ejo4041
5 hours ago
Amazon Seller for 10 years here. I haven't had my account shutdown, but some tips that could help. At the top, your brand is listed as "Generic", this is because you do not have a brand registered. The way to have a brand registered with Amazon is to first get a Trademark for your brand. This will also help you fight against counterfeiters on Amazon that could try to sell their own version under your listing. In that case, they would need a signed letter from your brand. I don't know that it will help in your specific case, but it could give you more credibility with Amazon. It will cost a little money to get the TM, so that's a decision to make if it's worth it or not.
Have you tried just having a single trademarked brand in your title, rather than Airtag and Samsung or changing the wording at all? Something like ... holder for Airtag, compatible with Samsung. How about targeting other popular brands like ... holder for Airtag, compatible with Apple TV?
Here's another brand that has a combination of the above suggestions: https://www.amazon.com/AhaStyle-Protective-Silicone-Compatib... They use "... for ... compatible with", and they also have a registered brand.
throwaway150
5 hours ago
> I haven't had my account shutdown,
You have been lucky so far, but there is no guarantee that luck will not run out tomorrow. The algorithms making these decisions are not open to review. They are opaque, and there is no way to know when something in your account might be flagged as suspicious.
> but some tips that could help.
I know you are trying to help, so thank you for that. So don't take this personally when I say this. I'm just frustrated with how things have turned out.
It is absurd that we have reached a point where people must rely on unofficial and unverified tips just to possibly avoid losing access to their source of income. It seems incredibly unhealthy for a market this important to be governed in this way.
ejo4041
5 hours ago
I don't disagree with most of your comment, although I don't think my tips are questionable, they are well within Amazon's guidelines. I have been through counterfeiter issues on my account before and very familiar with the brand registry process. Changing listing titles also happens on a regular basis to chase trends in search results. My recommendations are pretty much directly from the cited guidelines in sellercentral.
throwaway150
5 hours ago
Sorry, I didn't mean questionable. I meant unverified and I updated my comment soon before you posted yours. But looks like my "unverified" complaint was wrong too? Do you know if the seller guidelines doc is published somewhere? I tried searching but I see multiple results and cannot tell which one of them is the actual deal. Curious to find out what kind of guidelines they officially recommend. Could be a great resource for the community.
Is this the one? https://sellercentral.amazon.com/help/hub/reference/external...
ejo4041
5 hours ago
No problem, I was trying to not take it personally.
OP linked the source, but you need a seller account to view https://sellercentral.amazon.com/help/hub/reference/GZUQ6GBB...
Here is the relevant section copy pasted (which his original listing is pretty close to adhering to, it's really just the second brand mention which I was concerned about):
" When making truthful statements that a product is compatible with a trademarked product. For example, if you offer a cable that is compatible with the Kindle e-reader, you can use the brand name “Kindle” to indicate that compatibility in the text of your detail page. You cannot use a logo to indicate compatibility, only the brand name. Any statement you make about compatibility must be true. If you want to indicate the compatibility of your product with a product of a different brand in the product title, build your product title using the format below, taking account of the Amazon Brand Name Policy. If you do not apply this format to your product title, your listing may be removed as potentially trademark infringing.
Title format for branded compatible products
[Your Product’s Brand Name] + [Product Name] + "for"/''compatible with''/''fits''/''intended for'' + [Brand of Main Product] + [Main Product Name] + (other product title elements, if applicable)
Examples:
Xandu USB charging cable, compatible with AmazonBasics speaker TonTon Sleeve intended for Kindle Fire Title format for generic compatible products
"Generic" + [Product Name] + "for"/”compatible with”/”fits”/”intended for” + [Brand of Main Product] + [Main Product Name] + (other product title elements, if applicable)
Example:
Generic Replacement filter for AmazonBasics Waterfilter A3
Note: When making genuine claims that a product is compatible with a trademarked product, use either of these terms that indicate compatibility as listed above, in the bullet point and product description as well. "
hacky_engineer
4 hours ago
Thanks! Yeah, I'll go through Brand registry. I'm guessing I need to get my account reinstated first somehow though.
paulcole
4 hours ago
There's a bunch of services that charge to help you with the reinstatement process because they know what keywords to use to help you navigate the Amazon system.
I think they're worth reaching out to (I don't have one that I personally recommend as I've been out of that industry for too long). Because if things haven't changed recently then there's no "penalty" for waiting and the mistake most sellers make is rushing to put through a crappy response and they just make things worse.
hacky_engineer
4 hours ago
Thanks! I'll look around and see if I can find anyone that specializes in this kind of thing.