bob1029
4 hours ago
Software development untethered from the practical realities of the customer / user is what drives people insane.
When developers are required to interact with the customer on a regular basis, the freewheeling effects described in this article are damped massively.
The potential for insanity goes off the charts when the development team is siloed away in solitary confinement and the only interactions with the client occur via some prison guard known as "project manager" sliding notes under the door.
Working with the customer sometimes sucks. Just like exercise and eating vegetables sometimes suck. It's a temporary unhappiness that keeps us grounded in reality.
bombela
4 hours ago
Talking to the users, allowing them to show you what they are trying to do with your software, almost feels like cheating, because of how easy things suddenly appear to be when uncertainty fades away.
Obviously, the number of uniquely different users has an influence, and users most often do not truly know what they need, but that's our job to tease appart.
Turns out the users most often benefits from small changes that reduces friction toward achieving their goal. Any time saving will be appreciated, but only if it can be trusted to work. Nothing worse than the dread of knowing an action might or might not work randomly.
I use most software today with a constant sense of fear that the next action will break something and waste my time. Undo probably doesn't work properly anyways
boogieknite
12 minutes ago
i consider a sign of maturity in myself that i always defer to adapting my software to fit how the user is trying to interact with it. the sign of immaturity is that my deference masks internally screaming, "why would you want that!? why would ANYONE want that!?"
my "customers always right" approach has produced much more successful and useful software compared to my perfect little hobby projects which will never be complete and noone would ever use anyway
devmor
4 hours ago
"What problem are we trying to solve?" is a question I have to ask constantly in corporate development environments, and rarely does anyone presenting the task to be done actually know the answer!
It's very frustrating.
hathawsh
2 hours ago
I try to remember to say something like this: "This is an interesting solution, but I'm not confident we have a shared understanding of the problem we're solving. I have a few guesses, but I don't want to bias the discussion, so please restate the problem without suggesting a solution. If it's too difficult to explain, I can suggest what problems I think you might be running into." I wish I always remembered to say that. :-)
0x445442
27 minutes ago
Upper management material right there.
robertlagrant
3 hours ago
It can be the case that people don't want to accidentally mis-state the problem, or get into a debate about the problem because they know people will chime in about nonessentials. I would recommend "Have we written down the problem we are trying to solve? I'd like to understand more." And get it written down if it isn't already.
computomatic
an hour ago
This is likely the start to a useful approach. I suspect the crux of the challenge is that engineers who need to write code get very pedantic in their questions and picking the answers apart (because we need to be! code leaves no room for ambiguity or intuition). And you can imagine how that feels from the other side. I imagine a lot of people feel like an engineer asking about the actual problem feels like getting goaded into some sort of pedantic debate. A natural response will be to try to dictate what to build (often micromanaging) and avoid the discussion about why at all costs. Writing offers a bit of a neutralizing buffer, at least.
some_furry
3 hours ago
Trying to position the conversation as "we're on the same team, trying to figure the problem out together" also helps a lot of the intensity of these conversations melt away.
natdavidson
an hour ago
I wouldn’t ask that if you want to keep your job.
reaperducer
22 minutes ago
I wouldn’t ask that if you want to keep your job.
You are correct. You ask that if you want to get promoted to a better job, because you understood the problem and likely saved the company money, time, effort or all three, rather than just pushing the buttons like a good code monkey.
paulhebert
21 minutes ago
Really?
I’ve asked that question all the time throughout my career. Lots of promotions. No firings or layoffs.
Why would you lose your job?
win311fwg
an hour ago
Reverse engineering the problem from someone's solution is the job. If you find it to be frustrating, you might be in the wrong profession.
stinos
2 hours ago
For 2 larger projects I'm on, I'm both the developer and a user: on a regular basis I use the software myself. And not just for one-off tests. I really use it the way other users use it.
