Valve confirms credit card companies pressured it to delist certain adult games

290 pointsposted 13 hours ago
by freedomben

311 Comments

Aeolun

an hour ago

I think it’s hilarious we allow stuff like Postal or Soldier of Fortune without a question, where the whole focus is on going crazy and murdering a whole bunch of people.

But try to show a sensual human body, instead of one that’s ripped into small pieces, and oh my god, this is going too far!

thallium205

9 minutes ago

Adult content is considered a high risk merchant category - meaning it is susceptible to high chargeback and fraud rates. This is because after someone pays for and consumes adult content, a certain level of "clarity" overcomes them resulting in the execution of chargebacks against the merchant.

It has nothing to do with any sort of puritanical premise.

boredatoms

a few seconds ago

They should instead charge a higher transaction fee on those items to cover that risk

tptacek

21 minutes ago

You could just ask, "why do payment processors pressure content vendors not to offer this kind of content". You're starting from the premise that there's some weird puritan thing happening, but there's really nothing puritan about American business culture. There are other explanations!

You can get a long ways just by assuming that the people involved in these transactions are utterly amoral.

dilyevsky

13 minutes ago

If by “people involved” you mean folks who consume this kind of content then id totally agree. As soon as you offer crypto or even mildly sexual content your cc abuse rate goes through the roof. Which i suspect is the sole reason for processors getting upset in this case

deadbabe

an hour ago

I think this is a bit of a strawman. The market for people who get addicted to gruesome gore and are willing to pay money to see it is several orders of magnitude smaller than people willing to pay to see porn or OnlyFans. There is simply far more risk with adult content as a result and a lot more chargebacks from disatisfied customers with a post nut clarity.

simpaticoder

an hour ago

The GP highlights a classic observation: America's nearly unique cultural contradiction, where nudity and sex are considered highly offensive, while gore and violence are widely accepted.

winchester6788

42 minutes ago

This holds true in most other countries as well. Gore/ chopping of appendages is happily accepted and enjoyed (in movies, games etc) by all of India, whilst a simple kiss can be a taboo/ issue.

Nevermark

an hour ago

So grotesque violence appeals to fewer people, but banning gets focused on material more people find acceptable, even desirable?

This really is a culture/posture driven issue.

It is not as if many people think (emphasis on "think", as in being honest, reasoning carefully and being scientific about evidence) that banning sexy curves in a video game is going to impact the prevalence of sexy curve imagery, or "save" anyone from anything.

Imagine if financial companies required their employees to sign a legal statement committing to not "use porn, escorts, blow ... or spicy video games!" So strange that they don't do that!!

Financial companies like to make a show of having "high standards" when it comes to "controversial" segments of the market, or unfortunate individuals who don't fit the mold, when that gets them a lot of showy theatre for being hard asses to their audience of regulators.

While keeping very quiet, and not looking into things too hard, when it comes to tens of billions of sketchy dollars going through their systems associated with very high net worth criminal actors, organizations and corrupt governments.

Epstein did not lack for financial services.

edoceo

an hour ago

Are you saying porn buyers regret and that gore buyers do not? (As a broad generalization). Are you also asserting that's built in to risk-profole that payment gateways have?

johnebgd

an hour ago

I don’t have time for o look at the stats and provide quotes / cite sources but it does seem from what I’ve read on the topic that the more people play gore games the less violence there is in society.

If that’s true, maybe it’s also true that the more people have access to adult content the less babies we create as a society.

A society shrinking causes a number of issues.

zulban

an hour ago

You must be American if you think very violent games are not extremely popular.

hervature

31 minutes ago

I think they are referring to actual gore. For example, bull fighting.

thfuran

an hour ago

They’re extremely popular in America.

the_af

an hour ago

> There is simply far more risk with adult content as a result and a lot more chargebacks from disatisfied customers with a post nut clarity.

Do you have any evidence to back this wild claim? I've never heard this argument about chargebacks made before.

I don't think it's about this at all. I think it's about policing content, but then the observation of GP's comment applies: why is violence ok, but sex is not?

maxbond

4 hours ago

Why do payment processors do stuff like this? Is there some regulation that requires them to? I get that they don't want to process fraudulent transactions, but I'd think the response to a higher percentage of fraud from some industry would be to charge them more. It doesn't make sense to me why they would be concerned about the content of games, as long as everything is legal and the parties concerned aren't subject to sanctions.

Some of these games seem completely abhorrent, and probably illegal in more restrictive jurisdictions, but not the United States. And I've not seen any suggestion they're funding terrorism or something. So I'm perplexed.

ijk

4 hours ago

One factor is the ongoing campaigns from number of moral crusading groups who lobby them to cut off payment processing for things they don't approve of. NCOSE has been working for decades on the project, and targeting credit card companies has been a successful tactic for them for a decade or so.

[1] https://www.eff.org/deeplinks/2020/12/visa-and-mastercard-ar...

[2] https://www.newsweek.com/why-visa-mastercard-being-blamed-on...

[3] https://scholarworks.iu.edu/dspace/bitstreams/761eb6c3-9377-...

mapt

2 hours ago

Targeting them with what?

What could possibly hold enough leverage that Visa would jeopardize their sweet gig as an ideology-neutral, essential piece of American infrastructure siphoning 1-2% off of every dollar of consumer spending?

terminalshort

an hour ago

The leverage is that the activists will potentially be able to draw the ire of the government. Visa and MC get away with absolute murder in terms of the size of the fees that they charge in the US. Most developed countries don't allow that. The US government could easily regulate them (as they already do with debit card fees) or use anti-trust law against the obvious duopoly charging exorbitant prices. Because of this situation, Visa and MC have a very strong incentive to crack down on things the government doesn't like.

The unspoken arrangement is that the government allows them to keep charging a de facto sales tax on a massive portion of the economy as long as they cooperate and de facto ban things that the government wants banned but can't ban themselves due to that pesky constitution.

lxgr

an hour ago

The Durbin amendment (regulating debit interchange in the US) and its EU equivalent aren't regulating Visa and Mastercard scheme fees, but rather interchange fees, which Visa and Mastercard set, but issuing banks earn.

Of course scheme fees are ultimately at least partially paid from interchange, but lower interchange is primarily a problem for issuing banks, not the networks.

The Durbin amendment in particular was also supposed to foster competition between networks (by mandating each debit issuer to support at least two unaffiliated networks per card), but given that only very few places accept only debit cards, that didn't work out quite as well as intended in terms of bringing down both interchange and scheme fees via market forces.

cogman10

2 hours ago

Threats of exposure and boycotting/blacklisting the card making room for competitors.

Plenty of religious groups have the money to be able to start the "holy card". And there's plenty of businesses that'd be giddy to accept Jesus card.

Consider, for example, companies like hobby lobby or Chick-fil-A banning visa and promoting Jesus card.

It also wouldn't take much for such a card to advertise itself as kid friendly.

Thinking about it, I'm a little surprised this hasn't happened already.

kwanbix

2 hours ago

What competitors? You mean a "Jesus Card" issued by Visa or Mastercard? At this point, it's basically an oligopoly. The only other real player is Amex, and they're a very distant third.

lxgr

an hour ago

Amex isn't really a competitor, since they're both card issuer and network in one. (I believe they have a few third party issued cards these days, but it's not a significant part of their business. The same goes for Discover.)

Retric

2 hours ago

Let’s be real, Chick-fil-A banning Visa would likely result in its bankruptcy.

Starting a holy card that doesn’t work at gas stations etc is an extremely uphill battle.

cogman10

2 hours ago

> would likely result in its bankruptcy.

Maybe? Depends on how customers are sold on the mission. If it's sold as protecting children I could see a number of people ditching their cards.

> Starting a holy card that doesn’t work at gas stations etc is an extremely uphill battle.

True. It'd take a large amount of initial capital and would likely need a targeted and regional rollout with some nice incentives to the merchants.

AlexandrB

an hour ago

Don't know about that. Costco banned Mastercard and they're doing fine.

aetherson

2 hours ago

Yeah, 30 years ago this might've been able to get off the ground. Today? Not a prayer.

octoberfranklin

an hour ago

Because Visa's revenue is not dependent upon ideological neutrality.

They're half of a duopoly.

SJC_Hacker

2 hours ago

They tried to do the same to OnlyFans, but lost that battle

terminalshort

2 hours ago

Onlyfans actually made financial sense, though, because chargeback rates are very high. This move makes no financial sense at all.

morkalork

2 hours ago

Didn't onlyfans severely limit the type of content creators could make and distribute through the platform, just like valve here?

wtfwhateven

an hour ago

Yep. Even showing lactation gets you banned now.

thaumasiotes

an hour ago

> Didn't onlyfans severely limit the type of content creators could make and distribute through the platform, just like valve here?

Well, this coverage identifies two restrictions that Valve is enforcing:

(1) No video footage of humans. Animation only.

(2) No incest.

Onlyfans clearly hasn't implemented restriction (1).

