Jony Ive's OpenAI Device Barred From Using 'io' Name

76 pointsposted 6 hours ago
by thm

49 Comments

inopinatus

4 hours ago

It’s not too late to reverse direction and call it “Oi”. Could there be a more perfect verbal activation? They could get Jason Statham or Vinnie Jones to do promotion.

wmf

4 hours ago

Oi mate, you got a loicense for that trademark?

hodgesrm

2 hours ago

Not just trademarks! I can also picture Jason Statham getting pretty bent out of shape about GPL violations.

BigTTYGothGF

an hour ago

For further distinction you can put the guy's first initial in there and call it a JOI.

platevoltage

3 hours ago

I'm sure they could license some Cock Sparrer songs as well.

yellow_lead

4 hours ago

The device would be popular in England

hendiatris

3 hours ago

And Brasil, Portugal and other portuguese-speaking places

saaaaaam

3 hours ago

That photo of Ive and Altman is weird as hell. It looks like a promo shot for a bad early 90s made for TV movie.

ntoskrnl_exe

34 minutes ago

It's so strangely creepy, it always feels like a it's cropped from a Giorgio Armani perfume ad or something.

outside1234

2 hours ago

"narcissistic dance off"

nicbou

2 hours ago

Anything I've seen about Ive hints at him being a kind, passionate man. I don't agree with his design choices but that's no excuse to hate him as a person.

grim_io

4 hours ago

What even is this mysterious device?

A device trying to duplicate a part of smartphone/smartwatch functionality is doomed to fail, as those can easily just be an app on said devices.

So the computation part is likely out of the question. Input/output remains, and there is really not much you can innovate here.

Smartglasses? EarPod clones?

paxys

3 hours ago

It's going to be the Humane v2, just with a reality distortion field around it this time.

notatoad

3 hours ago

given the vagueness of the available information, i'm guessing they haven't actually defined its capabilities yet.

They can accept that building a smartphone is doomed to fail, and they want to build some hardware, so they're experimenting with all the "not a smartphone" form factors they can think of to see what sticks.

spicybbq

3 hours ago

Reading about it, I see some characteristics: no screen, possibly something you can carry in your pocket, possibly has ai-driven awareness of its environment.

OpenAI wants to get into the hardware business, so they came up with something. Is it going to be something people actually want? I am skeptical, but as a consumer it's cool that so companies are trying out various new devices even if most of them are no good.

outside1234

2 hours ago

I'm beginning to believe that the picture of Sam and Jony is the product

foobarian

2 hours ago

So... Alexa but hooked up to ChatGPT?

outside1234

2 hours ago

It is a device that justifies a $40T market cap. /s

(Please don't look at our $60B a year burn rate financials.)

retube

3 hours ago

I am absolutely AGOG to know why this has to be a separate device. It must involve hardware and/or instrumentation not built into smartphones. Microwave scanner? mini x-ray machine? neutrino detector??? what could it be

hadlock

an hour ago

The market is ripe for ChatGPT in a box, replacing google home or Alexa desktop pucks. God knows the google home assistant has been detuned and detuned to the point it barely works for turning the lights on and off at this point. There's a handful of golf-ball shaped objects on AliExpress for $25 that provide this functionality, powered by an ESP32 IoT chip, but doesn't have wakeword capability (yet). I picked up two for a Home Assistant voice assistant project but haven't had time to dive into it yet.

c1sc0

2 hours ago

Because Apple won’t give you access to what you need as a dev for this kind of thing on iPhone: always-on audio listening to multiple streams : ambient sound, my voice, whatever is playing in my headphones … think an AI assistant listens to audiobooks together with you and allows you to ask questions / lookup things etc …

dmix

4 hours ago

I hadn't heard of iyO, their products look interesting. Seems to be an Alexa type product via airpod style headphones? https://www.iyo.ai/iyo-one

and some sort of 'wand' that can "see your surrounding area", maybe radar or imaging? https://www.iyo.ai/iyo-wand

hundchenkatze

4 hours ago

They don't mention a camera specifically, but it looks like the Wand has a camera in the end of it.

And they mention "Holding and pressing the action button turns the Privacy Light red and allows the agents to see anything you point Wand at."

ruralfam

4 hours ago

"Hey iyO, can you help me load your page faster?" Incredible (on an older MBP).

snafeau

5 hours ago

I wonder why they're trying to establish separate branding for hardware. Considering that OpenAI's strongest advantage right now is the ChatGPT brand and they're anyway cutting efforts on other products, wouldn't it make more sense to use the ChatGPT brand?

They certainly don't seem to have a problem with using the same name repeatedly given the 300-or-so products called Codex at OpenAI.

rvz

4 hours ago

Revenge is a dish best served icy cold.

TZubiri

4 hours ago

Ridiculous, of course io is standard for input output, or even for on/off or even 1 and 0.

Hopefully this gets appealed, but it might be too late for this product launch

ameliaquining

3 hours ago

From the article: "However, the ruling does not bar all uses of the io name, only marketing and selling hardware similar to iyO's."

livelaughlove69

3 hours ago

But openai presumably wants to trademark it too?

TZubiri

28 minutes ago

Oh, I assumed it was part of the product name rather than a whole. Like Chat IO, or just the wake up call and vocative name.

barfoure

3 hours ago

I don’t know if that picture is so fake as to be incredibly dumb but holy shit, burn it with fire.

johnwheeler

4 hours ago

What is this OpenAI company I keep hearing about?

lawlessone

4 hours ago

predictive text, real big again.

andrewmcwatters

5 hours ago

It’s such an uncreative name, anyway. It’s like something you’d read from a hardware engineering GitHub repository where the author was oblivious to how searchable the intellectual property would be.