This has provided rather deep and interesting insights in software development for these particular products and in general. Or in OP's lingo: not a lot of potential for insanity at all. Because any new idea immediately gets regarded on 2 fronts: what does it take to implement and what does it really do for the user.
jrapdx3
10 minutes ago
That's absolutely splendid. In the user role, I get very irritated when programs do stupid things or interface elements don't do what they're supposed to do. Muttering to myself I'm asking a question: have the developers ever actually used this program? I'm convinced had they used it for real, there would be far less idiocy users have to deal with.
Your approach to developing software goes a long way to producing software that users appreciate. OTOH users may have no opinion about software sufficiently intuitive to use that it fails to bring attention to itself. Such transparency is an outcome developers should be proud to achieve.
godelski
an hour ago
I find that if people don't dogfood their software the software just ends up being shit.
As engineers we need to be a little grumpy. Frustrating with our software provide directions to improve it. If we're not grumpy, we don't know what to fix.
But some of this also comes from top down. Engineers also need the freedom to fix things. They're the experts. Management Also shouldn't interpret that frustration in quality as the engineer being a thorn in their side. It means the engineer cares and is willing to remove the thorns in their side. But I think there's a strong natural tendency in any organization to surround yourself with yes men. They're sneaky, telling you no when you ask them to. Maybe a reason management loves LLMs so much
mandevil
33 minutes ago
At very large $companyIUsedToWorkFor, the accessibility features got a lot better once we hired a blind developer. Once it went from "we have to pass this test" as our only feedback to "Bob did this because it confused his text-to-speech program when he was looking for another bug" we got such a great success flywheel going. Very quick feedback cycles really is required for successful software development.
diydsp
40 minutes ago
Heh it can stil suck even when dogfooding.
At my friend's org, they like it to suck bc that reminds them they are doing the very sophisticated work of dogfooding. No one told them they're allowed/supposed to feel good making/using the sw...
"We want to feel the same pain the customer feels" is shortened to "we want to feel pain." Instead of "neither we nor the customer feel pain."
da_chicken
an hour ago
In my experience, this is the only kind of software that ends up not sucking. If development is not driven by users in a very intimate way -- like being one and the same person -- then you routinely end up with necessary features only half working or splitting essential information across multiple screens or dialogs. Eating your own dog food is essential to rising above that, because only that reality will overwhelm the developers sense of the "proper" way to do things.
I believe it's the major reason that industry specific information systems are universally shitty. The user can't articulate what they need to accomplish and the developer doesn't really understand the purpose or importance of the work. Result is bad functioning or bad interface.
It's why only software like text editors and web browsers gets to be really good. Huge user base. Lots of developers involved.
Git kinda proves that it's not infallible, though.
win311fwg
21 minutes ago
> It's why only software like [...] web browsers gets to be really good.
Huh? Web browsers are still laughably bad even after all these years. They are engineering marvels, certainly, but using them leaves a lot to be desired. I cannot imagine anyone would voluntarily use them if the ultimate function was equally available another way.
noir_lord
an hour ago
Dogfooding is useful certainly but it can also be a trap, as someone who is technical and knows how the software works both sides you can fall into the trap of avoiding triggering the exact kind of issues a regular user can walk into.
Your conceptual model of how things work is going to be different to that persons and it is a very hard trap not to fall into.
variaga
40 minutes ago
Indeed. Some of the worst software interfaces I've ever dealt with were fully "dogfooded" and that was the cause; the people writing the software did use it every day but (a) in a very idiosyncratic way and (b) in a specific, very constrained environment.
The devs did use the software, but used it in such a different way from everyone else that when the devs optimized for their own case, it made the software actively worse for everyone else.
noir_lord
9 minutes ago
Indeed, it's a lesson I learnt the hard way and is much like proofreading something you wrote, you don't see the errors as easily as someone else you asked to proofread it (well until you hit Send then you usually see all of them).
nyeah
2 hours ago
This approach is really worth pointing out and recommending. Not everyone is allowed / encouraged to realize how powerful it is.
