al_borland
13 hours ago
I always get a little bothered when I see negative reviews from a CPU update in Apple laptops. While a new CPU alone isn’t a thrilling update, it’s important that they do these regularly so consumers looking to buy aren’t forced to buy a 3 year old product with no idea when a refresh will come. I’ve been in this situation many times with Apple and it has been very frustrating. I’m glad they are back on a yearly refresh schedule.
I think the issue stems from too many people making their living off reviews that require something exciting to get views. When updates are more evolution than revolution, it makes for a more boring article/video. I always worry that these types of responses will lead Apple to do silly things, like leaving old chips out there too long, or adding pointless features just so there is something new to talk about.
throw0101c
10 hours ago
> While a new CPU alone isn’t a thrilling update, it’s important that they do these regularly so consumers looking to buy aren’t forced to buy a 3 year old product with no idea when a refresh will come.
Also: incremental updates add up.
A (e.g.) 7% increase from one year to the next isn't a big deal, but +7%, +7%, +7%, …, adds up when you finally come up for a tech refresh after 3-5 years.
ecshafer
9 hours ago
Its 2025, the fact that Apple is delivering CPUs with actual, noticeable annual performance improvements is pretty astounding in itself. Sure its not 1990s levels, but its still pretty great.
NaomiLehman
2 hours ago
M silicon/SoC is the best thing to happen to computing, for me.
I have 64GBs of RAM in my Macbook Pro. I load a 48GB DuckDB to RAM and run real-time, split-second, complex, unique analysis using Polars and Superset. Nothing like this was possible before unless I had a supercomputer.
PhilipRoman
33 minutes ago
Is it really that much better than some small form AMD Ryzen with 2x32 SODIMM thrown in? I get that the M series is amazing in terms of efficiency and some people love Apple hardware but you could likely have had that performance with a $700 setup.
Citizen_Lame
40 minutes ago
Have you tried other PC with 64 GB of RAM?
immibis
8 minutes ago
Also: we shouldn't make a big deal out of every update then. Celebrating M1: alright, but then M2-M500 are boring and not even worth noting, because you know there's a new one every year.
cheschire
9 hours ago
adds up to 22.5%
wanderingmind
8 hours ago
Sorry for the nit, but it's compounding improvement, not additive. Its 25% after 3 years and 45% after 5
adastra22
6 hours ago
That’s what he’s saying.
rcbdev
4 hours ago
No. He said that the 7% 'add up', when the proper term would be 'compound'.
adastra22
4 hours ago
You are both right. What is compounding? It is when you add the gains, year by year.
yxhuvud
3 hours ago
The gains are multiplied though, no?
adastra22
3 hours ago
In the vocabulary of finance you don't multiply in gains, you add them. It probably historically derives from dividends being added. At the transactional level you never actually multiply money, after all (unless you're a bank).
TheFuzzball
2 hours ago
What is multiplication if not adding over time?
adastra22
6 hours ago
Yeah, I literally just bought an M4 device mere weeks before the M5 came out. The performance jump is nontrivial for my use case. Am I worried about it? Nah. In another year there will be another jump, and then the year after. I’m just on a different upgrade cadence, that’s all.
Meanwhile back in the pre-M1 days I remember stalking Mac rumors for moths trying to make sure I wasn’t going to buy right before their once-in-blue-moon product refresh. You could buy a Mac and get most of its useful life before they upgrade the chip, if you timed it right, so an upgrade right after you bought was a real kick in the pants.
ebbi
12 hours ago
Agree. So many people online (not just reviewers) complaining that it's just a spec-bump, demanding a new design. I remember the time people were (rightfully) complaining that the update schedules were slow for Macs, mainly because of Intel's limitations. Now we get yearly refresh, they complain that it looks the same.
I don't think they appreciate the cost of redesigning and retooling. Echo your thoughts and hope Apple doesn't listen to this feedback. Imagine more expensive laptops because some people want more frequent design changes!
tpmoney
9 hours ago
Apple is the company where every new iPhone release is both simultaneously boring, not worth it and a sure sign of their impending collapse and also somehow a vicious treadmill which forces people to upgrade every year, throwing out their old phone and contributing to e-waste. They could announce a cure for cancer tomorrow and within a month people would be back to asking what have they innovated recently. People just like to complain.
aziaziazi
3 hours ago
> which forces people to upgrade every year
Perhaps it’s just a language slip, how are people forced to upgrade every year? My experience is the opposite: ios 15 is still supported[0] and my 2016 iPhone let me access the World Wide Web.