If they've implemented (2), that seems like much less of a problem as applied to onlyfans than to animated content on Steam. But even in the case of Steam, there just isn't a constituency for being pro-incest. This is the last political fight you'd want to get into.

devmor

3 hours ago

Another factor is the board members and other investors of the institutions themselves.

I have been privy to two specific instances where pressure to either ban or reject providing support for specific content was handed down from beyond the executive level at a major financial network player that my client was doing business with.

noduerme

3 hours ago

My guess is it's simply a chargeback risk. It's the reason casinos and adult sites have trouble getting credit card processing and are charged much higher basic rates, even under the best of circumstances when the casino or adult site is operating entirely within the law in the jurisdictions it allows.

Punters run a lot of chargebacks on casinos, and people whose spouses catch a XXX video or game on their card statement will lie and run chargebacks too.

In the case of Valve, a lot of chargebacks would drastically increase the processing rates demanded by the payment providers for all transactions across the board, not just those related to adult games.

There's probably a great market opportunity here for a game store focused on adult games and willing to take on that risk.

thallium205

5 minutes ago

This is the correct answer. There are many merchant categories, adult being just one of them, that are susceptible to high chargeback rates which result in payment processors banning them.

jhanschoo

2 hours ago

Does Valve actually have a high risk of chargebacks? I was under the impression that moreso than other platforms, most Valve customers would rather go through Valve's own refund system. I understand that chargebacks is supposedly the reason for adult-only platforms.

supertrope

an hour ago

Yes. Steam used to have card declines if your address did not match exactly.

Card not present was and still is higher risk than in person shopping. Now that most US customers have chip cards in their wallets fraud has shifted from in person to CNP. Digital goods are high risk because a customer could theoretically download and enjoy the digital good or save a copy and then chargeback. There's no shipping tracking number to prove delivery. Or a fraudster could go on a spending spree from the comfort of their home in another country. Adult-only games are even higher risk because a customer might have to explain to a spouse what the Steam charges were for.

Of course copy protection and the prospect of a ban of their whole Steam account blunts the most obvious customer cheating of keeping a copy and charging back. Steam games cannot be resold. Digital goods that can be easily resold are magnets for fraud. Such as cloud GPUs or international long distance calls.

Arrowmaster

an hour ago

Chargebacks of legitimate purchases on most large platforms are extremely rare. Most will be from stolen cards. On most large platforms, if you start a chargeback you can expect your account to get locked. Do you want to give up your entire account just for a refund on one purchase? Luckily these large platforms typically have their own refund process.

kevin_thibedeau

2 hours ago

The owner of a stolen number is going to use a chargeback.

atomicnumber3

3 hours ago

That's the problem though. The risk means the market for those riskier credit transactions is literally categorically not a great market. You think JP Morgan gives a shit about Japanese titty games? Hah. No. They care that these games get charged back way more often.

If there is a market opportunity, it's probably in a processor for debit-based transactions that are harder to reverse. But then that makes fraud harder to combat, and one of the reasons everyone loves credit cards so much is because consumers are far more confident to buy from random shops if they know they can always get their money back if the shop scams them.

So - this whole system's lucratively is entirely predicated on easy credit and low risk meaning low fees. Anyone who wants to play in the mud that's leftover by these companies taking the good business are inherently playing a low margin risky game.

noduerme

2 hours ago

I wouldn't scoff at the leftovers. You're talking about maybe a trillion dollar industry that struggles to find payment solutions. This is why I gave up on credit card processing for my startup casino in 2010 and just went to taking Bitcoin and other crypto. I originally planned to just take Visa. I wasn't looking to skirt the law. Card companies are looking out for themselves, and they don't really even need regulatory capture to shaft anyone running a business that the public could consider shady or immoral. There's plenty of demand out there, and in my opinion they're leaving money on the table. But their business model makes it difficult to take on the risk, especially in the case of something like Valve where they can't pick each transaction apart and evaluate the risk separately. So yeah... a globally accepted porn and gambling card? That would be a home run if the bills showed up never to someone's spouse, and it won't happen. Using a combination of crypto and higher CC fees to sell the content, though, there's a lot of pent-up demand.

nerdsniper

2 hours ago

With the CFPB under threat, there may be room for payment processors which don’t protect consumers from fraud. (Regulation is only as strong as its enforcement)

root_axis

27 minutes ago

Not a wise business model. Enforcement can return at any time if the political winds shift.

mafuy

2 hours ago

Might be a good idea. This is so curious.

The US has a weird fetish with privatizing things that the government should handle, like consumer protection. If there were a reasonably robust infrastructure for this outside of payment processors in the US, there would be far less pressure on porn providers to comply with fucked up morals about porn. What we have here is an instance of late stage capitalism, and half the people are too narrowminded to see how it hurts their freedom.

thaumasiotes

an hour ago

Often it's because of secret government requirements.

Compare https://en.wikipedia.org/wiki/Operation_Choke_Point .

Somehow, it's forbidden for the government to oppress pornographers directly, but it's perfectly fine to impose legal sanctions on banks who maintain business relationships with them.

fimdomeio

3 hours ago

If I remember correct from the hot money podcast https://www.ft.com/content/762e4648-06d7-4abd-8d1e-ccefb74b3... part of the problem for the credit card companies is figuring what are the boundaries of legality. Countries have very different laws. Things like representing homosexuality or age of consent are very different and credit cards feel that it is a risky business because of that.

GenerocUsername

3 hours ago

This makes little sense with even the tiniest amount of probing.

This is a solvable geo regulation issue, solvable like many other geo regulatory issues

presentation

3 hours ago

The USA is extremely litigious, rules are decided not by the legislature usually but instead by people suing each other to establish case law, and anyone with a bone to pick could sink you in legal fees and proceedings at a whim. So probably people who don’t like the idea of adult content can use the courts to make payment processors’ lives painful and they decide to just forgo that business.

US courts are too easy to use as a tool of abuse.

guidedlight

3 hours ago

Another factor is that credit providers (i.e. banks) are increasingly using customer transaction data to assess customer behaviour as part of its risk scoring.

If a customer is regularly purchasing adult material that would be definitely be a red flag.

chao-

2 hours ago

A red flag of what?

supertrope

an hour ago

Defaulting on their credit card bill. Or the account ends up having been started by an identity fraudster. Which also ends in default.

jrflowers

39 minutes ago

That seems backward. The people I’ve known that spend a lot of money on adult entertainment are exactly the group that pays their bills.

markdown

4 hours ago

It's not just games.

Payment processors ban many things that are completely legal, even foods and dietary supplements. It's ridiculous. They have too much power.

tptacek

3 hours ago

I have no trouble seeing why a payment processor would want to avoid doing business with dietary supplement companies.

kjkjadksj

2 hours ago

No issues buying Marlboro reds with the credit card of course.

akerl_

2 hours ago

Cigarette purchasers aren’t filing chargebacks when their partner checks the billing history, claiming their card got stolen.

FireBeyond

2 hours ago

Are dietary supplement purchasers doing so?

tptacek

2 hours ago

Extremely, infamously, yes.

tptacek

2 hours ago

Have you ever returned a pack of cigarettes? They basically do what you expect them to do.

maxbond

3 hours ago

I mean I wouldn't do business with them, I think the supplements industry is infrastructure for grifters, quacks, and pyramid schemes to fleece the desperate, but what's the problem for Visa? Is it a brand safety thing? My presumption would be that payment processors are amoral and have no problem processing payments for Consolidated Baby Kickers if it were legal to do so, is that a misconception?

cperciva

3 hours ago

"Not as advertised" chargebacks. That industry is also full of subscription scams (e.g. someone thinks they're ordering a supplement for $5.99, but they're actually getting signed up for $39.99/month...).

tptacek

3 hours ago

Also the products don't work!

cperciva

3 hours ago

I don't think the credit card networks would care about that if it weren't for the risk of chargebacks. Credit card networks have no problem with processing payments for churches!

tptacek

2 hours ago

Right, no, I'm just saying: that drives a lot of chargebacks.

bitwize

2 hours ago

It could be a holdover from Operation Choke Point, an Obama-administration arm-twisting initiative that would subject banks to more regulatory scrutiny and possible disciplinary action if they did business with certain "high-risk businesses" including firearm and pornography sellers. Ostensibly the initiative was ended in 2017, but banks are probably still afraid to be handed the black spot for doing business with the "wrong" sorts of people.

ls612

4 hours ago

This is one of the ways the government can censor people despite the first amendment. It’s absolutely by design. The regulators “express concern” about certain financial activity and then the companies remove it.

fragmede

an hour ago

this is such small potatoes compared to the results of everything going on right now though

sneak

an hour ago

No institutionalized censorship of harmless content is small potatoes.

fragmede

an hour ago

the other potatoes are really big

nullc

2 hours ago

> Why do payment processors do stuff like this? Is there some regulation that requires them to?

Generally no, but they exist in a regulatory morass where it's impossible to do what they do without arguably or perhaps technically being in violation of hundreds of regulations at any given time.