Sleaker
an hour ago
This is something I've asked repeatedly at my job. Current team builds services for other developers to use, okay, do we also use it so we can go th ough all the same pain points as them? Why not?!
cosmic_cheese
4 hours ago
Absolutely. I think that over-reliance on analytics has had a similar effect; compared to relying primarily on proper usability research and in-person user studies, doing that creates a detachment and distance that further removes the project from reality.
How great the impact is depends on how management uses the data. If they use it add resolution to broad strokes from studies and the like, there may be no negative impact at all, but in my experience it's much, much more common for management to read analytics like tea leaves and interpret it in whatever way best fits the individual's/team's biases/agendas.
burningChrome
3 hours ago
>> I think that over-reliance on analytics has had a similar effect
I lost track of how many times the directors would tell us, "Since the analytics say A, we should do B." then the research person says, "Sure Jim, great idea, lets get a few rounds of useability research and confirm it first."
Then the always predictable thing happens: Users never align with your analytics. Seeing data and seeing someone struggling to do something basic with your interface is totally different. When directors see these videos, it really makes them see how important research is and not just relying on data to make decisions. Right now, anything the research team wants, they usually get - its had that profound of an impact on our leadership team.
asdfman123
an hour ago
My problem is I can skip all those steps and 8 separate meetings by applying a little common sense to software design.
Unfortunately, orgs often treat devs like this as indulgent or wasting time. They need it to be done the inefficient way because that's the only way they have visibility and control.
cm11
25 minutes ago
Yes. And in most of those meetings where the researcher invalidated the leaders, the leaders have left the meeting saying (and thinking? I’m not sure) they were validated. So because of the leaders we have we should skip the meetings and research in both cases.
zahlman
3 hours ago
> Users never align with your analytics.
Any good theories for how this happens (i.e. why the data fails to capture the struggle)?
layer8
2 hours ago
Analytics don’t capture the “why” of what they measure, on the user side. Indicators may move in the seemingly right direction for the wrong reasons. Analytics typically can’t tell you what the user wanted to achieve. Knowing the “why” gives a better basis to decide on what changes to try, or to realize what’s actually wrong with the user-facing side of things. Another reason is that they tend to measure an average where in reality there is no average user.
zmgsabst
41 minutes ago
Interpreting data is hard.
Eg, if you have a bunch of airplanes returning from a war, you might be tempted to armor the areas where they were hit. But you want to armor planes where the holes arent because those are the critical areas.
If you can read literal bullet holes backwards, hundred dimensional preference vectors say something, but we generally have no clue.
skydhash
2 hours ago
Not GP, but I can humbly share mine.
I think it's because a lot of analytics are data points oriented instead of being workflow oriented. So you can see that feature A is not being used a lot, but it's very important in a particular flow. Feature B may be used a lot, but it can be only important for a particular class of users while very detrimental mentally for another class.
People use software for a needs, but rarely I've seen a need being highlighted when interpreting analytics data.
anonymars
3 hours ago
Simple example: feature X is rarely used (thus we should get rid of it)
Hold on, why is it rarely used?
Is it hard to use? Is it hard to find? Was it poorly named? Does it work right? Does it get me 80% of the way there? Does it get me 20% of the way there? Do I rarely need it but when I do need it it's a huge time saver? Am I hesitant to depend on it because I fear it will be taken away in a future update?
mjr00
3 hours ago
> Simple example: feature X is rarely used (thus we should get rid of it)
Oh man, I remember a very specific example of this: many years ago now, Google Chrome pushed an update that got rid of the option on the menu bar for "Close Tabs to the Right". I remember looking into the Google issue tracker where people were complaining, and some PM provided a "data-driven" justification: when people opened the context menu, they only clicked on the "Close Tabs to the Right" option 1-2% of the time.