The force your talking about comes instead from developers (like me) that implements features and systems always more CPU/GPU hungry.
0 security patched last month https://news.ycombinator.com/item?id=45270108
theshrike79
2 hours ago
In certain circles it's assumed that people buy a new phone every year. Then they make 30 minute Youtube videos lambasting Apple about "incremental upgrades" and "zero innovation"
While also not getting that they're NOT the target market.
For the person whose iPhone finally (after half a decade or more) falls out of major version support a 5-6 generation jump on hardware is amazing.
They are the target market.
LtdJorge
2 hours ago
I think some people see having an older generation iPhone as sending a signal of "I’m poor", a status thing. Pretty ugly thing, but the act of buying iPhones on credit happens too often.
NaOH
7 hours ago
People quickly become accustomed to common occurrences that are not threatening (like extreme weather events). Apollo 8 was the first time humans reached the moon, just orbiting it. Sixteen months later, in a time with much less media and information than we have now, US TV networks chose not to broadcast an en-route feed for Apollo 13 because this was no longer seen as interesting. We often seem spoiled, we often seem prone to complaining, and we often seem more enamored with something new. Yet there are so many remarkable things we take for granted.
nativeit
7 hours ago
Maybe I'm a weird one, but I'm still quite happy on my iPhone 12.
vishnugupta
5 hours ago
Add me to the group. I’m on iPhone 11 and I couldn’t be happier. I do follow their new launches and then look at what I have. It looks and works like new, have absolutely no complaints. 6+ years and going strong.
close04
2 hours ago
> forces people to upgrade every year
People who upgrade every year don't do it for technical needs. We're long past the times when phones were inadequate and yearly improvements were big leaps that made them less unusable.
Yearly phone upgrades are just to sport the latest model, symbolizes status. Or if there's some deal where you can do it for close to no cost, better than long upgrade cycles, but I don't think "free upgrades" are common.
adastra22
6 hours ago
See!? They waste all this time and money curing cancer, which ended up being soo easy in the end, and not a single bit of effort into curing Alzheimer’s. Pricks.
The capitalist class truly are leaches.
wmf
10 hours ago
Intel released new CPUs every year; they shouldn't be blamed when Apple refused to update.
stetrain
9 hours ago
Intel had multiple years of promising that their new next-gen more efficient 10nm CPUs were coming very soon, and then those kept being delayed.
The chips they did release in that time period were mostly minor revisions of the same architecture.
Apple was pretty clearly building chassis designs for the CPUs that Intel was promising to release, and those struggled with thermal management of the chips that Intel actually had on the market. And Apple got tired of waiting for Intel and having their hardware designs out of sync with the available chips.
close04
2 hours ago
> and those struggled with thermal management of the chips
An ironic mirror of the PowerPC era when every version of the G5 was struggling with high power consumption and heat generation when operated at any competitive frequency/performance level. The top end models like the 2.5GHz quad-G5 needed water cooling, consumed 250W when idle, and needed a 1kW PSU.
Intel's offering at the time was as revolutionary as the M-series chips.
al_borland
10 hours ago
I remember reading about an aging Mac Pro not seeing an update because the Xeon chips it used hadn’t seen an update from Intel.
I’m sure Intel had some releases each year, but did they have the right ones to make it possible for Apple to release an update?
rsynnott
3 hours ago
Indeed. There was a significant period where they, er, weren't really better than last year's, though. Remember Broadwell? Followed by Skylake, which took about two years to go from "theoretically available" to "actually usable".
And then Skylake's successors, which were broadly the same as Skylake for about four years.
benjiro
13 minutes ago
> I think the issue stems from too many people making their living off reviews that require something exciting to get views.
The problem is that our hardware as we know it, has lost a lot of its stretch. Used to be that we got 100% performance gains on a generation to generation update. Then it became 50%, 30% ... Like in the GPU market, the last generation that actually got me exited was the 1000 series (1070 specific).
