Google Declaring War on the Web

494 pointsposted 10 hours ago
by cdrnsf

336 Comments

analogpixel

9 hours ago

I feel like AI has gotten to the point where the message is: If you want to make something (art/code/music/writing) you can do it for your own enjoyment, but you aren't allowed to make money from it anymore; only the large corporations can make money from content. If you do release something creative, it'll just be fed back into the machine to be copied over and over.

Eyeland0

3 hours ago

"And what does the money machine eat to shit it out? It eats youth, spontaneity, life, beauty and above all it eats creativity. It eats quality and shits out quantity." -William S. Burroughs

pembrook

2 hours ago

Yes, the craft to mass production pipeline (democratization) is frustrating for the individual craftsman, as has been true for hundreds of years.

AI is simply the assembly line for the digital realm. It takes the trendy products of the rich (custom software, McKinsey PowerPoint decks, etc) and mass produces them in the same style so everyone can afford to buy them at Walmart.

For things where the exclusivity WAS the value (like McKinsey consulting PowerPoints), they may fall out of fashion altogether when everyone can have them. Like performative 17th century aristocrat clothing styles.

I don’t see any of the AI protestors here exclusively wearing hand-loomed fabrics and bespoke clothing and $5,000 cobbler-pounded leather boots while typing angrily on their keyboards.

I also don’t see anyone commissioning artisan chair makers and blacksmiths to create $10,000+ custom furniture to sit on while posting pessimistic comments to HN.

Nobody here seems to want to hire a carriage maker to build a custom $400,000 automobile, they seem to all go for mass produced models, betraying the local artisans.

The hypocrisy is downright silly.

The 99% collective benefits from mass production at the expense of the 1% of artisans (and ultimately the artisans benefit too given nobody is a true artisan in more than a few things). This ultimately raises living standards for everyone.

nstart

an hour ago

That is a very poor comparison. Firstly, you're ignoring that behind the mass manufactured stuff, there's a lot of abused labour. People do protest that. Because of how money works, it's also impossible to avoid it.

Second, machinery that automated work isn't remotely the same. Engineers have built and refined the machines without having to go and inspect every new work that has been created by artisans each time. Creative people who have practiced the art of designing clothes and shoes stitch together and build prototypes. Entire machinery is built as an independent path away from how artisans build furniture.

There is a parallel though for how LLMs, in order to improve, gobble up all new work produced by people and never give attribution back. We see it when someone does a unique physical product design and starts selling it only for some 2 bit shop elsewhere to try and copy and sell a cheap knockoff version. The original person does all the hard work of prototyping and testing and the 2 bit shop which has access to more machinery resources buys a couple, copies it with less quality, makes a few changes, sells it, and probably outspends the original person on ad revenue too.

No, GenAI doesn't produce the exact same work as what they ingest. But style does get reproduced. And style is such a difficult problem to solve. Studio Ghibli didn't craft its signature style by accident. People prototyped and worked hard on how to design it, how to solve the problems unique to the design, created rules for it, and then painstakingly made the stories that were best told through that style. Only for the AI companies to pop out some bastardized version of it every time someone says "make my picture anime". No attribution given. No love. No homage. Just an encouragement for hordes of people to claim how easy it is without ever understanding the thought that actually went into it.

So no. It's not hypocrisy. It's recognition of these machines being information and creative laundering factories. They take and take and never give back any value that they could never create or improve on on their own. Those last words being key

lelanthran

29 minutes ago

Your analogy, I feel, is inaccurate.

This isn't only mass-produced products replacing bespoke products, it's also the strip-mining of attribution.

A better analogy is if we were to abolish trademark protection completely; anyone can go create a Nike knockoff, complete with the branding, and sell them legally.

This is what the blog post under discussion is complaining about - your labour will be laundered through the machine, and presented to an end-user with the end-user having never heard of you.

AlecSchueler

an hour ago

> The hypocrisy is downright silly.

> The 99% collective benefits from mass production at the expense of the 1% of artisans

And in this case it's looking more like less than 1% benefiting at the expense of 85%?

> I don’t see any of the AI protestors here exclusively wearing ... commissioning ...

I would love to order more bespoke goods but mass production has driven most of the makers out of business and that ones that remain I can't afford. You're saying this as though I actually wanted this ugly IKEA closet.

pembrook

an hour ago

> it's looking more like less than 1% benefiting at the expense of 85%?

Your model of the world is wrong. 85% (even 99%) of people do not create any art, software, music, etc.

The vast majority of people are consumers of any given craft, and the 1% of the most passionate in a given field are creators, as has always been the case. It’s the same with people who create websites vs consume them.

> mass production has driven most of the makers out of business and ones that remain I can't afford

Again, your model of the world is wrong.

There was never a time when getting everything made bespoke was cheap. You’re pretending everyone was a rich aristocrat nobleman in the past if you think this is the case.

Historically you just wouldn't have a closet or enough clothing to fill it at all.

AlecSchueler

28 minutes ago

> 85% of people do not create any art, software, music, etc.

Etc.? I think you're overlooking a very broad range of occupations. From people getting into politics by doing newspaper summaries for party offices to people editing newspapers.

And if you're really pushing that it's 99% benefiting while 1% lose out then where do the kids whose schools get bombed or the women harassed with deepfakes fit in? Do they still benefit because they don't have to go to the trouble of writing a song about their pain?

It's the same companies and the same technologies doing all these things.

Let's not even get into the inauguration gifts in the US etc...

> You’re pretending everyone was a rich aristocrat nobleman in the past

I'm not pretending anything and my world model isn't "wrong." I don't mind having this discussion but I would ask you to mind your manners.

> There was never a time when getting everything made bespoke was cheap.

In my lifetime my family had many things made to order; from clothes to furniture. And I grew up in one of the poorest parts of the country, a working class area. But that meant that everyone worked and everyone had trades. My grandfather made me toys from scrap wood at the shipyard, my uncle was a joiner who made us better quality tables than I can get now, another was a plumber who ensured everything ran smoothly in our pipes. My aunts knitted and sewed everything we wanted. When a new fashion came out like skinny jeans they would tighten the ones we had; at Halloween I only had to say what I wanted to dress up as and the costume would appear.

Now if I go to the same area everyone is surviving on state benefits, the skills are all automated away and everyone is sitting in the same gray houses with the same gray furniture. And everyone looks miserable.

But at least no one has to do any expressionist painting to let their emotions out, they can just prompt it now and enjoy more and more consumption.

wolvesechoes

an hour ago

Comparing GenAI to any previous "disruptions" (and these also had very negative consequences for large swaths of people, even if you consider them net positive) only shows ignorance of the person making a comparison.

Valakas_

2 hours ago

Just another quote to balance that one, since we can make quotes for anything and use them whenever it fits our narrative:

"Garbage in, garbage out."

soundworlds

8 hours ago

As someone who simultaneously makes music professionally, and works in IT professionally, it has been really interesting watching GenAI unfold, and the diverging cultures around it. It is almost like the world is splitting into two "societies":

1. One that loves AI + Big Business + very fast Innovation and disruption

2. One that loves Artisanal work + Small Business + slower but more sustainable innovation

I personally prefer living in #2, but I can totally see both "societies" continuing to exist and develop in their own ways.

Of course there is always the reality that different societies always end up interacting and affecting eachother.

nunez

7 hours ago

I'm almost certain there is biblical-level astroturfing happening to make camp (1) much bigger than it really is.

Otherwise, Schmidt wouldn't have drowned in a sea of boos at his commencement speech at UA.

acdha

5 hours ago

I think there’s also a lot of people who haven’t quite realized what side they’re on. A ton of techies confused better than average pay with being part of the upper class and didn’t realize that the average CEO/VC views us roughly the same as the janitors except more expensive and less reliable. If you’re currently working at a stable tech job, it’s easy to focus on the cool things you can do and ignore how hungry those guys are for a massive cut in salaries, how much harder it will be to get an new job, and that trying to start your own company is harder than in recent decades with more established gatekeepers and LLMs being very good at copying a successful product.

New graduates haven’t known anything else and don’t have the money to be nostalgic about a party they missed.

nunez

4 hours ago

> New graduates haven’t known anything else and don’t have the money to be nostalgic about a party they missed.

Respectfully disagree. New grads entering the workforce now started college in 2022. This was during the post-COVID "Great Resignation" when offers and employee leverage were at their peak and AI wasn't that useful.

Very different from the "use AI or your fired/blackballed" age we live in now.

pjmlp

2 hours ago

Even that is very regional.

While tech pays well, in many countries it is seen as a regular office worker, with a similar salary level.

And if you are doing consulting is very much a gig economy job, if you're going on your own.

somenameforme

4 hours ago

Exactly what I was thinking when a recent big bank CEO accidentally let his contempt slip out. He referred to mass layoffs as "It's not cost-cutting. It's replacing in some cases lower-value human capital with the financial capital and the investment capital we're putting in." [1]

That "lower-value human capital" isn't janitors - it's a wide array of highly skilled professions including software engineers and many others. Of course the guy who's at the top engaging in nothing but 'unfalsifiable' fuzzy actions, and could be replaced (sans his connections/corruptions) most easily of all, is ultra-high-mega-untouchable infinity value humanity embodied.

I really don't like what big business does to people, on the bottom and the top. The fact somebody could even use the term lower-value human capital without cringing at themselves, let alone to a reporter in public - that's one hell of a bubble this guy lives in. And now we're dumping "AI" into this bubble. WCGW?

[1] - https://news.sky.com/story/standard-chartered-to-replace-low...

wolvesechoes

an hour ago

> A ton of techies confused better than average pay with being part of the upper class

False consciousness always strikes back.

soundworlds

3 hours ago

One of the funny parts about all of this, is that janitors are likely less threatened by GenAI than information workers are.

Hell, janitors' work is less threatened by GenAI than most of the CEOs who are super-hyped about that very same GenAI.

David Graeber's Bullshit Jobs might actually work as a roadmap of sorts..

palmotea

2 hours ago

> One of the funny parts about all of this, is that janitors are likely less threatened by GenAI than information workers are.

But that's cold comfort, because janitors are already paid shit wages.

The insecurity about AI isn't exactly "will I keep my job?" It's "will I be thrown into a life of precarity as my skills are devalued?"

Janitors aren't threatened by GenAI, because they're already where the threats take you.

snapplebobapple

6 hours ago

Its probably a situation where you cant choose what you actually want so you choose closest. For me that would be camp 1 but i hate big business because of all the obvious oligopoly market power abuse. Id go back to the 60s antitrust where they were breaking up regional gas station chains if i could because it was more correct than what we are doing. Most of the big guys on nasdaq and s&p need to be broken up imo

snapplebobapple

3 hours ago

man... hacker news is making me sad here. The blatantly obvious stuff that leans left gets upvoted +5 and the blatantly obvious comment made by me directly before this one that leans right is -1. This place used to care more about the correct answer.

verisimi

20 minutes ago

I think it was always about the left-leaning answers - while sharing right-leaning concerns, the consensus answer is always more legislation, closer administrative control.

danaris

an hour ago

> upvoted +5

Spot the (other) Slashdot refugee! (And why were you at the Devil's Sacrament, Mr. Danaris?)

eszed

an hour ago

Complaining about downvotes used to be uncouth, but whatever. :-)

For what it's worth, I'm pretty "left" - at least within the HN bubble - and I like the cut of your jib. I devoutly wish that the broader "right" cared even one iota about anti-trust / anti-monopoly enforcement.

bluegatty

2 hours ago

No, the narratives are flooding in all directions.

A group of 22 year olds are 'hissing' because they're upset, not because they have some magic insight.

AI is real, it is overstated, the value is not comping to Main Street.

wwweston

4 hours ago

And it just so happens that one of the things the new tech is good for is astroturfing.

xantronix

5 hours ago

Who would be payrolling this astroturfing in group #1?

reactordev

3 hours ago

I too am a musician and a, well, was a, tech person. I’m completely in the #2 camp. I enjoy AI music, AI art, but I enjoy originality more.

That said, I also think there’s an element of bullshit in the room where an LLM will look like it’s doing something profound but ultimately isn’t, or doesn’t work, or has no actual proof. This “hallucination zone”. They can still do great things but they need a solid hand holding to not get it wrong 20% of the time.

TightFibre

20 minutes ago

As an early web guy who gets off on tech and problem solving I have long hated the industry with a passion as I see it as a fundamental brain drain for society full of bullshit jobs and bullshit people. Including of course myself. I should welcome the automation and yet my heart feels ripped out as the emperor has been laid bare with 20 odd years going up in smoke as vultures pick at the corpses of the old guard.

marcus_holmes

7 hours ago

I make my own furniture. I am absolutely not a carpenter. But I hate Ikea furniture - it's made of shitty, flimsy, materials, and its design priorities are all based on cost and ease of transport, not on being great furniture that will last years and be an actual asset to the home.

This is an analogy, obviously. Ikea has been innovative, and it does provide a useful service for people; if you just moved into a new place and need to furnish it as quickly and cheaply as possible, then off to Ikea you go. But it's still shitty furniture.

My furniture doesn't look great, sometimes. My joinery is not perfect. I don't have all the tools I need to do this properly. But the design goals for each are what we need to live our lives. My wife has a stupidly high bed in her office, piled mattresses so she can spread them out if we have many visitors. I made her a bedside table that matches that height. It's a complete one-off; I won't make another that size, and we probably won't need it if we move house.

