ago

Yeah makes sense to do so when the R&D is practically already paid for.

computerdork

5 months ago

It's about the size and even more importantly the weight. I like small, light phones (I currently have the iphone 13 mini). I want something small that I can slip into my pocket and it's not this brick bouncing around as take a walk.

Although, I'm not a big phone user though, mainly use it when I'm outside of the house. In the house, I'll just use my laptop.

mikepurvis

5 months ago

I'm also pretty happy with my iPhone 13 mini and loathing having to upgrade to something much larger.

For reference, the 13 mini has a 5.4" screen, and the new-gen iPhones are 6.3", 6.5", and 6.8". Pixel 10 is 6.3" as well.

iPhone 5 was the most perfect size ever and was about 0.3" shorter than the 13 mini, though it had a much smaller screen due to the bezel: https://www.gsmarena.com/size-compare-3d.php3?idPhone1=5685&...

mallets

5 months ago

No mention of the actual weight here but a quick search says 165 grams. Not as light as I expected.

JumpCrisscross

5 months ago

> Can someone that is actually interested in this explain the appeal?

It’s light and the thinness is just fun. I’m not putting a case on it. And I really don’t understand why a phone needs to sit flat on a table—if anything, the angle is a plus.

zargon

5 months ago

It’s only 12 grams lighter than my iPhone XS. And it’s 20 grams heavier than my Pixel 4a. For a product called “air”, It doesn’t even succeed at being light-weight.

jonathanberger

5 months ago

Flat doesn't seem best to you? Next best for me would be a symmetrical bump. But the asymmetrical bump (I think) all iPhones have seems the worst of all alternatives. This results in that bad restaurant table wobble feeling.

crossroadsguy

5 months ago

> if anything, the angle is a plus

Right. I am sure flatness would have Revolutionary™ had Apple decided to make it rather flat (of course with the "First Time Again In An iPhone™" tag).

pllbnk

5 months ago

Even more annoyingly, the bump is non-uniform with lens extruding even further from the entire bump. I have been annoyed by this design ever since they started with it. The last phone the design of which brought joy for me was my OnePlus 3T - thin and light. It also had the camera bump though which I would gladly sacrifice even if it meant a lower quality camera. On the other hand, I suppose they could just insert a thicker battery and make the whole phone a bit thicker but remove the bump.

ultramann

5 months ago

I currently have a 14 pro. I use a MagSafe wallet with it (holds three cards). This allows me a not crazy, but fairly uniform, thick single object I have to grab when I leave the…anywhere. While this might not work for everyone, it works great for me.

I’m potentially considering the air because wasted z-axis space the camera bump creates, I’d use with a MagSafe wallet again, so it wouldn’t be wasted for me. I like that the built in battery is likely sufficient for a day of my use, but can be easily extended with the MagSafe battery on days where I know I’ll be using more juice, e.g. when traveling. None of these things are unique to the air; instead the overall thickness which results from my usage is the differentiator, from which I think I might derive value.

ajsnigrutin

5 months ago

I'm not an apple user, not into their design choices... but if i had a choice, i'd much prefer a phone as thick as the camera with a 3x the battery capacity.

I'd even go with a millimeter or two thicker to have the backplate attached by screws and the battery easily user replacable after a few years.

jeroenhd

5 months ago

Several brands have released an ultra thin version of their phone, followed by a foldable version of their phone. One phone depth is good for just about everyone, but you can't double that up, you'd get a phone that's too bulky for modern tastes.

It stands to reason the iFold/iPaper/iSheet/whatever Apple will call it is drawing closer now that Samsung and several Chinese brands have pretty much solved the design for Apple.

cpuguy83

5 months ago

Bearing in mind I haven't looked at specs yet...

I be been struggling with the 14 pro's weight. So that would mainly be my interest here.

Also almost certainly less likely to get obsoleted by some AI feature given the higher end GPU cores.

hbn

5 months ago

I bought a 14 Pro when it came out and returned it for a 13 mini because it was too heavy.

They switched the frame from stainless steel to titanium the next year which made the Pro phones noticeably lighter. And now this year the Pros are aluminum like the non-Pros have been for years, which is also pretty light.

The 3 big camera sensors certainly don't help with the weight either, but the good news is they did seem to recognize they were getting to heavy with the 14 Pro.

Workaccount2

5 months ago

iPhone status symbol without having to haul around a huge bulky phone.

Most users probably use/need 10% of what a max pro iPhone offers, but they want 100% of the max pro status.

Now they can keep the status without needing to carry a chonker.

jdprgm

5 months ago

The idea of an iPhone still as a status symbol in 2025 seems strange to me. I understood it in 2008. They are so commonplace and also not really that expensive where it is a financial flex like some watch that cost 10k+ or something.

ar_lan

5 months ago

Is iPhone still viewed as a status symbol?

Genuine question - maybe I'm too in my own bubble but it seems like iPhone just completely dominates the market and is viewed as the "default" phone, which to me implies status quo, not luxury.

thekevan

5 months ago

I bought a new iPhone 13 for $200 a few months ago and I love it. It does everything I need by far. Newer iPhones take better pictures, yes, but the 13 is still no slouch in that regard.

barbazoo

5 months ago

> haul around a huge bulky phone

> chonker

Can't see the specs for the iPhone Air but it looks much larger than my SE 2022. I wish they would bring that form factor back. Obviously not as powerful as bigger iPhones so not useful for posing purposes.

epolanski

5 months ago

I think you're making up a non existent issue.

On the other hand, the cameras on plateaus are real issues because they don't lay normally and the cameras are very easy to scratch.

hrfvbgcc

5 months ago

Is there, in your experience, a group of people that consider a phone a substantial status symbol?

(Edit: Should have refreshed I see. Feel free to ignore.)

Schnitz

5 months ago

It doesn’t always have to be status. Apple is very good at withholding features from low end models to ensure everyone has that one thing they want that makes them go for the pro variant.

scarface_74

5 months ago

No one could tell the difference between the Max Pro and the cheaper Plus model in the previous years or even the SE.

The reason for the Max Pro is the larger screen and better battery life

qmr

5 months ago

Since when are iPhones status symbols?

Even the very poor all seem to have new-ish iPhones.

Also not sure what you're on about with "huge bulky phone".

jb1991

5 months ago

Is it a status symbol when more than half of the people in all the cities around you in your country have an iPhone?

choilive

5 months ago

iPhone hasnt been a status symbol in many years. Its as mainstream as a Toyota Corolla.

nullbyte808

5 months ago

Umm most people buy them for the hardware. On paper my 16e sounds really good but is crap compared to the 17 pros cameras plus photonic engine. Apple gimps software in non pros. I don't take alot of pics so I don't really care for the pro. Id rather get an old DSLR.

kridsdale3

5 months ago

Optics is not going to be "solved" by anything but some fascinating kind of metamaterial.

fudged71

5 months ago

Taking a peek at the research: “While flat-optics cameras have transitioned from theoretical concepts to high-fidelity laboratory prototypes, significant interdisciplinary R&D—spanning nanofabrication, materials science, computational imaging, and systems integration—is required to realize commercial flat camera modules for next-generation smartphones.

Recent breakthroughs have produced multilayer metalenses only ~0.5 mm thick that can focus unpolarized broadband light across several discrete wavelengths.

Dual-Pixel Coded Aperture (CADS): End-to-end learned amplitude masks on dual-pixel sensors have shown >1.5 dB PSNR gains in all-in-focus images and 5–6% depth accuracy improvements in DSLR, endoscope, and dermoscope prototypes.

Color-Coded Aperture Imaging: Single-lens, single-frame depth sensing via color-coded apertures has been demonstrated on DSLR and preliminary smartphone modules with depth map extraction sufficient for basic AR and portrait modes.”

vbezhenar

5 months ago

iPhone 4S has camera without bump and makes perfect photos. I don't understand why they are doing that ugly design.

georgeburdell

5 months ago

GRIN and micromachined Fresnel lenses are both flat. I wouldn’t be surprised if apple is working at least on the latter

zoeysmithe

5 months ago

There's nowhere to go with phones than thinner if you aren't doing folding. Thinness has practical value but past a certain point, probably not very much.

Marketing will create hype and desire and the feeling of exclusiveness. Those will lead to sales.

Not every big change is an actual innovation. A lot if just engineering sales via these methods, which aren't very different than fashion, jewelry, or luxury cars.

I might get one because I'm always a bit forced to follow the curve and can't afford to look 'backwards' or 'old fashioned' to stakeholders in the workplace, people in my life, etc who's good side I need to stay on who believe in the above dynamic.

nhumrich

5 months ago

> there is nowhere to go with phones than thinner

Umm, smaller? We don't need thinner, we need smaller.

scarface_74

5 months ago

Because China.

Ben Thompson (Stratechery) has been documenting for almost a decade that the biggest driver of new phone sales in China is a new form factor.

I’m sure that might be the same in other markets where an iPhone is a status symbol. It’s definitely not one in the US where 60% of phone buyers have iPhones.

klabb3

5 months ago

> I’m sure that might be the same in other markets where an iPhone is a status symbol. It’s definitely not one in the US where 60% of phone buyers have iPhones.

It can still be a status symbol to have the newest phone. That’s imo the only reason for changing camera alignments between generations. So people (who know & care) can see that you have the newest model.

twiceaday

5 months ago

This phone has the highest screen area to weight ratio except for the Galaxy S25 Edge.

ctvo

5 months ago

And this is good or matters to customers because?

user

5 months ago

[deleted]

ohdeargodno

5 months ago

That's a great piece of marketing straight out of Apple's Big Number Book of Important Numbers, but _who the fuck cares_ ?

Aside from a tiny amount of nerds needing post hoc rationalisation as to why they blew $1500 on a gimmick, absolutely nobody will go looking for a phone and consider grams/mm² as an important measure.

apparent

5 months ago

The thinness makes it easier to grip around the phone laterally. Think of it like having a slightly smaller basketball, which more people would be able to palm. Easier for holding, easier for one-handed typing.

sporkxrocket

5 months ago

The thinness would make it harder to grip laterally. It's less surface area to grab on to.

rpozarickij

5 months ago

The good thing about the bump is that it should make it easier to pick up the phone from a desk.

The size and weight of the phone does look tempting, but its battery life is a deal breaker for me. I'm pretty sure there's no way its built-in speakers could possibly match those in the Pro models, which is also very important to me.

ramesh31

5 months ago

>"Thin on its own I get but thin with a giant bump 100% defeats the whole point for me. Seems clear at this point there is little hope of them engineering their way into thin cameras."

I have this recurring vision of what could have been if we never lost Steve before the industry went whole hog in on the camera bump fad. It goes something like this:

SCENE: Steve Jobs' office on the eve of the iPhone 7 release

"Hey Steve here's the new prototype for iPhone 7, we think you're going to love it!"

Steve picks up the phone, fumbles it around for a moment, flips it over, and runs his index finger over the camera bump

"You're fired. Now, you" points to another engineer "Get rid of the bump."

And just like that, we were saved from this nightmare. Alas, the world is shit now and no one cares about anything anymore. But I can say without question he would have never allowed it.

jbverschoor

5 months ago

A wing shaped iPhone could’ve allowed for a larger battery. Similar to how the original MacBook Air was so thin. The wedge

stetrain

5 months ago

I’d rather have the world with nice cameras on my phone than the one where the back is flat for aesthetic design reasons.

zoeysmithe

5 months ago

Firing people willy-nilly as an admirable quality is a totally insane thing to look up to.

Jobs's "design horse-sense" was also strongly against the screen size you take for granted as well.

Maybe its time to put away these weird hagiographies.

kulahan

5 months ago

Lighter == better, thinner == cooler. Phones are essentially identical these days anyways, and choosing one over another is based on ever-minimizing differences. Now that you can't even install third-party apps easily on Android, this is more true than ever.

ewoodrich

5 months ago

"Now"? Are you referring to the future developer signing requirements that won't begin until 2027 globally? It's trivially easy to sideload on Android right now:

1. Flip one switch in settings to enable sideloading

2. Download and open an APK

3. Flip one more switch (which you get automatically redirected to and it's highlighted at least on Samsung phones) the first time installing from whichever app source (Chrome/FDroid/etc).

4. Click install

Other than step 1, the user is led through the process via prompts, and step 3 only has to be done once per source. i.e. the first time you install from FDroid, after that you just click install without any nags or scare screens.

As far as I remember the "enable sideloading" switch in settings has always been a thing, and the per source setting was added at least 5+ years ago.

tjpnz

5 months ago

Third-party apps were the only thing that kept me in the Android ecosystem. With that going away there's no point anymore, I already own a MBP anyway, so the "choice" is even easier.

layer8

5 months ago

It's also not actually that much more lightweight, compared to the 6.1" iPhones.

NetMageSCW

5 months ago

People who have held it have said the slightly lesser weight and the slightly lesser depth combine to make it feel like a much bigger difference.

saynay

5 months ago

I largely agree, but when we hold phones it is generally by the side without the camera. That means that this phone will feel smaller in the hand, which could be a very effective marketing gimmick to upsell people from the base iPhone.

pdimitar

5 months ago

I literally almost got an injury from using my iPhone 12 Pro Max while laying on the side on the bed for the last few years -- it's too heavy. I had to do various therapies to stop feeling pain. It's almost 230g and I also have an Urban Armor Gear case that adds a little bit.

iPhone Air is at 165g. I'll get ~72% of the weight and be able to comfortably use the device without getting tired.

Sample size of one and all that apply, of course.

tqi

5 months ago

Some people will like the way it looks, have money, and don't care as much about overall performance/utility. Much in the same way a Rolex and Timex both tell time.

Spooky23

5 months ago

They’ve shrunk the phone so much that the bump is the computer + optics, strapped to a screen and battery.

The Air and Pro are essentially the same with a different skin. It’s a big deal imo as the phone itself is practically modular. It’s pretty brilliant as they can make the computer part in China and Taiwan and probably ship that unit to various locales for different form factors.

jbs789

5 months ago

I liked the older thinner phones for the pocket-ability. Less of an issue with jeans but more so with lighter shorts or suits etc

camillomiller

5 months ago

It's more about physics than hope. There's not much you can do with lenses miniaturization after a certain point (which we already reached). The result is more and more computational stuff, which Apple does somewhat gracefully, but still in a way that sets the iPhone photos apart from a camera, and not in a good way.

notatoad

5 months ago

total phone volume is what determines how well the phone fits in your pocket. especially on women's pants with small pockets. a thin phone with a bump will fit better than a thicker phone.

the argument that the bump defeats the purpose of a thin phone is only true if you're trying to squeeze it through a narrow gap in a rigid object.

DennisP

5 months ago

It still takes up less room in your pocket.

jdprgm

5 months ago

width and height wise it's actually larger than the Pro though.

nomel

5 months ago

It's interesting how this isn't the obvious conclusion and allure. Is there some fanny pack trend I'm missing out on!?

sethhochberg

5 months ago

This was my first thought. My iPhone 15 Pro is fine and hopefully has much more life left in it, and I've gotten used to the size in general over the years, but I like to wear pants that are reasonably fitted and the "pocket bulge" outline of the phone still annoys me if I'm trying to deliberately look nice.