It's a great example of why data without context can give you the wrong answer. Of course the option is used relatively very rarely; you only need to clear out your tabs every once in a while, compared to creating new ones or managing tab groups! But it's still an essential task. It's like saying filing your taxes isn't important because you only need to do it 0.2% days of the year.
ronjakoi
an hour ago
I don't like that they have that data in the first place. But then again I don't use Chrome.
zahlman
3 hours ago
For what it's worth, I definitely don't organize my tabs in a way where "close to the right" would be helpful in cleaning them up.
bluefirebrand
an hour ago
I do all the time because the feature exists. I would treat it like a sliding line in my tabs bar. When I'm done with a tab for now it goes to the right, and eventually everything to the right gets closed once I haven't used it in a while
fragmede
2 hours ago
I do. I open a search page, middle click a bunch of links, then want to close all of the ones to the right because I found one that told me what I needed and don't need the rest of them.
anonymars
2 hours ago
Probably a perfect example of why it's so useful for developers to talk to users
Not only to understand the usage of features, but also use cases perhaps to design even better features
skydhash
2 hours ago
It's useful when starting a thread of research of research as new tabs will be opened to the right (Ctrl+Clicking a link). So after it's done, close to the right can be quite useful.
Terr_
3 hours ago
Conversely: Feature X is often used... Because to drive adoption someone made it mandatory for a certain workflow and it nags everyone else so they "engage" with it just enough to make it go away. (Looking at you, "AI" buttons...)
cosmic_cheese
3 hours ago
And following this, I'm sure we've all seen the pattern of manufacturing the data required to justify the removal of features. Bury feature → usage numbers tank → oh hey look nobody uses this any more, guess we can safely cut it!
zer00eyz
2 hours ago
> I think that over-reliance on analytics has had a similar effect;
The over reliance on analytics combine with a lack of metrics and proper accounting.
If you are renting all your infrastructure knowing how people use your app, and what the COSTS of that are is kind of a big deal. If your high dollar client is your lowest margin one, thats a problem that is technical and financial as well as a product insight.
And that infrastructure your renting, it stopped making sense for a lot of orgs to do that almost a decade ago, but here we are where everything is in the cloud because capacity planning is a lost art and was a great throttle on the insanity that the post is describing.
sodapopcan
4 hours ago
> Working with the customer sometimes sucks.
Sometimes it sucks, but often it's awesome. I love seeing people use what I built for them. It was also very enlightening doing prototyping and watching the customers use it. Often they would ask for something that they didn't realize they didn't actually want until they used it. Working directly with them saved potentially months of building out features that would never be used.
jghn
4 hours ago
The problem is it's often the devs themselves who request the siloing. I used to assume otherwise, as I think the way you do. And then I had a lot of my devs rebelling because I was keeping them from their "real work" by having them deal with users.
bob1029
3 hours ago
> The problem is it's often the devs themselves who request the siloing
I used to be this developer.
The more the development team complains, the more valuable the system is. If there is never any friction between the developers and customers, it's likely that everyone is on the same page and the meeting is largely redundant.
pydry
41 minutes ago
Product manager skills do not overlap much with dev skills.
If I put some devs in front of a customer I'd be very much afraid of them doing what they ask rather than what they want, for instance, or overindexing on one particular customer's problem.
If the devs understand and can empathise with the users and there aren't a lot of them, sure, maybe but on most projects it's more effective to have the distilled and filtered customer feedback from a PM who is good at being a PM.
Brian_K_White
4 hours ago
I just call them not great developers. The users pay your fat salary and you yourself are a user for everything else in the world and at all other times. It's not some icky burden to talk to them or let them talk to you, it's the job. If you don't like the job, then you don't like the job, and should not be doing the job.
I don't have a lot of patience or sympathy for this attitude even though it's practically universal. There might be a few legitimate cases where someone basically has a handicap where they are clinically incapable, but then that's a handicap like a broken leg. A defect. Maybe it's ok to make allowances for them in the name of equality but it's absolutely making allowances, and should not be a norm and should not be something just everyone gets to claim for their mere comfort and convenience. IMO anyway if I were king and all that.
anonymars
3 hours ago
Maybe, but check if there's another level to it: is it because their performance review is based on metrics for which meeting with customers is a hindrance?