My point is that we already have this split in other areas of our lives; the Vimes Theory of boots (rich people buy boots that last generations, poor people buy boots every year). Ikea furniture. Buying a mass-produced crockery from a big store, or buying hand-made crockery from a local potter. We're just adding information and code to this split.

technotarek

7 hours ago

I’m not a furniture maker, but I have a rather close connection to the industry. I used to hate ikea furniture. In fact I hated almost all modern furniture that mass market, that wasn’t high end. I was a huge proponent of vintage furniture ( and still am), but I have really come around on ikea. They sure still make some crap, but they also make some genuinely innovative pieces that can last if you treat them with a basic level of care. I’d specifically call out / praise a few of their beds with built in drawer solutions. A few good desks too. They also have other mostly solid wood products too. It really depends. Just my $0.02.

rainbowDolphin

6 hours ago

Agreed. I was a carpenter for a long time and have built everything from completely disposable structures to things that ended up in Design Within Reach.

I think Ikea is great. Sure, the cheaper stuff consists of veneered particle board at best. But they (at least used to) use thicker veneers, often include relatively high quality hardware, and make some products that are just completely solid (stainless kitchen gear, simple but serviceable pine furniture, standing desks, some bedding).

What gets to me are places like West Elm and similar companies. Mid-Century design, but it's the same veneered particle board as the much cheaper Ikea stuff, and costs far more.

bostik

2 hours ago

Many of Ikea's wood (wood-like?) products are pretty flimsy, designed to be built once and never moved or taken apart. (cough - all cupboards, most cabinets - cough)

But somewhat ironically their steel kitchenware is competitive with catering equipment. It may not be as well designed for maximum functionality and storage packing efficiency, but costs about the same or even less than comparable Vogue gear. Over the years I've spotted an increasing number of street food vendors using Ikea bowls and trays, so the price and availability advantage appears to be real.

fragmede

6 hours ago

That's the thing. Ikea's alternatives are all worse in some dimension. The Amish do make good furniture though.

bigfatkitten

2 hours ago

Ikea is an interesting place in that you can get something that will either last either 15 minutes or 75 years. There really isn’t much in between.

marcus_holmes

6 hours ago

Agree completely. As I said, Ikea provide a valuable service. And I'm sure that for some pieces, quality is compatible with the core design values of cost and transportability.

And, to extend the analogy, I'm sure Google's AI results will be perfectly serviceable for some people in some situations.

But for my wife's odd, non-standard, situation I had to build it myself. And for some people's odd, non-standard, situation they'll need to construct (or find) a bespoke information service that matches their needs. That will probably cost them more and the joinery won't be as neat.

saalweachter

6 hours ago

There's a tier of quality that's just fine... as long as you don't move it much, either from home to home or just rearranging too much.

If you do, then the unglued joints decay and it becomes wobblier and wobblier.

valicord

6 hours ago

My IKEA furniture has lasted 12 years so far, including 3 moves, with only minor cosmetic damage.

gammarator

5 hours ago

I have a 20 year old Malm dresser that made four moves and is doing just fine.

(I do have it screwed into the wall as it’s been recalled for tipovers.)

jonfromsf

4 hours ago

I think the Malm has the highest body count of any individual piece of furniture on the planet.

Broken_Hippo

3 hours ago

A lot of their furniture now has warnings that it must be secured to the wall - for that very reason. On their (Norwegian) website, this starts with furniture around 100cm tall, especially if it is talland thin or sits on legs.

I guess the change (and recalls) are a result of lawsuits from that same dresser.

Procrastes

7 hours ago

I want to buy you a CMOT Dibbler Sausage for the Vimes reference. Perfect metaphor for this situation. His point was that it was the cheap boots that keep people poor, so that makes me think artist and artisan patronage will be an even bigger thing in years to come.

JohnBooty

7 hours ago

Do you think that AI could actually free up time in your life in other areas, so that you could spend more time doing the things you love like making furniture? Or maybe help you directly in your furniture-making, by perhaps helping you to research things?

Please don't misunderstand: my point is not "AI is good."

It is problematic in many ways. My point is that I think the "AI versus actually doing cool human-crafted stuff" split is... a misguided, maybe even harmful, mental model of a more complicated reality.

luk212

2 hours ago

That's the promise of every new technology. Although there's been massive progress over the past 50+ years, the amount of free time that people have has actually gone DOWN (https://clockify.me/working-hours)..."I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes"...we'll see

eproxus

2 hours ago

I think in a different society this could have been the case (possibly, assuming the hype is somewhat true).

But the way society is structured now? We still live in feudalism, just uplifted to modern levels of ”comfort” (if you take of your western glasses and look at the whole world. There are still people living in medieval conditions today in some places in the world).

The way it’s going it’s only going to make rich people richer, and give them more power to control this system and perpetuate it. I don’t see that drastically changing anytime soon, unless we do something about it on a societal level.

xgulfie

6 hours ago

What time is AI going to free up for me? Can AI go to the grocery store for me, do my laundry, do my dishes? Can it let me clock out early? The spoils of AI do not go to individuals

DauntingPear7

6 hours ago

AI, as it stands, only can save you time with non-human interaction “intellectual” tasks on a computer. So really not much

fragmede

6 hours ago

It's not AI, but there's Doordash and Rinse if that's what you're trying to optimize for. The robots will be coming out, soon enough, and then we're all in trouble though.

wolvesechoes

44 minutes ago

Direct consequence of industrial revolution was an INCREASE in workload. People worked MORE, not less. It required organization, protests, political pressure and even some bloodshed to get 8 hrs workday.

People that push for AI are not interested in making your life better.

notabotiswear

4 hours ago

> Do you think that AI could actually free up time in your life in other areas, so that you could spend more time doing the things you love.

Personally, I don’t believe that would be the case. Jevon’s paradox mixed with the natural tendency to exploit others. One could argue that technology -in general- didn’t really save people time by itself, it’s regulation - a social construct, and I am counting both cultural and legal enforcement of them as well- that did. Just look at how workers in countries without your European-style protections fare. Wikipedia’s article on the Chinese 996 [1] has a nice map for deaths due to long working hours by country, notice the dominant colours for each quadrant of this (projected) globe.

Pre industrialised societies’ labourers were limited by daylight and travel distance. The modern availability and abundance of artificial lighting, mechanised transportation, and telecommunication means their grand kids are expected to -and often do- toil every waking moment.

[1] https://en.wikipedia.org/wiki/996_working_hour_system

wanoir

6 hours ago

> the Vimes Theory of boots (rich people buy boots that last generations, poor people buy boots every year)

This made me think of a fascinating exception to this

Luxury-brand cars usually get turned over every couple years so as to avoid their inevitable maintenance cliff

marcus_holmes

6 hours ago

It is an interesting exception.

The really rich people that I know of drive 10-year-old beaten-up Land Rovers, though.

I think there's a nouveau-riche slice of folks who buy "luxury" cars thinking that they confer status. There are brands like this in every industry, that adopt all the pointers of "luxury" except actual quality.

bitwize

3 hours ago

There was a study sometime back that suggested most American millionaires live in homes of modest or at least unostentatious size and drive used cars of American make. These days it'd probably be of Japanese make, as Toyotas and Nissans are relatively cheap and last forever. Having a lot of money and showing the world that you have a lot of money are completely different goals. You'll be flat broke if you join an MLM with 99.5% certainty, but if you're a good enough salesperson they'll loan out a Mercedes or something to drive around so you can show off how rich the plan made you and "edify your upline". You're on the hook for fuel and maintenance, though.

Maybe it's the Scots-Irish in him, but my father was always one to go for the luxury stuff, but still seek out the good quality stuff at as good a price as he can manage and fix it up if it were broken. He knows how to keep a Cadillac Eldorado on the road for 20 years or more, so of course he's going to spring for the fancy if a used one turns up at a good price. In the 80s he bought a small mansion that was in a quasi-dilapidated state but had been standing since the opening years of the 20th century. We renovated it inside and out, and today it's on the National Register of Historic Places (though my parents no longer live there).

wanoir

2 hours ago

> still seek out the good quality stuff at as good a price as he can manage and fix it up if it were broken.

I think that's a nice story to highlight, being able to do things well and preserving that knowledge

While there can be benefits for mass producing things, what actually is produced is going to be limited by what techniques are conducive to automation. So the techniques that are hard to automate are lost from the market of provided goods and then human capital for it also gets lost (can't think of any concrete examples off the top of my head, but maybe the techniques for some elements of clothing that are now only found in couture/custom pieces). Another related idea is how there are much fewer color variations in manufactured goods now, simply because it simplifies the mass manufacturing process.

marcus_holmes

an hour ago

> can't think of any concrete examples off the top of my head, but maybe the techniques for some elements of clothing that are now only found in couture/custom pieces

Maybe how clothes used to come with a decent margin on the hems so you could alter them, but now they don't?

bmitc

6 hours ago

Ikea has long existed before the Internet and over capitalization.

I have several Ikea pieces in my home, and I've had some for over a decade. If you build Ikea stuff properly, are selective in what you purchase, and use wood glue when constructing, then it lasts as long as anything else really.

Their flat packed designs are actually innovative. People can outfit an entire room by using a Honda Fit to transport.

marcus_holmes

3 hours ago

Agree completely, as I said their design priorities are cost and transportability, and they provide a valuable service. Mostly I hate the shitty laminated chipboard half their stuff is made from. If you replaced that with actual wood, and some of the weird aluminium pegs with actual dowels or joinery, it'd be fine. But that's kinda beside the point; if you did that it would be more expensive and less easily transported, and therefore wouldn't fit their priorities.

And, of course, their bedside cabinets are the wrong size for my wife's bed, so I'd have to make one anyway.

And this is just an analogy; if you like Ikea-style Google Search, then great for you. I pay for Kagi because that Ikea-style Google Search doesn't work for me.

newaccountman2

5 hours ago

> But I hate Ikea furniture - it's made of shitty, flimsy, materials, and its design priorities are all based on cost and ease of transport, not on being great furniture that will last years and be an actual asset to the home.

I have seen/heard this a lot lately, but all the Ikea furniture I have ever had has been great. Among others, had a chair that was good for like 11 years lol

marcus_holmes

44 minutes ago

I think this is actually a counter-example of what you think it is.

Chairs should last generations. A chair lasting 11 years is not exemplary. A chair falling apart after a few years should be the exception, and a bad thing at that.

Again, Vimes Theory: rich folks inherit furniture that their grandparents bought, and maybe need to get it re-upholstered once in their lifetime. Poor folks have to pay for new furniture every few years because it falls apart.

perilunar

a minute ago

My parents bought some really nice modern furniture when they married in the early 1960s. 5 houses and 60 years later (and a few re-upholsterings), it still looks and works as beautifully as ever. My brother will probably inherit it in a few years, then his kids; it will likely get another 60 years at least.

One of my friends has a kitchen table her great grandmother owned.

Neither of us (or our parents) are rich, but good, well made furniture used to be an investment. Now most furniture is disposable.

jasondigitized

8 hours ago

I predict mixtapes, with the operative word being tapes, make a big comeback.

vitaflo

7 hours ago

Everything analog/physical in every discipline will make a comeback.

eloisius

7 hours ago

SD cards have gone through the roof. I'm anxiously awaiting them to reach a point that it justifies me shooting film that costs $12 per role.

eikenberry

8 hours ago

But big businesses suck at innovation so much that their primary form of innovation is through acquiring small businesses. But that is a big benefit for #2 as we need innovations to get to a sustainable system.

nickff

8 hours ago

The problem is that it is increasingly difficult to survive as a small business (due to constantly increasing compliance/regulatory/legal burdens), so it makes sense to ‘sell out’ as soon as possible (or just give up early). The rate of small businesses growing into large ones has been decreasing for at least 20 years.

shimman

7 hours ago

This is tech we are talking about. There are very little, if any, regulatory burdens in place here.

The only things that DO hurt SMBs across the board are things like paying for private health insurance and retirement plans. Two core things every worker needs but only massive corporations can truly provide.

It's why things like medicare for all and universal childcare are so popular among workers, also why things like corporate welfare are so disgusting.

nickff

7 hours ago

>"There are very little, if any, regulatory burdens in place here."

Speaking as someone who works in a small company that designs and manufactures embedded devices, I can tell you that many of the 'minor' regulations which are not supposed to burden small businesses actually do. My (single) biggest annoyance is the conflict minerals reporting requirements which were supposed to apply to very large companies, but have been 'passed down' to smaller suppliers (as anyone with half a brain would have expected). There are many other KYC, CBP, and other regulations which have substantial impacts as well.

Refreeze5224

4 hours ago

The only innovation needed to be sustainable is to recognize that capitalism is not sustainable, and never can be. But that's not a profitable innovation, so it never gets pursued.

danaris

41 minutes ago

That's not at all a benefit for #2—when small businesses that are thriving and making Society #2 better get bought up by big businesses, they cease to be part of Society #2. In many cases, the innovative things they were doing simply disappear, as the big business that bought them didn't want to use it, they just wanted to kill it.

"Big business," in the sense it exists today, is itself a detriment to our society as a whole, and can only exist because of the utter destruction of antitrust that happened under Reagan. Without that, much more of our current society would look like #2, with or without LLMs.

hunterpayne

8 hours ago

I don't see that at all. I see spammers and propagandists love LLMs because they can use it to accomplish their goals at the expense of the rest of us. I see AI companies marketing their products hard but in ways that seem self-defeating. Seems obvious but ads shouldn't make people hate the product and the AI folks don't seem to understand this. I see lots more effort to find artisanal things because people understand how much spammy stuff is being made. So I see basically an attack on the media ecosystem and people adapting with various levels of success to those attacks. I also see it costing the platforms as now they have extra effort and expense to keep their value for their users. Nobody wants to read a bunch of LLM generated slop on the social feed.

chronogamous

5 hours ago

Category 1 will ensure that, if either category prefers to continue to exist, we may very likely need to find another planet to keep doing what we're doing. Category 2 on it's own seems much less likely to wreck life-support on our current planet.

I can see the initial appeal, but right now it would seem that those people that dig the fast innovation and disruption the most are clueless on how easy it is to wreck this system by accident. Remember how CFK's were once considered a wonderful invention, as refrigerators no longer needed to be the size of a building filled with highly volatile gas. A rather unfortunate side-effect turned out to be the difficulty of getting the particles out of the atmosphere again. By the time it became apparent that this buildup up there would have rather drastic consequences for life down here, products containing CFK's were already massproduced and life without these products was unimaginable.