I'd believe this is an area where even a few millimeters of thickness makes a real difference in how much the phone in pocket stands out despite the overall footprint being larger? Will be curious to read once people get their hands on the things.

tartoran

5 months ago

If it fits in the first place...

mvkel

5 months ago

It exists because it is likely the first volley in a push to a foldable phone. It's the same thickness as one half of the foldable phones on the market.

I am personally interested because I have found iPhones to be offensively bulky for... 10+ years, and this has the potential to feel differently.

teekert

5 months ago

They sacrificed size for battery life, just like with the mini models, just in another dimension. Since the minis were cancelled I expect this model to undergo the same fate. Maybe it's just an experiment? Call it an A-B test.

losvedir

5 months ago

I'm interested in it. I have an iPhone 11 and have been looking to update. I don't use a case. It looks pretty cool, I guess? Do you need more of a reason than that to have anything more than an iPhone 11, heh?

altairprime

5 months ago

It weighs a lot less. My pinky hurts and 99% of my photos are selfies, so I’d rather have less mass than more camera; I’ll rent a Leica if I want truly excellent photographs. Also my purse is hella full all the time so every less millimeter of phone makes it easier to get stuff out of the pockets, get phone out of purse, etc. Also it’ll fit with less bulge into my side-thigh pockets and pull less on the waistband, which is handy for my skirts and leggings and undershorts that all that have that.

WhyNotHugo

5 months ago

> Can someone that is actually interested in this explain the appeal?

It looks really cool

Yeah, it has a bump. Thicker phones have a bump too. It's still less volume in your pocket.

Also, it looks really cool.

user

5 months ago

[deleted]

linuxftw

5 months ago

Perhaps being thinner allows for people to put their phone into an external case, the combined size which is approximately the bulk of the current generation.

krater23

5 months ago

No problem, the next iteration is a phone without a camera. And they will tell us that no one wants a camera oh his phone. And then they sell bluetooth cameras as extra.

user

5 months ago

[deleted]

nkrisc

5 months ago

I don’t get it either. They’re more difficult to hold.

chipsrafferty

5 months ago

What if there was a phone that was completely weightless and didn't take up any space at all

smeeger

5 months ago

it is the precipice of stupidity. making an ugly, mis-shaped phone and calling it thinner than ever. its fugly. just make the guts thinner and use the extra space for more battery. thats what everyone wants. but apple wont do it because they arent brave anymore. they arent brave enough to stick out

yoz-y

5 months ago

Almost every statement with “every” in it is false. No it’s not what everyone wants and I’m quite sure this phone will sell.

goldrake

5 months ago

It probably fits better in the front pocket of one’s trousers. And if so, that’s great news.

1oooqooq

5 months ago

making it thinner than the camera save us a ton o money on battery materials!

signed, apple CFO

uni_baconcat

5 months ago

Easy. Top part is not where people holding their phones.

baby

5 months ago

Same question here. Why would I buy this instead of folding phones that provide a tablet-like screen on demand?

quantumwannabe

5 months ago

This is likely a prototype for their folding phone, which are essentially just two ultra-thin phones stuck together.

clarkmoreno

5 months ago

Stop bringing up the folding phone in different threads. Very few people want that.

user

5 months ago

[deleted]

musictubes

5 months ago

The iPhone air is half the price isn’t it? But yeah, if you want a foldable the Air isn’t one.

SequoiaHope

5 months ago

Honestly with rumors of a folding iPhone coming out in 1-2 years it makes me wonder if the primary drive is to experiment with thinner production hardware so that a folding phone isn’t super thick.

crossroadsguy

5 months ago

Aren’t you glad they have not called it something like Thin™ or True Thin™ or some shit?

mountainriver

5 months ago

I think they are appealing to the Razor crowd /s

NetMageSCW

5 months ago

Hey, that was me at one time! But the iPhone’s technology advantages put me in the road to bigger and thicker phones.

nakamoto_damacy

5 months ago

I have an iPhone 13 mini, just replaced the battery. If you want my money, give me an iPhone 17 mini with small width and height, I don't care about it being thinner like the Air. Also, no AI ruining the image quality of the expensive camera. I saw examples of a consumer-grade digital camera vs an iPhone 16 and the latter introduced "hotdog skin" effect and other effects that made the photos look over-processed.

CephalopodMD

5 months ago

Also still rocking a 13 mini. There are dozens of us! Dozens!

(Also to those who say not enough people wanted a mini phone to be worth producing: I submit the case of Prego chunky pasta sauce. Not many people want a chunky pasta sauce, but you sell a whole lot more pasta sauce in total if you sell both regular and chunky pasta sauce. Malcolm Gladwell has a TED talk about this.)

TACD

5 months ago

My pet theory about why the Minis sold poorly is that the 12 Mini was released just a few months after the SE 2; I suspect a lot of the would-be Mini purchasers had just bought an SE 2 instead (not knowing the Mini was just around the corner), and are also not a demographic interested in upgrading their phone every year.

nchase

5 months ago

Agree, and as an ex-mini user, I wish this was the world we lived in.

I presume the problem is that iPhones are a lot more expensive to produce than tomato sauce, and it's a lot more difficult to get rid of the ones that people don't buy.

logicalfails

5 months ago

I'm trying to hang on to my 13 mini until next year, when hopefully Apple will have figured out Apple Intelligence and upgrade the phone hardware to run it. But I'm worried my 13 mini won't make it that long. It's starting to struggle with even basic apps and lags just reading news articles. Battery is still at over 80% though

cde-v

5 months ago

I kept seeing people mention the 13 mini but I always thought the 12 mini was the last mini. Just looked it up and I see why now, seems like the 13 mini is barely different from the 12 mini.

zahma

5 months ago

Speaking of dozens. I’m on a 12 Mini and will be hard pressed to give it up. I also replaced the battery recently and am still quite pleased with its performance!

tate_thurston

5 months ago

I’m one of the dozens on an iPhone 13 mini waiting for the next mini release. Before that I was on the iPhone 8

veunes

5 months ago

Apple could easily keep a "mini" around as the lightweight option for folks who don't want a pocket tablet

mrits

5 months ago

just gave up mine last month.

amilios

5 months ago

Unfortunately both the 12 Mini and the 13 Mini did terrible numbers sales-wise. People say they want small phones but not enough of them actually buy them when they are available. :(

Cyph0n

5 months ago

“An iPhone mini would sell like hotcakes” is a HN meme at this point.

okanat

5 months ago

People don't buy phones every year. People don't want to pay 95% price for 80% of performance / features.

Smaller phones as an idea isn't the problem here. Companies just don't want to make equivalent smaller phones. Making a new phone every single year is a stupid trend that causes min-max effects. A good small phone will eat into profits that's harder to make up in a yearly cycle. People will not buy nerfed smaller phones which is a positive feedback cycle.

nerdponx

5 months ago

The problem is that the people who want small phones also don't like buying new phones.

Also last I checked the "mini" phones weren't particularly mini, phones just got bigger.

roughly

5 months ago

“Terrible numbers sales-wise” is a bit of a distortion when talking about iPhones - the number that went around in 2022 was the 13 accounted for 3% of iPhone sales in 2021, which indeed sounds terrible - except Apple sold somewhere around a quarter billion iPhones that year, which means ~7.5 million iPhone 13 minis in 2021 alone. Those are numbers that anyone else would kill for. That’s just about the entire population of New York City buying an iPhone. There’s 35 states with fewer people than that. Ford sold fewer F-150s in the last decade than Apple sold iPhone 13 Minis in 2021 alone.

eumenides1

5 months ago

I know that the iPhone Mini users are few but vocal. Instead of a yearly refresh of the mini, they should do a run every 5 years or so. Make a bunch, sell out of inventory by year 3, make a new one year 5 with updates matching the spec/price de jour.

It's like a LTR (Long term release) iPhone.

I know there are Apple Engineers lurking here, start the whisper campaign!

flr03

5 months ago

I love my iPhone 12 mini, the screen has great pixel density better than the 16 or 17 even. It is compact and light, easy to put in and out of the pocket. The battery is not great and the peak luminosity could be better, but it still runs so well in 2025. I've been contemplating buying a new one since the back glass is shattered and the front is scratched, the battery is also getting worse. I don't think it's viable now to get it fixed.

So I might reluctantly grab one of the new ones.

jcul

5 months ago

My main phone for a year or so has been a unihertz jelly star. Kind of an extreme but it's so nice in your hand / pocket. Definitely not thin though!

SerCe

5 months ago

I own a 12 mini, and I'm planning to upgrade my phone this year, it's time. If there were an iPhone 17 mini, I'd buy it, but because there isn't one, I'll probably go for the Pro to get a bigger battery. Apple knows that many folks like me would buy a cheaper mini if there were one, and not spend as much on Pro.

8ig8

5 months ago

Reading this and replying on the 13 Mini. Love it so much but wouldn’t mind if it were a little lighter. If it stays the same forever, I think I’d still buy it. Great phone. P.S. I work at home, so battery life is not my biggest concern.

veunes

5 months ago

I've got a 12 mini and honestly it's the perfect size. Every year I hope they bring back a proper compact flagship, but instead we get thinner, not smaller

mklarmann

5 months ago

This is funny, when you think about that our demographic (people with multiple tech devices, in need of a smaller phone, able to pay more for it, etc.) should match perfectly with everyone who works internally at apple on the phones. They must have frequent discussions on this, that get agressively silenced - to keep the focus on the bigger phones :o)

amai

5 months ago

The problem is simply that the small form factor doesn't allow a big battery. So the iPhone 12/13 mini simply have a bad battery life compared to the bigger iPhones.

The reason why we have such big smartphones is that the ratio of screensize (2d area) to battery size (3d volume) is better for bigger smart phones.

downrightmike

5 months ago

I recently found my 4S, and that thing is tiny, but I like that I can easily reach the full screen. On even the 2023SE I use my other hand when there is a button I need to hit on the top of the left side

ch3ckmat3

5 months ago

This! small form factor yet powerful. Any OS works. What has been happening is upping the specs mean larger size, less easy to carry and hard to use with one hand.

homefree

5 months ago

I loved the mini and bought both the 12 and 13 mini. Also bought it for my siblings. Unfortunately after its sales Apple is very unlikely to ever make a small phone again.

user

5 months ago

[deleted]

MontagFTB

5 months ago

I’d recommend Halide for the AI-free photography. Hiccups here and there, but getting pixels straight off the sensor is amazing.

jayd16

5 months ago

What is hotdog skin?

port11

5 months ago

I had the 12 mini. Perfect size, but awful battery life due to how thin they decided to make it. Give me a mini with more than half-day battery life and I'll queue on release day.

Stop. Making. Things. Thinner.

ManBeardPc

5 months ago

I want an extra thick model instead, let’s call it iPhone Travel (or Ultra?). Just thick enough so the cameras are no longer sticking out. Give me an all-week battery instead of an all-day one. Slim down the power usage and give a power saver mode that actually does make a difference. Let me go on a weekend trip in nature or festival without having to carry extra hardware or having to look for public charging stations.

manacit

5 months ago

Personally, I really like being able to use lightweight MagSafe batteries instead of having a thicker iPhone. I used to agree with you, but the tech has gotten ridiculously good the last couple of years.

With something like https://www.apple.com/shop/product/HRY02LL/A/anker-maggo-pow..., you get a magsafe battery that doubles the life of an iPhone and can be independently recharged, and is so slim that I can put it in my pocket attached to my iPhone and not notice.

crazygringo

5 months ago

Just get the MagSafe battery, then you've got your extra-thick. It already exists.

It's not going to last you all week though. That's not going to just be thick, it's going to be a cube heavy enough to double up as a weapon.

ShakataGaNai

5 months ago

Yes. Give me the iPhone 17 Pro Ultra. It's the Pro Max, but even more battery. Heavier duty case. Like I'm put the thing in a case that makes it big and bulky already, if you give me a heavy duty enough setup that I feel safe letting it go naked, people might actually see the status symbol... instead of the dbrand sticker.

grogenaut

5 months ago

This is why I mostly stick with the Moto G models which have easily multi-day battery and cost sub $250.

turtlebits

5 months ago

Thick is easy. Get a battery case. I used to have one that allowed for swappable samsung batteries packs that was great.

tibbon

5 months ago

Agreed. Give me a phone thick and durable enough that I don't feel the need to add a screen protector and case to it, or strap a battery to the back to make it last.

It seems they are often peeling away useful features, which then you have to replace - yielding a worse experience often.

Small screen, thick, durable, good battery. Would pay $

crossroadsguy

5 months ago

But that will rob people of those multiple extremely satisfying feelings across those one or two years, before they change the iPhone, of paying more to Apple for battery packs and then another and then another… etc. You should think of that as well.

bapak

5 months ago

I don’t think many people would like a phone that is twice as heavy all the time. At least battery packs can be taken off.

If few people would buy it, Apple won't produce it. I think the Air will flop for this reason.

brainzap

5 months ago

I use a battery case, it is amazing. Gives the phone some weight and 2 days battery.

smeeger

5 months ago

will someone please make this? a phone with a browser, basic camera, large battery and a UI that doesnt suck ass? a phone for adults that is affordable? i want more and more each day to get away from apple

dinesh_pn

5 months ago

this makes absolute sense. most of the times when my iphone 14 is literally in life support. honestly would trade off the thickness to not have to charge everyday

veunes

5 months ago

Phones are tools, not fashion statements.

Uehreka

5 months ago

iPhone Travel? Please. We don’t go on Craig-approved drug-fueled vision quests just to land on mediocrity like that. You’re close though.

It’s gonna be the iPhone Voyager.

creer

5 months ago

"Impossibly thin" is right in line with Patrick McGee's "Apple in China" who argues that the main reason for Apple's designs is to keep imitators at bay by introducing manufacturing challenges that only they can meet. Indeed impossible at the time of release. One generation after the other. He estimates this gains them about 6 months of headway. Tough world.

(Yes, to be fair, there is more to this new phone than just "impossibly thin".)

runjake

5 months ago

The Samsung S25 Edge, which has already been on the market for a while, seems to be pretty popular.

It's 0.16mm thicker than the Air. I've got to admit it was surprisingly pleasant to hold.

I even did a low key bend test and it did not bend, but I literally had store security walk up to me and ask me not to do that.

https://www.samsung.com/us/smartphones/galaxy-s25-edge/

socalgal2

5 months ago

This just seems like Apple's reality distortion field in full force. There are already thinner phones. Just like there were thinner laptops than Macbook Air when it was launched but Apple fans in their Apple bubble hadn't heard of them and so bought Apple's propaganda.