If I'm graded on getting tickets done or getting some feature out, then meeting with users may be beneficial and the right thing to do but incentives turn it into swimming upstream...
ronjakoi
an hour ago
I live in Finland, where in "product companies" developers don't always speak great English. Or they might not speak Finnish if they're immigrants. So the employer wants to pick and choose product managers that they think are "presentable" enough in terms of linguistic or social competence to put directly in front of a customer. They seem to value this high enough that they are willing to take the productivity hit from the indirection.
fragmede
2 hours ago
> The users pay your fat salary
In an idealized world, maybe, but enterprise software isn't paid for by its actual users, but by their company's executives/management.
beyonddream
27 minutes ago
When the user is understood as yet another human who doesn’t know what they want, the insanity returns! Because an average customer usually doesn’t have practically grounded wants.
strangattractor
3 hours ago
Sometimes I would ask stakeholders about some idea or nifty feature we were considering implementing. The answer was usually positive and enthusiastic. I'd then ask if they would use it and how it would help them. Silence....
Being untethered from reality is the natural state of humans;)
vector_spaces
3 hours ago
"What if I made X?" is basically Product Development Antipattern #1. Most feedback you get here is incredibly low signal. The stakeholder you're talking to isn't a technical person in all likelihood, so they probably aren't visualizing what you're describing in the same way you are. There is a high probability that they are telling you it sounds great as social lubricant or because they don't really understand what you are talking about and don't want to look dumb. Not to mention that positive response is the path of least resistance for most people -- the hard work of thinking critically about an idea so that you can locate potential flaws requires caring in the first place, and most people assume positive feedback is what you want to hear anyway.
mediaman
4 hours ago
Agreed. I find it really fun to work with customers. It keeps you focused on real problems. And there are so many problems in 'boring' industries that need solving. Just a ridiculous number. There's so much bad software out there, or things being done manually, still now so many decades into the industry.
But you have to be willing to break out of the bubble, including getting on a plane, and I see very few people being willing to do that.
PaulHoule
2 hours ago
A similar disease comes out of an industry being overly concentrated in a single geography. For instance Firefox could keep failing and losing market share for decades because Google knows politicians will be stupid enough to believe that Firefox with a 0.01% market share will mean Chrome is not a monopoly. The one thing that could possible reverse that market share decline would be having some empathy for people outside the Bay Area but that won't happen... but it doesn't matter.
seki285
2 hours ago
Not sure on this, a lot of time I know better but the customer insists we do it their way and it's usually because they are lazy to improve on their end.
martijnvds
4 hours ago
I think this goes both ways.
More actual interaction between end-users and programmers makes the end-users better at reporting bugs and describing what they want (and at having an idea how complex a certain request actually is).
Because the multiple translations from customer wish to project manager language to backlog items are all lossy.
jrm4
2 hours ago
Sure. Now, how to deal with the entirely plausible situation where there needs not be any separation between the developer and the customer at all, thanks to AI.
j45
4 hours ago
Beautifully articulated.
Software that is not about the user and more about the developers or the providers struggles with alignment and optimizing for the outcomes of the user instead of their own.
mschuster91
4 hours ago
> The potential for insanity goes off the charts when the development team is siloed away in solitary confinement and the only interactions with the client occur via some prison guard known as "project manager" sliding notes under the door.
But... but what would Project Managers do, then?
Anyway the key thing for any software developer AND Project Managers to do is regularly work first level helpdesk.
AnimalMuppet
4 hours ago
What would Project Managers do? Manage backlog. Set priorities. See that the one customer gripe from someone's eccentric old Uncle George does not re-architect the entire UI, no matter how fervently Uncle George believes in it. Do the same as the previous sentence, when "Uncle George" is in upper management.
icantevenhold
4 hours ago
I disagree - it’s best never to talk to users because they have no idea what good quality is and will constantly push you to implement stupid features that only they uniquely need because of their fucked up business practices.
Or weaken your security so it works with their fucked up legacy firewall that cant ever be changed and so on.
Talking to users -> not even once.
Might be only this bad in B2B software