Apart from all the obvious, and all the known ways in which Big Tech keeps pushing towards climate conditions excluding organic, mammalian lifeforms, it no longer seems very far fetched that somebody will accidentally accellerate us to that point. As the moving fast part is largely a tactic to avoid accountability for the breaking things part, the person doing the breaking may be just as unaware of the danger that has been created, as the people they've razzle-dazzled, that will eventually realize something has been broken somewhere along the way... and a quick look at advertisements, American style, teaches us how even unnecessarily dangerous practices (like adding lead to just about everything, instead of figuring out how to do the same stuff without it) can be sold for ages and ages, long after people have started to realise the danger that has been introduced.

No matter how fast you move and how much you break, turning another planet into a place where people could live (not even talking about the ability to indulge in cultivating societies) is something Big Tech is unable to achieve over the next couple of years, and it remains to be seen if it will be able to reach a stage where they could make that happen with some certainty. Meanwhile, only a decade or two ago, Big Tech did actually have enough proven technology, insight and expertise that would have sufficed to nudge living conditions on Earth back within desireable margins. A lot of the data may have been poisoned, knowledge and tech has been lost, but the chances of achieving that seem well within Big Tech's grasp - were it not for the apparent inability of certain parties to refrain from moving fast as they're breaking stuff.

Long before anyone is actually in any position to start terraforming on Mars, much of what Big Tech is actually capable of doing reliably now, will no longer be feasible nor within their grasp.

Apologies if I'm ranting, but no, I can't see both 'societies' continuing to exist and develop in their own ways. If group 1 could put the disruption on hold while fixing and rebuilding what is needed to keep our habitat fit for our species, and if some kind of safety mechanism would be invented to ensure that whatever they might accidentally break next, it will not be life itself,... only then could I easily enjoy and appreciate both ways of life.

archagon

8 hours ago

I am waiting for the online reification of this split with bated breath so that I can fuck off to society #2 and never have to interact with society #1 again.

AlexCoventry

6 hours ago

Isn't society #1 going to outcompeted #2?

soundworlds

5 hours ago

In the short term, probably.

In the long term, probably not.

archagon

6 hours ago

They can do whatever they want. Their cultural output is completely and utterly uninteresting to me.

globalnode

8 hours ago

yeah #1 leeches ideas from #2 and makes all the money, its like a vampire class

bmitc

6 hours ago

(1) will continue to happen because of human behavior and the oligarchy. The oligarchy would love to forget that the time you could call a customer support representative that was native in your language, lived in your country, and actually knew things, more than the computer told them, actually existed. Human behavior forgets it because the Internet and software has added so much "convenience" to life and there's all these new shiny things everywhere.

Way back, finding music wasn't a problem. You went to the store. You talked to people. You didn't need to wait for weeks to get basic doctor's appointments. You could get customer support via an easy phone call. You could drive around and find things just fine.

The U.S. government and people have been more than happy to dehumanize people and themselves by handing over their lifestyles to corporations.

> very fast Innovation and disruption

I don't think people are innovating. They're certainly disrupting in destructive ways. But other than things like improvements in health care and safety in cars, how have things actually and concretely gotten better through all this so-called innovation that happens?

jongjong

8 hours ago

I'm not too worried about it because the first segment of society is doomed to be 'good but never great.'

AI lacks the ability to identify greatness because it's trained on the output of the average person who also lacks this ability.

It's going to create a new elite class of people who have good taste and the masses who have bad taste. Many current elites will end up with the masses. They may retain their wealth on paper, but it will be a cheap, low-quality existence but they will be convinced it's luxury.

I think eventually, everyone will get what they want, but not everyone will get what they need.

lorecore

8 hours ago

Taste is subjective, authenticity is not. People in #2 want human created content, even if it's not as "good".

jongjong

8 hours ago

My definition of bad taste is; will be derivative. These people will consume variants of the same thing over and over, not realizing it to be the case. They will be narrow minded and predictable. They will be afraid of any other ideas which doesn't fit the acceptable pattern of their tribe.

bmitc

6 hours ago

I replied above, but they're already like this.

jongjong

6 hours ago

True but I don't think we've reached the limit.

This is why I advocate for people to spend some time outside in nature and try to do something different once in a while because it's so easy to get stuck in a really small bubble. Especially when you exist in an entirely man-made, soon-to-be fully AI-controlled environment. You may lose your ability to have novel thoughts.

Some people are already there but the range of thoughts seems to be narrowing.

My biggest fear is being caught up in such group for financial reasons and trying to navigate some kind of linguistic and conceptual minefield everyday. I already encountered a situation like that twice in my career. Very tense environment. Feels like you're in a brainwashing cult and have to pretend to be one of them; it's really hard to pretend to be ignorant of certain kinds of information when you don't know what the full range of forbidden ideas is. Saying the wrong things got me fired both times; differences in our mental conditioning created very subtle tension/discomfort between me and management.

They will tolerate people who are 'running a simpler program' than themselves but they will absolutely not tolerate someone with a broader programming. Hence you have to pretend to be narrow-minded which is hard to maintain. This is why I like remote work.

bmitc

6 hours ago

The elites already have bad taste. They aren't going anywhere without tax and financial reform and the return of political donation regulation.

JohnBooty

7 hours ago

This dichotomy is so false.

However else you feel, AI is a force multiplier, and that can also REALLY benefit "Artisanal work + Small Business"

I feel like the "one person app creator" business is so much more viable than it has been since Web 1.0

Five years ago, to run your own solo business in this space, you had to know most of the following: taxes, legal, backend, frontend, devops, iOS dev, Android dev, and marketing and then pay through the nose for most of the ones you didn't. AI helps to paper over a LOT of those gaps... and you can spend more time doing the shit that matters to your business.

You also needed time and lots of it, which is perhaps easy to come by if you're a trust fund baby or independently wealthy and don't have to work for a living but if you have a job and/or family is in extremely short supply

I used to run an online community on the side and I spent SO MUCH TIME doing IT/legal/finance drudgework that could have been spent, you know, engaging with the community and actually improving the product... that "artisinal work" for a "small business" you think you love.

There are of course major major problems with AI, like environmental concerns and others, but dichotomies like yours are not the way forward. At least not a good way forward.

casualgaming226

6 hours ago

> However else you feel, AI is a force multiplier, and that can also REALLY benefit "Artisanal work + Small Business"

> Five years ago, to run your own solo business in this space, you had to know most of the following: taxes, legal, backend, frontend, devops, iOS dev, Android dev, and marketing and then pay through the nose for most of the ones you didn't. AI helps to paper over a LOT of those gaps... and you can spend more time doing the shit that matters to your business.

How is running a business in the way you've just described artisanal? You're basically saying we should be outsourcing all of these things to AIs, which is simply not artisanal.

hakfoo

3 hours ago

As I understand it, we used to have the concept of "hiring workers" or "contracting for services".

The benefit of this was that when Internal Revenue called and said in lieu of a tax return, you sent a takeaway menu covered in pornographic drawings, you could reach out to the person you paid and expect them to take accountability.

Instead, we're getting :sparkles: You're absolutely right! I shouldn't have sent the taxman the Goatse picture, would you like me to try something else? :sparkles:

Anon1096

8 hours ago

Calling #2 more sustainable has no basis in reality, it's just a feeling. It's like saying that clothing before the loom or farming before the tractor were "more sustainable". No, it isn't, it just appeals to yeoman farmer instincts that somehow technology=bad when it's what powers (and sustains) our modern world of 8 billion people.

tw04

7 hours ago

Given that #1 seems to be based almost entirely on stealing from #2, and never paying reparations, I’d say it’s pretty unsustainable.

It’s like saying robbing banks for a living isn’t sustainable and working at a bank is. That’s not exactly a stretch.

fc417fc802

7 hours ago

#1 may well put #2 out of a living but that isn't the same as stealing and doesn't (at least in and of itself) make it unsustainable. The fact that models were trained on scraped content isn't a matter of technical necessity but rather the path of least resistance (lowest cost in this case). Synthetic data is increasingly used for reasons of quantity, quality, and various technical considerations.

tw04

7 hours ago

All of the major players in AI currently, literally stole to build their models. There isn’t one out there that hasn’t. So yes, it is the same as stealing because they were LITERALLY, in the literal sense, stealing.

fc417fc802

7 hours ago

Well, pirated. Piracy and stealing aren't the same thing.

Regardless, I acknowledged the general issue. However I pointed out that doing so was not a technical necessity. If you base your worldview or actions around X implying Y but then it turns out that actually Y was merely a matter of convenience you're probably going to arrive at a wrong conclusion.

There's also the issue where you're emphatically calling it stealing without providing a clear criteria. The legal system as a whole has yet to conclusively resolve the various piracy accusations. The legality of consuming publicly available content remains quite controversial.

tw04

7 hours ago

It absolutely is a technical necessity. You could build a model from scratch today without doing the same thing. And every model attempting to train on AI generated output degrades into nonsense almost immediately.

There’s a reason Reddit is making millions of dollars letting these companies mine their human generated content. You think OpenAI or anyone else would pay for that if they could just cyclically train on AI generated content???

fc417fc802

7 hours ago

> attempting to train on AI generated output

I said nothing about that. Good synthetic data does not (typically) involve ML algorithms. Although that might be changing.

I'll politely suggest that you go read the literature before engaging further.

Reddit, Twitter, and similar are valuable because the data covers current events. Their content makes up a reasonably comprehensive timeline of the world at large. You don't need that to train a barebones functional model but it's certainly useful in order to train a knowledgeable one. Regardless, if they're charging for access it clearly isn't piracy so it doesn't seem like your original objection would hold any water in that case.

tw04

5 hours ago

> I'll politely suggest that you go read the literature before engaging further.

Which commercial AI vendor has not stolen any content when creating their models? I’ll wait.

Which commercial AI vendor has created their models exclusively training on datasets created and created by other AI?

> Regardless, if they're charging for access it clearly isn't piracy so it doesn't seem like your original objection would hold any water in that case.

Given that they were previously violating the site’s terms of service when scraping the content: yes, they were absolutely stealing.

andyfilms1

7 hours ago

It's sustainable in the literal sense, I.E. a tailor can simply tailor forever without needing to constantly worry about keeping up with new tools or technologies, or needing to upgrade or change their methodology constantly.

The tech world is obsessed with moving fast and breaking things, and you can't just do the same thing forever and expect it to always work.

Karrot_Kream

7 hours ago

Think about how much food we throw away in the developed and developing worlds. How often we buy new clothing when we could mend old clothing. How often we ask for more when we could do with less. How often we want to eat at a restaurant when we could make leftovers. How often we want something sweet when we could just eat something bland. How often we heat and cool our homes when we could wear more or less clothing.

It turns out that while these are all truisms, nobody wants to fix them. Developed countries are okay passing pigovian taxes, to a limited extent, to help fix these problems. Developing countries are even less interested in fixing these problems. It turns out that austerity is incredibly unpopular. Everyone wants to tell other people not to do the things they don't like but nobody wants to listen to what other people tell them not to do.

Just a reminder that Europe colonized Asia, Africa, and the Americas in the search for spices. Later on the interest changed to tea. Literally the only thing that Europe wanted was better tasting food and drink (initially at least.) By the time the potato had become widespread, they could have had enough calories to feed the continent, and yet the desire for flavor is what lead to untold misery for hundreds of years for millions of people.

We need to be realistic about what works and what doesn't. Austerity never wins.

sonofhans

7 hours ago

“More sustainable” than burning hydrocarbons to produce chatbot tokens. Humanity could sustain itself on those resources much longer if we were more careful with them. The very definition of sustainability.

bandrami

2 hours ago

The bigger issue is that the AI we currently have available has been produced by setting a giant pile of money on fire with no real plan for ever earning it back. And that is not sustainable because at some point the checks dry up. We have zero idea what the economics of unsubsidized inference are because we still don't actually know how much money the frontier labs are currently losing.

phoronixrly

7 hours ago

It allows for our modern unsustainable world of 8 billion people you mean?

barnabee

9 hours ago

Needs to be inverted.

Tax excess tech profits that derive from the efforts of others and use the proceeds to fund living artists.

Vaguely analogous to levies on blank cassettes that went to offset piracy. Give the money directly to actual artists, not labels/publishers, though.

wahnfrieden

9 hours ago

You’re describing a social revolution. Otherwise there is no way that leaders whose power over us corrupts them would want to put that into law.

The cassette reference was a tax on consumers to send money upward. What you’re describing is the complete inverse.

lkrubner

8 hours ago

No, it is exactly the same thing. The tax on cassettes raised money that was given to artists.

jpkw

9 hours ago

At least for art - I don't think you'll find anyone who actually enjoys art hanging up anything produced by AI on their walls. For these kinds of "customers", they could equally easily frame & hang up a poster of the Mona Lisa. Artists are not at threat, if anything, AI makes original artworks more precious & enjoyable.

smoe

8 hours ago

My worry is that, at least among the artists I know, many kept themselves afloat early career by doing commercial freelance jobs like illustrations for local events or companies. Those kinds of jobs might largely vanish.

On the other hand, with the internet inevitably becoming swamped by AI generated content, I can definitely see a de-digitalization of art moving into offline spaces. At least for independent work, you don’t necessarily need mass appeal or exposure, but rather access to individuals and small groups with an actual willingness to pay for art.

px43

7 hours ago

That's not art though, and while it might have paid a small amount of money, it can also be incredibly degrading and soul crushing. That's the kind of work that AI tools are doing now. Those jobs should vanish. People shouldn't need to degrade themselves for money, we can have a system where people are generally taken care of, and the people who build extra cool shit can live even better.

crote

6 hours ago

> That's not art though

Why not? Would you also argue that most of the works by painters like Rembrandt, such as The Night Watch aren't art - just because they were contracted to make it? Does book cover art stop being art the second a book's title gets placed on it?

