openasocket
10 hours ago
I’ve always wondered why candidates need so much money. I mean, this doesn’t go directly into their pockets, it’s largely used to fund ads, right?
I have a pet theory about political ads that I would love to find data to be able to confirm/deny. My theory is that those political ads don’t actually convince anyone about who to vote for, and aren’t intended to. Instead, it’s about convincing the people who already support you and your party to show up and vote. If that’s true, then the root cause of all of this money being injected into politics is really a symptom of low voter turnout. And so anything we can do to improve voter turnout will lessen the influence of money in politics.
My justification for this theory is that I see all of these political ads and really don’t find them convincing or liable to change my vote. I actually find attack ads often have the opposite effect on me, where I am immediately skeptical of whatever claim they advance and feel sure there’s important context they are leaving out. Of course I know I’m not the average voter, and other people may see it differently, but I’d love to see some data on this.
throwawayqqq11
8 hours ago
I dont think its just ads. This money is the lubricant to mobilize media++, consultans and private networks.
user
9 hours ago
Daishiman
9 hours ago
This depends on the ad. Professional political analysts make it a job to understand whether they need to increase voter turnout, convince fence-sitting voters, etc, and shape ads that target those demographics.
Low voter turnout is much more of a problem in the US where voting isn't compulsory.
lapcat
9 hours ago
I think you may be taking for granted the political dupoloy and candidate equality.
Third-party candidates are almost always unknown and remain unknown to the public, because they have no money to advertise and achieve name recognition, get their message out. The pay-to-play nature of elections preserves the duopoly of the major parties.
Consider also primary campaigns: typically an incumbent has vastly more money to spend than challengers, who are again usually unknown.
When it comes to general election campaigns between two duopolist candidates, there is usually less of a difference in fundraising ability, so it may seem like money doesn't matter a lot. I see campaign donations as more of an entrance fee than a guarantee of victory. It's gatekeeping, where the gates are closed to any politician who can't be purchased by wealthy interests.
goatlover
8 hours ago
It's like with commercial advertising. It only needs to influence enough people, whether it convinces them to buy (or vote) what they already wanted, or it convinces them to want that.