I say this as someone that owns 2 MacBooks Pros, an Apple TV and an iPhone.

thinkingtoilet

5 months ago

Is anyone buying an iPhone because it's slightly thinner than other phones? I've never heard anyone say the width of the phone was their reason for picking an iPhone, or any phone for that matter.

shuckles

5 months ago

What’s the evidence for which way causality works? Apple solving design problems they care about would inevitably involve solutions only viable at their scale. It’s hard to say whether that’s how they choose their design problems.

Their process seems pretty similar to their approach with unibody MacBooks or the original MacBook Air, both of which were introduced long before imitators were their primary competition.

numpad0

5 months ago

Thinnest smartphone so far is Chinese HONOR Magic V5 folding phone at 4.1mm, though. iPhone Air is thicker by 1.5mm(1/16") at 5.6mm. Thinnest Samsung Galaxy is 5.8mm.

ksec

5 months ago

That was partly true when he was writing the book or doing research, but is no longer true today. China have manage to make phone that is under 5mm, and even stated the only thing that is stopping them getting even thinner is the USB-C port.

askl

5 months ago

But on the other hand, apple seems to be the only company unable to get rid of that ugly huge notch. Everyone else improved on that years ago.

gf000

5 months ago

The only thing where Apple is consistently ahead of the rest of the industry is the processor.

smeeth

5 months ago

If your "impossible" designs are manufactured by non-exclusive suppliers it isn't much of a moat.

timerol

5 months ago

> iPhone Air features N1, a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread.

Congrats to Apple for finally designing out Broadcom and vertically integrating the wireless chip

kalleboo

5 months ago

Wireless chipsets have just always been notoriously unreliable. It will be interesting to see Apple can improve reliability here.

IshKebab

5 months ago

Very interesting that it has Thread too. I wonder if that will be a somewhat viable system in a decade. (Show me where I can buy a cheap Thread border gateway that isn't an Apple or Google voice assistant or whatever.)

megaman821

5 months ago

I wonder if they will eventually add NFC to it. It probably needs to be certified since NFC is used for payments.

bytesandbits

5 months ago

doubling down on matter! Adoption has been slow but it is starting to ramp up quicker

karel-3d

5 months ago

I wonder why they don't put it to 17/Pro.

scblock

5 months ago

That is the dumbest side profile I have ever seen. The camera bump and camera together are thicker than the rest of this thing. By its design it now demands a massive case or just won't ever sit even reasonably flat on a table. Ridiculous.

apparent

5 months ago

It will arguably sit flatter than the prior iPhones, which rock diagonally. This will be tilted a bit, but at least be stable.

JBiserkov

5 months ago

"Just" put an magsafe battery on the back.

1. Create a problem.

2. Sell the solution.

3. Profit.

lnrd

5 months ago

Why should a phone sit flat on a table? What's the advantage of that?

I seriously don't understand this (common) complaint that I see. If anything a slight tilt makes the screen a bit more readable.

1970-01-01

5 months ago

The camera bump is there for the same reason the wireless mouse has the charge port on the bottom: Apple want you to hold it.

altairprime

5 months ago

Right now I have to lean my phone on my purse to get a nice reading angle, because the lens block is lopsided and my phone wobbles around otherwise. The Air bump is still a better angle than flat, and I bet the lens doesn’t keep it from resting stably on the lower edge of the chin (?) rather than the lens edge.

b_e_n_t_o_n

5 months ago

It will tilt towards you which would actually be more ergonomic than lying flat.

aurareturn

5 months ago

My iPhone 16 Pro with a case doesn't shit flat. I don't see why this is a problem.

user

5 months ago

[deleted]

alkonaut

5 months ago

I'm going to add +1 to the crowd that thinks that almost no one ever said "Nice, but I wish it was thinner". Who would that be really? Surely apple made their market research before spending the R&D money creating this product. So presumably there is a market segment for it. But who is it?

The standard 17 and Pro seems very much the great product they always are. Incremental refinement. Don't like it? Get one 1-2 generations older. My iPhone 11 still feels very much good enough (which I imagine must be terrible for Apple). Perhaps their idea is that you can't just refine the 15-16-17 every year. You need to try _something_ else, or eventually people will stop paying attention?

Topfi

5 months ago

This is total speculation on my uninformed part, but to me, the Air seems like the result of their research into foldables. The way hardware is laid out in that upper area is very reminiscent of the Flip category from other manufacturers with their a-symmetric halfs and considering Apple is a very efficiency focused company these days, letting that effort linger till display tech catches up to whatever Apple is waiting for, would feel like a waste perhaps.

Also, as long as we retain an actual Pro version that is willing to be a bit chunkier, I don't see any issue in having an Air line for casual users, maybe that will be the way mainstream devices go with future efficiency gains, similar to the MacBook Air now being "good enough" for most people. Silicon-carbon batteries will likely enable some of that pretty soon, suspect that like with GaN, the supply chain cannot handle Apple level demands yet. Remember, the original three MacBook Airs were beyond compromised too.

Just don't fall into the trap of making the Pro thinner, akin to the 2016 MacBook Pro disaster. Keep the iPhone Pros like the current MacBook Pros chunky for those who actually use these devices and we are golden in my book.

freetime2

5 months ago

> My iPhone 11 still feels very much good enough (which I imagine must be terrible for Apple)

I think Apple has come to terms with the fact that people are no longer upgrading their phones every 1-2 years. They are probably happy just to keep you in the Apple ecosystem where they can sell you apps, services, accessories, other compatible apple products - and hopefully get your repeat business when you do one day feel the need to upgrade.

flakeoil

5 months ago

The issue with size I have with phones is that they are too high, so I cannot have it in my jeans front pocket and then sit down.

Thinness has not been an issue in the last 10-15 years.

A thin phone is also very hard to hold, it kind of flips in your hand.

KronisLV

5 months ago

I’d very much prefer a phone that’s shaped like a slab (smooth back), no weird camera plateaus and no sad excuse for a battery, but something that can last days.

serial_dev

5 months ago

I have 14 Max, and it is so heavy. I don’t mind the thickness, but the weight is very annoying.

So while I didn’t say “I wish my phone was thinner”, I did say many times “this should weigh about half of what it actually weighs”.

aurareturn

5 months ago

It's not just about thin. It's also about weight. The Air has a bigger screen but weighs less than the iPhone 17.

BozeWolf

5 months ago

I have an XS and wanted to upgrade. But I still don't see a super appealing reason. Battery still decent at 72%. Photos still good enough. browsing fast, apps fast...

It is the best iPhone I owned (3, 6s).

But yeah, spotlight is slow and the phone constantly runs out of storage, so apps need to be deleted before installing updates and least used apps are constantly removed. Additionally the screens are way better now and you do see the difference with photos made on an iPhone 16. I guess I'll upgrade late this year when I am sure the 17 (pro?) is a reliable piece of hardware, like my iPhone XS is.

edu

5 months ago

Agree. I don’t understand the teen of making the phones thinner but larger. I guess I’m part of the small demographics that love the mini, hope my mini 12 have a couple or more years of live in it.

ghostly_s

5 months ago

Some people just want "the best" regardless of what it is. If you can improve a measurable spec on a luxury device, some people will covet it.

raverbashing

5 months ago

People who have no concept of material resistance who will come crying when their phone folds very easily with accidental day to day mishaps

arccy

5 months ago

When you need to stack 2 phones together because you're oncall, because you're a streamer, etc.

CjHuber

5 months ago

Honestly I do. I want it thinner and lighter. I don’t use my phone very much so I don’t care about battery very much nor do I about any kind of specs. Wait… yeah that’s why I won’t buy it I love my iPhone 13 mini

bambax

5 months ago

I've ever owned an iPhone and probably never will, but I very much like smaller, lighter, thinner. For a device that stays with you all day, the less cumbersome the better, no?

youssefarizk

5 months ago

It's not about the thickness — this is surely Apple just flexing some of the engineering work that has gone into building a future foldable phone (which inevitably requires thinner hardware to fit two screens in the thickness of one).

So don't take this at face value, it's just a prelude to a foldable phone next year.

zemvpferreira

5 months ago

I agree but cynicism makes me think it’s a beta, not a flex. Shipping half your next flagship phone to learn about manufacturing, durability etc etc in the real world is kind of genius.

aurareturn

5 months ago

Probably right because it’s called iPhone Air and not iPhone 17 Air. Seems like this is a one off phone.

linhns

5 months ago

I’d place a bet that Apple does not go down the foldable route, they must have seen what happened with Samsung and their Z Fold. Much hyped but turned out to be somewhat of a dud.

zenmac

5 months ago

Yeah I was first very excited to see a smaller iPhone again, but was very very disappointing that is about the thickness.

NO BODY cares about the thickness!!! I want something that I can hold like the iPhone 5!!!! Or iPod touch size!! Don't want a big screen to watch netflix!!!

This is freaking phone for god sake, back in the old iphone days there were a balance.

Stuff like this is what turns me back to dump phone. I want a phone, not a freaking computer in my hand!

powersnail

5 months ago

I sincerely hope that apple will consider making a phone with a worse camera that is flatter. As someone who rarely takes photos, and never photos of importance, the bump is just a dead weight to me. My dream phone has a body like iPhone 12 mini (which I currently use) without the protruding camera. As long as it runs all the common communication apps reliably, I'm happy. I'll pay $100 more than the standard body version even. But it doesn't seem like apple (or any notable phone brand) thinks this is worth doing.

It's the peril of being a niche customer. I can and have voted with my wallet, but it doesn't nudge the needle anyway.

bjarneh

5 months ago

> As someone who rarely takes photos, and never photos of importance

Even people who do take photos often would probably gladly sacrifice some image quality to loose that massive thing on the back of the phone. The thinness of the phone almost make it look worse as long as that camera sticks out like that; like a huge watch with a thin strap or something...

conductr

5 months ago

> My dream phone has a body like iPhone 12 mini (which I currently use) without the protruding camera.

Sounds similar to the iPhone 4, still my favorite of all the form factors in terms of "hand feel". It was the right thickness for me, just a bit heavy for it's size. If they refreshed it to reduce weight and extended the screen to the borders I think it would be amazing

liamwire

5 months ago

If you take Apple's presentation at face value, most of the iPhone Air hardware is within the plateau, with the rest of the body being almost entirely battery. So it's not immediately obvious that even if they did do away with the bump, that there'd be a useable phone left over once considering the necessary reduction in battery size.

flashyhuckle

5 months ago

You might want to check the 16e. It has 16 insides (without magsafe and uwb chip), with screen from 14 and not very protruding (although still) but good camera. Its also cheaper than base model iphone.

aprilnya

5 months ago

it looks like the bump doesn’t have just the camera but also some other stuff like the processor ?

Mistletoe

5 months ago

I agree with this so much. I recently upgraded to the 13 Mini and had to go back to the 12 Mini because I hated the big camera thing on the back. I actually like the 12 Mini camera more than the 13 Mini also. It felt like the 13 Mini couldn’t take close up photos worth a damn.

darren0

5 months ago

Pixel 9a is the closest to a no bump phone out of the major brands.

woah

5 months ago

Incredible lift-to-weight ratio is going to contribute to epic hang times from this thing while the camera bump provides a center of gravity for it to rotate around for predictable flight paths.

kridsdale3

5 months ago

Talking about using this thing as a boomerang?

temp0826

5 months ago

Nicknamed The Tomahawk

dzink

5 months ago

This has a couple of up sides.

1. Biggest is that Apple can finally tell if people really want a thinner phone (I don’t). Maybe once they find out the answer, they can finally start using the space more productively.

2. They mentioned local LLM in passing, but this is the biggest possible selling point of the executives actually back real work on making them consumer-level easy. Have a LLM marketplace. Let users sub-train with their own ideas and local data. Enable users to privately and safely port their personal LLMs to their next Apple. Apple has the best most efficient hardware available and they have it in millions of pockets. It’s about time they use that to become the dominant phone and personal device maker. Instead of focusing on anorexic phones.

foobarian

5 months ago

Sigh. I can't stand the camera bump. I would run not walk to the nearest Apple store with all my savings if they made a phone where the camera bump is made flush by adding thickness elsewhere to match, filled with extra battery. Thing would last for weeks. Ah well back to reality.

layer8

5 months ago

It's thinner, but at 165 grams it's not appreciably lighter than a regular-sized iPhone (the 16e in particular at 167 grams). People generally want a more lightweight phone more than they want a thinner phone. So it's only for people who also want a larger-than-regular iPhone screen.

BugsJustFindMe

5 months ago

> Biggest is that Apple can finally tell if people really want a thinner phone (I don’t).

It's going to be so painful if the answer is yes.

worldsayshi

5 months ago

> Apple can finally tell if people really want a thinner phone

They would need to sell two otherwise equivalent new models att the same time where one is thicker for that.

minimaxir

5 months ago

The bumper is back! I was one of the weirdos who liked it unironically for the iPhone 4 back in the day, antennagate prevention aside.

https://www.apple.com/shop/product/MH004ZM/A/iphone-air-bump...

It's $39, but if it's indeed rigid as the description implies, then it may be a legit option for drop protection without compromising the thinness.

apparent

5 months ago

Won't it still significantly add to the thickness, at least in terms of making one-handed typing harder?

titanomachy

5 months ago

I've long been inured to the Apple Tax, but that $60 plastic strap is taking it a bit too far IMO

crooked-v

5 months ago

...unless it lands on the big protruding camera lens.

rifty

5 months ago

The 16e is 167 grams, where the Air is 165 grams. It feels like the Air is to the 16e what the Pro is to the standard titled iPhone — the expensive version.

Which makes the marketing feel a bit incongruent with what we've gotten here. It's not noticeably more lightweight than what is currently offered, it's less featureful than the 17, but more expensive than the 17 (albeit perhaps prettier).

It seems like engineering failed to make a true superlight in its class despite narratively trying to re-evoke what we really did experience with the original MacBook Air. Instead we got an elegant up sized 16e priced like a Pro.

johanyc

5 months ago

It's also a bit weird that iPhone Air being an Air is more expensive. MacBook Air and iPad Air are the cheaper options in contrast

bapak

5 months ago

You fail to mention that the 17 and 16e don't only differ by weight. Miniaturization is costly.

SoKamil

5 months ago

Footprint to weight ratio is an important factor. S25 Edge weights 163g but it felt noticeably lighter in hand than other phones with similar weight.

password54321

5 months ago

A lot of pseudo-intellectual babble over what is clearly a cool piece of engineering that many people are excited about. Turns out, you can just do things, some people will think it's awesome while the people in the middle of the curve continue to keep the midwit meme alive.

duxup

5 months ago

Maybe this will take off like hotcakes but I'm in the "I don't think this does anything for me / anyone" camp.

Granted I loved the 13 mini and that didn't sell so who knows.

matt-attack

5 months ago

It’s clear that super thinness is a technology imperative necessary to get Foldable IPhones. In order to fold, you first must solve thinness (since the final decide will be 2x once folded).