Now its "boring" 10 a 15% upgrades for the same generation (if we do not count naming / pricing rearrangements).
When was the last time any of use was "hey, i am exited to potentially buy this tech, really". Apple M1 comes to mind, and that is 5 years ago.
Nvidia tried to push the whole ray tracing (a bit too early), but again, its just a incremental update to graphics (as we had a lot of tricks to simulate lighting effects that had good performance). So again, kind of a boring gain if we look back.
Mobile gaming handhelds was trilling, steam deck... Then we got competitors but with high price tags = excitement became less. And now, nobody blinks with a new generation gets released because the CPU/iGPU gains are the same boring 15 a 20%... So who wants to put down 700, 900 Euro for a 15% gain.
What has really gotten you exited? Where your just willing to throw money at something? AI? And we see the same issue with LLMs ... what used to be big step/gain, in barely a years has gone from massive gains, to incremental gains. 10% better on this benchmark, 5% better there, ... So it becomes boring (GPT5 launch and reaction, Sora 2 launch and reaction).
> When updates are more evolution than revolution, it makes for a more boring article/video.
If you think about it, there is a reason why tech channels have issues and are even more clickbait then ever. Those people live on views, so when the tech they follow/review is boring to the audience, they start pushing more and more clickbait. But that eventually burning the channels.
Unfortunately, we have a entire industry that is designed around making parts smaller and smaller every generation, to make those gains. As we lost the ability to make large gains on making those smaller making parts ...
Its ironic, as we knew this was coming and yet, it seems nobody made any breakthrough at all. Quantum computing was a field that everybody knew had no road to general computing at home (materials issues).
So what is left is the same old, lets may the die a bit smaller, gain a bit, do some optimizing left and right, and call it a new product. But for customers, getting product 2.1, being named "this is our product 3.0!!!! Buy buy" ... when customers see its just 2.1, 2.2, 2.3 ...
We are in a boring time because companies sat too darn long on their behinds, milking their exiting products but never really figured how to make new products. I think the only one that took a risk was Intel years ago, and it blew up in their face.
So yes, unless some smart cookie makes a new invention, that can revolutionize how we make chips (and that can be mass produced), boring is the standard now. No matter how companies try to repackage it.
makeitdouble
11 hours ago
Yes.
The review ecosystem is really toxic in that regard, as makers will court to it.
We had the silly unboxing videos fade, and it meant gorgeous packaging flying in the face of recyclability and cost reduction.
I wonder if the glass backs and utterly shiny but heavy and PITA to repair design is also part from there. A reviewer doesn't care that much if it costs half the phone to repair the back panel.
thenthenthen
11 hours ago
Makers? Could you expand on this?
marcosdumay
10 hours ago
You can replace it with "manufacturer", I do think it becomes clearer.
Maker has a specific connotation, but technically still fits on the GP.
amarant
10 hours ago
He means OEMs. Device manufacturers.
Examples include Apple, Samsung, Lenovo, etc etc.
NeoA3on
8 hours ago
I don’t think most people are upset about the update itself. They’re just reacting to the mismatch between the scale of the improvements and the scale of the marketing.
staplers
10 hours ago
it makes for a more boring article/video. I always worry that these types of responses will lead Apple to do silly things
One could argue our entire society is tainted by this effect (news, politics, etc)drcongo
31 minutes ago
Nobody realy talks about the knock on effects of the attention economy. I opted out of it a long time ago, I despise YouTubers, TikTokers etc. because of the world they're shaping, and it's not just the injection of mindless rubbish into people's brains, it's real world effects like you outline in your second paragraph. It amazes me when I see seemingly smart people on HN talking about how they're addicted to YouTube "Shorts", it's like being addicted to labotomies.
appreciatorBus
9 hours ago
It's so tiresome.
Every car company in the world realized that yearly product updates was the way to go, and no one whines that this year's model isn't good enough to justify upgrading from the previous year.
nradov
8 hours ago
The auto market doesn't really work that way any more. Each new model is now expected to last about 8 years (plus or minus depending on the manufacturer) with only one minor mid-cycle refresh.
troupo
3 hours ago
My worry is that all their hardware teams are now on the same "must release yearly with insane marketing" cycle as software.