ThinkingGuy
2 hours ago
The Fairphone (Gen. 6+) comes with upgraded internal hardware that doesn’t compromise on our industry-leading repairability standards. The ‘plus’ isn't about adding features for a longer spec sheet; it's about intentional improvements that keep your device capable for longer.
AI-like typing detected.
nemomarx
2 hours ago
It really irks me that it still can't get the contrastive clauses right. "it's not about adding (more features), it's about (more features, but with a different emphasis)" is so empty of meaning. how do people copy edit this and not notice?
garlic_enjoyer
42 minutes ago
I agree that it's marketing mumbo jumbo, but it's saying "we haven't added more features because more is better, we added them because they actually improve the longevity of the product."
If anything, that sentence tells me that they are insecure of their features being perceived as bullshit.
Lord-Jobo
11 minutes ago
The root problem is that all marketing copy is like this, generated by meat sacks or weight arrays. It’s all borderline nonsense.
reaperducer
2 hours ago
how do people copy edit this and not notice?
If they wanted to pay trained copy editors, they wouldn't use A.I.
copperx
an hour ago
Where do copy editors train?
SiempreViernes
35 minutes ago
At communication school, there are degrees and stuff.
fwip
33 minutes ago
Right? As opposed to all those unintentional improvements they usually put in their products.
lotsofpulp
2 hours ago
>how do people copy edit this and not notice?
I would assume they don’t, and they assume many people aren’t reading it either. Which includes me, even before LLMs came out. I would always skip the marketing and jump to tech specs and pictures/video.
nemomarx
2 hours ago
Why have the marketing blurbs at all then? it's just throwing away tokens if most people don't read it.
monegator
an hour ago
SEO, basically. Same as before
dcow
an hour ago
$0.10 for a marketing blurb isn’t exactly throwing away tokens, and if it conforms to society’s expectations then probably worth the spend.
braiamp
an hour ago
Because you need to show something that executives can parse and people that only want to eat slop writing to read. People literally took marketing material as gospel before. They still do now.
jijijijij
19 minutes ago
Nice try, but it's generated slop all the way down, Mr. Feynman.
The tech specs aren't safe either. Last year the official Google Store had some laughable AI translations in the specs for their Pixel phones. Eg. "Rear video" was translated to "Rückansicht" ("Rear view"). That nonsensical translation for an audience of 80 million persisted for months. In 2025 blessed vibe-translation of formerly reputable sites really stood out to me.
Nobody gives a fuck about anything anymore.
yieldcrv
38 minutes ago
it sounds profound to the person that generated it
level 1 AI psychosis, really mild symptoms
abakker
28 minutes ago
IMO it all comes down to the desire to have too my "copy" without enough to say. the people who generate it don't value their own output enough to try, which is a great way of intuiting that they have had the requirement to create copy delegated to them without them expecting that copy to be useful in any way.
In other words, "doneness" is the metric of quality for most of this stuff.
SiempreViernes
41 minutes ago
This has it backwards, it is the AI that writes like cliched AD copy. Feast your eyes on this quote from a whiskey CEO, supposedly written in 2016:
> ‘When you bring people in from overseas [to Scotland], you’re working on their mindsets,’ he says. ‘You make them get a feeling for Scotch. It’s not about an advert, it’s about this magical industry with its rich heritage and this history.
> ‘It’s not about kilts and drums, but it’s about the Highlands, the water, the peat, the stories, and I call it softness – it’s very gentle marketing. A lot of what you’ve got to do is to win the hearts and minds.’
The waybackmachine has it first in 2019, but that's early enough to know this is 100% human trite bullshit. https://web.archive.org/web/20190823030911/https://scotchwhi...
Volundr
21 minutes ago
This is something that frustrates me a lot when I see people jumping on a piece of writing as AI generated, these AI-isms didn't show up in a vacuum. Yes, AI commonly overuses some patterns, but it got those patterns from it's training data because real people wrote (and continue to write) that way. A few matching sentences here or there is not the smoking gun people make it out to be.
stetrain
11 minutes ago
This is only true if you consider those who write corporate press releases and post on LinkedIn to be real people. /s
Personally I find writing of this type grating whether the source was AI or the amalgamated output of a committee of humans in a PR department.
jijijijij
8 minutes ago
> but that's early enough to know this is 100% human trite bullshit
It's also lacking the toaster dash. Clear bio-signature of the unaffected hearts and minds.
guywithahat
2 hours ago
I wonder at what point we're just going to see people writing like AI because they read it so much? That said I'm fine with companies saving money on copywriters
SiempreViernes
33 minutes ago
I mean, AI writes copy like this because that's how copywriters did it in the training set. Honestly AI producing it so much is much more likely to make humans avoid it.
Forgeties79
an hour ago
I’m not. I’m tired of trying to parse this crap.