Apple focusing on thinness is proof to me a foldable phone is next.

jboggan

5 months ago

I lament my 13 mini coming to the end of its lifespan. Good design.

noncoml

5 months ago

"It starts at $999 for 256GB", I on the other hand am in the "prices gotten ridicilous" camp

mhb

5 months ago

> Granted I loved the 13 mini

It is almost as good as the (smaller) first gen iPhone SE with the physical button.

ortusdux

5 months ago

The group this does something for is the shareholders. Apple is still a product company, but their number one offering is AAPL.

protoster

5 months ago

Clearly there is a disconnect between what commenters want and what actually sells.

kridsdale3

5 months ago

The marketing shows what sells. People want to be 25, hot, in cool places with cool looking friends, with great lighting.

wvenable

5 months ago

Also, satisfied people don't have any need to comment.

karel-3d

5 months ago

Yes; the mini phones never sold very well, yet there are always commenters that ask for it. There are no small phones on the market, even the asus zenphone - which used to be the best compact android - is just a big phone now.

jimbokun

5 months ago

I'm not sure that this will sell well.

ncr100

5 months ago

$0.25 fentanyl sells good. Doesn't mean it's what people need.

anonymars

5 months ago

"No wireless. Less space than a Nomad. Lame."

phplovesong

5 months ago

When a phone costs north of 1000USD something is terribly wrong. 99% of "modern" phone use is basically (doom) scrolling, browsing the web, using core apps (like maps) for directions, taking pictures and finally communicating with whatsapp and making the odd/rare old school phone call.

This should not require spending 1000-1500USD on a phone.

Im doing all of the above with a iPhone SE for what i paid like 300-350USD for.

Second hand phones are even cheaper, just change the battery and you are good to go.

aprilnya

5 months ago

Okay, if your use case doesn’t require it, then don’t buy it…? You aren’t the only person in the world and some people might actually make use of this phone’s features(?)

bapak

5 months ago

You can hate Apple for it, but the phone costs $1000+ because people will buy it. Apple has been proven right year after year since 2017 (iPhone X)

You can still do everything you mentioned on a $150 phone, which exists in parts of the world. If anything, one could complain that the $150 phone still takes pictures worse than an iPhone 5

crazygringo

5 months ago

As you point out, it doesn't require it.

Your comment is like complaining about luxury handbags when cheap ones exist too.

I don't know what you're suggesting. Companies shouldn't make expensive versions of things even when there are consumers who want to buy them?

You should also realize that it's people buying the expensive versions of things that helps subsidize the cheaper ones made by the same company. And it's the quality Apple is providing that even makes a secondhand market viable, because their devices last much more than other brands.

deadmanku

5 months ago

In Turkey, iPhone Pro 17 costs $2,610, yet there are still queues outside Apple stores. Considering that the average income is much lower than in the United States, people are still willing to pay more for this phone than you might expect.

gehsty

5 months ago

People pay for how they look (which is fine) not what they do.

smeeger

5 months ago

im on an SE too and i have no idea what ill buy when this phone dies… i would rather buy an android than get a 16e

bigyabai

5 months ago

Recession indicator handset

Alifatisk

5 months ago

Whenever Apple releases a new phone, I like to visit this page to actually compare it to previous models

https://www.apple.com/iphone/compare

Also, It's a bummer that they didn't launch something for the mini series. I prefer smaller screens that fit into my pocket, I don't care about thinness. 13-mini will be the last iPhone I can upgrade to in a few years, after that I'll have to look into other phones

Another thing that stuck out, what's the point with having such a thin phone, yet the camera system points out? I would much prefer a complete flat backside

I'll vote with my wallet

matesz

5 months ago

https://www.apple.com/iphone/compare/?modelList=iphone-17,ip...

Interesting. So apart of camera and battery life, the upgrade from iphone 12 mini to iphone 17 is unimpressive and for someone like me who likes smaller sized phones and don't care about refresh rate (my goal is to decrease my screen time rather then increase), its actually a downgrade.

mrheosuper

5 months ago

Thanks to this site, i've just realized that the ip17 has bigger screen than ip16.

Nition

5 months ago

It's more the other two dimensions that I want shrunk. Did anyone think their phone was too thick to fit in their pocket?

dan353hehe

5 months ago

No kidding. I just want one that I can use one handed again. I’m on the IPhone SE, have hands that can play an octave + 2 additional keys on a piano, and I can’t reach the whole screen with a single hand.

I’m probably just holding it wrong.

chongli

5 months ago

We're in the minority. The iPhone Minis did not sell well. I think women especially do not want a small phone because they carry it in a purse anyway (and slap a case on it with an extra handle to make it easier to hold).

mike-cardwell

5 months ago

I recently doubled the thickness of my iPhone SE by adding an external battery. Fits in my jeans pocket fine along with several other things in the same pocket. If they can get it that thin, why don't they just add more battery and take us back to the time when we could run phones for weeks between charges.

[edit] I'll answer my own question. Nobody is going to replace an iPhone because it drops from 21 days battery to 14 days battery, but they probably will replace an iPhone that drops from 21 hours battery to 14 hours.

jghn

5 months ago

Yep. I keep holding out for a new Mini. They keep making phones wider and taller. Thanks Apple!

nathanscully

5 months ago

I’m still holding onto my 12 mini wishing they would update it. Perfect size imo.

thisgoodlife

5 months ago

I like the size of a regular iPhone. What I really want is a lighter phone. Unfortunately, compared to the iPhone 17, the Air is about 30% thinner, with worse battery life, camera, etc, but only around 7% lighter. I was expecting at least 20% lighter if it's called "Air".

jbverschoor

5 months ago

Exactly.. and it’s not even the height. It’s mainly the width + placements of UI elements at the top.

Air could’ve been the perfect mini replacement. Same width, but higher.

But no.. why get the air when the pro has so much more of everything, and is only 100 more

cortesoft

5 months ago

You have to sacrifice screen size to shrink the other dimensions, and they already have smaller screen iPhones. It seems most people care more about big screens than size in that dimension

singleshot_

5 months ago

I’ve been a little concerned that the (non-transparent) back is “protected” by glass. I understand that Marketing has to work with what they’re given, but that’s a bit much.

poniko

5 months ago

I got the Samsung 25 Edge and did move from a the regular sized phone to "plus" without the constraints and weight that usually follows. I can reach the screen edges that I can't on the same size plus version. Added bonus that i don't get a strain in my pinky from the weight and its still very pocketable. So I'm sold on thinner phones except the wobble from hell when its laying on the table.

Ericson2314

5 months ago

Yes, the fact that there is no American small phone with an e-ink screen is IMO proof that they basically want us to suffer.

matt-attack

5 months ago

It’s because they’re working on a foldable phone. And to make that work you need to phone half as thin first. This is not because they think people want thinner phones. It’s because they think people will want bigger screens and this will get them there.

clickety_clack

5 months ago

Exactly my thought when I saw it. When I said smaller this isn’t what I meant!

user

5 months ago

[deleted]

amai

5 months ago

The reason why we have such big smartphones is that the ratio of screensize (2d area) to battery size (3d volume) is better for smart phones with a bigger screen.

dontlaugh

5 months ago

Exactly. I'm still using my iPhone 13 mini and won't change it for something bigger. I wouldn't mind something a little smaller.

torginus

5 months ago

Back when I got my iPhone XR I immediately thought it was too thin, and got a case for it which added a non insignificant amount of thickness.

user

5 months ago

[deleted]

barnabee

5 months ago

I’ve found the Pixel 8 and 9 Pro to be quite a reasonable size and they run GrapheneOS pretty nicely.

epolanski

5 months ago

No, but if I recall correctly the mini didn't sell as well as they wanted.

metasaval

5 months ago

Every time a new iPhone comes up people on hacker news pine for a new mini, which I understand. But everytime someone has to bring back up that the 12 and 13 minis were the worst selling sku two gens in a row, with at one point the 13 mini only attributing to 3% of 13 sales [1].

I'm sorry, but the market has spoken. And there's Android phones in that form factor if you really want it.

[1] https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...

moralestapia

5 months ago

>Hahahaha LMAO. Here's your upvote my friend.

Back to reality, Apple sells close to 200 billion worth of iPhones per year, so yeah, maybe they know what they're doing?

bargainbin

5 months ago

If you’ve been following the rumour mill and also understand Tim “zero waste” Cook’s MO of reusing parts in multiple models, this whole thing makes a lot more sense when you realise they’re going to release a folding iPhone next year, and it’ll be the thickness of two Airs.

ticoombs

5 months ago

(side note) And the folding phone will be a "Apple First".

I wonder if they still still have a stupid camera notch on the device. They is no point (to me) have a thin phone even you end up having a 5mm notch the size of your phone

Wingman4l7

5 months ago

Reusing parts for them, massive piles of software-bricked e-waste for us.

davidclark

5 months ago

“Thinnest” should be measured by the thickest slice for a given dimension.

I have an iPhone 11 which also has a camera bump and the experience of typing while the phone is on a flat surface is laughably annoying. For a company that prides itself on design aesthetics, it is honestly an embarrassing miss.

shuckles

5 months ago

Genuinely curious: why do you often find yourself typing on the phone resting on a flat surface? I can’t think of a single time where that’s been the best way to handle my device.

titusjohnson

5 months ago

Apple doesn't advertise this as the intent, but until the Air I felt that the Phone+Case combo is the complete phone, as it is intended to be used. Add any of Apple's official cases, leather, silicone, whatever, and that's the official "thickness" of the phone. The cameras are recessed, the front display is recessed, the whole phone is wrapped in leather and further customized to your style.

Now the Air has a bump that is so big no case can hide it without also being unreasonably thicc, breaking the trend. I wonder what a case mfg could stuff into the awkward space on the peninsula where the camera is missing so the case provides a uniform surface when laying flat, even if that means a bigger bump on the top when cased. The phone would have a natural angle towards the user, that's kinda nice. Maybe a little bluetooth speaker setup so owners of the Air can more efficiently irritate their fellow passengers.

beoberha

5 months ago

Just do not understand the market for this one. The current size of phones is a solved problem. Nobody is asking for these things to be thinner. Most people use cases and are happy to add some thickness for battery life. Besides, the camera "plateau" makes it all futile.

goalieca

5 months ago

I would love a lighter phone. If I chase after kids at the park, the thing is banging around like a lead weight in my pockets.

interpol_p

5 months ago

I'm in the market for this

I've been hoping for Apple to return to "thin" and it's nice that they're trying. I don't know whether I would buy this, but my current iPhone 14 Pro feels like a brick — thick stainless steel

When I go for a run, it's uncomfortable to have in a pocket depending on what running clothes I am wearing. The heaviness makes it feel far more likely to break all the times I have dropped it (and I have dropped it many times, without a case)

mudkipdev

5 months ago

Thinner phones are aesthetically pleasing and feel nice to hold. I can keep a battery pack nearby for emergencies

r0fl

5 months ago

I’m asking for thinner

What do you need battery life for?

Aren’t you in your house or office or car near a charger most of the day?

Do you spend 90% of your waking day in the middle of an open field far from any sort of charging capabilities?

Why would I add more weight to a phone so I don’t have to put it on the charging MagSafe puck that is inches away from me at all times

kermatt

5 months ago

Since they aren't going to offer the smaller profile it seems that at least some segment of people want, and they don't have any new ideas to innovate on, they have to release something in order to maintain "growth" - which we all know must happen on schedule.

nunez

5 months ago

i hardly use my phone. it mostly sits in my hip pack. i'm extremely interested in the Air. the thinness means it takes up less space in there, which is very much appreciated. since they won't make another mini, this is the next best alternative. i'm also thrilled about having all-Apple silicon down to the cellular radios. more power-efficient and faster updates when improvements to cellular capabilities come out. very exciting.

the small battery won't affect me much. web browsing is the most demanding workload on my phone, which is not a problem on this a19 soc unlike the 13 mini whose soc struggles to keep up. i also charge my phone every night before i go to sleep and these phones do a great job at not draining overnight.

pacomerh

5 months ago

I'm actually curious about this one. Something that feels more seamless in my pocket, however like you mentioned, it would require for me to not use a case, which is something I might do.

matt-attack

5 months ago

See my other comment. It’s a necessary feature of foldable iPhones. First you get them then, then you release a foldable phone.

seydor

5 months ago

iphones are also a fashion accessory. lots of people will buy it for its distinctiveness

randmeerkat

5 months ago

Wow, a phone with a battery that's so bad, they're selling an extra one to strap to the back of it, on launch day... The most innovative thing that Apple has done recently is figuring out how to have their CEO deliver a gift wrapped gold bar to the president. [1]

[1] https://www.youtube.com/watch?v=AbEsY-YpF1E&t=133s

Tagbert

5 months ago

If you check the actual specs, the Air’s battery life is the same 27 hours as the 16Pro. That’s pretty good for such a thin device. Obviously 27 hours is an optimistic estimate but to match the 16Pro means that the Air battery isn’t actually bad.

They likely offer the battery pack to make people feel more comfortable who don’t ready the specs but just make an assumption based on looks.

titanomachy

5 months ago

"this box was made in California"

WOW. You managed to make a cardboard box without using Chinese factories! Very impressive, Tim Apple!!

johan914

5 months ago

Apple released the first magsafe battery years ago. The battery life is also the same as the 16.

wayeq

5 months ago

man that is depressing

Narretz

5 months ago

It still has 6.5 inch display and the camera sticks out like a sore thumb. Where's a 5 inch display normal thickness phone?

TulliusCicero

5 months ago

> Where's a 5 inch display

When companies try smaller phones, like the iPhone 13 mini, they don't seem to sell very well. So the companies stop making them.

googlryas

5 months ago

I'm also curious who the market is for a thinner phone. I imagine pockets on some clothes women commonly wear might work better with a thinner phone, but those pockets are almost always too small in other dimensions to actually hold the phone

AndrewSwift

5 months ago

It's wild to see the HN crowd, bleeding-edge technologists, regularly bring up "lying flat on a table" as a critical feature for a supercomputer inside a camera that fits in your pocket.

Somebody (many somebodies?) is rolling over in his grave.

paintbox

5 months ago

"a supercomputer inside a camera that fits in your pocket" stopped being a novelty 15 years ago. We call it just "phone" now!

"lying flat on a table" is a critical feature for a device that on a daily basis lays on the table.

If it clanks and thuds every time you press it (and pressing it is the only way to use it) while lying on the table, then it is bad design that should be addressed.

jimbokun

5 months ago

Because we already all own a supercomputer inside a camera that fits in our pocket so the technology specs don't really move the needle.

guardian5x

5 months ago

Maybe a supercomputer from a 1980s perspective.

pavlov

5 months ago

This reminds me of Nokia's glory days around the turn of the millennium, when the mobile phone's essential functionality was well established and they excelled at packaging the same thing into ever-smaller cases made of ever-fancier metals.

https://en.wikipedia.org/wiki/Nokia_8850/8890

The Motorola Razr of course was part of this trend too:

https://en.wikipedia.org/wiki/Motorola_Razr_V3

YVoyiatzis

5 months ago

I actually sold my Nakamichi cassette deck to afford the NOKIA Communicator back then. The OS was problematic and couldn’t deliver the functionality that I expected. I ended up switching to a Palm or Handspring device, can't remember which, and stuck with a Nokia monochrome phone until the iPhone came along and changed everything.

minimaxir

5 months ago

So there's one feature the Air is missing according to a deep dive of the Compare sheet (https://www.apple.com/iphone/compare/): The Air does not support mmWave cellular connectivity, while the other models (and previous models going back awhile) do support it.