The US government then uses their power to selectively enforce the voluminous mess of bad regulations to coerce parties to undertake actions which it would be flatly illegal for the government to perform directly such as cutting off sexually explicit content from payment rails.

e.g. https://en.wikipedia.org/wiki/Operation_Choke_Point

The practice isn't limited to payment processors but they're a particularly good vector given the level of regulation they're subjected to. Choke Point (and Choke point 2) are just specific examples of a general tactic to end run around the public's rights that has been used by the US government for decades. In most cases the abuse isn't so well organized that it has a project name you can point at.

Congress and the whitehouse leaning on social media companies to suppress lawful opinions on covid policy is another example of that kind of abuse that has received some public scrutiny. Most cases, however, go without notice particularly since the ultimate victims of the actions generally have no way to know the cause.

jimbob45

3 hours ago

I suspect Valve is blaming the credit card companies for something they really wanted for themselves. Steam is a big store open to everyone and you’re going to scare away a big chunk of seniors, Christians, etc with stuff like incest, ageplay, and rape just so that a small minority uses you instead of…itch.io? Better to keep the big safe names like Being a Dik and Eternum on Steam and flush the rest so that you can have the best of both worlds.

maxbond

3 hours ago

I think that for better or worse Valve is genuinely committed to lassies faire moderation, they have historically been very hesitant to remove really heinous games. I don't think they're using this as cover.

Dracophoenix

36 minutes ago

That changed with Hatred in 2015. There have been a number of them since. It seems that anything that gives Valve bad press is on its shit list, even if the premise theme has been done before by a bigger or more well-known company stateside. If the upcoming Grand Theft Auto game has full frontal nudity and realistically depicted sex scenes, I doubt Valve would give it a second look.

daedrdev

an hour ago

Valve made the conscious choice to allow porn games in the first place, they knew what they were getting into imo

miiiiiike

3 hours ago

Look. Ignore the content. Why the fuck do we allow credit card companies have a say in how we spend our money?

Fraud? Abuse? Fine, let me put cash onto a card and if that card gets stolen, oh well, my loss. Mastercard should have no say in what what speech is considered acceptable outside of their offices. We don't care what execs at a water company think? Why do we care about the people at Mastercard?

hungmung

3 hours ago

It's because Visa got sued, lost, and it was found out they knowingly processed payments for illegal adult content, so they basically avoid the sector entirely now. Economist had an article about it maybe two years ago and came to much the same conclusion you did. IIRC, the failure in their mind was government not stepping in to make a law so things are less ambiguous in the future. Now payment processing cos get to gate keep people's speech, which means everything is basically a civil suit away from getting blacklisted.

SJC_Hacker

2 hours ago

Because they are on the hook for fraudulent transactions, until they get to merchant to refund. Otherwise they wouldn't care.

Which is why some merchants get effectively blacklisted if they have too many fraudulent transactions

lxgr

an hour ago

The card networks are never on the hook for fraudulent transactions (nor for any other type of chargeback for that matter). If anything, it's the merchant's payment service provider/card acquirer that absorbs the loss if the merchant can't pay.

jjeaff

an hour ago

that wouldn't apply in this case, because the vendor, Valve, would be on the hook for fraudulent purchases and they would definitely have the deep pockets to pay out. The cc companies only have to worry about the small, fly by night companies that might disappear after a bunch of fraud.

nullc

2 hours ago

Well your comment tells us why-- as is the law in the US is that credit card companies are almost entirely responsible for fraud. It's part of why they and their dubiously usurious practices are allowed to exist in the US at all.

If it were the case that the payment rail censorship were limited just to cases where there was an obvious elevated fraud risk-- then that would be the whole of the story. -- and there would be an obvious answer: use a payment mechanism where the fraud responsibility is entirely on the user, such as Bitcoin.

But their censorship exists where no such elevated fraud risk exists too, due to abusive conduct by the government to indirectly suppress activity that would be plainly unlawful for them to directly suppress. And the governments out of control abuse of its regulatory power is not limited to fraud-responsible payment rails, and get applied just as or even more extensively on Bitcoin payment processors.

egypturnash

5 hours ago

Okay so is Steam enough of a money printer for Valve to say "well fuck you guys, we'll make our own credit card with hookers and bingo"? And hold out Half-Life 3 (only purchasable with the ValveCard) as a carrot?

raincole

4 hours ago

Practically impossible.

To replace visa/mastercard you need to have thousands of banks support ValveCard across the world. It's hard to imagine how it's going to happen. Players will not switch to another (probably foreign) bank just to buy Half-Life 3. They'll pirate it.

By the way, Gabe has a very famous quote:

> Piracy is a service problem.

He knows it very well that if it's hard for players to buy something they'll just get it free anyway. You can say he's probably the first person in the world who realized this idea profoundly enough to turn it into a business. It's very risky for Steam to make buying games even slightly harder.

kjkjadksj

2 hours ago

What if you used your mastercard to buy valvebucks you spend on whatever the hell you want in the steam store?

raincole

an hour ago

You can do that currently. Steam already supports the exact process you described: top up your steam wallet and buy games with steam wallet balance. Actually, there are things you can only buy this way (some in-game items, not sure if it's to workaround gambling accusation or just coded so for no reason).

The issue is Visa/Mastercard/whoever is pressuring Valve isn't happy about the very existence of incest games. They don't want to be associated with incest/rape even indirectly.

mulmen

4 hours ago

Why does ValveCard need to work anywhere other than Steam? Privacy.com manages to issue card numbers somehow. How does that work?

tmcz26

3 hours ago

Visa and Mastercard are called card _networks_ for a reason. Wherever you are in the world, or in any site anywhere, if your card says Visa and the merchant’s POS machine (or payment gateway) take Visa, both parties know the transaction is good. The merchant gets his money and you get the product.

You get your card from your issuing bank, so the consumer’s last mile is the bank’s problem. The merchant get their POS/gateway from the acquirers. Your bank and the merchants acquirer don’t know each other.

Visa and Mastercard are intermediaries. There’s no way a NatWest card in the UK is connected to whatever POS is in Chile or whatever. They all route through the card brands.

This is why it’s so tough to break this monopoly.

bhaney

3 hours ago

> Privacy.com manages to issue card numbers somehow. How does that work?

Through Visa and Mastercard

p_l

3 hours ago

They work with Visa and MasterCard to issue cards in systems run by both of them.

numpad0

2 hours ago

You have to offset negative ValveCard balances with USD in everyone's banks, and there's a convenient middleman called Visa who does exactly that by tying store accounts to bank accounts through the universally accepted membership card they issue.

raincole

3 hours ago

It needs to work with banks in different countries. It doesn't need to work everywhere, like being able to pay your dinner with it, obviously.

devmor

3 hours ago

Privacy.com issues cards from the Visa and Mastercard networks.

You can’t run your own card network easily because you would have to convince all of the merchant banks that take card transactions to do business with you.

Digital money movement requires an operating agreement between at least two financial entities - but most of the time there’s a lot more. Depending on the type of transaction you may have two or more gateways, facilitators, processors, issuers and underlying banks involved.

It’s a very fragmented system that relies on many, many different entities all having agreements and contracts with eachother.

benoau

5 hours ago

That's basically what gift cards are isn't it?

> Leaked internal slides peg Steam’s net revenue last fiscal year at just under $10 billion

https://www.simplymac.com/games/3-5m-per-employee-how-valve-...

xyst

4 hours ago

Steam gift cards are funded by traditional banking products and partnerships. They can’t live without the invisible hand of the banking and credit card industry.

mulmen

4 hours ago

I like this (ab)use of the invisible hand meme. But in economics the “invisible hand” is more of a benevolent deity than a predictable mechanism. I propose “hidden hand” for what credit (card and rating) companies do.

8note

3 hours ago

it really is the same invisible hand. the economics invisible hand is doing whatever the capital owners want the economy to do. weighing influence by capital is what makes visa have that power

devnullbrain

3 hours ago

My first thought is: obviously not. But if 10 years ago you'd asked me if Valve would be able to turn Linux into a serious gaming platform, I'd have answered the same.

All that stemmed from an unlikely but existential fear that Microsoft could lock-down software distribution on Windows. My suspicion is that SteamOS sales and Steam Decks aren't actually profitable, they're just too valuable as a bargaining chip not to invest in. And Valve can invest in them, because they're rich and private.

While Valve bigwigs probably aren't losing sleep over the missed revenue from incest games, having the rest of their revenue stream threatened might make them seek another form of insurance.

0cf8612b2e1e

5 hours ago

I am genuinely curious who can actually threaten Visa (I do not think it is Valve).

Amazon, Walmart, Target and then increasingly unsure.

kabdib

4 hours ago

IBM was not able to. Story from a friend-who-claimed-to-be-there:

In days of yore, Visa did processing on IBM iron. The iron in question took a while to boot, and time is very definitely money to Visa and they wanted to speed up reboots (e.g., after a crash). Saving seconds = $$$.