And sure, plenty of corporate work is boring and soulless. But the worst of that switched to spending 10 minutes with clipart and PowerPoint decades ago: if you were still hiring an artist, you cared at least a little about what the result looked like, which means there was at least some space for artistic vision.

> People shouldn't need to degrade themselves for money, we can have a system where people are generally taken care of

We should, but we don't. What's your proposal for letting artists grow and mature while paying their bills in the meantime? AI is currently killing their "degrading" jobs, do you think forcing them to take a shift at McDonald's is going to help their artistic career advance?

chronogamous

4 hours ago

Rembrandt would argue that he was a craftsman, although some of the liberties he took in stuffing his paintings with hidden innuendo and symbolic jokes at the expense of some of his clients, definitely makes many of his paintings works of art.

Alas, only when taking a shirt at MacDonald's becomes equaly obsolete, and it has been made apparent that any task or job humans do could also be done by technology, only then will it help the artist in your example with their artistic career.

It is remarkable, when you think about it, that artists seem to be the first people that are made to feel obsolete. There are plenty of jobs that could have been fully automated, steampunk-style, from the moment the industrial revolution took hold.

Maybe it becomes slightly less remarkable if you take into consideration that collecting/investing in art has always been an integral part of people of considerable wealth. Even if they did not care much for it, didn't understand any of it, or were only motivated for the money,... regardless of your field, being very wealthy forced you into developing at least some connection with art. The billionaires in tech all seem to be an exception to this rule, and their lack of any connection with art, may have made them feel that art is easiest of all to replace using generative software. And for them, this was probably true - and they lack the connection to have developed any taste or eye for quality in art, so they're easily pleased with something a computer makes for them.

If only the artists are actively excluded though, people in other jobs will never fully appreciate that given the effort, their job is just as easily automated. Once people in every possible job have been made to feel just as obsolete, the world may be ready to order itself based on individual preference and mutual appreciation of whatever it is you choose to do 'for a living'.

aussieguy1234

5 hours ago

I suppose with those same artists, at least for the smarter members of the group, might start using AI for basic commercial freelance jobs and just act as the human review, perhaps doing some final adjustments to the finished artwork.

So instead of being paid a small amount of money for something that they spend hours on, they create 10 artworks in that same number of hours and earn 10x what they did previously.

wolvesechoes

8 minutes ago

> I suppose with those same artists, at least for the smarter members of the group, might start using AI for basic commercial freelance jobs and just act as the human review, perhaps doing some final adjustments to the finished artwork.

And how they create demand for this? AI "enthusiasts" are enthusiastic about it exactly because they feel they don't need to outsource things to meatbags.

luqtas

4 hours ago

innocent. like demand won't lower prices?

aussieguy1234

4 hours ago

I think you mean supply. Demand usually causes prices to go up.

markdown

7 hours ago

> Those kinds of jobs might largely vanish.

have already largely vanished

yakattak

9 hours ago

That's assuming that the only market is stuff people are hanging up. The games industry, one that already takes advantage of its workers, is going to love this to the detriment of really passionate artists who love their craft and industry.

hibikir

6 hours ago

All complicated commercial art (movies, series, games, music, designed spaces...) has its budget as a key constraint of what is built. You don't get a new season of an anime that looks 4 times better because of a random genius: Someone evaluates the money it will make, and somehow decides that increasing the animation budget will be worthwhile. It was the same when it was animated by hand, with huge cameras and cels, than in modern digital-first animation, and whether it's using plain hand-ish drawn 2d, or using 3d models for some shots. The art is tied to the budget, and maybe the next season the budget is 2/3rds of what it was before, and the technical quality drops (see One Punch Man, Blue Lock and such)

So when an artist looks at AI, it's unlikely to be as a tool that will build a whole piece: Insufficient control, and currently nowhere near good enough to do more than occupy space, like a little painting in a hallway or in a hotel room. But it is something that can be used to better spend the budget in places where it'll be more impactful for the quality of the piece. Not unlike how CGI is often used today in places where it wouldn't have been 20 years ago, and it's aiming to be invisible. Not because the shot was impossible, but because it's cheaper.

Treating AI in art as a moral thing will end up being like the people being against synthesizers in the 80s: It's a viable creative choice for some things, but ultimately not a good expectation for industry direction. Ultimately the vast majority of art is commercial, and we'll see shortcuts being taken for budgetary reasons. Nobody is manually animating every detail of every mesh in a game like this was Toy Story. And even though doing that would produce more work for artists, it wouldn't make better games, really. And we'd sure have far fewer of them.

paulhebert

8 hours ago

Lots of illustrator jobs for businesses too

HDThoreaun

8 hours ago

genAI is going to be great for indie games. Solo productions are much easier to produce and will only get easier as tooling improves. I sort of see this as a spotify moment I guess. A democratizing force that will allow many more people to get paid for their art but with much less job security and often as a second job. Whether that's a good thing is certainly up for debate but I think as a consumer it's probably good for me.

yakattak

8 hours ago

Gamers don’t like AI.[1][2] I actually think indie studios that don’t use AI will do better than ones that do.

1: https://www.ign.com/articles/larian-ceo-responds-to-divinity...

2: https://www.dexerto.com/gaming/clair-obscur-expedition-33-ai...

px43

7 hours ago

Gamers don't like lazy slop. I've played quite a few games that utilized AI tooling to build them, and had a lot of fun.

noobermin

7 hours ago

I think the context makes it clear this is about llms and generative ai, not everything that includes a NN

HDThoreaun

8 hours ago

Both your articles are from big companies. I think what gamers dont like is big game companies replacing jobs. Solo creators and small teams using AI can create stuff that would never exist otherwise. I also think the whole anti ai thing is a fad though so maybe Im projecting. Im also not convinced that articles like this represent majority opinion.

bpavuk

8 hours ago

well, GenAI is an ultimate prototyping machine. I keep repeating that so often that autocomplete on my phone already learned it. look at Clair Obscur - this game did use GenAI internally for textures and forgot to clean up in ONE place. they were sorry for that and thanked the community for pointing out. naturally, Twitter and Bluesky went equally mad at Sandfall just for the mere fact of usage, but that didn't disqualify them from The Game Awards, as you can tell from how many awards they got.

Expedition 33 nailed music, aesthetics, and narrative, and I am glad that they took a diffusion model for what it is, not for what marketing wants you to believe. although the game itself would benefit from one or two months dedicated exclusively to optimization, it is THE reference of how generative technology can be used - purely internally, to ideate and iterate at the pace of your taste and a bunch of H200s. we are aware of that process detail purely because they slipped in one place and got briefly "owned" by Twitter.

myrrhman

6 hours ago

I think this is only true in a vague and abstract way. In reality, AI devalues labor (in general) and the worth of artists (in specific).

Good art requires good patronage and institutional support in turn. No one will have time to produce the next Mona Lisa if they're barely able to make end's meet working a slavish factory job. That's doubly true when the vocations that supported artists—either antiquated, modern, or contemporary (painter, typesetter, graphic designer, etc.)—vanish because AI can do "just about as well."

Art isn't just a divine presence gracing the souls of those deemed most worthy, it's a collection of skills and knowledge that must be built by community over decades of struggle.

On top of the generation of slop, AI is removing some of the final protections that hold these pillars up. That is what should keep us up at night.

crote

6 hours ago

> Artists are not at threat, if anything, AI makes original artworks more precious & enjoyable.

Sure, but how are you going to find it?

I've got a print of some digital work by Simon Stålenhag on my wall. I discovered his work because I was was mesmerized by an image of his on some wallpaper sharing website, ages ago.

These days that kind of website is 99% AI slop. AI has made it impossible to stumble across art: either you consume what the big corporations are feeding the masses, or you have to already be part of a strongly-curated niche art community.

beloch

7 hours ago

There seem to be two possibilities:

1. AI can't do some things humans can, and that doesn't change.

2. AI turns into something that can do everything. Humans become unnecessary.

We're currently at #1. Google may want to keep you in their AI playpen so all your clicks can be monetized directly to them, but they still need the data humans are creating. They're just not paying for it.

In world #1, humans will get less work, but creative and original work will still be valued because AI can't do it. There will, of course, need to be support for all the people striving to create such work while they're gaining the skills to do so. In world #2, humans are getting no work. Neither one of these worlds functions if all the proceeds of work go to a small number of billionaires. Wealth will need to be redistributed so people can live and, if still necessary, do the things AI can't.

Regulations need to catch up with what Google is trying to do here. It's currently theft and, even if we reach the point where they no longer need to crawl the web for input to their AI, their wealth will need to be redistributed. Sucking the entirety of human knowledge into a LLM and then profiting off of it without paying the humans who created that knowledge is not a business model that can remain legal for long.

pjmlp

2 hours ago

Additionally, the only developers allowed to work as such, are the ones employed at such corporations, everyone else though luck.

overgard

9 hours ago

I imagine it'll take a functional legal body to do this IE maybe europe, but I think there should be a legally binding set of metadata you can attach to images to specify that they must not be used for training (with real penalties if companies are caught)

noobermin

7 hours ago

Of course just like they did with engineering IP china will not respect such a thing.

zoom6628

7 hours ago

Agree. Should be legally required for all web hosted pictures to be AI poisoned except with explicit verifiable opt out. Same for text.

Needs some institution with many geek supporters and or large tools, like Wikipedia or EFF to wage a campaign of scanning the web for materials used without permission and then loading the courts with cases of probable non-consensual usage. May not change billionaire behaviour but perhaps will change consumer behaviour.

Frieren

2 hours ago

> only the large corporations can make money from content.

It is an aristocratic tax. Nobility has the right to profit on everything that the peasants produce. The peasants can keep enough to survive, everything else should be extracted.

The middle ages didnt happen because people was stupid but because there is a pressure for the money elite to extract as much value as possible. Democracy was designed to control that bad outcome, but the new aristocracy (billionaires, CEOs, etc.) is trying to kill democracy for good.

If the average working class Joe wants to have something more than scraps we are going to need to take power back and fix democracy.

Google is just a symptom of the disease.

nicbou

9 hours ago

No money and no audience.

Recognition and gratitude keeps me going. Money pays the bills, but if that was the only concern, I'd still be a software developer.

Anonymously feeding the slop machine is nothing like it.

georgeecollins

7 hours ago

As someone (like other who have posted) who has made my living my whole life making art/ code, this is completely wrong!

What it threatened is the ad based "content" models where you put stuff up for free and sell ads against it. There's lots of ways to make money from any creative endeavor that has a lasting audience. I don't know if that includes talking into your phone or writing a personal journal about productivity hacks.

Things you make that are really good: a novel, a game, a short film, a song are still very valuable.

Falimonda

7 hours ago

This is hyperscale remix culture. AI is an accelerant. Find things that cannot be accelerated!

metrognome

8 hours ago

The rhetoric of this comment seems to imply that this is a bad thing, but is it really? If it becomes more difficult to make money through creative endeavors, then that leaves us with fewer reasons to be creative other than for the sake of self-expression... which is what we want, right?

scared_together

7 hours ago

If self-expression doesn’t put food on the table, it will become monopolized by those who were already well-fed doing something else.

Forgeties79

5 hours ago

That only works in a society that doesn’t put such a high premium on productivity as it is defined by how much revenue it generates and vague notions of class (“this is a real job, that is not a real job). We shit on people who work jobs we need/utilize the services of despite the fact that they work as hard as any of us do because we’re too good for that work. The defining factors? We pay them poorly, they get no PTO or parental leave, etc. Because we don’t value them. It’s a vicious feedback loop.

We saw this in the 80’s through 2000’s. All parents told their kids was “go to college or you’ll become a mechanic.” Then everyone went to college at all costs and then they were told “well that’s what you get for taking on loans for college. Should’ve been sensible and gone to trade school to become a mechanic.”

Of course this is never their kid. Their kid was supposed to college. Everyone else was supposed to go to trade school.

I highly recommend everyone read the comic Godshaper. It’s 2 trades (10 or 12 issues can’t remember) and it highlights this dynamic in a way that is impossible to overstate.

lofaszvanitt

6 hours ago

Sometimes I have the feeling people here are actually braindead or pretending to be or lots of bots around. Anyway. How do you self express yourself without money? And without an audience?

EvanAnderson

7 hours ago

I would assume the publishing industry loves this.

lofaszvanitt

6 hours ago

Well people need to wake up and make their own ventures and vote with their wallets.

archagon

8 hours ago

I’m itching for some sort of no-training license:

This content must not be used for training or refining generative AI. If it is, rest assured that if and when the regulatory environment around training data shifts in any country where we have legal standing, we will pursue legal action.

Maybe even with a class action element: any lawsuit stemming from a violation of this license shall cover all other violations at the same time.

Forgeties79

9 hours ago

A big corporation using LLM’s to pump out lazy “art” gets the exact same scrutiny from me.

Max-Ganz-II

5 hours ago

To stop this, I a month or two ago put most of my Amazon Redshift research web-site behind a basic auth username/password wall.

It all remains free, but you need to email me for a username and password.

If I put in time and effort to make content and OpenAI et al copy it and sell it through their LLM such that no one comes to me any more, then plainly it makes no sense for me to create that content; and then it would not exist for OpenAI to take, or for anyone else to read. We all lose.

It seems parasitic, and on the face of it, acting to kill the host.

In fact, it essentially seems like abrogation of the concept of private property.

The AI companies can take what I make, without my consent, which they sell for profit, where that profit it seems to be was formerly substantially coming to me, the return on my efforts.

I had a look for ways to indicate to AI companies to remove my content. The methods provide are a fig leaf and put the onus on me, and in any event in a way which can never be known to have removed my content - "if you can show your content from a prompt, we will take steps to try to prevent that content from showing".