That is...weird? Why would the Air's design prevent that?

bnc319

5 months ago

The mmWave functionality requires a glass section on the frame as it can't pass through metals. They've redesigned this on the 17 Pro[1], but likely didn't find a way to integrate into the Air's design.

  When Camera Control was introduced on iPhone 16, Apple moved the 5G mmWave antenna to pass through the back glass of the iPhone, that way it was no longer something you needed to see.

  Now though, with iPhone 17 Pro – that can’t work. The iPhone is now largely made of aluminum, requiring Apple to revert to an old design technique: a glass cutout for 5G mmWave passthrough
1. https://9to5mac.com/2025/09/09/iphone-17-pro-mmwave-glass-cu...

scrlk

5 months ago

The C1 modem didn't support mmWave and I assume it's the same case with the C1X.

orionsbelt

5 months ago

I’d guess they are trying to limit power draw given the smaller battery. It’s a trade off.

dmix

5 months ago

What does that mean in practice?

apriljo

5 months ago

I'd be paranoid all the time about breaking it by accidentally sitting on it. Thinner just means it won't have as much strength to resist being bent into an ass-shaped curve, right?

victorbjorklund

5 months ago

i'm sure most people reacted like you in focus groups. I dont know how many times they said "its our most durable phone" and "its so strong" etc. Got to be a way to directly counter this first impression.

matwood

5 months ago

That’s what Apple care is for.

micromacrofoot

5 months ago

it's titanium, which is quite rigid compared to aluminum

bsimpson

5 months ago

iPhone Cup is coming out next year, pre-curved.

simianparrot

5 months ago

I just want them to release a new iteration of 13 Mini at some point. I don't want a larger phone, I don't care about how thin it is with a massive extruding camera bump; give me an actual handheld phone.

For now my 13 Mini works perfectly fine so I'm in no rush, but when the time comes, I'm going going to buy a massive device that I can't comfortable use with a single hand.

lwansbrough

5 months ago

We’re a dying breed. I wish they’d just turn the SE line into minis.

rob74

5 months ago

5.6 mm? Pah! The Moto Z beat them by .4 mm almost 10 years ago: https://www.androidheadlines.com/2025/05/the-moto-z-was-so-a... And, more importantly, the Moto Z had a reason for being so thin: the ability to add "mods" that attached to the back of the phone magnetically.

What I don't like about iPhones in terms of practicality is that the corner camera makes it impossible to lay them on a table without wobbling. Google does a better job with its Pixel phones.

bapak

5 months ago

> The Moto Z beat them

The unfortunate part is that you can make anything better in a single parameter, but Apple has effectively no competitors. People who buy Apple will continue to buy Apple.

For people to switch, the competition has to come out with something that is visibly and unbeatably better than what Apple has.

I know many people in developing countries who'd rather have a 5 year old iPhone than a new android.

gniv

5 months ago

Initial reactions are negative, so I predict this will be a hit.

behnamoh

5 months ago

like Apple Vision Pro?

StephenSmith

5 months ago

Who actually wants a thinner iPhone?

hx8

5 months ago

I specifically want an iPhone with less mass.

I view my phone primarily as something I'm obligated to carry on myself at all times to function in modern society. The easier it is to carry the better. When I need to upgrade my phone, I'll always choose the smallest iPhone by weight.

breadwinner

5 months ago

Right, thinness doesn't help with anything. I want smaller width and height (i.e., a iPhone 17 mini) so that the phone will fit better in my jeans pocket.

drdaeman

5 months ago

Thinner makes sense if it's consistently thin. I don't get what's the value of thinner with a giant bulge.

JumpCrisscross

5 months ago

> Who actually wants a thinner iPhone?

I'm considering it. I'm not particularly married to the thinness. But I like the lightness.

I'm not an avid photographer. And I don't put a case on my phones. The only real tradeoffs I need to look into is processing and battery life.

browningstreet

5 months ago

It's half a folding phone.. they did the R&D, might as well offer it as a halo product.

cfn

5 months ago

I do, I've been waiting for thinner iPhones to retire my iPhone 11.

huvarda

5 months ago

i'd take a phone 5 times thicker if it meant i got a week of battery life instead of a 5 hours

gigatree

5 months ago

People who want to show off that they have the latest iPhone

xutopia

5 months ago

A lot of people who put their phone in their pockets do.

zhobbs

5 months ago

I'd like to hold it, it seems like it might be more one-hand grippable in this form factor.

ergocoder

5 months ago

Supermodels who wear really tight jeans. We care about minority here sir.

supportengineer

5 months ago

I'm going to put a chunky Otterbox case around it no matter what.

dakiol

5 months ago

I want it smaller. iPhone mini was the best.

baby

5 months ago

Not me, I was hopping for a folding iPhone

SG-

5 months ago

everyone.

insonifi

5 months ago

I would prefer my phone to be operable by one hand.

Nextgrid

5 months ago

But you can't fit as many ads and/or cookie banners on a smaller screen. The tech treadmill requires those things, so here we are.

ACCount37

5 months ago

The camera bump looks like it's twice the thickness of the entire phone.

brundolf

5 months ago

When Samsung came out with its ultra-thin phone earlier this year, reviewers said you can't really tell from pictures but it really does feel different in-hand, and is substantially lighter. This one is slightly thinner than Samsung's

Not enough for me to upgrade, but I would consider this one if I were buying this year

The rumors are also strong for a folding iPhone next year, in which case this may just be them using the same thinness work they already had to do for that. A foldable would prompt me to upgrade

thund

5 months ago

Around 2000-2005 there was a race for the smallest phone with ludicrously small displays. I believe Nokia was kind of leading and “winning” the race. Then blackberry and iPhone reversed trajectory and suddenly bigger was better, and Nokia died out.

I think we are on the same path here, thinner is not what I want. I want a powerhouse that can run AI for at least 48 hours on the worst conditions, a week at least in an ideal scenario.

diddid

5 months ago

iPhones last killer feature was usbc. These are all good and appreciated upgrades for someone with no phone, but my wallet is happy none of it is really that interesting and enough to warrant an upgrade. Right now I don’t know what they could do to get me to want to. Folding? Even more zoom? Even more battery? Return of the headphone jack???? I won’t lie, a headphone jack might…

behnamoh

5 months ago

Customers: we need better battery, no camera bump, better displays, more storage, ...

Apple: here's the thinnest phone ever

sippeangelo

5 months ago

It is quite telling when they boast about the battery life of the other models, but the Air is just "All day battery life", and then immediately announce their magsafe power bank 20 seconds later in the broadcast!

johncoltrane

5 months ago

You know what has been grind my gears for a while?

It's the protruding camera lenses being off-center. I don't mind the "protruding" part but, every time I interact with my phone lying onto a table or countertop or whatever, I have to bear with that silly tick-tack because the damn phone is not level.

dwedge

5 months ago

It's late but I spent way too long looking at the top image wondering what the weird phone angles were on the left and right until I realised it said AIR

booleanbetrayal

5 months ago

AAPL is down 1.3% on the news, while GOOGL is up 2%. Their phone offerings have diverged so dramatically with this last refresh cycle.

superb-owl

5 months ago

All I want is a 4-5 inch phone :( bring back the mini!

kasperset

5 months ago

Iphone Air does not have LiDAR Scanner if it matters to anyone.

neilv

5 months ago

Technologically impressive, how thin they got it.

Since it costs $1000-$1400, I'm going to need a nice big thick ruggedized case around it.

p1necone

5 months ago

Can I get regular thickness but twice the battery life instead? "All day battery life" is the bare minimum dressed up as a feature - I get at least two out of my cheap android.

dabinat

5 months ago

I feel like this is more of a tech demo than a product. It is impressive engineering, for sure, but you can pay $100 more for the Pro and get significantly more features and battery life.

roody15

5 months ago

A19 uses the 3nm process and its benchmarks look similiar to the A18. My two cents I would hold off to next version of the air/pro with the 2nm process and the A20 series chips.

brtkwr

5 months ago

Can't be just me who feels underwhelmed by the announcements yesterday? I can't imagine why they prioritise making thinner iPhones at the expense of longer battery life.

pshirshov

5 months ago

I don't feel like I need a thin phone. I need a smartphone which can last for a week after a single charge. From what I understand, the energy density in modern battery processes is enough to pack 100 Wh battery into a phone, but for some reason we are stuck with 20 Wh for years.

supernikio2

5 months ago

The Apple foldable is coming. There's no way they invested so much R&D for a thinner phone if they aren't looking to get into that market.

w10-1

5 months ago

The transformation here is not size or performance or intelligence but security.

The iPhone Air and iPhone 17 with MIE (Memory integrity enforcement) promise to be the first devices capable of resisting even nation-state-level attacks, through hardware+software integration of memory tagging to stem use-after-free and buffer overflow attacks, and hardware defenses against speculative execution attacks.

Third-party software developers can opt in to MIE now; users should insist on it from their application vendors.

https://security.apple.com/blog/memory-integrity-enforcement...

penguin_booze

5 months ago

Not an iPhone nor Apple user, but I feel like we're regressing on battery life. My old Moto G used to last a full week with single charge (yes, I'm a very light user: no social media, games etc.). My newer Google Pixel's battery, with its larger capacity, with the same usage pattern, lasts for 2 days if I'm lucky. That is to say, the normalized idling time for newer phones have grown significantly shorter.

Now, this Apple ad appears to be boasting as if battery that lasts single day is a generous offering. Perhaps it's adjusted for a heavy user. Still, I don't get the impression that we aren't getting actual improvements on battery life.

intothemild

5 months ago

"a breakthrough design"

They copied pixel.

bob1029

5 months ago

I understand the market "has spoken" but I feel like I'm on crazy pills when I put a ruler across my iPhone 13 mini and look at where the 6.5" mark is. No other dimension is relevant to me until we get this one under control.

VoidWhisperer

5 months ago

Anyone else unable to load the page in firefox mobile? It starts loading and then either crashes the tab or force-closes itself

invalidusernam3

5 months ago

I don't really see the point of making phones so thin when the camera sticks out as much as much as the phone is thick. I would rather have a flat phone that is thicker

dirkc

5 months ago

I hope they include instructions on holding it correctly ;p

callc

5 months ago

I looked in the tech specs and found no mAh listed. Just video playback time. I find that incredibly sus.

Does anyone know it? Was it in announcement video?

re_chief

5 months ago

As a feat of engineering, I find this very impressive, but as a product it doesn't seem to me to be very compelling.

lvncelot

5 months ago

Every time I read an apple press release, I immediately bounce off because of the purposeful omission of the definite article when referring to their products; like "iPhone Air features ..." instead of "The iPhone Air features ...".

It's irrational, but it's like an uncanny valley via text for me.

Good looking phone though.

dbg31415

5 months ago

I'm genuinely bummed that Apple killed the Plus iPhone.

For years, it was the perfect sweet spot -- bigger screen and bigger battery without the Pro price tag. It was especially great for elderly users: easier to read, easier to hold, and they didn't have to pay $1,000+ just to get a phone they could actually see and use.

The jump from the base model to the Plus was usually just $100, but you got a noticeably larger display and often better battery life -- the kind of practical upgrade most people actually cared about.

Now, if you want a larger screen without breaking the bank... well, you can't. Apple's lineup basically forces you into the Pro models, which feels like a loss for accessibility and for people who just want "big and simple."

I wish they'd kept the Plus around. It wasn't flashy, but it served a real audience.

globular-toast

5 months ago

I feel like phones are currently in the "Osprey backpack" stage of product development. There's nothing new happening and no new problems to solve, short of a miracle like making your backpack half the weight or something. So what they do instead is add features one year but take others away so they can add them back later.

So it's like: year 1: super thin, super light (shit battery life, no headphone port etc), then year 2 it will be: awesome battery life, headphone jack (but thick, heavy).

Basically they have to be careful they don't ever make the perfect phone. They do have planned obsolescence as another trick up their sleeve, though. So you'll never see an Apple phone with upgradable storage etc (the Android ones go more for having the software becoming obsolete).

o_m

5 months ago

This will be the replacement for my iPhone 13 mini. Although I wish they would make another mini instead.

ksec

5 months ago

We will have Silicon Carbon battery that has 2x energy density of normal lithium battery shipping on Smartphone later this year. Apple is very slow in new battery technology adoption, but one could imagine in a few years time this iPhone Air will have double the battery life.

greycol

5 months ago

The thinness of the letters in the title really accentuate the camera bump. For me it makes it looks like it's called APR and really draws attention to a design feature I dislike, having said that I know that some people find camera bumps a positive feature.

esotericsean

5 months ago

I just can't imagine anyone wanting this? Please correct me if I'm wrong, but do people really want a thinner phone? I love my 16 Pro and plan to get the 17 Pro.

Definitely feel like thicker and longer battery is better. Heavier feels nice.

veunes

5 months ago

So basically: thinner, shinier, faster. Itэs impressive from an engineering standpoint but at what point does thinness stop being a feature and start being a liability? I feel like we’ve been here before with bendgate.

user

5 months ago

[deleted]

MostlyStable

5 months ago

I am constantly reminded how far away I am from the median phone buyer.

czhu12

5 months ago

I wish they could just make a phone that has 3 or 4 day battery life. I never understood this obsession with thickness, even the normal iPhone is too thin to properly hold without a case.

gregoriol

5 months ago

It's annoying me that Apple has called it "iPhone Air" and not "iPhone 17 Air", this is Apple creating (again) confusion for every tech person in the future

mensetmanusman

5 months ago

“A new titanium USB-C port is 3D-printed to be thinner and stronger, fitting into the slim design while using 33 percent less material than a conventional forging process.”

Super fun. Titanium printing

eemil

5 months ago

If you're going to do a phone-width camera bump, at least make it flat so I can put my phone down without it wobbling. Apple's bump on a bump is the worst of both worlds.

butlike

5 months ago

FWIW, I'm coming from an iPhone 12 and was dazzled by the Air.

throw0101d

5 months ago

> iPhone Air features an eSIM-only design that saves space internally, helping enable the unbelievably light and thin form factor.

I've only ever had phones with at least one (regular/physical) eSIM, and a 'slot' for an eSIM for travel.

What are the pros/cons of only eSIMs?