Visa to IBM: "Please give us the source code for the <boot path stuff>, it's costing us money."

IBM: LOL

Visa to some big banks: "Please tell IBM to give us the source code for this, it's costing you money."

IBM, a little later: "Here's a tape. Need any help?"

AdieuToLogic

4 hours ago

> I am genuinely curious who can actually threaten Visa (I do not think it is Valve).

Visa is a clearing house whose members are banks. Think of it like a payment router between issuers (banks) and processors (banks).

Only sponsored organizations can directly use the "Visa rails", where "sponsor" is defined as a bank, a bank subsidiary, or an entity previously sponsored by one of the other two.

This is also the case for MasterCard and Discover. "Traditional" American Express is different though.

> Amazon, Walmart, Target and then increasingly unsure.

Those merchants use banks or one of their subsidiaries for processing credit card transactions. Most large merchants do as well in order to minimize their discount rate as well as other transaction fees. Smaller merchants often use ISO's or VAR's for business specific reason, knowing both ultimately transact with a bank or one of a bank's subsidiaries.

manwe150

3 hours ago

I thought Venmo was trying the most with their card offers, as well as PayPal, Cash, Google Pay and several others too

AdieuToLogic

2 hours ago

> I thought Venmo was trying the most with their card offers, as well as PayPal, Cash, Google Pay and several others too

I know at least two of the above used to use a specific US bank for the credit card transactions backing their payment services. For others, if service usage requires a verified credit card or debit card backed by a credit card network, they too use a processor owned/operated by a bank, bank subsidiary, or an entity sponsored by same.

EDIT:

For payment services which do not require a credit card or debit card backed by a credit card network, they almost certainly use the ACH[0] network. This is a more intimate financial relationship and best used with a dedicated bank account not linked to any others, as fund transfers can be bidirectional.

0 - https://www.sofi.com/learn/content/ach-vs-check/

pests

2 hours ago

Cashapp cards for me, for example, are backed by Sutton Bank Ltd out of Chicago.

TkTech

2 hours ago

Any coalition of banks can. Replacing Visa is a daunting task, but rolling out PoS support and the technical challenges are peanuts compared to actually getting banks onboard. Visa itself was started by a single bank, and Mastercard was started by a coalition of banks. They can do it again.

Interac[1] is Canada's debit system, originally created as a non-profit by our largest banks way back in '84, and these days is supported everywhere. The large banks are already used to bullying their way through political or bureaucratic challenges, and a single Canadian bank typically has trillion(s) in managed assets - they _can_ bully Visa.

Zelle[2] (2016) is a limited (etransfer only) clone for the American market, UPI (2016) in India, UnionPay (2002) in China, carte Bleue (1967) in France, etc etc. What's missing is cooperation between national systems like these, as well as lending as they typically only do debit instead of credit.

Any cooperation between these systems would likely get spun out as a separate entity, which would eventually just turn into a new Visa or Mastercard - but 3 choices is better than 2.

[1]: https://en.wikipedia.org/wiki/Interac [2]: https://en.wikipedia.org/wiki/Zelle [3] https://en.wikipedia.org/wiki/Unified_Payments_Interface

FireBeyond

2 hours ago

Zelle won't become that. Zelle was designed to offload liability onto consumers using the carrot of instant transfers.

nipponese

5 hours ago

Likely Apple currently has the deepest finance industry roots.

AdieuToLogic

3 hours ago

>> I am genuinely curious who can actually threaten Visa (I do not think it is Valve).

> Likely Apple currently has the deepest finance industry roots.

Apple used a very large bank headquartered in the US for its credit card processing as of about ten years ago. Given that the cost of change is significant once these processes are put in place, it is likely this remains the case.

Note that this is not the same as what Apple Pay supports.

xyst

4 hours ago

If you consider the minutiae of percentage apple shaves off transactions with Apple Pay. Sure.

But they have partnered with GS and MC. Far from any sort of "finance industry roots".

They essentially offer a fancy UI on top of GS products and other traditional banks.

Apple Cash -> Green Dot or some other no name bank

Apple Card -> Goldman Sachs

Apple Pay -> some very small percentage of the bank and network fees charged to merchants

Razengan

4 hours ago

Honestly, with how prevalent iPhones and Androids are today, specially among newer humans, if Apple and Google made a payment system that just transferred money between iPhone/Android, it could practically replace cash & cards for a lot of people.

In some countries the vast majority of payments are done via phone apps for national payment systems already, bypassing Visa/Mastercard etc. entirely. Even kids pay for candy by phone.

fendy3002

4 hours ago

Though unpopular, I'd say China is able to

lmz

2 hours ago

1) They already have that (Unionpay). 2) I don't think they are less prone to censoring things.

loeg

4 hours ago

Only the USG.

Aeolun

an hour ago

I’m fairly certain they could but it wouldn’t exactly be fun right?

airstrike

2 hours ago

I mean, if there's one company that I believe could pull that off is Valve. And maybe Amazon. Maybe the two together. It would be one hell of a JV for both parties.

petermcneeley

5 hours ago

I mean a bank is literally a money printer.

elcritch

4 hours ago

On a serious side note, only certain banks get to print money.

HPsquared

4 hours ago

They don't physically print the notes, but they do magically add money to a person's account when they take a loan. That kind of thing is where most "money" (in banks, anyway) comes from.

It's just like matter and antimatter being created at the same time, money and anti-money (debt) are created at the same time and when they meet, they cancel each other out.

So borrowing literally creates money (and debt), and repaying debts literally deletes money (and debt).

mulmen

4 hours ago

How does interest fit in here? Isn’t that what creates money AKA inflation?

xyst

5 hours ago

Nope. Even a company such as valve would be intimidated by the regulation of setting up their own company payment network outside the traditional banking system.

Maybe crypto is an option but I haven’t seen use in retail. Only speculation instrument.

Apple tried. Failed. Google tried. Failed. Only thing that works is partnering up with existing bank

SJC_Hacker

2 hours ago

I have seen crypto used for payments, particularly if its overseas companies

ujkhsjkdhf234

4 hours ago

Did Apple try? I don't recall.

> Only thing that works is partnering up with existing bank

Could Visa just reject payments from this bank and kill your whole thing?

AraceliHarker

an hour ago

The games that got banned this time, even before considering their depiction of incest, are often of such poor quality that it's difficult to even call them 'games.' Valve itself should have removed them from Steam long before payment processors had to step in. Defending these kinds of games is like equating Blue is the Warmest Color with a random PornHub video, simply because they both contain sexual acts. If Baldur's Gate 3 ever gets banned, then you can truly make a fuss.

eddythompson80

5 hours ago

FeepingCreature

5 hours ago

Reverse petition where?

maxlin

5 hours ago

Seconded.

Regards: Game dev who cares about conservation and doesn't like chilling effects.

eddythompson80

5 hours ago

All eyes on you.

bigyabai

43 minutes ago

Agree or disagree, it won't matter. When you let gamers vote with their wallets, the answer speaks for itself.

eddythompson80

19 minutes ago

I wonder what else we should just keep to voting on with our wallets?

throwaway071625

11 hours ago

The article calls out “certain adult games” which is vague. It is interesting to note that most of the delisted games were themed specifically around incest.

https://bsky.app/profile/steamdb.info/post/3lu32vdlsmg27

Wondering if this will be a slippery slope towards pulling more anodyne stuff.

Aurornis

4 hours ago

> The article calls out “certain adult games” which is vague.

A Quick Look at the list has me wishing I hadn’t thought to look at the list.

I suspect the vague “certain adult games” was chosen because it makes it sound more controversial. If the headline was “Valve removed incest-themed games under pressure” there would be a lesser reaction.

healsdata

an hour ago

Collective Shout, the group behind this petition, has previously gone after more mainstream games, like Detroit Becomes Human, for spurious reasons. I have no doubt they'll use this win and mealy-mouthed language to push for more censorship.

eddythompson80

5 hours ago

Specifically incest, rape, and child abuse-themed games.

monkeyelite

an hour ago

Games/hentai about these topics are not illegal, even if they are in bad taste.

And I’m willing to bet some content removed does not fall in these categories

superkuh

4 hours ago

Ah, like a video game version of "Game of Thrones"? None of the payment processors had any issues with taking money for that series. And that was live action.

eddythompson80

3 hours ago

Yep, those games were exactly the same thing as Game of Thrones.

ggoo

3 hours ago

I mean by the content they were yeah. Precisely the problem with rules declaring what content is and isn’t acceptable.

j_timberlake

3 hours ago

Nekopara and Sabbat of the Witch are safe... for now.

Hopefully they don't know about the little-sister route in Making Lovers.

UltraSane

4 hours ago

Visa and Mastercard generally don't like anything with incest, rape, and/or underage participants.

Diti

3 hours ago

But they are strangely okay with murder.

yieldcrv

3 hours ago

Payment processors should be regulated like utilities. Permissionless and agnostic to anything you do.

bji9jhff

11 hours ago

It is sad that in 2025 this needs to be repeated: fiction is not real.

