FWIW, a devil's advocate view: the UK has a long history of hoaxes designed to increase tourism. With a self-interested media that gives credence to these "discoveries".

Crop circles.

Loch Ness monster.

i don't know which is more fake, dinosaurs or the moon landing. This article has a simulation that looks like a dinosaur walking on the moon. Trolling at its best. It's not their fault. If people believe bones are made of clay, and that video of the moon lander shooting back to earth is real, then let them be entertained.