Edit: I'm not questioning eSIMs, which I know can be handy: my iPhone SE3 is physical+eSIM. I'm curious about no physical SIM. If you can support 1-eSIM+physical is it a big deal to go to >1-eSIM+physical?

jacquesm

5 months ago

This is an interesting move. Extend the moat. At the same time I'm considering hard wiring a powerbank to my phone so it will have a month of stand-by time.

yalogin

5 months ago

As much as I want this to succeed because Apple makes great products, I don't know who asked for it. People have voted unanimously with their wallets that bigger screens with longer battery life is what they want. The trend to thin down phones stopped around iPhone 8 or so, when the big screen was introduced. Since then we have seen many cycles where the phones got bulkier with larger batteries and screens. No one complained.

general1465

5 months ago

I have Samsung S25 Edge which is essentially same thickness (5.8mm) the biggest difference is weight, phone feels really light compared to my old phone.

The most annoying thing on the phone is wobbling when it is on flat surface thanks to lenses sticking out.

Battery life is alright. I can get 2-3 days of life from it with light use. If I am using it a little bit more, then it is barely one day of battery life.

And compared to iPhone Air it has real SIM slot.

justin_justin62

5 months ago

Summing up, a company that has no more ideas about how to innovate and resorting to tactics like "we improved last year's model by x (with x not so big or relevant to you, user), and if x is not good enough, we have also made it thinner".

Truly boring. But you can't pretend more from a boat manned by a boring captain, focused exclusively on money/market/stocks.

Molitor5901

5 months ago

I really don't want the liquid display so I guess this means i can't update my iPhone until they give us a way to permanently disable this.

jackothy

5 months ago

I want a version of this where the camera is flush with the surface of the phone. I understand and accept that this means the camera will be worse.

piskov

5 months ago

At least air is titanium.

Pro returning back to aluminum is very-very bad for durability.

Aluminium is very soft: it just deforms to a splash on every drop.

I really hope they go back to steel.

Liftyee

5 months ago

I half-expected them to have removed the charging port with how thin it was, but looking at the specs it's (thankfully) still there.

USB 2.0 speed only is a little disappointing but it's not the only high-end device not to have faster speeds.

I'm not an Apple user but from an engineering perspective it's hard not to be impressed by the levels of miniaturization involved.

cubefox

5 months ago

The thinnest phone is still the Vivo X5 Max from 10 years ago. It was 4.75 mm (iPhone Air: 5.5 mm) without significant camera bump to speak of. Here are some pictures:

https://gsmarena.com/vivo_x5max-pictures-6865.php

Apparently the "thin phone" trend is coming back.

reubenswartz

5 months ago

I have nothing intelligent to add to this (other than wanting a phone that lays flat), but it's interesting that this thread has almost 1800 comments, far more than the iPhone thread (currently at 256) and the iPhone Pro thread (currently at 89). Maybe people are just excited to talk about a slightly different form factor?

rich_sasha

5 months ago

I'm always impressed how Apple can name so many products with so few words. Recycling Mac[Book] / Pad / Pod, Air, Pro, and 'i' (hardly even a word) gives you basically their whole product lineup. iPad Pro, MacBook Air, AirPods, iPhone Air, iMac Pro. AirTag must be the only one that has a unique word in it.

cultofmetatron

5 months ago

Por the love of god. I'm already scared of dropping my current phone because its so small in my hand unless I put a beefy case on it. Just leave it thick and use the innovations to put a bigger battery in there. I don't give a shit about saving 2mm but and extra 10 hours of battery life would def perk my ears.

kvn8888

5 months ago

They're just flexing their engineering skills. Mass producing such a thin phone, where most of the non battery internals are housed in the camera bump can translate to meaningful products

Like wearables, glasses, etc. The fact that they're mass producing this is key

daedrdev

5 months ago

I don't get why HN is so negative, I would not be surprised if this is one of their best selling phones in years

hombre_fatal

5 months ago

I don't think many people read the link where it says the Air has 27 hours of video playback compared to the 33 hours of the iPhone 17 Pro.

I think people are assuming it lasts 6 hours just because they sell a magsafe battery pack.

It's barely much a trade-off at all for a phone that has the norm of daily charging.

prng2021

5 months ago

They’re running out of ways to innovate across all of their product lines. Introducing yet another product size is the easiest way for them to make it look like the iPhone is still innovating. I’m sure there will eventually be an Apple Watch Air as well as iPad Pro Max/Ultra too.

hollowturtle

5 months ago

I don't get the effort of reaching that thickness and then bumping that monster at the top. It will unbalance the phone for sure. I mean there must be a consumer base that would buy an ultra light smartphone without the back camera so to make it consistently thin? I'd buy it

NetMageSCW

5 months ago

The Plateau also includes all logic boards and most other components for the phone except those that must be physically located on other edges, so getting rid of the camera wouldn’t really help.

The main body of the phone is just battery and display.

ge96

5 months ago

They really know how to get your consumer juices flowing

Aside from Macs for development I've never been an iPhone person but I'm seeing this like ooh. But no I'm good with my $160 motorolla android phone, no shade against this phone, good enough for my needs.

I do wish Android phones had lidar

hu3

5 months ago

Air lost lidar btw

anonymous344

5 months ago

I don't want a thinner phone. I want a smaller screen and longer battery life with good enough camera. Like for example samsung (cheaper older phones with small screen)

LOL "All day battery life" duh, my phone's battery lasts 2 to 3 days

65

5 months ago

The camera hump removes all the "feeling" of having a super thin phone. Also, my phone not being thin enough was never a problem I had. Laptops being thin? Yes that makes sense. But this is barely lighter than the other iPhones. It's all aesthetic.

user

5 months ago

[deleted]

daft_pink

5 months ago

I’m hoping we see that C1X chip in Macbooks soon. I have a cellular 5g iPad and it’s incredibly stable with my work VPN and doesn’t have the constant drops and reconnect issues that I have with hotspoting through my iPhone.

A cellular Macbook would convince me to upgrade!

mrcwinn

5 months ago

I'm concerned about HN database storage capacity, so here's a simple way to think about this. If you're interested, consider buying it. If it's not for you, no need to argue a whole lot. Plenty of other topics worthy of discussion. XD

hu3

5 months ago

all the text in this thread is smaller than one of the large iphone announcement photos. Don't worry

lawgimenez

5 months ago

No need to worry, tech bros got enough cash for storage.

sbinnee

5 months ago

They introduced N1 network chip. I noticed "thread" technology along with wifi and bluetooth. Tbh, it's first time I heard of this tech. Could anyone enlighten me what this "thread" wireless technology is and its impact?

1970-01-01

5 months ago

Ad has nothing for me. I want to know more about it's satellite reception, it's physical limits (actual specifications with units too much to ask?), it's hardware security improvements, how many GB of storage, and the final cost.

johnbellone

5 months ago

I have the largest version of the iPhone 16 and it isn't that big. When I first upgraded the size difference was very noticeable, but that faded pretty quickly. It is annoying that it fits into my front pocket when turned diagonally.

mrtksn

5 months ago

That's the iPhone I was waiting for. I love mu iPhone 14 pro but despise its heft. My previous iPhone was iPhone 6s and when I see it in the drawer and take it in my hand I feel nostalgic for that age when the phone wasn't so in your face with the wight and the tick feel in my pocket.

bryanlarsen

5 months ago

The iPhone 17 air is 146 g vs the iPhone 16 at 170 g. I don't think you're going to notice the 25g weight saving in your pocket.

zkmon

5 months ago

Don't see much improvements that really matter to a common phone user. Battery, maybe?

Reminds me of Windows versions that came after Windows 7. Why don't people just stop doing new versions after the product has reached its saturation point?

mazone

5 months ago

Recently got a iphone 16 pro to my mom. First thing i reacted on when opening the package was. Damm that is a thick phone. Compared to my S25 and older android phones i have the iphone 16 feel old and clunky, like from another era.

HardCodedBias

5 months ago

I feel like Apple goes back to the crutch of industrial design when they start running out of new use cases.

Or maybe I have it backwards and they always lead with industrial design and fall into use cases.

All I know is that I want new use cases from my devices.

sombragris

5 months ago

I don't need a thinner phone. I need a phone that can use a physical SIM card, has a physical keyboard (something like the N900), and a 3.5mm headphone jack... I'll just skip on that overpriced piece of junk.

felixding

5 months ago

The first thing I do after opening this page (or any other phone announcement) on Hacker News is press cmd+f and search for "headphone". Turns out not many people care about this anymore.

gonzo41

5 months ago

TBH, this phone looks crap. I'm sure SJ would have hated the form factor.

pipeline_peak

5 months ago

Are we in 2012, who’s asking for thinner phones?

Let me know when I can replace the battery. Of course that’ll ruin the current business model because it’ll be even more apparent how rarely we’ll need to upgrade these things.

rkomorn

5 months ago

I feel like "are we in 2012, who's asking to replace their phone battery?" would equally reflect the real world.

I'd say the vast majority of people don't actually care about either.

alun

5 months ago

The thinness is impressive, but I'd trade some of that for a small screen size. Smart phones are massive these days and it's a pity how Apple discontinued the iPhone Mini series.

irusensei

5 months ago

I've bought an iPhone 16 this year so it will be at least 4 years before I start thinking about a new one. Hopefully we'll have some sci-fi tech until then.

I was hoping for an Apple TV that can do AV1 decoding.

RobLach

5 months ago

Bigger, less featured, and more expensive than the iPhone 17… I don’t get it

awoimbee

5 months ago

THANK YOU FOR YOUR ATTENTION ON THIS MATTER

This announcement contains so many fake marketing words I can't help but read it in DJT's voice... Add Tim Apple's present and yeah, cool tech, not interested.

jl6

5 months ago

I get the thinness. My current iPhone is perfectly thin enough on its own, but when you add a case… yeah, the whole package could stand to be thinner. Not sure if that is achieved given the bump.

cute_boi

5 months ago

Idk why they keep putting camera bumps. Can't they make it flat ...

maerF0x0

5 months ago

> iPhone Air is easy to use outside with 3000 nits peak outdoor brightness

This will be a nice upgrade for bi / motor - cyclists who like to mount their phone / google maps on their handlebars!

jordansmithnz

5 months ago

I think the Air makes a lot more sense through the lens of a foldable iPhone.

Even for Apple, there are a significant amount of challenges in building a best-in-class foldable. Supply chain, manufacturing, hardware design, software. Apple is well known for planning ahead; breaking down problems by tackling some in an Air model first seems in line with how they operate.

The price difference really drives this home. It’s only $100 difference between a Pro and an Air. By the time you buy the perhaps-essential battery pack it’s the same price.

I don’t expect this model to continue more than a year or two, it’s a niche option only there to set the stage for a foldable that will take its place.

WhereIsTheTruth

5 months ago

Their obsession with camera bumps has left them blind to good design, this thing is a grotesque, ugly monster

Since the iPhone 5, no phone sits steady on a flat surface anymore, wich is sad

TrueSlacker0

5 months ago

"iPhone Air will be available in four gorgeous finishes"

Didn't the hype train around the word "gorgeous" for software run its course? To me its an immediate turn.

scrumper

5 months ago

> Dual Capture is a new feature that combines the front and rear cameras, so users can record themselves while at a concert or get their reaction to a game’s big play.

Oh goody.

sneak

5 months ago

One of these that has no camera would be cool. Alternately, a thicker phone with more battery and no camera bump. Either would be fine.

This is the worst of both worlds.

nerpderp82

5 months ago

The thin phone is engineering prep for Apple Vision Air.

fudged71

5 months ago

It really does feel like there is a long term strategy with miniaturization and functional integration.

The power of a MacBook Pro in the bump of a phone, the rest is just battery, screen, antennas and heat dissipation. What other form factors are they working towards?

Software is eating hardware. I mean, who needs a phone or a laptop if they can be virtualized from a headset? Maybe the phone in the pocket becomes just a folding keyboard + battery combo.

zx10rse

5 months ago

iPhone 6 is where they peeked.

EvanAnderson

5 months ago

iPhone SE 1st edition was my peak iPhone. Everything else has been downhill.

ProfessorLayton

5 months ago

Design-wise it's iPhone 4 for me. It still feels great to hold. I wish the Pro models went back to this all-flat design, and let the other models worry about thinness.

whytaka

5 months ago

I want an all-screen iPod gen 2-4 as a phone.

cyberpunk

5 months ago

It was the 4 / 4S for me. Perfect size.

ahmeneeroe-v2

5 months ago

this is basically a modern iPhone 6 plus, so I guess they agree with you

smeeger

5 months ago

i have been waiting for an updated iphone SE and with this event i am officially giving up. there is no phone that is simple, functional, reliable and not overpriced. apple is the company that is supposed to make it but i guess they have moved on to other strategies. instead they focus on making hideous bulges and UI that would make steve jobs’ head explode. im fed up with it

mrdoornbos

5 months ago

But how thin will it be when I put an OtterBox case on it, giving it some chance of surviving for more than 4 months in my day-to-day use?

jFriedensreich

5 months ago

Looks uncanny at that screen size, my only hope for a mini replacement is probably a reality where glasses make screen size irrelevant.

insane_dreamer

5 months ago

I do like this, but since most people put some big case on their phone anyway, does the thickness of the phone matter that much?

asadotzler

5 months ago

Well, a thick phone with a thick case is very thick while a thin phone with a thick case is only somewhat thick and a thin phone with a think case is only barely thick.

fibers

5 months ago

What exactly is their strategy with preventing cannibalizing sales between the Air and the Pro Max? This release makes no sense.

balozi

5 months ago

Obviously, the next move is to build and sell the new iPhone Air 2 which has a two-day battery and improved camera system.

ashdksnndck

5 months ago

Anyone know if this has a silicon-carbon battery? The spec sheet just says “lithium ion”, which doesn’t answer the question.

namuol

5 months ago

I don’t care about how thin the phone is. Let me replace the battery without risking shattering all the glass on the thing.

Nextgrid

5 months ago

There's a small potential for enthusiasts to potentially make an aftermarket shell that sits flush and uses the space for an additional battery. Won't be cost-effective nor mass market but people have done crazier things (like add USB-C support to Lightning phones) before.

mlx0x

5 months ago

Can anyone answer the important question? Can I take a big square photo with the whole of that big square front sensor?

oliv__

5 months ago

All I want is a new SE-sized iPhone with a headphone jack. I'll preorder right now if you want to collect my money

Cort3z

5 months ago

They keep shrinking in the wrong dimentions.

puskavi

5 months ago

Why do we need thinner and thinner phones?

sailorganymede

5 months ago

This is cool but what I really want is another iPhone Mini. I got tiny hands, phones are way too big for me.

hacker_homie

5 months ago

I want the iPhone square, where the phone is as thick as the camera bulge so I can put it down on a table.

apparent

5 months ago

You joke, but this is basically what a foldable iPhone will be (though there will undoubtedly still be a camera bump...).

bytesandbits

5 months ago

there is only one target audience for this model and is users that already carry the iPhone without case.

nathan_compton

5 months ago

IF ONLY MY PHONE WERE THINNER, I SCREAM INTO THE VOID.