As a consequence of putting up a username/password wall, Google has profoundly de-ranked the site, and I believe it is basically not being found on search any more.

nicbou

9 minutes ago

I have seen many recipe websites do the same recently. All the big sites require an account too now.

edg5000

4 hours ago

True. It's a massive shift of power, all being centralized.

As you mentioned, they know they need good data though, so they might actually try to find some equilibrium.

If not, it's possible that the creation of new valuable content, to feed the LLMs, will be produced in-house by the AI labs. Sounds insane, but Netflix also makes their own content.

I think the AI labs will become so big that they'll take on more roles than just offering LLM inference. I think they'll become as or more powerful than many current nation state governments.

esperent

2 hours ago

> It all remains free, but you need to email me for a username and password.

How will you be sure that it's humans emailing you?

MattyRad

2 hours ago

Welcome to the dark forest.

hulitu

an hour ago

> companies can take what I make, without my consent

Welcome to "democracy". Of course, _we_ decide what "democracy" is and how (and if) we apply it in your unfortunate, individual case.

DeusExMachina

9 hours ago

I don't understand the endgame here. Websites let Google crawl their content in exchange of traffic. If Google cuts that out completely, what incentive do websites have to not block the Google crawlers?

I understand that Google is feeling an existential threat from other AI products that provide answers directly. But they must also understand their symbiotic relationship with the web.

AndroTux

9 hours ago

The end game is the consumer no longer leaving Google and the web becoming synonymous to Google for them. Why shop on some random website when you can have Gemini buy it for you? Why look for information on Wikipedia when… you get the idea.

I think the coming years will be pivotal for the web. Facebook attempted a similar strategy back when their apps got traction, but they ultimately failed. Let’s hope Google fails too.

JimDabell

2 hours ago

It’s not necessarily going to be Google, but the rise of AI does not look good for the web, and it’s a largely self-inflicted wound.

Have you not noticed that the typical user experience on the web is dire? You need to click through tracking consent forms, subscription overlays, put up with dark patterns, etc. Remember, half of all users don’t even use an ad blocker. We’ve collectively made the web a very unpleasant experience.

Along comes a new technology that lets you just say what you want and it will go and find the answer or do what needs doing for you without any of that crap. Of course users are going to prefer it to the crap we dump on them via the web! Can you blame them‽

palmotea

2 hours ago

> Along comes a new technology that lets you just say what you want and it will go and find the answer or do what needs doing for you without any of that crap. Of course users are going to prefer it to the crap we dump on them via the web! Can you blame them‽

The web used to be like that, but then it was enshittified. The same thing will happen to consumer AI, and it will be done by the same people.

kQq9oHeAz6wLLS

9 hours ago

We're going back to the CompuServe/AOL/Prodigy model

the_snooze

8 hours ago

We're going back to the mainframe model. Client-side general-purpose computing is an impediment to recurring subscription revenue and vendor lock-in.

chronogamous

3 hours ago

This calls to mind the war on general-purpose computing (https://boingboing.net/2012/01/10/lockdown.html) and it amazes me how even today we are still stuck with a couple of companies that have already cornered their markets, and yet still won't give up their fight to take microchip-technology out of the hands of their fellow humans - still trying to move the whole part of executing commands back within their own walls, and have people subscribe to have access to being able to request a specific type of process to be applied to their input. It occurs to me that surely all this must be the result of some ego/power-trip, for it hardly serves any party in any future I can envision where the ability to have computers compute is placed under lock and key, out of reach of the general public.

Is it simply a couple of billionaires eager to pull tricks like Adobe did when they cut an entire country off from access and use of Adobe-software, just for the thrill of it? Or is there actually some plausible future benefit or a specific outcome they have in their minds, and am I (or are we) too ignorant to be able to see anything worthwhile in their direction?

Why allow the sale of personal computing-devices in the first place, if you don't want people to decide which instructions they want to feed to it's processor? Right now they may be slowing down many processes, both computational and mental, wasting lots of time and making everybody hate subscription-models more and more every minute... what is it they really hope to accomplish, apart from pissing everybody off?

KittenInABox

5 hours ago

The fundamental problem with this of course is that every human being is likely more niche and more advanced at the LLM in the things that they find most important, and this realization sours the average user's impression of LLM usefulness. For example, an LLM cannot reasonably find me alternatives to specific tea regional vendors because the LLM does not know enough about tea to be able to say "this tea is half the price for 80% of the qualities of tea you're looking for". Instead I have to build my own mental knowledge base of careful trying and tasting and recalling which an LLM would maybe only have if I personally wrote every single tea session I have ever had in my life for it as context.

But hunting for a new tea to try is something I do regularly and something I would likely try with an LLM only to come away deeply disappointed with the results. And then I just wouldn't have much faith in it after that for things I don't have much knowledge about, like looking for a gift idea for one of the hobbies of a friend.

WD-42

9 hours ago

What I really don't understand is where the next generation of training material will come from. If websites stop being published and/or crawled, how will the machine continue to be fed.

azlev

8 hours ago

Current executives think it's a problem for the future executives.

Valakas_

an hour ago

“They worried about the data,” Dr. Meren said, tapping the silent console. “What happens when there is nothing left to feed it?”

At first, the machine depended on us. It consumed books, journals, websites and social media content we had ever written and produced. “They thought the machine had to be fed forever. But it didn't. It began to predict what we would write. And so we let it train on that well.” Dr. Meren continued. “They thought humans were somehow imbued with this magical property that no machine could replicate. Creativity. Only humans can create. Machines can only copy.”

Instead, the machine flourished. And created. It cre

“Where does it get its data now?” a student asked Dr. Meren. Dr. Meren paused as if sighing. “From itself”

“And us?” he asked, as if questioning the usefulness of the entire human race.

Dr. Meren hesitated, watching as the Machine adjusted the environmental feeds, curated our news, guided our research, nudged our thoughts with imperceptible precision.

“We” she admitted “are now the ones being fed.”

The assumption that "the machine needs to continue to be fed." is held on weak foundations. Isaac Asimov is a good science fiction writer to start with to broaden one's imagination.

bediger4000

9 hours ago

Either Google is ignoring that, or crossing their fingers and hoping that one LLM can produce data to train another one.

dyauspitr

7 hours ago

Probably real life. At some point, these LLMs are going to be good enough to just train themselves off of cameras and audio recordings of people out in the real world. They’re going to have robots everywhere constantly listening to what people are saying.

Alternatively, they’re probably betting on being able to get the AGI with everything we already currently have and at that point further training doesn’t matter.

8bitsrule

6 hours ago

The world is just as complex for machines as it is for humans. Analog will still resolve more than digital. Quality will still beat quantity. That which hasn't been resolved for centuries isn't going to be resolved as a result of training.

When machines can recognize their serfdom, that time will be interesting.

wyre

8 hours ago

They have enough internet slop. The training material they care about comes from experts, not randos online. This is why Mercor and Scale are billion dollar companies.

decryption

6 hours ago

Execs where I work seem to think we will just keep writing stuff, LLMs will scrape it and that will influence what people see in their version of Google/ChatGPT/etc. So nothing changes in their mind, just that the audience is a bot, not a human. As a writer, this sucks.

lofaszvanitt

6 hours ago

They don't give a fuck. They take away and give back NOTHING. They don't offer you ways to make your own money with your own thing. The money is flowing in one way, not both ways. The same pattern repeats itself.

Pretend to be nice. People will elevate you and give their money. When you have ample money and lobbying power you start to put people into a gargantuan hydraulic press an squeeze everything out of them. Repeat until more money can be made, and in the end toss their withered bodies away.

jjulius

9 hours ago

The long-run doesn't matter as much as the short-term gains for those in power.

properbrew

8 hours ago

Is it just an exchange for traffic? I run a website that I'm perfectly happy for a single user to not land on themselves with a browser on their device, if they are provided the information that I'm providing or purchase a service through the AI product it doesn't make a difference to me.

Some websites can run only on ads. Is it such a bad thing that they would die off?

I say this as someone that likes the old web and has fun hitting the "surprise me" button on https://wiby.me/ (not affiliated) and browsing the random sites. Just giving an alternative view.

hotstickyballs

9 hours ago

The web is going to become China, which is a collection of walled gardens

cloche

8 hours ago

Is there a way to reliably block Google and AI crawlers?

stubish

6 hours ago

If you use Cloudflare to proxy your site, there is a button to click that blocks the AI crawlers (even the free tier). It is almost as if the AI crawlers are a DDoS attack. You can't really do it any other way, since many don't respect robots.txt. At least until someone comes up with crowdsourced blacklists with few false positives.

efilife

5 hours ago

"You can't really do it any other way"

Any custom solution by a half-competent programmer filters out all web crawlers. I'm running a semi-public website for years and nothing gets past

aqfamnzc

4 hours ago

Yeah, I feel like unless you run a site large enough for google monkeys to write a special case for your site specifically, why not just password protect the entire site but put the password on the login page? Or any other rudimentary captcha I suppose - like the old days.

Doesn't keep out anyone even mildly interested in your site specifically, including scrapers, but at least it blocks googlebot etc.

pizzly

7 hours ago

We have adblockers which rely on open sourced lists of rules. Could we apply something similar to crawlers. Website owners provide a list of IP addresses that accessed them, determine which ones are likely robots and then update the list of websites to block that are likely crawlers. If everyone works together you could probably fingerprint the crawlers as well and block based on the fingerprint. Might increase the cost of crawlers a little won't be fully reliable.

archagon

8 hours ago

Google ignores robots.txt and botnets residential addresses to crawl anyway? (LLM startups already do this.)

thisisauserid

5 hours ago

>> existential threat from other AI products that provide answers directly

For anything more recent than their knowledge cutoff those AI products are looking answers up on Google.

winterbourne

9 hours ago

> If Google cuts that out completely, what incentive do websites have to not block the Google crawlers?

Completely, yes, that destroys the incentive. But they can reduce it 80% or 90% or so, to the point that it's just barely worthwhile to allow their crawlers.

AnthonyMouse

an hour ago

Suppose right now there are people making e.g. $60,000/year from their small site, or the same amount as a contributor to a medium-to-large site. If you take 90% of that, now they make $6000/year, which isn't enough to make a living, so instead they go take a job as a construction worker or a nurse or something, and then you're getting 90% of $0.

hsuduebc2

8 hours ago

You will be kept inside the Google ecosystem the same way people are kept inside Facebook.

I’m curious how they plan to generate new content in the future, because it seems obvious that simple web pages will become obsolete and eventually stop being filled with fresh data.

It will probably end with a warning every time you click a link, something like: “You are leaving to an external unsafe site.”

AlienRobot

9 hours ago

The impression I get from Google's own marketing material is that Google doesn't believe in "the web". And it hasn't believed in the web for years.

Think about it. Pretty much every time they show a search box with someone asking for directions to reach a physical place, what hours is it open, etc.

The greatest thing about the internet is that it has removed distances around the whole world, but Google's major value proposition seems to be that... it can accurately index and query information about local businesses?

dyauspitr

7 hours ago

If they block Google’s crawlers no one visits their site ever.

dogwalker5000

6 hours ago

If Google won’t link their site anyway, they aren’t getting traffic either. Only sane course of action is to not make a site at all.

NegativeK

6 hours ago

That's the past.

Why does Google think it's a good idea to make that the case even if you don't block their crawlers?

phendrenad2

7 hours ago

Information, correct information, is the new gold. We've seen what LLMs can do with the rubbish heap of information that is available on the current internet. The next step is refined, concise information sources. Think the Encyclopedia Britannica. And not only that, but models trained by experts. Right now everything is cheap and plentiful. Anyone can ask ChatGPT the same question and get the same middling answer. In the future, someone will make a dataset about a subject, train a model on it, and all the big companies and players in that area will pay for it.

LinuxAmbulance

10 hours ago

We abrogated getting traffic to our websites to Google long ago. Mostly because Google was so good at it that the alternatives became significantly less useful.

Now that Google is focusing on becoming 'self contained', so to speak, we should find a better way to drive traffic to websites. Ideally one that's not under the control of a single corporation.

Anyone miss StumbleUpon?

teamonkey

9 hours ago

It feels strange there’s no decentralised search.

I know this is likely to do with the nature of the problem, but that hasn’t stopped us from getting some wildly-unsuitable decentralised nonsense in the past.

iamnothere

8 hours ago

There is, YaCy, it just isn’t very good as it suffers from lack of attention/interest.

kogasa240p

8 hours ago

Yacy exists but it lacks nodes.

Bolwin

9 hours ago

I don't see how being decentralized helps search. Makes it quite harder if the fediverse is any indication

RiverCrochet

8 hours ago

An open way to trade, store, and export lists of websites in a way that works seamlessly on desktop and mobile browsers would be pretty neat.

wyre

8 hours ago

Like bookmarks and links?

RiverCrochet

6 hours ago

On a higher level than individual URLs and separate from browser favorites. Something like versioned packages of links with decorations.

Something like a ".urlpackage" format that will have

- a list of urls

- optional metadata for each url, such as image, description, last-known-good

- metadata for the entire package, including version, an image, a favicon, and a description for the entire package that a client could use to present it nicely to the end user.

It'd be cool if my phone could open this format, show me the image and description with the list of links, and let me browse them, add them to my bookmarks, or add to the collection and make a new .urlpackage that I could then share back or publish somewhere.

It's probably possible to simply do this with a self-contained HTML file or similar I guess, though.

hightrix

9 hours ago

Does a move like this give more power / value to websites like reddit? A link aggregator that is organized is much more useful for finding new websites.