This statement imply that:

* Simulated violence is not violence.

* Simulated sex is not sex.

* Simulated sorcery is not sorcery

amelius

4 hours ago

Violence is still considered ok in games, last time I checked.

Which is possibly because violence is not as awkward to watch with your family as sex is.

const_cast

27 minutes ago

Violence has no religious morality baggage - religions were extremely violent. Sex, however, has all the baggage from all the angles. Even if we aren't religious, it doesn't matter, religion still dictates huge chunks of our lives and our mindsets. It has thousands of years of inertia.

8note

3 hours ago

i think peoppe would probably have much better sex in general if it wasnt so taboo, and so people could get outside feedback on how theyre doing

Dilettante_

21 minutes ago

I could do without Jeff from accounting showing off his latest proud performance with the wife to the coworkers like it's his golf swing.

nkrisc

5 hours ago

And yet it is possible to make simulations extreme enough I would not opposed to banning them. There are some things that should not be normalized in society.

It shouldn’t be payment processors doing it unilaterally, I’ll grant that. But I’m not (and I’m sure a great many more of a silent majority) wholly opposed to the outcome.

Dilettante_

7 minutes ago

There is a world of nuance separating "normalizing" and "banning" something though, that's simply a false dichotomy.

I'd wager most "normal" people would recoil at the idea of eating excrement and, for all my open-mindedness, it's probably not something I'd actively endorse. But banning it is on a whole other leaf. Things can and should be allowed to exist on the fringe.

Otherwise we're moving towards the subject of the T.S. Eliot quote where "everything that is not forbidden will be compulsory, and everything not compulsory will be forbidden."

Hizonner

5 hours ago

> There are some things that should not be normalized in society.

That attitude has recently become normalized, and I find it Concerning(TM).

FeepingCreature

5 hours ago

You should make a petition. Maybe we can exclude pro-exclusion websites from payment processors.

This is not okay, and we need to take a strong moral stance here. Some views should not be acceptable in a society.

miningape

5 hours ago

Yeah, who gets to decide whats too far?

There's a similar issue with free speech - the moment you ban certain speech the door to banning your political opposition opens.

seanclayton

4 hours ago

> Yeah, who gets to decide whats too far?

The ruling ethnic group, of course, as is tradition.

freddie_mercury

4 hours ago

> There's a similar issue with free speech - the moment you ban certain speech the door to banning your political opposition opens.

There is TONS of speech that is banned, even in America. There isn't a single place on the planet that has no limits on speech.

encom

5 hours ago

From what I can tell, only one country in the world has free speech. Actual free speech. USA.

bdangubic

5 hours ago

Thanks for this mate, REALLY needed this laugh on this fine end-of-grinding-workweek… Fantastic!!

1970-01-01

5 hours ago

Its dying fast. The Late Show was just cancelled because it was a massive thorn to the POTUS.

bdangubic

5 hours ago

I love a good “POTUS” conspiracy as much as the next guy but The Late Show cancelation is a simple money game, the show was bleeeding money. If the show was profitable the chance of it being cancelled are same as me dating Beyonce

1970-01-01

5 hours ago

Technically yes, but the money game was CBS losing a massive lawsuit to POTUS.

bdangubic

5 hours ago

I would agree with this if this was factual, the money cbs paid via 60 minutes nonsense is same if you were fined a dime for something you did today. so not “massive” but whatever is the exact opposite of massive

The show itself was losing viewership cause who the F watches late night TV these days?

8note

3 hours ago

is said late night TV actually expensive though? they have a payong audience, and the whole thing is an ad for whoever is selling a book or movie release.

whats gonna replace that slot that people are gonna watch? a blank screen?

bdangubic

2 hours ago

if you have a car that is a money pit you and your family keep bleeding money on to make repairs, would you keep making repairs or get another car? all of TV is a simple money game, shows get canceled, new ones spruce up, they get canceled, some are super successful but run their course, others stink from the get-go. what is going to replace the late show? not sure but whatever it does it better make money for cbs or the same faith awaits it

ipaddr

3 hours ago

It's both. A merger is happening in two weeks and this helps. It was going off of the air in a year or two anyways. Easy way to give Trump a win.

krapp

5 hours ago

I don't know what your definition of "actual" free speech is but there are certainly limits to free speech even in the US[0].

And those are just explicit limits. Try supporting Palestine on a college campus or mentioning women or gay people in any government funded scientific publication, or finding a book portraying pro-LGBT content in a library or a school curriculum that portrays slavery in a way that "makes white people feel victimized" in the South.

[0]https://en.wikipedia.org/wiki/United_States_free_speech_exce...

bdangubic

5 hours ago

Supporting Palestine would get you deported to El Salvador (or worse) :)

encom

4 hours ago

The limits to speech (in USA) depends (roughly) on if it's intended to incite imminent lawless action and is likely to do so.

Actual speech is communicating ideas or opinions, even distasteful or unpopular ones. The fact that university morons throw a riot if anyone disagrees with them (many such cases), does not affect your right to do so.

Denmark passed a law in 2023 that makes public burning, tearing, stepping on, or defiling holy texts illegal. It's informally called the Quran Law, because everyone knows who doesn't tolerate any criticism of their religion at all. This is one of many limits on speech in Denmark. In my view, speech is either free or it isn't, hence my argument that only USA has free speech.

8note

3 hours ago

thats a historical view, but not the most useful now that the second american revolution has happened.

things that lightly annoyed the president is now the decider between legal and illegal speech in the US, and the punishment is death, because nothing the president does that could be part of their regular responsibilities like talking to secret service assasins, can be considered in court proceedings.

josephcsible

4 hours ago

Isn't freedom of speech just "you're allowed to say whatever you want", and not "you're entitled to the use of taxpayer dollars to help distribute your message" or "you're entitled to have the government force children to read your message"?

8note

3 hours ago

having a green card or visa stripped because you said something is not "having the government force children to read your message"

lxgr

an hour ago

Personally, I won't miss these games either, but it just seems like such a slippery slope to normalize achieving societal/political goals through exerting pressure on infrastructure companies instead of through democratic means.

I totally support this type of pressure being exerted on companies involved in editorializing and providing an audience (e.g. I don't think Valve should be required by law to carry any form of content, just like a publisher can't be forced to print any content it doesn't agree with). But infrastructure, due to being both fundamental to doing business and generally living in a society and very often being at least regionally monopolistic in nature, should be open to anybody that's acting within the law.

And conversely, if something seems ethically or morally unacceptable to a rule-based society, what ought to change is the law.

That's all assuming a functioning democratic and political process, of course, but it generally seems to be possible even in the US, with its strong protections of speech, to limit certain types of speech under obscenity laws, so I don't really get the desire to outsource this inherently political process to private corporations.

krustyburger

5 hours ago

The term “silent majority” has a very specific political meaning.

But, in what way do you think those opposing “extreme” content being consumed by their fellow citizens are silent? State governments across the country are clamoring to censor all sorts of things, presumably to satisfy their constituents.

cool_dude85

4 hours ago

For the people who disagree: would you really be interested in seeing Child Grooming Simulator 25 on steam? I think we can almost all reasonably agree that at least this sort of content should not be sold on there.

uamgeoalsk

2 hours ago

I don't have to be "interested" in seeing something on steam to disagree with nkrisc. I don't care about 99.9%+ of the games on steam, that doesn't mean I want them gone.

Shekelphile

2 hours ago

there are already hundreds, if not thousands of anime lolicon porn games on steam.

the people making a stink about this know this but are pretending that they don't because it would overtly out them as pedophiles.

krustyburger

4 hours ago

Won’t somebody please think of the children?

Dracophoenix

an hour ago

Correction: Won't somebody please think of the pixels?

cool_dude85

4 hours ago

When we start saying "no content restrictions besides illegal stuff", your hyperbolic question becomes legitimate in a way that it's not when we're talking about Doom.

1970-01-01

5 hours ago

It's a slippery slope. It's not real but can certainly, by definition, create a situation that mimics reality to the point of assisting someone at committing a real crime that they couldn't possibly commit without the simulation.

voxl

5 hours ago

The slippery slope is in banning speech. If you want to make the claim that simulated sex leads to crimes we have been over this a thousand times with violence in games. There is no connection, you are without a leg to stand on except your own religious indoctrination.

layer8

5 hours ago

Should also ban GTA then. /s

dandellion

4 hours ago

And all Hollywood studios as well.

yunesj

an hour ago

If Valve limited credit card purchases to PG games, but let customers purchase other games via crypto, then payment processors couldn’t complain about alleged high chargeback rates or association with adult content.

I imagine payment processors wouldn’t love this solution, but at that point they’re just asking for full editorial control, and we should resist.

speeder

12 hours ago

For those thinking is only related to chargebacks and fraud, it is not.

VISA and Mastercard have been banning a lot of content that is not porn but has political values that are disapproved by certain billionaires and investors. There is a bunch of links I wanted to post about, such as US billionaires bragging he personally called VISA CEO to ban content on PH or japanese politicians mad at the censorship of japanese art with certain values because of these companies. But I am on phone walking home so if anyone else has such links please post.