Ok, to not be totally glib, I think my reaction to this is coming from a place where, if I made a big list of every single thing I want in a phone, "thinner" would be at the bottom.

I want more freedom to do what I want with my phone, primarily to stop it from spying on my activity to give information to advertisers. I would get a phone twice as thick as my current phone if I could just use it to tell advertisers and information brokers and monopolies to f-OFF with it. I do not care about this and I hate that thousands of man hours and millions of dollars are going into this shit.

tiltowait

5 months ago

For the people who don’t care about a thin phone, they can still get the Pro with its better battery life. This is just an option.

I was totally going to get the Air (I do want a thinner phone), but the screen is way too big. I’m so tired of giant phones.

rickdeckard

5 months ago

Funny how everyone agrees here after the event that it's suddenly GOOD that Apple didn't present a folding phone.

After more than a decade it's still an odd experience to observe how the market is self-adjusting to match Apple's portfolio...

Would be interesting to see if the iPhone Air isn't already a Polymer OLED panel, as a supply-chain ramp-up for a foldable design...

andrewrn

5 months ago

I feel like Apple hit the diminishing (stopping?) returns on thinness years and years ago. Who cares?

bilekas

5 months ago

> "This is MacBook Pro levels of compute in an iPhone, perfect for GPU-intensive AI workloads."

Am I just an old man screaming at cloud here or is it unnecessary for a phone to be focused on GPU intensive tasks ? Impressive as it is and all.

> iPhone Air features an eSIM-only design that saves space internally, helping enable the unbelievably light and thin form factor.

Also this is frustrating..

tomashubelbauer

5 months ago

Phones are the main computing device for young people and hosted LLMs are eating the world right now. Not everyone will find a problem with this, but I am hoping for practical local LLMs sooner than later, and for maximum impact, they should also be able to run on phones. This amount of computing power in a phone is what could help make that happen.

elAhmo

5 months ago

My old 13 pro is quite thin and uncomfortable to hold in hand without a case. Why would someone push so hard for a thinner phone? Boosting about extra battery if SIM slot is removed, while doing insane over-engineering to shave a few millimeters is quite a tell.

I know Apple is super successful and will have another great set of quarters, but this is quite disappointing.

sixothree

5 months ago

I have the 13 pro. I personally find it quite heavy (quite a thwack when you drop it) or just tension when you wear shorts for example. That said, I have zero interest in this phone.

hulitu

5 months ago

> Why would someone push so hard for a thinner phone?

They have to "inovate" somewhere. The suckers won't pay hundreds of dollars for the same crap over and over again. They tried to "inovate" the GUI, it was a disaster. Now they turned to HW.

sevensor

5 months ago

My first thought was, “thinner and lighter? Apple has totally run out of ideas.”

kazinator

5 months ago

> fantastic all-day battery life

LOL; fantastic would be several days.

all-day is better than gone by late afternoon.

drumhead

5 months ago

Is this a foldable prototype. Will the iPhone foldable be 2 iphone Airs joined together?

renmillar

5 months ago

If you flip one upside down and attach it to another one, you end up with a stable phone that has twice the battery life.

feelamee

5 months ago

Why does no one make flat back in phones today? everyone just accepted ugly design...

mumber_typhoon

5 months ago

This might be an unpopular opinion but does anyone else think that phones are now targeted towards teenagers and young adults and not the general crowd anymore ? I feel Apple has completely made their phones a social tool and not a technology innovation product. Camera, colors and the ability to distinguish your phone from others in selfies (another social feature) and in public is what it seems to be about. Gaming on the phone is another aspect. The phones look different each year (on purpose) and they are increasingly targeted towards young adults who can spend 1000$ of their savings all year towards just looking cool on social media with better pictures and a social profile. I noticed this transition around iPhone X era where design language lost meaning as long as they could compete in the social media world. I feel Instagram and TikTok should thank apple for becoming more social.

I really like the 15 camera I have and feels really good for a casual photo person. I feel that the 16e is more than enough for 99% of those not into social media. Like the phone without social media is just keeping in touch with close friends and family and occasionally taking pictures and making payments. And once in a while a few apps that help you track something like maps or health apps.

The 16e feels like a really enough phone if you don't want to get into the rat race.

rsingel

5 months ago

I just want to know how much it weighs.

Still looking for a phone as light as the Pixel 5 at 151 grams

spicybbq

5 months ago

It says 165g. It's lighter than the base model.

user

5 months ago

[deleted]

tobyhinloopen

5 months ago

Why do we measure devices at their thinnest part rather than at their thickest part

grahar64

5 months ago

Thin phone, giant screen. How bout thick phone, tiny screen. Call it iPhone Earth

aurelien

5 months ago

I wish for the day Apple create a true slick Iphone Air … without a protuberance

racl101

5 months ago

Lateral move. shrugs

I'd been more excited if they brought back the 3.5 mm audio jack.

Humphrey

5 months ago

Hot take: iPhone Air isn't about making phones lighter, but to justify making their other models heavier.

iPhone Air is 165g.

The new iPhone Pro 17 is 204g but the 15 Pro was only 187g. iPhone 17 is 7g more than the iPhone 16 which was 170g (only 5g heavier than the new Air).

Their pricing ladding places the Air above the regular 17 and below the 17 Pro.

If Apple didn't make the Air, then the 17 family would have been Apples "Heaviest range of iPhones they have every made".

That said, I am very happy about how Apple are adding more battery to all their phones - which might be were the extra weight is coming from.

reaperducer

5 months ago

Hot take

"Hot takes" are for Reddit.

People on HN are expected to think before they respond.

xyst

5 months ago

bReAkThRoUgH dEsIgN

What a joke. Recycled design from 6/11 is breakthrough in Apple world

mikikian

5 months ago

When they do a folding phone next, the thinness will have functional value.

JLCarveth

5 months ago

Apple already released a folding phone, the iPhone 6 Plus!

maxglute

5 months ago

Once you start rocking case accessories, profile of phones can definitely get thinner, i.e. phone loops, those suction cups. I'm fine with going thinner with the trend and I think we're going to get some pretty slick phone cases/accessories that makes actual thinner flusher carrying profile.

At the end of the day, I want future phones to be a A4 piece of paper that I can fold up like ... a piece of paper. If it means dumping stupid billions to shave sub millimeters of generations... then I guess that's the price to pay.

user

5 months ago

[deleted]

will5421

5 months ago

Titanium? I thought they’d learned that lesson with the Powerbook G4.

marhee

5 months ago

If this thinnest iphone air has 27 hours of video playback, why does the regular iphone 17, which looks twice as thick only has 30 hours? At this point, I just want long battery life. Like an "all-week" battery life would be a nice start.

leakyfilter

5 months ago

they are mostly likely using a higher density battery in the air, at least that's what the rumors suggest

TheCraiggers

5 months ago

It's also (I'm assuming) completely impossible to repair.

kykat

5 months ago

Reminds me of pixel phones, but more rounded, and more protuberant.

roversx

5 months ago

Since all components are near camera, how is the heat dissipation

abbycurtis33

5 months ago

It's been at least 6 phones since anybody wanted it thinner.

smeeger

5 months ago

when will apple make an iphone for adults? adults who need good battery life and have better things to do than take pictures for social media. a good UI wouldnt hurt either

fair_enough

5 months ago

I love the new colors, especially Sky Blue but why do I need my phone to be wafer thin? It's an engineering marvel, and I'm definitely not complaining, but it just seems odd to make every part of the phone except the top part where the camera resides as thin as possible.

I would have gladly taken uniform thickness and a bigger battery or better transceivers any day of the week and twice on Sunday. Call me a Philistine, but all I really want out of my phone is its ability as a communications device (voice, video, email, SMS, etc) and a GPS. I spend so much time in front of a computer, that by the end of the day I want to unplug myself and touch grass.

Either way, big respect to some former undergrad classmates of mine at Apple who may have played a role in this. This new generation of Apple devices is bringing back color and personality, and I'm all for it. Same for ever-improving FaceTime cameras. The camera on the front is more important to me than the one on the back.

reliableturing

5 months ago

Here’s an actual hot take compared to the sentiment in this discussion: this will be the best selling iPhone ever.

Specs wise sure, I’d also love a bigger battery than it being thin*. But the iPhone has been an unbelievable fashion statement, and this insanely sexy iPhone will be the strongest yet.

I’m pretty sure when it comes out, people will actually hold it in their hands and the sentiment will turn. Not talking to you tech nerds, but for the other 99% of the world.

bigyabai

5 months ago

I remember this take when the iPhone X came out, which incidentally also felt like the first year (here in the US) where Apple was truly detested, publicly. Instagram and Twitter were chock-full of memes like "999x Kinder Chocolate or 1x iPhone X?" and the notch/design overhaul met a pretty lukewarm reception. The agony of yearly upgrades really set in, then.

It's not impossible for this to take off, but I won't hold my breath. It's a small gamble that could go either way.

rkomorn

5 months ago

I would be surprised, but not very surprised.

I think the price point above the 17 and close to the 17 Pro gives it less appeal, but I guess it does make it more "premium" too.

I definitely don't think you're out of left field.

RomanPushkin

5 months ago

Pretty excited about this one. The amount of tech went into this is obviously insane. Happy to see the company is still the driver of innovation. I bet we'll see more slim phones coming up next months from other vendors.

randomname4325

5 months ago

Long time apple fanboy. I've watched most of these unveilings for the past 20 years. The new phones are impressive. But it was all speeds and feeds. The examples felt so wrong. The women dancing while on the phone. The guy running with while recording. The person needing translation to buy roses? None of those feel grounded in reality. It's like they are building tech for made up in corporate conference room use cases.

fibers

5 months ago

Live translation u/i feels like a significant upgrade for that specific product, especially if you are in a dense area with different types of speakers. It feels like a way better MVP than Meta Glasses that are only meant to do troll videos on tiktok or youtube. The examples they trotted out feel ridiculous but that's because they have been approved by their internal systems.

everfrustrated

5 months ago

Look at the age of the people running Apple (management up to the board) vs other tech companies.

blitzar

5 months ago

When you work at apple this (and $3000 glasses) is your reality.

pkos98

5 months ago

> It's like they are building tech for made up in corporate conference room use cases.

Totally felt the same during the live-translation demo, when these two casual business folks were talking about "the client will love the new strategy". Dystopian corporate gibberish.

IAmNotACellist

5 months ago

Looks as thin as the zfold 7 but without the inner display.

jayelbe

5 months ago

Cools pics! They should show it behind a pencil for scale.

christkv

5 months ago

It looks so fragile to me like I’ll bend it the first week

twilo

5 months ago

This chassis would be perfect for the 2nm chips next year

zakki

5 months ago

Hopefully it doesn't morph to Aang: the Air bend er

j4102_

5 months ago

Thousands of words to just tell me that nothing changed

user

5 months ago

[deleted]

gizajob

5 months ago

“It’s our most revolutionary nothing changed in the history of iPhone.”

osigurdson

5 months ago

>> impossibly thin and light design

Thin, except for the top part.

apparent

5 months ago

I mean, who doesn't like big on top and thin everywhere else?

crooked-v

5 months ago

Just give me a phone without the stupid camera bump.

MiguelBBeats

5 months ago

is it me or does it look like the pixel 9/10

nothrowaways

5 months ago

They should have offered a no-camera version.

w0ts0n

5 months ago

I want a smaller phone, not a thinner phone.

UrineSqueegee

5 months ago

i was on the fence getting this but I am definitely not after watching this. Probably s26u when it comes out in Jan

rr808

5 months ago

Price isn't too bad, esp now that the Pixel 10 is expensive, the base iphone is the same price for more storage which is kinda unexpected for Apple!

tantalor

5 months ago

Booo bring back the 4" iPhone SE

evolve2k

5 months ago

Really?! It’s 2025 and this is what they saw as important. We need repairable tech not this peanut butter and jelly nonsense that’ll be in the trash heap literal months from now. Feels like we’re back to the old Performa, Centris and Quadra era of rolling our more and more barely differentiated products u til folks loose track of what to buy. Have you been in an Apple Store recently, it’s starting to feel pretty cluttered.

Another data point, Googles own phone ad right now is literally along the lines of ‘feel like your existing phone never changes’, clearly a dig at Apple’s product atrophy.

dwedge

5 months ago

I guess Apple finally listened to all the people saying they want a smaller phone, and totally misunderstood what that meant

aurareturn

5 months ago

The problem is that these people are very loud on the internet but sales for small phones are abysmal.

The laptop class (myself included) just don't understand. A huge portion of the world only has 1 computer and it's their phone. They rely on it for work, entertainment, and connectivity. They don't have a laptop where they can do all these things on whenever they want. Their phone is it. They want a big screen phone. It's no surprise that every time Apple made the screen bigger, it sold better.

I loved my 13 Mini but I understand why Apple has given up on it. It was a very good effort. They tried. Didn't sell. Maybe a foldable can solve this problem for both sides.

abirch

5 months ago

My wife has a 13 mini and is sad she'll have to go to a larger phone.

rogerkirkness

5 months ago

Yeah I was really hoping for the phone to be smaller in different dimensions. Thinness is the least important of them.

abhinavk

5 months ago

It's a vocal minority on the internet which also owns a lots of other computing devices. I'm one.

IMHO most people in the real world increasingly use their smartphone as their primary computer and want a big screen.

dkga

5 months ago

I don’t like gigantic phones but smaller phones are incredibly hard to type for me

LoganDark

5 months ago

No, Apple's been obsessed with thin & light for decades. Only with Apple Silicon did that actually result in usable devices.

orionsbelt

5 months ago

The Air is going to be very popular.

rplnt

5 months ago

You wouldn't sell any smart watches if you could actually use the phone with your hand.

mezod

5 months ago

looks like my iPhone SE 2nd gen will need to survive a 6th year lmao

jstummbillig

5 months ago

"all the people" do not exist. Apple is obviously good for building small devices. They have built multiple of them, explicitly, against the direction the market was going.

If "all the people" wanted these phones, they would still exist.

amluto

5 months ago

They nailed it. Big horizontal dimensions so it’s hard to hold in one hand (yes, I realize that many users want this, but many users don’t want this), a big thick camera so it doesn’t actually fit well in slim pockets (but lots of young people seem to like their phone sticking out of their pocket?!), and super thin everywhere else so a high capacity battery doesn’t fit. Nice job!

Seriously, Apple has not attempted a narrow high-end phone since the iPhone 5. The 12 and 13 minis were not positioned as premium phones and they did not have great cameras or battery life. If Apple had tried for a 13 Pro Mini and it didn’t sell, then maybe I’d believe that their market statistics were worth something.

glxxyz

5 months ago

5% more volume than a mini. Lame.