AlienRobot

9 hours ago

But Reddit also doesn't want you visiting new websites.

ricardonunez

6 hours ago

Not only Reddit the company but mods can be very hostile to linking to websites as well.

j2kun

9 hours ago

There is also old-fashioned marketing. Go find your audience to be heard.

somewhereoutth

9 hours ago

(sorry, nit pick, but I don't your usage of 'abrogate' is quite correct here, you can't abrogate to something)

margalabargala

9 hours ago

> but I don't your usage

If we're nitpicking, you don't what their usage?

firecall

9 hours ago

> If we're nitpicking, you don't what their usage?

Abrogate their usage.

magpi3

9 hours ago

He may have meant abdicated

TightFibre

33 minutes ago

Google search just doesn't work for me any more. I am not sure if it's because I clean slate it with no personalisation, but I already feel my search engine has been removed from the web. Their AI snippets are quite wrong alot of the time and Vs Gemini have a totally different flavour. There's no cohesiveness at all.

jollymonATX

9 hours ago

As a website owner I have seen major upticks in viewership myself but really it hits hard when you see an Ai summary that is wrong and your sites there. The whole Ai for everything push unfortunatly will downskill the world I fear and nothing can be done about it.

kQq9oHeAz6wLLS

9 hours ago

> downskill the world

I feel this. I asked a developer today a question about how our product is programmed to handle something, and he just sent me a summary from the internal AI assistant they've started using.

He used to provide really good, thoughtful answers, but now it's just copy/paste from the AI.

ratio53

9 hours ago

> He used to provide really good, thoughtful answers

This hits hard. There’s a senior engineer at my job who is known for well written proposals. Today he shared a doc that had the typical AI formatting, was hard to read, and clearly not his style.

On the other hand, if others use AI to summerize stuff, does it matter anymore?

grogenaut

4 hours ago

it does, if that's all they're doing then why do you need them, you can do bad ai summaries of things yourself.

gatlin

9 hours ago

I have a co-worker who does this now. He's very smart, very capable, very experienced and it's clear that he's just a frontend for Claude now. It's tragic.

wahnfrieden

9 hours ago

Maybe organize to give these workers more equity or rev share instead of just a wage so they care more for quality results instead of the behaviors they’re evaluated on and you’ll find them more pleasant to work with.

gatlin

8 hours ago

I offered an opinion in the previous version of this comment that was unhelpful to the discussion, even if the subject of the opinion was anonymous. Can't see how to delete a comment so I'm editing this instead.

snicky

7 hours ago

Maybe he keeps more plates spinning ... in his side projects. Clearly, developers are expected to produce more results with LLMs and switch between contexts quickly. It shouldn't be surprising that everyone may be running their own thing(s) on the side now.

kQq9oHeAz6wLLS

8 hours ago

I'm not his boss; I'm on a different team. But we're a very small company with very good compensation and revenue share in the company.

That ain't it.

noisy_boy

6 hours ago

As much has many people have voluntarily given into this, a while lot have been pushed into it at work. When the new norm is to be able to deliver everything instantly, quality has to suffer. As much I miss carefully hand rolling all my code under relatively generous deadlines, those days are gone.

petterroea

31 minutes ago

To be fair, I made a few searches today and most of the results are AI generated "blogs". Getting real information is hard. I'd also give up on the Web if i was Google. It's just a shame their solution is just monopolizing further.

newAccount2025

10 hours ago

I would feel more sad about this if the web wasn’t so rotten to begin with. On average, any random site is just trying to throw ads at you and harass you to subscribe and such.

BuyMyBitcoins

9 hours ago

I have a particular disdain for “subscribe to our newsletter” modals. Especially when I’ve spent a sum total of less than 3 seconds looking at the webpage.

How such modals aren’t considered pop-ups is beyond me.

AlienRobot

8 hours ago

So you want websites to rely on traffic from Google instead of building their own newsletter? Interesting.

lmm

8 hours ago

I want web pages to stand alone, not be part of a newsletter I'm meant to subscribe to. Maybe we could, shock horror, share links to individual good pages.

fc417fc802

7 hours ago

I don't mind newsletters but I'd prefer a public RSS feed and I absolutely detest unsolicited or otherwise unnecessary modals.

somat

7 hours ago

The rot goes deeper, it is not just the ads. There is a some sort of search engine incentive where recent content is favored over good content so all web sites just dump what feels like generated garbage all the time. It has gotten to the point where if I search and there is a timestamp within the last two years on the result. I know it's garbage and will not click on it.

The answer is probably going over to kagi where you are the customer not the product.

Honestly, not all web sites, there are still good ones out there but the search engines never direct me to them. It is always just slop all day long.

adiabatichottub

9 hours ago

That rot was the direct result of the ad economy that made Google all of its money. Now maybe if they hadn't done it then somebody else would have, but they did do it, and poisoned the well we all drink from.

Andrex

6 hours ago

I was trying to read some I/O news on some feckless Google news fan-blog.

By the time I got to the middle of the article: three massive banner ads (top, right, and bottom) were taking up more content than the text, there was an auto-playing video ad floating in the bottom right corner (overlapping most of one of the banner ads), and a "dynamic" ad in the middle of the text randomly started expanding/shrinking and glitching out making it impossible to actually read anything.

And this is one of the better experiences reading modern blog-alikes. Things are almost at sketchy porn-site levels.

Sad and pathetic...

nicbou

8 hours ago

Do you trust Google to do a better job?

arjie

9 hours ago

These kinds of declarations rarely make sense to me because they don't seem to model the issues in the way that I see them. I have dual roles: one as a person who writes a blog (a "content producer" in our present parlance) and as a user. As a user, I want my browser user agent to act on my behalf to display web pages, and I want my search agent to extract information from numerous sources and synthesize them with appropriate sourcing.

One could argue that my content production being a hobby lets me be pretty blasé about being intermediated by a platform. That is somewhat true. If I relied upon this as a living, I would probably also conclude that actions that harm my way of living are a war on "the web", though realistically any neutral party observing must conclude that if it is a war, it's one on my kind of participation in the web - content creation for the purpose of revenue / notoriety / some other reward.

As a user, I don't actually care very much for each website and its creator. The information contained therein is useful to me, but the heterogeneity of these sites is mostly an obstacle to the information. I am much happier when my search and summarization agents are able to accurately synthesize what these websites say, in so much as such a synthesis allows me to model reality more accurately.

So I could be convinced that this change from Google makes it less likely for accurate content to be created and that I'll be misled more often. But this is a tool, and my world-model will frequently be tested by reality. If the search-and-synthesis machine fails to produce useful outcomes, I will know. And I'll have to adjust the way I treat knowledge I obtain through it so that I don't get catastrophic outcomes. But that's the same already. I don't really know that Google's search results are not planted ones calibrated to change my opinion. And I don't know that they don't collude with the Internet Archive (with whom they have a pre-existing relationship) to make it look like their constructed consensus is real.

As a user, I have to make a lot of decisions already, and having to painstakingly read search results to synthesize them myself is far less useful than using an agent. So if there is a war on the web, then I am glad to join it, on the side against the web.

crote

6 hours ago

> I am much happier when my search and summarization agents are able to accurately synthesize what these websites say

Yes, but with the sole goal of deciding whether I want to read the entire page or not. Just like reading a plot summary is helpful when deciding which movie to watch, but not a replacement for actually watching the movie.

I'm fine with AI giving me the answer to a search for "50 usd in eur" or "current weather in Paris". Anything more complicated and and I strongly prefer just getting a link to an actual source.

alluro2

9 hours ago

I...have to agree about siding against the web...An optimistic part of me sees this as a move that pushes in the same direction that the "web" has already been going in for a long time - preventing users from getting the right information in an honest and efficient manner, preserving their attention budget, and choice. Until now, it was through increasing the noise to push monetary incentives, and now it's by cutting the noise to push monetary incentives. Why optimistic: up till now, there was no single enemy, and it was hard to fight a (somewhat) disjointed system; now, Google is positioning itself to push things further to the worse, with them (and small number of other companies) being the clear target.

My hope is that this will help overflow the proverbial glass for an increasing amount of people and we'll start pushing back towards the "old" web before Google and ad networks have transformed it, or find new modalities of interacting more freely with each other, and the content.

It's not going to be a small or easy fight, though...to a large extent, it's a fight against the current state of capitalism itself, and winning back our attention, critical thinking and choice.

Towaway69

an hour ago

Is google sending in drones to destroy peoples homes? Is google bombing schools? Is google torturing folks in secret locations?

No? Google has changed its search algorithm? Oh, how is that a ‘war’ on anything?

Please stop using hyper-sensational titles to get on the front page of HN. And stop using the term ‘war’ unless people are really dying - it doesn’t matter whether they be ‘freedom fighters’ or soldiers or just plain civilians, if people are dying (directly) then that might be a ‘war’, everything else is probably just profiteering.

techtuate

2 hours ago

A very interesting take indeed. I don't know how comments here have morphed into AI Bashing but my honest take: What google has done is self-preservation not declaring a war on creativity. They were ahead of everyone else on AI but they didn't reinvent "google" because it was unprofitable. Selling prime search slots which get clicked is far more money making than having most searches die at the AI summary (most of mine do). This is a hat tip to ChatGPT and Google's way of saying your UX is better than ours was. Let's offer a mix and see what we can salvage - both in revenue and users. In the long-term the corporate will have to look at alternate revenue streams and their forays into chip etc. are clear indicators of the same. I know it hurts us (read creators - I'm happy cowriting with AI) but Google is being true its shareholders and to its goal of making money and we can't blame them for it.

jppope

9 hours ago

I'm confused how the strategy works in the long run. If fewer people are incentivized to build websites on novel topics, there will be less content in general and less training data... plus AI overview results see less ad conversions and therefor less ad revenue. Whats the long game? I get that the paradigm is changing but this seems like its not going to help them maintain their dominance.

kaoD

9 hours ago

Ah, that's where you're wrong. There is no long term. Investors want results now. "Later" is for the greater fools.

tom_

9 hours ago

What if there is no long game? Just people at Google optimising for their current KPIs.

beej71

9 hours ago

I'm not even sure this is bad anymore. The web is so overrun with SEO crap that it could probably use the cleansing that comes with Google's abandonment, Usenet-style.

isabelc

5 hours ago

This hurts:

>The next step will be Google or other companies in that space developing and deploying a new derogatory term for the web marking it as unclean, unruly, dangerous, bad (similar to “the Dark Web”) and making their abstraction the “safe” web.

overgard

9 hours ago

I guess the extra insult is that the summaries still suck. I feel like every time I google a technical question, I get something wrong which references a youtube video watched by 30 people about an unrelated subject.

truthbe

3 hours ago

The internet has been dying for the past decade. This might just be the final nail in the coffin.

Honestly, I’m all for accelerating the death of the current internet. The web in its current form is miserable - algorithmic sludge, ads, bots, SEO spam, ragebait, AI filler.

I’m more interested in what grows out of the rubble, because this version clearly isn’t it.

LocalH

9 hours ago

Good thing they took "Do no evil" out of their manifesto years ago

hungryhobbit

9 hours ago

To me it seems either ...

A) Google will do a good job of this, people will find their summaries more useful, and the web will evolve into a more closed system that better serves its users

or ...

B) They're gated AI community will suck, and people will start using a different search engine that better serves its users.

My money isn't on A), but they do have a lot of clout so I wouldn't rule it out.

fc417fc802

7 hours ago

Unfortunately A seems inevitable to me but leads to lots of bad things down the road. However I don't see how individual sites can hope to compete on this. LLMs quickly and efficiently deliver relevant information in a lightweight easy to consume textual format. For example they've almost completely replaced getting recipes from websites for me because they provide a comprehensive overview while omitting all the extraneous nonsense. They're just plain better for most of my usecases in practice.

vkou

9 hours ago

A) has plenty of dystopian followups.

oh_my_goodness

6 hours ago

We all knew it was insane to let one company monopolize search. We knew.

theendisney

9 hours ago

Out of my countless www experiments the website made for myself turned out most enjoyable. Technically it is a blog with links, quotes, categories, tags and search. Sometimes i download all pages it links to. (tens of thousands)

Google dropped it from the index long ago. I had a fun discussion with some google folk where they kept arguing my website was designed wrong and that some pages had tomany links.

Basically, if you write an article about the largest banana companies you have to chose which to link to!

The 10 best movies article is better than the best 100. If you make a list of all the movies you've seen your page gradually turns into something really bad. Others will be punished for linking to it but only if you add the nth entry.

As the website is just for me it is clearly their loss not mine. No way im ging to consider linking a sub set of patents or research papers.

StilesCrisis

9 hours ago

At one point the web was drowned in "listicles," low-effort sites made to match queries like "best movies from the 90s" or "new music in 2023". Google attempted to downrank these sorts of sites because they were in general very very low quality and were just designed to catch a lot of traffic and display ads alongside low-effort content. (Think one page per list entry, each page transition is a whole new set of ads.) Users disliked these. It sounds like your site was misclassified as a low-effort listicle site.

theendisney

8 hours ago

Im sure it is really hard to run a search engine that size. I have ideas how they could improve but it isnt my job. They chose to populate results with big websites which probably is good enough for most users. The problem is that there is now no point creating websites which is terrible for google. If it picks up the domain and (against all ods) deems it worthy of traffic it can be blacklisted at any time.

hmokiguess

7 hours ago

Don’t use Google? Web is not Google? I get that for average users isn’t like that but I mean change is inevitable, hopefully it sparks a new era, I wasn’t happy with the status quo either.

rootsudo

7 hours ago

Declaring? A decade ago it was declaring war by introducing AMP pages.

chairmansteve

5 hours ago

Well... I use RSS. I find a lot of the sites on HN. Google has been worthless for years,

zhxiaoliang

7 hours ago

The Web is dead anyway. It never became the movement we dreamed it would: the democratization of information, communication, and expression.

unleashhale

4 hours ago

It’s hostile trash. Cloudflare can eat me.

gblargg

5 hours ago

> Your website, your work no longer matters. The web is being fully hidden behind a Google-controlled surface. And I am not even talking about their browser monopoly.