Ancapistani

9 hours ago

Yep.

They've colluded with the US federal government in the past on those issues as well. "Operation Choke Point" was ostensibly about fraud, but included transactions related to firearms in its scope. As a result, several major banks and payment processors dropped legitimate firearms dealers. For a while it got to the point that I was helping a couple of local gun stores contract with "high risk" payment processors that also serve the porn industry and get set up.

To this day if you're on a gun forum and mention that you use Bank of America, people will pile on to tell you horror stories of both companies and individuals having their accounts closed and funds held for weeks or months after completely legal transactions. In one case in particular, they claimed it happened after buying a backpack at a gun store.

Again, these are 100% legitimate and legal businesses. Federally licensed (FFL) gun stores had trouble for years even keeping a working business account. It was clearly not about fraud, at least not in practice.

Politics completely aside, the financial landscape for gun stores today looks a lot like the cannabis industry: a few institutions are quietly known in those communities to allow them to operate, but many choose to do business only in cash and most prefer it if given the option. The porn industry is similar from what I can see.

benjiro

5 hours ago

Unfortunately, cash is slowly getting phased out.

Try buying a second hand car and you want cash from the bank. Used to be very easy, but now you need to declare what your spending your money on.

You sold your car. O, its over 7 or 10k, well, this is getting reported to the local IRS. Where is that cash coming from, questions, questions?

Over here they are even cracking down on stuff like ebay, amazon because some people run a business on those sites and do not report the taxes. Result: If you make over 3k in the year on ebay, you need to provided your tax number, or ebay closes your account. And above 3k, it get reported to the IRS.

But wait, what happens if your a foreign national from some specific Asian countries and want to open a bank account? Refused, refused, refused... But you need a bank account for a lot of basic things. Well, tough luck. Lets not talk account closing issues.

And that is the EU, and just normal people. Nothing tax evasion, guns, or whatever. Just everybody putting up umbrella's to be sure, not understanding that when everybody does it, it really screws with people.

They are going crazy with this over regulation. Yes, i understand you want to fight black money but the people who get the big amounts will have ways to hide it. Your just hurting the normal people wanting to know what everybody is doing exactly with every cent.

You see this gradual effort to slowly phase out cash. Cashless payment are getting encouraged, cash withdrawals cost your money more and more, more questions regarding origins (so you say f it, and use bank deposits with release approvals).

Its not a surprise that we seen the increase in cryto usage (and the efforts of governments to control that also).

moralestapia

5 hours ago

>You sold your car. O, its over 7 or 10k, well, this is getting reported to the local IRS. Where is that cash coming from, questions, questions?

(I'm not in the US)

I'm curious about how does that happen. Do they reach out to you? Your bank?

zerocrates

5 hours ago

Your bank will file a report with FinCEN that says that you withdrew (or deposited, or transferred, or whatever) the money. They can/will also separately report suspicious transactions, including patterns of transactions that seem designed to evade the reporting requirements.

kjkjadksj

2 hours ago

What if you cash your paychecks at the grocery store?

healsdata

an hour ago

What grocery store is cashing checks in the 7-10k range?

raincole

10 hours ago

Of course it's not. Steam already has a very generous refund policy. It's hard to imaging the chargeback rate would be that high even for nsfw games when you can simply refund. Refund takes about 3~4 clicks on steam website; Chargeback takes a phone call with your bank and can get your steam account locked.

And people who laundry money out stolen cards won't do that with nsfw games. They'll do that with CSGO knifes.

miohtama

5 hours ago

Visa/MasterCard porn ban was driven by American extremist Christian organisation called Exodus Cry, which is also anti-gay, etc.

https://screenshot-media.com/politics/human-rights/pornhub-p...

Exodus Cry leader was later fired for sexual misconduct

https://www.rollingstone.com/culture/culture-commentary/anti...

Trump changed banking regulations so that "reputation" can no longer be a reason for banks to "derisk" customers after crypto industry outcry, but the reason to exit customers must be factual money laundering or similar reason. But the change does concern cards, as payments are not under FDIC surveillance.

strangescript

2 hours ago

Does valve even leak the game titles you purchase to card processors? Don't they have some plausible deniability here?

lxgr

an hour ago

Doesn't matter if anyone actually buys content or products the networks object to per their policies. If it's being offered and payment is accepted on a checkout that shows the networks' logos, merchants and their payment service providers can get into trouble.

j_timberlake

3 hours ago

They went after no-name games instead of Summer Memories or Treasure Hunter Claire? Weak.

They should have at least aimed at Living With Sister: Monochrome Fantasy.

Jackson__

2 hours ago

Hey, Summer Memories got an official shout out on their twitter once, someone must have a real weak spot for that one at valve.

willjp

2 hours ago

Without a horse in this race, this precedent makes me deeply uncomfortable.

timpera

12 hours ago

Considering their volume, I find it hard to believe that Valve couldn't find another, more lenient payment processor with similar fees.

wmf

12 hours ago

It complicates things to have some games that can be purchased with credit cards and some games that can only be purchased with crypto.

Hemospectrum

12 hours ago

If they continued to carry any of the games that were singled out for removal by Visa and Mastercard, they would not be able to accept credit card payments for anything else in their store. This same drama has played out the same way with countless other online services.

tencentshill

9 hours ago

Controversial games being restricted to purchase only with Steam Points. The credit card is only ever charged to buy points, which can then be used to purchase items on the store. Similar to fortnite.

devnullbrain

3 hours ago

Or similar to DLSite and Fantia, where it didn't work.

ranger_danger

12 hours ago

My understanding is that it's not just the processor, but Visa/Mastercard themselves have rules against certain types of merchants/products... they really have a monopoly on credit cards in general so you have to play by their rules.

Ancapistani

9 hours ago

You're right, but it's slightly more complicated than that.

My understanding is that payment processors are obligated to follow the policies of Visa/MasterCard, AmEx, and Discover, but that those parties' policies don't explicitly ban these specific things for sale. Instead, they "strongly encourage" processors to ban them in their user agreements under the implicit threat of their risk level being increased, which in turn impacts the fees they pay to the credit card companies.

I've not been deep in this world since ~2014, but at that time the only processor I could find that wasn't specific to the porn industry, offered physical terminals, had reasonable (if high) fees, and didn't ban legal transactions in their user agreement was PAI ("Payment Alliance International"). A quick look at their site today shows that they seem to have been acquired by Brinks, so that may no longer be the case.

Mindwipe

6 hours ago

MasterCard have a specific restricted list that bans an awful lot of things in any adult context.

Some of how to interpret that is left up to the processor, but it is broadly under MCs and to a lesser extent Visa's control.

jajuuka

12 hours ago

Yep, they are a just a modern day mafia. "Would be a real shame if you didn't take down these games. Then we couldn't do business with you anymore."

bobsmooth

12 hours ago

There are no other payment processors.

raincole

10 hours ago

There are no other payment processors that can replace Visa/Mastercard*.

There are other payment processors in India/Japan/China/Brazil/etc. But none of them is internationally adopted like Visa/Mastercard.

jandrese

4 hours ago

Is it the case the Mastercard/Visa will reject a site that has such content even if you can only purchase it using ValveBucks or PayPal or something? That seems plausible.

vouaobrasil

12 hours ago

In some countries there are other systems. It's high time the modern world adopted something similar like Pix in Brazil.

slaw

12 hours ago

There are national issuers like JCB or UnionPay.

latentsea

4 hours ago

I'm getting a JCB card. Screw Visa.

gorwell

12 hours ago

They could support a stablecoin like USDC and start pushing people to that. No censorship and lower fees. Valve broke ground with Steam, they could do it again.

edm0nd

12 hours ago

nah. USDC funds can be frozen by Circle on demand/request.

drexlspivey

12 hours ago

You wouldn’t be buying or holding any USDC in your account. It would be invisible to you

wmf

11 hours ago

The problem with that is that you usually end up using traditional payment rails (e.g. a Visa debit card) to "invisibly" buy the stablecoin and then you're subject to their rules and fees again.

gs17

11 hours ago

Would you care to explain the process more? I'd be glad to see a useful application of crypto.

astura

12 hours ago

Adult content has a high chargeback rate and high fraud rates so payment processing for adult content has higher fees.

Dylan16807

12 hours ago

People say that a lot but I haven't seen actual statistics, and sites that have established low chargeback rates face the same issues.

Also that's not a reason to ban certain genres/kinks, which is what's happening here.

neuroelectron

12 hours ago

You need to be more specific. Conflating "adult content" with porn is both problematic is masks the real issue. A large majority of games Valve sells are adult content. But as you can imagine grand theft auto is not causing a lot of political backlash, despite the objectionable content.