DecentShoes

5 months ago

I wasn't asking for my phone to be thinner. I was asking for my phone to be SMALLER. In the other two dimensions...

baby

5 months ago

I just wanted a folding iPhone.

bravetraveler

5 months ago

It may still bend! We'll see how much this Titanium 'exceeds expectations', eyeroll.gif

snow_mac

5 months ago

What's so great about this? A phone with a weird shape due to the camera? Yahoo, yay so light /sarcasm. Who cares? $1000 for another shiny object thats thin, that has "ALL DAY" battery? Like every other iPhone or phone on the market?

It's not innovative -- innovative would be an "ALL WEEK" solution. This is worth looking at: https://youtu.be/WEmZpHXwu5k

AbuAssar

5 months ago

why the air is not 17?

what about next year will we get air 2 or air 2026 like the iPads?

crossroadsguy

5 months ago

At this point I am like “fuck (perception of) privacy!”. I will just buy the 9a, or Pixel 10a if one releases by the time I switch from my (already large) iPhone 14. At least I won’t have to deal with the never ending shenanigans, the crazy prices, and the very real possibility that if there’s a damage it might be cheaper to buy a new one (in warranty).

user

5 months ago

[deleted]

netcraft

5 months ago

take this thinner phone, add more battery to get back to the size of the current one, thats what I want. 3+ day battery life please.

butlike

5 months ago

There's a magsafe attachment you can get to increase the battery life

alessandru

5 months ago

hn endorsements? waow. better go line up for this one!

lifestyleguru

5 months ago

slippery like an ice cube and requires a case by design

ramesh31

5 months ago

Now make it 4 inches, and we'll be back to something approaching the perfection of iPhone 5.

r0fl

5 months ago

Small phones don't sell well. The numbers prove this. Most people want to doom scroll or consume video content on their phones and it is better to do that when the screen is bigger.

footlose_3815

5 months ago

Once again, stuff I don't care about. We would be 3x as impressed if it was 3x as wide and 3x battery life.

TouchID is also still sorely missed, and I will die on that hill. I'm on a 2022 SE hoping they change their mind one day. FaceID is a repellent experience.

lolive

5 months ago

Too expensive.

polyomino

5 months ago

can they just make it flat? seriously

justin_justin62

5 months ago

Regardless of the technical analysis: when does the fucking bean-counter retire? He's depressing and depressant.

Somebody should sue him for contributing to making the world a worse place.

michaelhoney

5 months ago

Now take all of that manufacturing brilliance and, keeping the volume the same, turn it into a small thick phone which will fit in my pocket and hand. Won't need a camera bump

STELLANOVA

5 months ago

This is becoming comical. iPhone Air only supports USB 2 speeds. Seriously? Also iPhone Pro only comes with USB 3 speeds while amplifying ProRes RAW support...

gambiting

5 months ago

I don't think I have ever plugged in my phone, like at all, ever, and it's not even an iPhone. And if I want to get any photos/videos I made with it, they are just in Google photos?

Like I get there are some people who maybe use the thing as an actual camera and they suddenly need to download tens if not hundreds of gigabytes of media off the phone but like.....I guess it's just not the phone for them? And like you said the Pro supports USB3 speeds so what's the issue? 5gbps is really not fast enough?

zhobbs

5 months ago

I've never transferred data over a wire to or from my iPhone, interesting that this is important for some use cases.

_Algernon_

5 months ago

Cant wait for Bendgate 2025 edition

mostlysimilar

5 months ago

Thin design rendered moot by the ugly "plateau" (wtf is that marketing term?)

Just make the thing a uniform thickness and cram it with battery.

tejinderss

5 months ago

I dont know whats apple obsessions with thinness, instead they should focus on usability and battery life.

deanebarker

5 months ago

I've been a PC guy my whole live, and was forced onto a MacBook Pro this year for work.

The battery life is insane. The idea of charging my laptop has become this weird ritual now, only known of in lore and legend, that I partake of only when there is a blood moon.

kridsdale1

5 months ago

They did that too, in the other products. Longest battery ever.

apparent

5 months ago

I assume they're getting ready for a folding iPhone, so the thinness tech is being developed largely for that. They're releasing this thin iPhone to test the market and to make use of it in the meantime.

atommclain

5 months ago

I don’t see it; to my mind the last great Apple thin product was the 12” MacBook from 2015.

JumpCrisscross

5 months ago

> dont know whats apple obsessions with thinness

It forces them to the forefront of miniaturisation and efficiency. It's also something they're unusually good at, which creates differentiation.

hulitu

5 months ago

> they should focus on usability

usability is so '00. Nowadays the focus is on ads.

martin1975

5 months ago

Am I the only one who has never owned an Apple iPhone? I just got my Pixel 7 upgraded to Pixel 10 Pro XL, couldn't be happier.

hu3

5 months ago

You and more than half the world.

mrankin

5 months ago

Great, another cool iphone that I won’t be able to pick up off the table.

maelito

5 months ago

Mini phones please. Thickness is not a problem, solved 10 years ago.

shlip

5 months ago

> and fantastic all-day battery life lol, welcome to the future

amelius

5 months ago

Another phone that does not lie flat on the table.

SamuelAdams

5 months ago

I was hoping for more content on AR and the next phase of the Apple Vision Pro. Is the Apple Vision Pro considered a failure at this point?

kridsdale1

5 months ago

They keep trying to hire me, so they haven’t given up.

It’s limited by TSMC. M2 is where v1 is. I expect they want at least double the efficiency, and maybe this new pro liquid cooling, to try for a v2.

jbverschoor

5 months ago

Quite frankly ,I don't trust Apple with their battery claims. Esp. when they sell magsafe packs for this one.

Sorry, but no air. Yes it would be a cool second phone in case you go to events, but in that case, I'd prefer a mini with a better camera.

rldjbpin

5 months ago

hear me out: they make a slim phone, just to develop the supply chain around a foldable display to finally release a folding phone that is a sandwich of the air!

/s

user3939382

5 months ago

[flagged]

OsrsNeedsf2P

5 months ago

What does this have to do with Apple Air?

ncr100

5 months ago

See also the Paperclip movement, and Louis Rossman, championing the antithesis to unkind treatment of you, the user.

(Note I didn't say consumer as that's reductionistic)

amilios

5 months ago

Can always get an Android phone and run GrapheneOS with no Google services or apps. Good luck functioning in the modern world though...

thr0waway001

5 months ago

Uh ok… what does have to do with iPhone Air? What are you on about? Nobody is forcing you to buy it. It’s a neat thing about free will.

shshahshsusus

5 months ago

Alright, buckle up — here’s a *Curb Your Enthusiasm scene* where Larry takes the iPhone Air press release way too personally at the Apple Store.

---

### Scene: Apple Store, Santa Monica

*Larry* walks in, holding his old iPhone with a cracked screen. He approaches a blue-shirted *Apple Genius*.

*Larry:* So I hear you got this new iPhone Air. Thinnest phone ever, huh? Five-point-six millimeters. What is this, a phone or a Wheat Thin?

*Genius:* It’s our most advanced design yet. Stronger, lighter—

*Larry:* Stronger? If it’s so strong, why is it thinner than a Ritz cracker? You ever eaten a Ritz cracker? Crumbles right in your hand! That’s what I’m gonna be holding here. Crumbs! Phone crumbs in my pocket!

*Genius:* Actually, it’s titanium. Aerospace grade.

*Larry:* Oh! Aerospace. Yeah, good. Because when I’m playing Sudoku on the toilet, I really want NASA technology under my thumbs. Very important. “Houston, I got a number two problem.”

*Genius:* The new 48-megapixel Fusion camera—

*Larry:* Fusion? What am I, splitting atoms now? I just want to take a picture of a sandwich. I don’t need the Manhattan Project in my pocket. And the front camera’s square? Square! Cameras are round, wheels are round, even faces are round. You make it square, now I look like SpongeBob in every selfie.

*Genius:* Well, the square sensor lets you take landscape photos while holding your phone vertically.

*Larry:* Vertically? Vertically?! Oh, thank you, Apple, you’ve saved me from rotating my wrist. What a terrible burden it’s been. Centuries of humanity struggling, and finally Apple says, “Don’t move your wrist, Larry, we’ll do it for you.” Unbelievable.

*Genius:* It also has all-day battery life.

*Larry:* All-day? What’s “all day”? My day? Your day? A raccoon’s day? Be specific! At 11:58 p.m. the phone dies and you go, “Oh, sorry Larry, guess your day’s over!” I still got two episodes of Columbo left, pal!

*Genius:* It’s also eSIM only.

*Larry:* Oh, fantastic. No physical SIM. So if I lose signal, I can’t even take it out, blow on it, do the old Nintendo trick. I just stare at my \$1,000 “air” sandwich and pray. That’s the feature? Praying?

*Genius:* It starts at \$999—

*Larry:* Nine-ninety-nine! For a phone that could slip between two couch cushions and vanish forever. You should sell it with a metal detector. “Find your iPhone Air before it suffocates under the ottoman!”

(Larry storms out, muttering.)

*Larry:* Thin phone, thick price. What a world.

---

Want me to *write another one where Larry’s actually at the launch keynote*, interrupting Tim Cook from the audience like a heckler?

minimaxir

5 months ago

Don't post AI-generated comments to Hacker News, especially long comments which scroll the page but add nothing to the discussion.

pryelluw

5 months ago

iPhone (Hot) Air.

For the demanding blowhole. Now available in pink.

mtzaldo

5 months ago

I here to say... will it bend?

andy99

5 months ago

  As part of our efforts to reach carbon neutrality by 2030, iPhone Air does not include a power adapter or EarPods. Included in the box is a USB‑C Charge Cable that supports fast charging and is compatible with USB‑C power adapters and computer ports.
I was seriously thinking of buying it for a minute till I remembered how much they just exude smugness. I like apple hardware but the company absolutely disgusts me.

illwrks

5 months ago

Some day soon they'll release a phone with no battery and you'll need to BYOB.

OhMeadhbh

5 months ago

My experience is "air" in an Apple product's name means battery life is measured in tens of minutes and the fan makes a horrible racket because the CPU is underpowered and intended for only short suprts of activity. That's fine for a laptop because you can keep it plugged in and use your other computer to do tasks that require CPU, but not appropriate for a mobile phone that you may want to operate untethered for hours at a time.

I'm sure Apple's official word on this is battery life is sufficient for more than a couple of hours of untethered stand-by. I'm just questioning the wisdom of the naming convention. They trained their user community to understand that "air" means low-CPU power / low battery life / thinner package. Are there enough potential customers who will prioritize thin form factor over usability?

Nevermind. I just answered my own question.

[Edit: I understand the Apple fanbois will want to down-vote this, but look at the second sentence of the second paragraph. I am not saying the iPhone Air will be bad. I am saying that the "Air" name has, in the past, been applied to some pretty sub-standard products. I am asking if it's wise to apply a name that has been used for lower-end products to new products that aren't "lower end."]

potwinkle

5 months ago

It's been long enough that this doesn't seem true anymore. The current Macbook Air is fanless, and has around 18 hours of battery life with an 8-core M4.

wfme

5 months ago

Did you uhhhh read any of the announcement, or just jump straight to writing this comment?

The 17 Air reports 27 hours of video playback - the same as the 16 Pro.

voidfunc

5 months ago

Thin phone that we're all just going to put a case on and forget what it looks like because everyone's phone just looks like an Otterbox or whatever.

Apple is cooked.

apparent

5 months ago

Eh the new bumpers and clear cases look interesting (but the white MagSafe pattern is just stupid — should just leave it off). I'll probably get an Air and one of these cases, or a thin third party case.

AbraKdabra

5 months ago

Imagine putting the phone on the table and seeing it rocking side to side when you press it, the nightmare. Somebody needs to change this stupid trend urgently, we don't need thinner phones.

minimaxir

5 months ago

The iPhone 17 will rock less than previous iPhones with the bulge since this new bulge goes across the entire phone width.

qmr

5 months ago

[flagged]

tomhow

5 months ago

> Oh fuck off.

> Amazing marketing wank.

Be kind. Don't be snarky. Converse curiously; don't cross-examine. Edit out swipes.

When disagreeing, please reply to the argument instead of calling names. "That is idiotic; 1 + 1 is 2, not 3" can be shortened to "1 + 1 is 2, not 3."

Please don't fulminate. Please don't sneer.

https://news.ycombinator.com/newsguidelines.html

wordofx

5 months ago

Awww you upset you can’t afford it?

sfblah

5 months ago

What I would like is an iphone for like $200 with a stable set of features that I don't have to buy off the used market. I don't care if it's 2 generations behind, because these new phones don't offer anything I care about.

As far as I can tell from the announcement, they're focusing on content creators. Since I don't stream and am not an Instagrammer, it's irrelevant to me. Selling me one of these cameras is just a waste. I don't even know how to make the phone use the second (or third) camera.

Gualdrapo

5 months ago

This with the glass ui thing feels like now they're doing "innovation" for the sake of "innovation". But as someone said on the other thread about this thing (https://news.ycombinator.com/item?id=45185576), at this point they could just make a cardboard phone, wrap it with some fancy words and would sell it like crazy.

r0fl

5 months ago

I see many comments screaming "WE NEED MORE BATTERY LIFE!"

I'm curious who needs more battery life than the iPhone air will provide? Every single person I know of commutes to and from work daily either in a car where they can charge their phone or to a desk that has a charger (wired or wireless).

The iPhone Air is rated for 27 hours of videoplayback. Let's say it works for a QUARTER of that, its still 7 hours of playback.

What kind of people are away from a charger for more than 7 hours who also only consume content for those 7 hours on a regular basis?

What kind of individuals are these? Please explain

47282847

5 months ago

I am not using a car, I do not commute, I do not go to an office.

I usually spend my days outside, roaming the city, sitting in parks and cafes. I have a 13mini and started to carry a lightweight power bank in my backpack because it tends to run empty before I get back home, which is a problem with electronic ticket for public transport.

A lot of people will also simply prefer the convenience of not having to plug their phone in more often than necessary. They have it in their backpack or purse, which makes it extra inconvenient to think of taking it out just to charge plus needing a cable and charger in multiple places, compared to the evenings when you may remove multiple items from it.

al_borland

5 months ago

Proximity to a charger isn’t the answer. I’m home all day, but I still don’t want to be monitoring battery life all day or tied to chargers. I only want to change while I sleep.

I have a 16 Pro and every so often something runs in the background that destroys my battery in half a day. I still don’t know what it is. The settings don’t make it clear.

I haven’t complained about the battery life on the Air, but I’d rather have a bigger battery to the point of eliminating the camera bump, than having a marginally thinner phone that shoves everything in a bigger relative bump.

Insanity

5 months ago

Going on a hike in the weekend? Or basically anything where you're not going to the office? lol

factorialboy

5 months ago

> I'm curious who needs more battery life than the iPhone...

You aren't curious at all. You have formed an opinion. :)

Apple recognizes the deficiency, hence they created the battery accessory which they would love to up-self.

Step 1: Reduce battery life

Step 2: Sell battery accessory, profit.

microflash

5 months ago

I live in an area which has frequent power cuts. Having a larger battery would certainly relieve me of carrying power banks.