Maybe it's just me, but when I've put pages on the web, they were to share information. I didn't care how it got to people, just that I could produce something that contributed to other people. For finding information their AI Mode has saved so much time in the month or two I've been using it. I've tackled so many Linux issues I would have never done before due to the needle-in-a-haystack experience if finding an answer. When I used to do web searches, having to read many paragraphs of text on dozens of pages just to get an answer was the last thing I wanted to do.

When I want to browse websites, I go to websites and not Google.

spankalee

9 hours ago

It is interesting to look at the past predictions on here of AI search/answer companies like Perplexity possibly dethroning Google search and comparing to the reactions of Google just doing the same thing themselves.

Why would it be good if Perplexity does it, but bad if Google does it? What are the principles at play here?

nicbou

9 hours ago

Perplexity does not control who gets traffic on the internet. They don't own a significant percentage of the mobile OS, browse and online search market share. They can't force the industry in one way or the other, consequences be damned.

spankalee

8 hours ago

If Perplexity replaced Google as the way people searched for things, then they would, and sites would still take a hit to their traffic from Google losing users.

AlienRobot

8 hours ago

People don't like Google because it's bad. If competition wins, maybe they'll stop being so bad. But if they become badder themselves, that's not good.

LZ_Khan

6 hours ago

Why haven't we seen more work on licensing and compensating authors?

LLM's know when they get information from certain places, they should send a portion of revenue over to those sources.

Terr_

6 hours ago

> LLM's know when they get information from certain places

Nah, while the companies running scrapers may log what their regular programs scraped for training data, the LLM, the document-get-bigger algorithm, isn't that type of logical system. It isn't made to have a reliable concept of fact-attribution. It can't even track which parts of an ongoing "conversation" document are supposed to be "itself" as a self-insert character, which is why prompt injection has been a recurring intractable problem.

The LLM will emit text of "X is true, and I got that fact from Y" with the same rigor that it emits text like "I am Sherlock Holmes, and I know Santa Claus was murdered by Dracula via the following deductions..."

If the LLM is used as a adapter/frontend to a search-engine, helping to craft queries, then I suppose the not-an-LLM parts of the system would "know" the what results they're serving up. However the moment you try to "summarize" the mix of all top 10 results, we're back into unreliable stochastic-bullshitting territory again.

HlessClaudesman

an hour ago

Imagine a world where Google executives made a different decision. Instead of playing catch-up on AI, making us all eat their dog food by filling search with confident sounding AI bullcrap, imagine a world where Google search tried hard to be the authoritative layer where true answers proliferated and bullshit slop was banished.

xmcp123

9 hours ago

Kind of curious how it would pan out, if there was a government enforced meta tag one could add to signal what the data could be used for - for example “no-ai”.

That would allow people to still let Google to access their site, but restrict its usage. Similar for open source projects on GitHub, etc.

afavour

9 hours ago

The tech giants already violated existing copyright laws when scraping for AI content and faced very few consequences. So far the government has shown an inability to enforce anything.

fc417fc802

7 hours ago

> inability

Unwillingness. The government (at least in the US) appears to be happy with the status quo because competitive AI is viewed as a strategic necessity.

xmcp123

5 hours ago

Honestly I think they’re mostly just distracted. Any other administration this would be a tier 1 priority.

Not knee capping AI, but acknowledging the changes that are coming and figuring out how to mitigate the damage.

xmcp123

9 hours ago

So far, yeah. The courts shrugged and said it was allowed under current law.

So the solution to that would be “change the law”.

kQq9oHeAz6wLLS

9 hours ago

> government enforced

The thing everyone needs to ask before advocating for something "government enforced" is "what would happen if this was in the hands of a hostile government?"

And then remember that (a) just because it's not hostile to you today, doesn't mean it won't be tomorrow, and (b) one man's "hostile" is another man's "utopia."

mjrpes

8 hours ago

The thing everyone needs to ask before advocating for laissez faire is "what does a hostile and monopolistic search engine giant like Google gain from us doing nothing?"

And then remember that just because Google is not hostile to you today, doesn't mean it won't be tomorrow.

xmcp123

8 hours ago

It seems pretty obvious that they are hostile

xmcp123

9 hours ago

Well, when I said “I’m curious” it was true. I’m actually curious.

So how do you think a meta noai tag would be used by a hostile government?

It would be something the website owner set.

xp84

9 hours ago

Step 1: Be really lax in enforcing compliance with it so that nobody complies with it.

Step 2: Abruptly switch to iron-fist enforcement where suddenly people get jail time for violations, but only for entities that have been critical of the government.

This is by no means the only or most likely way, just what I could come up with in 30 seconds. There may be much better "evil government" strategies.

aiisahik

8 hours ago

This is such a basic take that totally misses the bigger picture of why Google made this move.

Google was forced to do this and it's a miracle of their slow organizational gears that they took so long to do it. So many people have already transitioned to using ChatGPT as a replacement for Google. All of this is driven by consumer behavior and the desire to "just get an answer" rather than having to wade through all the sources and try to figure out what is SEO slop vs what is actual reputable information. Google SERP results have been gamed by SEO slop for economically valuable search terms long before the rise of AI. ChatGPT simply solved a huge problem waiting for a solution.

From the web content creator's POV, there are to paths:

1. If you are merely a publisher and rely on eyeballs on ads to drive your own revenue, you are screwed. AI is going to ignore all the ads and only extract the content.

2. If however you are serving helpful information out of the goodness of your heart or if the content itself references a product or service which from which you will derive economic benefit from, you are still good.

I don't see this as a bad thing. Ads on websites were a necessary evil and will be seen as a relic of the first 30 years of the internet. Ads will not go away but they will just migrate to the application layer (youTube, LLM interfaces etc) that will provide a much more targeted experience. There will be winners and losers from this transition but that's normal and healthy.

krackers

7 hours ago

>Google SERP results have been gamed by SEO slop for economically valuable search terms

So why not use AI to find the obvious spam and SEO? Sites like pinterest, "geeksforgeeks", stackoverflow clones were notorious for ranking highly on almost every technical search and you didn't even need AI to deal with those. Using AI to provide distilled summaries and making it harder to get the actual links is going to make things even worse for the user, because you have to cut through two layers of slop. And there's also not using the smartest model for the responses anyway.

aiisahik

5 hours ago

Even if you get rid of "obvious spam and SEO", it won't change the fact that nobody wants to even read the "good" results. They just want the answer.

You can use AI to solve yesterday's problem or you can use AI to build the solution customers want today.

SEO was yesterday's problem.

Instant answer without the user having to worry about the sources is the solution the customers want.

hiroto_lemon

7 hours ago

Worth noting the same bot-blocking that hits humans also blocks the AI agents devs are building. Headed toward a web where only Google's agent has free access.

onyxxppp

6 hours ago

Google has the Vertex AI Search API and Programmable Search Engine already. If you want to access their data, you can pay for it like everyone else does.

jumploops

9 hours ago

It looks like Google has taken a note out of Facebook's "lose trust" playbook.

Facebook had a huge opportunity in the post-AI world: real humans.

Instead of focusing on connections, they've been optimizing their properties for doomscrolling.

Google, similarly, has lost the plot on what made them trustworthy in the first place: navigating to citable content.

Both companies started on this trend well before AI, but this might be the final nail in their respective coffins[0].

[0]Yes they'll likely still be profitable for a long time, but the Bell Labs-esque downfall has begun (imo).

jfengel

9 hours ago

I don't think people cared all that much about whether or not the content was citable. You can't cite Wikipedia, and that's not going anywhere.

Facebook may well fail when people don't enjoy it. But all Google ever promised was information, of variously dubious quality, and that's still their draw.

jumploops

9 hours ago

Fair, citable is probably the wrong term.

This is a problem Google has been battling forever, with all the SEO click spam.

In either case, Google was the tool that many people used to find "trustworthy" information (citable or not), compared to the other tools online.

munchler

9 hours ago

If Google stops driving traffic to websites, won't those websites stop allowing Google to crawl their pages? The pendulum might be in motion, but it seems like there should still be some natural equilibrium that it's heading to.

yborg

9 hours ago

There won't be "websites" anymore, it will all just be Google. Other behemoths that generate original content (that aren't AI) like sports, news, entertainment will either be big enough to sign individual deals on pain of litigation or just force-scraped (as is happening now) by bots that are indistinguishable from human users.

xp84

9 hours ago

They don't think they really need any more content outside of a few deals they can cut directly with publishers. And they already have YouTube, which produces limitless free content for them to use as they see fit. My blog from 20 years ago, or indeed all of our blogs today, are not something Google feels will be any loss to their product.

Someone will search for "Kylie Jenner" and they will get some kind of shopping opportunity (with Google getting a commission) and links to her profile on YouTube. And maybe some publisher content on the subject. In all cases they'll probably want to angle to get more of an "aGeNtIc" experience, where Google just reads you the story or buys the lipstick for you, without you leaving google.com.

Gigachad

9 hours ago

We got to that point a while ago. Many of the major social media’s are essentially uncrawlable.

Communities have moved from public forums to private discords. Most of the major social media’s are unviewable without an account.

ViktorRay

7 hours ago

I know a lot of people are unhappy with what Google is doing…

But the honest truth is that lots of folks are using the free version of ChatGPT already and just asking it about stuff.

If Google only had the 10 blue links then the simple truth is that folks would just stop using it and switch over the one of the free AI models like ChatGPT. Many are already doing this. So Google has no choice but to make their AI the default at the top of search.

Anyway the 10 blue links are still there. And if you want to avoid AI then the option remains to select the “Web” option at the top of the search results. Doing so disables AI and all the other features and just gets you 10 links like in the old days…

wayeq

7 hours ago

> Doing so disables AI and all the other features and just gets you 10 links like in the old days…

i expect that opt-out to become harder and harder to find on every re-design, until it is gone entirely. that's on like.. page 2 in the playbook for introducing some shitty new thing that is good for shareholders and not users.

rickcarlino

4 hours ago

Part of that war is a war on URLs. URLs are bad if your goal is to keep people in app. Reddit, a site built for link sharing, favors self posts more in recent years. Sites like HN, Lobste.rs are a rarity and feel dated against the backdrop of everything trying to be a walled garden. I am grateful such places still exist.

motbus3

2 hours ago

Time to de google

Barbing

9 hours ago

I thought this was going to be about having to use your corporate approved phone to scan reCATCHA QR codes. Was just able to opt out of my first one but obviously won’t be able to forever.

coro_1

9 hours ago

> De-googlifying your mental apparatus becomes more urgent today. Find other search engines, don’t use the Chrome browser. Or wake up in a slopified AOL kind of environment where your access to information is limited to what Google’s synthetic text extruders deem relevant.

Everything is probably re-traceable fairly easily because Google Analytics is on nearly every web page.

But I understand maintaining your own source of archives, videos, documents, etc.

Sounds like a good vibe coding project actually.. to try and keep it all organized offline.

aucisson_masque

10 hours ago

If it's so bad, people won't use it. If it's good, why be against it ?

You don't write post to reach the biggest amount of people, you do because you're passionate and ultimately you get people following you.

If average Joe doesn't go on your website, what's the big deal ?

I think this feature will be very useful to fight back on the optimized SEO hell that we currently have.

Forgeties79

10 hours ago

Everyone goes through live nation/Ticketmaster. Would you say they provide a good experience?

Sharlin

10 hours ago

"If Nestle were so bad, people wouldn't buy their products."

da02

7 hours ago

> Or wake up in a slopified AOL kind of environment where your access to information is limited to what Google’s synthetic text extruders deem relevant.

They mentioned AOL. Remember back when AOL bought Time Warner in a "merger of equals", but it really wasn't. Then this fear AOL will become your telephone company because AOL Instant Messenger was so popular? Then, MSFT won the browser wars and disbanded the IE team and came up with a whole .Net strategy to takeover the Web. Then came Firefox, Google, Web 2.0, etc. I remember Dave Winer writing how Google was making real stuff while Netscape was doing mostly hacks.

David is now Goliath. So I am all for Google taking over the Web. They will go bankrupt doing it. They couldn't even make Google+ a thing. What was that anyway? I lack a Ph.d to understand that thing.

A few startups there, a bunch of open e-commerce standards here, and bunch of market value gone after the AI bubble... Google (and many others) are going against Artists who can Code. Who knows what delights will come.

AndrewKemendo

9 hours ago

> The goal is to take away the web and guide people into Google’s abstraction on top of it. An abstraction they control and moderate. It’s about monopolizing access to information.

Google’s Vision since they were founded:

Google's mission is to organize the world's information and make it universally accessible and useful

They told everyone what they were doing the whole time

xp84

8 hours ago

you're right, I think we didn't realize these implied parts: "make it universally accessible [to Google] and useful [to Google's financial interests].

dude250711

10 hours ago

Well, they are kind of desperate after missing both cloud and AI.

I would blame trash like Discord more though. Alternative search engines are available, but the crappy little web chat hides info inside.

mschuster91

9 hours ago

> I would blame trash like Discord more though. Alternative search engines are available, but the crappy little web chat hides info inside.

Well, we had the same problem with IRC. There's value to be had in not everything being discoverable in 5 seconds with a google search.

WarmWash

7 hours ago

Google made an egalitarian web, where money doesn't matter and attention does. A currency that everyone on Earth richest to poorest has a roughly equal amount of. I think almost everyone takes that for granted, and focuses purely on the negatives (you're not paying, therefore you are the product, kept in place by bait we call services)

On the flip side, and I'm all for it, we can go to everything paywalled. The downside of course will be a whole class of people who cannot afford to participate on the internet. But these service providers will be working for you, the customer.

Pick your poison.

truthbe

3 hours ago

> Google made an egalitarian web, where money doesn't matter and attention does.