Am4TIfIsER0ppos

4 hours ago

You say that but the same censors behind this also got GTA5 pulled from retail stores

giancarlostoro

12 hours ago

Which makes less sense when you consider Steam will refund you game if you dont want it.

david38

12 hours ago

I don’t think you understand what’s being said. He’s not talking about the ability to refund

jowea

12 hours ago

But is there a good reason to do a chargeback if you can easily refund it? Yes if someone stole the CC and used it buy something on Steam, but is that the concern or that someone buys something with a CC on their own account, and then chargebacks instead of refunding?

AIPedant

12 hours ago

The fact that these were specifically incest games makes me think a title was somehow involved in distributing CSAM, which is often why Visa/MC crack down on porn websites.

But it is possible that Visa sensibly and correctly said "anyone who makes or purchases such a game is a despicable scumbag, and we shouldn't assume the financial risk of dealing with them."

Dylan16807

11 hours ago

That's a pretty wild idea for what someone would be putting on steam as a visual novel. And why would they need to be pressured into removing horrible illegal content?

Or you think one person did that and it made the credit cards decide any story with incest would be the same? That would be ridiculous on their part.

mitthrowaway2

5 hours ago

I think the government should be the one deciding what makes someone qualify as a despicable scumbag, not a private payment processor that is essentially acting as a utility provider. For the same reason, I also don't think an electric company should be allowed to shut cancel your building's electricity if they don't like your mismatched socks.

ranger_danger

12 hours ago

What can be done to loosen card companies' grip on this? It has been a constant problem now for decades.

Symbiote

12 hours ago

Denmark has seen a trend where their national card network (Dankort, operating at the equivalent level to Visa and Mastercard) is seeing reduced usage.

They're aiming to reverse that trend.

https://cphpost.dk/2025-06-28/general/new-political-agreemen...

Not all European countries still have these independent networks.

herbstein

11 hours ago

Seeing reduced use partially because only a few banks support using it in Apple Pay. And Google Pay can't support it at all currently

encom

5 hours ago

Dane here, and I just don't see the point of using Apple or Google pay. Aside from not wanting American tech interfering in, or data harvesting, my finances, it's not any easier to use. I just touch my card to the terminal and payment happens. Some times, or if the amount is over some limit, I have to enter a pin. I cringe every time I see someone contorting their arm to pay with their watch. It's tech for the sake of tech.

Sincerely, Ted K.

niemandhier

12 hours ago

Regulation and anti cartel laws.

Adult business is legitimate business in many parts of the world and companies using their monopoly to suppress it should be a case for an Investigation.

jowea

12 hours ago

Instant payment systems that go direct from bank to bank, assuming the banks, the government or any other intermediaries don't also decide to not allow it.

Or cryptocurrency, I guess.

amelius

4 hours ago

Choose a payment system by a company that is not as opinionated. Apple pay, for example.

bobsmooth

12 hours ago

Bitcoin was supposed to solve this.

miohtama

5 hours ago

You can get Pornhub subscription with Bitcoin, but not credit card.

lawn

12 hours ago

And you could indeed use Bitcoin on Steam for a while!

But then the blocks got full, fees and wait times skyrocketed, and in response to the customer backlash Steam removed Bitcoin.

Meanwhile Bitcoiners were (and still are) only focused on number go up instead of other, more productive, use cases.

Such a waste.

kingo55

5 hours ago

There's now Ethereum, Base and Solana featuring US dollar stablecoins and significantly cheaper fees. If you want to go a step further and eliminate the stablecoin issuer's counterparty risk you could even pay in the base asset of ETH. Shopify allows payments from crypto now, so Steam should try it again.

Good luck censoring purchases on ETH.

paulryanrogers

5 hours ago

Even stablecoins aren't so great for the environment. Proof of stake isn't as bad, but also doesn't offer much beyond traditional systems once KYC is needed.

Am I missing something?

gloryjulio

12 hours ago

Exactly. It's really a tragedy that crypto becomes a speculator's tool, and the real problem didn't even get solved.

lotsofpulp

12 hours ago

Use ACH/Zelle/Paypal/etc.

The permanent solution is a federal government operated electronic money system operated as a utility with constitutionally protected rights.

gs17

11 hours ago

PayPal has also been involved in this.

majorchord

12 hours ago

Those solutions might work for some people in some countries, but I would argue that it's not acceptable for the vast majority of customers, and they would lose a very significant portion of revenue.

Sohcahtoa82

12 hours ago

Likely nothing.

The simple fact is, Visa/MC don't want to deal with porn because the number of chargebacks and fraud from porn purchases is significant and a huge outlier compared to most other charges. Their crusade against processing charges for adult material isn't about purity, it's simply business.

gs17

12 hours ago

I'm not sure I buy the chargeback angle. It's commonly trotted out as a reason card companies would enforce censorship, but it doesn't make sense with the actions they take. Chargeback fees are paid by the merchant regardless of the chargeback's success, and are supposed to cover the costs of administering it (and then some). The very selective rules applied here are pretty odd from that angle too, if adult content chargebacks/fraud is the issue, then all of it should be the issue, not small niches.

Fraud is likely more realistic of an issue, but that's probably an issue with games in general, not just adult titles.

There are already high-risk merchant accounts with higher fees and cash reserve requirements, but AFAIK companies like Valve aren't being given any options other than comply or be destroyed.

mitthrowaway2

12 hours ago

I doubt it. If that were the case, I think they would only be complaining to Valve about the number of chargebacks issued from the Steam store. Not about genres-that-are-correlated-with-chargebacks-in-other-contexts.

Given Valve's generous refund policies, and the fact that a steam store purchase on your credit card statement looks quite innocent, and that the credit card companies didn't complain to Valve about chargebacks but about content, my guess is there are hardly any chargebacks, and this is just about moral purity.

gs17

11 hours ago

> Given Valve's generous refund policies,

Their generous refund policy, and more importantly their very-non-generous chargeback policy. If you chargeback a Steam purchase, your account is locked.

mnmalst

12 hours ago

Can you link a reliable source for this claim? I personally couldn't find anything with substance.

blibble

12 hours ago

I can't imagine people are risking their steam accounts to ripoff a $5 adult game

Symbiote

12 hours ago

Visa charge a fee for processing chargebacks, and this will be a tiny fraction of Steam sales. I doubt it's their concern.

giraffe_lady

12 hours ago

That's not true, anti-sex work and anti-porn activists have specifically been pressuring payment processors to assume these policies. The processors as the critical control point of this whole thing was identified decades ago and conservative christian think tanks have been pursuing this path since then.

This is part of a long-term plan to de facto ban lgbtq content without having to deal with first amendment protections. First have the payment processors ban explicit content, then have queer content categorized as explicit.

itsthecourier

4 hours ago

Visa and Mastercard are the defacto world judges of the limits of porn.

they have their own banned topics lists and if you fuck up you lose your income

xyst

4 hours ago

yup, the traditional banking system as a whole really

urda

2 hours ago

Honestly glad to see this has sparked larger talks about this again. Surprised to see Valve is just now getting impacted by this.

warabe

an hour ago

Just get JCB cards. Done.

lxgr

an hour ago

Does Steam offer different types of content to customers depending on their payment card brand?

ujkhsjkdhf234

4 hours ago

Avoiding this was the initial promise of crypto and crypto pundits abandoned all their principals because line goes up.

smittywerben

3 hours ago

Valve should also delete its chat app. You can send a game if it's that important.

xyst

5 hours ago

credit card companies (Mc?) did the same with mindgeek. No due process. Just revoked their access to CC networks.

mindgeek then wiped all _unconfirmed_ content regardless of whether it was revenge porn or not.

o11c

4 hours ago

That one must be defended, since it was abuse of real people happening at scale and with full knowledge thereof, and PornHub's status-quo response was at best "do nothing and hope it goes away". Mind, the Justice Department also went after them (and won), so we can't even resort to "CC networks shouldn't be the ones enforcing this." At what stage of a court case is it appropriate to expect third parties to start breaking their business relationships with the defendant?

The weird part about the first-world sexual liberation mindset (usually said about feminism, but not limited thereto) is that it actively ignores how massively abusive sexual liberties very often and easily become.

jaimex2

an hour ago

Bring back crypto payments Valve.

I'm not sure why the payment processors can't just be excluded for the offending games during checkout instead.

yieldcrv

3 hours ago

> It's not a great precedent, that's for sure.

It’s not a precedent, its been the status quo for half a century

Covingtastic

4 hours ago

Honestly, this whole Visa/Mastercard control thing feels a lot like realizing you’ve been following rules that don’t really fit you. It’s tough to break out of it. But FedNow is an interesting option. It lets banks move money instantly, 24/7, with no card networks involved, so less hassle with the content policing. It’s not a magic fix (still early days, only works in the US), but it shows there’s another way if you’re willing to step outside the old patterns. Sometimes that’s what you need to actually move forward. And no I'm not a Fednow shill. Has anyone tried Kagi btw? ;)

blibble

12 hours ago

if I was doing a couple of billion a year in transactions then the payment processor would be told where to shove it

maplant

12 hours ago

Okay, then you'd go from a billion a year to zero. Congratulations.