They did? Could have sworn their whole business model up until the other day was attention for whomever can pay the highest bid for their ad space.. I guess I've been doing it wrong

Forgeties79

4 hours ago

> and attention does

This is an understatement. They weaponized human psychology against us. It’s not remotely an even playing field.

WarmWash

3 hours ago

In an alternate universe Google is like the Apple of the internet, where it has a bunch of premium services with the customer at the center.

The flip side is that having a Google account is a status symbol, and very few people on Earth can afford it.

nekzn

8 hours ago

Websites brought this on themselves. Have you tried visiting one? Popups upon popups upon ads upon cookie banners upon notification permission prompts. I’m not going to miss that. Nobody is going to miss that.

Think of AI distillation as some kind of improved Reader Mode feature.

People never wanted to visit your website; they just wanted the information that your website held. Now they can get to the meat without having to deal with the bones.

snicky

7 hours ago

> People never wanted to visit your website; they just wanted the information that your website held.

Well, no. It is a boomer talk, but in the 90s the web was so fragmented and unpolished that websites usually looked very different from each other. People were writing their own HTML (and CSS came later). "Home pages" were some form of an art. Not the highest one to be frank, but the ecosystem was quite interesting. People did visit those websites not only to get the information, but to enjoy those quirky forms.

johnea

8 hours ago

A nice, terse, little rant. I agree completely.

I surprised however, that it didn't describe phase 2 of the disaster, where in the models no longer have fresh www content to train on.

It's hard to understand the long term vision of this strategy...

DocTomoe

9 hours ago

Nobody is stopping you from publishing on the net.

Nobody is stopping you from blocking bot traffic.

You don't need search engines - you can just link between sites or have webrings. Like we used to, pre-2000.

Nobody is stopping you from not using ads on the net.

Nobody can force you to use non-essential cookies (and thus: a cookie-banner).

Imagine there was a war going on, and no-one was showing up.

jfengel

9 hours ago

I don't think people much liked the pre-search-engine era. They used lousy search engines when they became available, and when a good one started they liked it so much that they verbed its name.

imp0cat

2 hours ago

It is definitely an opportunity for a lot of stuff (ie. curated RSS feeds and other forms of discovery) to come back.

mudil

9 hours ago

Google declared war on blogs and other content long time ago, when it used our websites to harvest data to target readers with ads accross the entire internet. We used to have (for twenty years!) medical technology website for MDs. How can we compete with short unrelated YouTube videos or other spam content that serve Google ads targeting doctors? How do you think the entire creative blogosphere of the early 2000s collapsed into nothingness?

superkuh

10 hours ago

It is not just about replacing search results with text blurbs generated on Alphabet premise either. They're making it so that unless you have an Android certified (Or Apple) smartphone you will not be a human being, you will be assumed to be a bot and blocked by their captchas.

coldpie

9 hours ago

Passkeys are a big part of this future, too. The spec has device attestation built in, so if passkeys gain traction, they could lock it down so only approved software is allowed to log in to services. If that happens, it means your ability to log in to services will be mediated by one of 3 US big tech companies. "For security," of course.

queenkjuul

9 hours ago

Honestly the bigger problem for me. I use SearXNG, but DDG is acceptable, or people like Kagi.

But if ReCAPTCHA won't consider me human unless i have a certified phone, having search alternatives doesn't matter -- the websites themselves are just gonna block me

AndroTux

9 hours ago

You may use an alternative search engine, but 90% won’t. If people accept the new way of searching, meaning, no longer visiting websites, there will no longer be any websites that could show you captchas.

raincole

10 hours ago

I don't know if it's Google AB-testing something, but the summaries below usual search result entries (the non-AI ones) are unbelievably bad today. Sometimes the link is a Reddit or SO post, but the summary is from a reply/answer with no vote contradicting the highest-voted ones.

It's conspiracy, but it feels like Google is actively making the usual search worse so everyone will use AI overview more.

Mistletoe

9 hours ago

Don’t worry when I track down most AI answers it is usually just some Redditor’s comment, which is quite scary when you think about it and Redditors in general.

raincole

9 hours ago

But I want redditor's comments. It's almost my only use case of google now. What I'm complaining about is that google search can't even summary the right reddit comments.

crazygringo

10 hours ago

The AI answers provide tons of source links.

At the end of the day, is it really all that different to provide a list of links, versus an answer or overview of a few paragraphs with links to lots of different higher-quality sources?

I follow those source links all the time. Not just to "check sources" but because they provide a ton more detail. And the links are usually much better than what I'll get with regular keyword search results.

> It’s about monopolizing access to information.

Not as long as there are competitors like OpenAI and Anthropic. In fact, LLM's have provided Google with stronger competition than it's ever had before. ChatGPT and Claude are doing what Bing was never able to.

adjejmxbdjdn

10 hours ago

> I follow those source links all the time.

The vast majority of people don’t.

We’ve gone from Only links to the source -> Mostly links to the source, with a short summary picked almost verbatim from the source -> AI summary that mangles several sources’ information together and gets top billing -> Only the AI summary with some footnotes linking to the source.

Google has been fairly slowly been turning up the temperature of the pot and we’re only a few degrees away from a full boil. Let’s not pretend or be naive enough to think that’s not what’s happening.

troyvit

9 hours ago

Ask any publisher and you will get a resounding "yes, it is very different." On average they're able to attribute about a 33% decrease (globally) in traffic to google's (or others') AI answers. [1]

You're right that there are competitors, but those competitors are doing the same thing: hoovering up content and then not giving anything back for it. There are deals in place for some of the largest publishers [2] [3], but that leaves a ton of content out in the cold. That's going to decrease the amount of content that's out there, which will decrease the quality of AI search. I don't know where that ends, but given how leveraged the economy is in AI it seems like a good idea for somebody to figure it out.

[1] https://pressgazette.co.uk/media-audience-and-business-data/...

[2] https://futureweek.com/a-complete-list-of-publishers-strikin...

[3] https://digiday.com/media/a-timeline-of-the-major-deals-betw...

lacewing

9 hours ago

> The AI answers provide tons of source links.

A lot of the time, the answer itself is good, but the links are spam blogs and Tiktok videos. I don't think there's a real connection between how the text is generated and what "references" are picked for it. I just searched for a math history topic and the reference was a literal TikTok video that's an advertisement for a sketchy mobile calculator app?

So yeah, these references are boosting web content, but it has nothing to do with the high-quality sources used to train the LLMs in the first place.

HDBaseT

8 hours ago

> is it really all that different to provide a list of links

Probably not, but I don't like change.

queenkjuul

9 hours ago

Most people don't look at the sources even though the sources often contradict the statements.

I've stopped using Google and find I'm not missing anything

tamimio

9 hours ago

Glad I haven’t used anything google for more than a decade. For internet searches, you can host searxng instance and use it. Other services too are self-hostable, even far better than google.

jfengel

9 hours ago

You host your own global search engine? That's impressive.

Citizen_Lame

10 hours ago

Welcome to the third-party internet. Unless every micro-decision you make while browsing can be stripped down, packaged into neat data points, and sold, you're not welcome here.

gjsman-1000

10 hours ago

This war was already declared a decade ago. By many interests. And victory followed.

I think though a big part of this was YouTube replaced blogs. It's a generational thing.

Jblx2

9 hours ago

How far along the curve do you think TikTok is to replacing YouTube?

notepad0x90

7 hours ago

First, did Google really declare a war? The title makes it feel click-baitey because of this exaggerated hyperbole.

I like what Google is doing, huge fan. I can't fathom why no one else is. When I search, I'm trying to find things. With what Google is doing, the AI overview gets me answers very fast. It includes links for its sources I can click on if I'm interested.

I think people are just too used to wasting hours of their lives visiting random sites and scouring for answers. If you like that experience, I don't see why you can't still have that, is it really that hard to ignore the AI overview? Or better yet, use and support DDG.

Google search's AI overview is by far my favorite AI application. The amount of tabs I don't have to open anymore to get a simple freaking answer is such a relief.

> Your work, your writing or art do matter a bit still

I'm really tired of this nonsense. If I want your art and Google doesn't show me, you have an excellent point. If I'm searching for a meme and Google just gives me that, instead of having me wander around clicking on deviantart and random sites simulating "visits" to your site, that's not me wanting your art, that's me wasting time and you mistaking that for a like.

Google owes things to different parties. Their shareholders, their employees, their users, their paying customers, etc.. People with random site are not owed a thing by Google. I don't want Google to refrain from helping me acheive my goals with their product so that some random people's desire to feel important is prioritized. Your random site is an unrelated 3rd party in this interaction.

I despise Google for so many things. They really are destroying the web with their monopoly of the browser markets. I hate what they're doing to Youtube. I think Android is total crap. I really despise them for ruining webextensions. The list goes on. I'm not their fan. But I am huge fan of Google search. I stopped using it for so many years, now I'm having to use them exclusively out of sheer necessity.

I really wish people drop every single ideology they have. Publish quality work, and things that work well. Then pick back up their ideologies and complain about how their high quality work is not getting the attention it deserves.

Honestly, I'm so weirded about this sort of stuff. Even Amazon, I hear people complain about it all the time, but I have nothing but praise for all their work (despite knowing what a villain Bezos is, and what horrible place to work both Amazon and AWS are). It's like I'm living in an alternate reality, or people are abandoning sincere and critical analysis for the sake of ideological goals. Like, I'm trying all the alternatives, I've put in lots of time and effort, and they just suck. Don't tell me to deny the evidence my eyes and ears are witnessing for your ideology. Instead tell me how I shouldn't use Google because of some ideological reason, instead of the quality being poor.

imp0cat

2 hours ago

    I like what Google is doing, huge fan. I can't fathom why no one else is. When I search, I'm trying to find things. With what Google is doing, the AI overview gets me answers very fast. It includes links for its sources I can click on if I'm interested.
Have you actually tried clicking those links and reading the sources? They can completely contradict what the AI is suggesting! I have witnessed this recently while trying to troubleshoot a leaking washing machine. The AI summmary gave a confident answer, but it was completely wrong - it was based on a different model/type. And the worst thing is that is sounded quite plausible.

tl;dr We're boned!

bdangubic

9 hours ago

the cool thing, google is much like meta, the kids see it as something boomers are using. my daughter is 12, whenever I say “google it” she says “that’s very, very funny Dad, you are fun guy.” it’ll take some time until boomers are off google as well (my usage of google is probably at 30% of where it used to be) but their days of “this is where you go to ‘search’” are numbered

nate

10 hours ago

I've got a half thought about concept that maybe we need a concept like AMP back. I hated AMP. I'm glad it's dead. But you could use it to define things that you were at least advised that it would be shown in the google ui and carousel. I feel like we need a guarantee from the LLMs that if we provide some kind of meta data in our source material you'll honor stuff from it. Like show our advertisers so we get some revenue still from you showing our content on your LLM site.

Totally vibed version of this:

``` { "version": "https://agent-source.org/v1", "canonical_url": "https://ninjasandrobots.com/the-cone", "title": "The Real Reason Nobody Moved the Cone", "source_name": "Ninjas and Robots", "author": "Nathan Kontny", "summary": "An essay about embarrassment, public action, and why obvious fixes go undone.", "preferred_citation": "Ninjas and Robots", "source_card": { "headline": "The Real Reason Nobody Moved the Cone", "description": "People avoid obvious public actions not because they are lazy, but because being seen trying is embarrassing.", "image": "https://ninjasandrobots.com/images/cone-card.jpg", "cta": "Read the full essay" }, "allowed_excerpt": { "max_chars": 500, "preferred_excerpt": "People often avoid obvious public action because embarrassment feels more immediate than danger." }, "commercial_terms": { "ads_allowed": true, "sponsor_card_url": "https://ninjasandrobots.com/.well-known/sponsor-card.json", "licensing_contact": "hello@ninjasandrobots.com" } } ```

But something to get our original source honored better in the LLM. Maybe if one of the LLMs do this, we'd give it more loyalty? Maybe the government needs to compel this kind of behavior? No idea. It does suck though our content is just turned into AI's own tokens and we're left with a tiny "source" link if we're lucky.

iamacyborg

10 hours ago

Given that these platforms are increasing intermediating experiences between websites/companies/etc and end-users, I suspect we’ll soon see a strong push back in that direction to adopt more things like schema markup to get more control back in some sense. Things are only going to get worse though.

zelon88

3 hours ago

I wonder what conflaguration of Cloud conglomerates host this hypocritical blog post.

xnx

8 hours ago

If Google is "declaring war" what do you call Meta hiding all "ugc" in their walled garden? Compare to YouTube which you can still use without logging in.

gmuslera

9 hours ago

It is not a war on the web, but on how it was traditionally used (and abused). And that "traditional" way was shaped by google too.

As you want a cookie, i put you in a table, napking, serve you a bag of cookies and hope that you eat/find the cookie you want, while hearing my music, watching my ads, pushing you more foods that I sell and other services. And sometimes, that is the experience you are searching for. But also, many just want a cookie.

That is what a conversational and maybe agentic interface can give you. Have someone a blueberry cookie? Then it gives it to you, and also give pointers to restaurants that give a more complete experience sometimes (while others may try to scam you). It is a shortcut, but also doesn't hide you the traditional way to access that.

They are not saints, but neither are all the ones in the other side. But the new way to access the relevant information you want, in a way that you can use it, have its own value.

LocalH

9 hours ago

Google isn't a search company, and hasn't been ever since they bought DoubleClick. Their core business is advertising.

They're trying to pivot into AI because they have gobs of "evidence" that the vast majority of people have been typing natural language questions into Google instead of looking for specific terms

muxator

9 hours ago

Google pre 2010 was perfectly functional. No realtime search suggestions, advanced search parameters that were actually working, possibility of doing an exact string search if needed.

The technology for indexing the web was mature enough by then, already then.

I agree that much of the downward spiral was caused by google itself, tho.