IshKebab

12 hours ago

A couple of billion is an insignificant fraction of the $10000bn MasterCard processes every year.

blibble

12 hours ago

which is relevant how exactly?

merchants don't deal with mastercard, they deal with an acquiring bank

of which there are hundreds

no doubt one of which will be happy to take the business

IshKebab

11 hours ago

Mastercard appears to be involved in the pressuring. You can't avoid them.

blibble

11 hours ago

certainly not explicitly mentioned in the article

and I very doubt it's the case, the card networks simply don't care, given you can buy adult entertainment from millions of websites

the acquirer will care if it pushes up their chargeback rate, but this is normally solved by the merchant by paying a couple of bps more

it's a negotiating tactic, nothing more

david38

12 hours ago

You clearly think in small terms then. Trillion dollar fish eat billion dollar fish

arprocter

12 hours ago

raincole

10 hours ago

> a "pro-life feminist"

What.

Seriously what? I thought pro-choice is a core tenet of feminism?

Ancapistani

10 hours ago

Why would it be?

I live in a red state in the South. I'd say about 2/3 of the women I know well enough to be confident of their politics to that degree of detail would describe themselves as both feminists and anti-abortion/pro-life.

If you want to put a name to it, they're basically second-wave feminists with a few third-wave beliefs tacked on.

The real lesson here is that politics are nuanced, and the US party dichotomy doesn't come close to covering it.

I consider myself an AnCap (shocking given my username, I know), but grew up here surrounded by Republicans. I fit in well enough overall because this is where I developed my "social mask" in the first place. I lived in a community with nearly directly opposite politics (Charlottesville, VA) for a few years and found that I fit in pretty well with that crowd as well.

I share enough with both parties that I can have conversations on things that I agree with them on and connect to the point that they assume that I'm "one of them". Invariably, once conversation turns to other topics I'm accused of being a member of the other party. It's to the point that it amuses me when it happens, and I frankly enjoy being in a place where I can connect with most everyone and serve as a sort of translator: I've spent enough time "in enemy territory" from their perspectives that I can explain the other side's position fairly and with empathy while explicitly not holding that position. It makes for stimulating conversation with little risk of offense.

pazimzadeh

6 hours ago

Because "anti-abortion/pro-life" removes a right from women. Trading the rights of a developed adult for the rights of a hypothetical future person.

What does ancapistanism have to do with it? Is there a non-religious reason to be against the right to choose abortion up to 24 weeks of pregnancy?

Ancapistani

5 hours ago

> Because "anti-abortion/pro-life" removes a right from women. Trading the rights of a developed adult for the rights of a hypothetical future person.

Their perspective is that abortion is killing a human being. Given that, it’s entirely consistent.

> What does ancapistanism have to do with it?

Nothing, other than that I was providing some context on where I’m coming from.

> Is there a non-religious reason to be against the right to choose abortion up to 24 weeks of pregnancy?

While religion is certainly a factor for a lot of these people, this question doesn’t make sense to me. Is there a non-religious reason to be against killing any person, regardless of age?

The base difference in perspective is that the other side here believes that the fetus is a human being, with all the rights that come with it.

dmix

5 hours ago

Well social/religious conservatives often think the child has rights even during pregnancy so it's not as simple as the mothers rights.

The libertarian view tends to much more favour the parents rights to make choices for their children if I remember correctly, and obviously favour the option where the government isn't deciding for them.

Ancapistani

5 hours ago

Exactly.

My personal belief is that life begins at conception. As a result, I’m opposed to abortion in all cases.

… but I’m also an anarchist, and therefore believe it is emphatically not the state’s role to make these types of decisions for people.

I don’t think there is a “right answer” here in terms of policy. Some large portion of the people will see it as a violation of their rights no matter how extreme or nuanced the line is drawn.

pazimzadeh

3 hours ago

Right, is there a non-religious reason to be against the right to choose to abort early during pregnancy?

dmix

an hour ago

This is the sort of thing you have to decide for yourself, you probably won't find any satisfying black or white answer. But if you're asking me personally I believe there's plenty of legitimate reasons to have reservations on how late you do it and to support having very careful discussions with both parties during what's always an emotional life event. I just don't buy any hard ban against doing it wholesale and most of the worlds political systems have come to the same conclusion.

bigstrat2003

5 hours ago

> Is there a non-religious reason to be against the right to choose abortion up to 24 weeks of pregnancy?

Of course there is. It's not hard to construct an argument to that effect either. For example: let's agree for the sake of argument that a newborn has moral rights, and that gametes do not. It doesn't make much sense to give the fetus moral rights only based on its physical location, therefore at some point between conception and birth the fetus gains moral rights. No matter what point n we choose, the objection "why is one day earlier any better" seems pretty persuasive. Therefore, by induction, the only point for assigning rights which can't be argued against in that way is at conception. Thus, we should disallow abortion so we aren't depriving the fetus of its rights.

I'm not saying that's a bulletproof argument. Indeed the argument doesn't even need to be correct for my point. My point is that nothing about that argument requires any religious belief whatsoever. So it is possible. I'm also quite certain that a cleverer person than I could construct a better argument which still doesn't require any religious dogma. This is an ethical topic, not a religious one. Obviously religion has a lot to say on ethics, but that's no reason to believe that secular arguments against abortion can't exist.

Dylan16807

28 minutes ago

> No matter what point n we choose, the objection "why is one day earlier any better" seems pretty persuasive. Therefore, by induction

That's not persuasive at all. It's not just not "bulletproof", it's blatantly wrong. Also you can make the same argument in the other direction.

> Indeed the argument doesn't even need to be correct for my point. My point is that nothing about that argument requires any religious belief whatsoever.

They wanted someone to give a plausible argument that isn't religious.

> no reason to believe that secular arguments against abortion can't exist

I care about the merits of positions that people actually have, not theoretical positions.

And in the general case, if nobody can be found that has a simple position, that is a reason to believe it's not a coherent position.

pazimzadeh

3 hours ago

cool, then sperm and eggs have moral rights

Shekelphile

2 hours ago

It is a shame that it takes payment processors to get Valve to do even the bare minimum curation of their store. IMO the thousands of outright bad games and ai slop asset flips and weirdo porn that verges on outright illegal content in many countries should have never been allowed in the first place. All of this leads back to various executives at Valve essentially doing no actual work and refusing to hire anybody because a huge part of their corporate culture is to keep headcount low while chasing constant growth.

abetancort

3 hours ago

It should be unlawful in every developed country, it's an assault on the freedom of speech and freedom of information by Visa.

kevingadd

12 hours ago

It's interesting that Valve sort of put themselves in this situation by opting not to police their store anymore.

I'm personally a fan of fewer restrictions on content in video games and fewer "gatekeepers" but it's kind of inevitable that people would get upset when you chose to allow people to sell games like "Sex With Hitler" and "Pimp Life: Sex Simulator". Deciding to allow that content on your store and simultaneously not going to bat for it is weird, it's like they decided to just get the porn money while they could as a short-term boost to revenue.

Itch.io still has fewer restrictions but I assume they'll eventually have to clamp down too once payment processors cut them off - they don't have the financial resources to fight it like Valve or Epic do.

Interestingly Nintendo has as of late relaxed their restrictions too, you can find porn-adjacent shovelware on the Switch eShop despite their history of being very censorious. I wonder if payment processors will successfully push them around too or if Nintendo is too big to get pushed around.

raincole

10 hours ago

Most Japanese adult game publishers had (some of) their games rejected from Steam.

Steam does police their store. It's just that Visa/Mastercard don't approve of how they police it.

2OEH8eoCRo0

6 hours ago

What does "police" mean? They don't allow illegal content, that's policing no? You want more policing like morality police?

nottorp

12 hours ago

The question is: has "kill in the name of Hitler" also been banned, or is that okay with Visa/MC?

AraceliHarker

an hour ago

I don't need your 'what ifs' and 'could haves.' Indiana Jones and the Great Circle is actually available on Steam, and that's good enough.

Dylan16807

12 hours ago

> it's kind of inevitable that people would get upset when you chose to allow people to sell games like "Sex With Hitler" and "Pimp Life: Sex Simulator".

The problem isn't some people being upset, it's that a single digit number of companies effectively control the ability for anyone else in the world to do business with them. Those companies get lobbied as much as politicians but with no accountability and any overreach being far less visible. And no freedom of speech rules.

neogodless

12 hours ago

Simulated "immoral" activity could be considered a moral gray area. If nothing else, morality is subjective.

So I think it's reasonable to argue for private, individual consumption of morally subjective material (not least of which is the logistical difficulty of preventing such things), as well as the right to create and sell such things. (You or I might approve of or oppose those things, but that's a different argument from what I make below.)

Aside from that, I don't think Valve or a payment processor is obligated to be a neutral party. Whether it might come from collective consumer backlash or whoever makes decisions for an organization deciding what they will or will not allow to flow through their system, I think they too should have the right to allow or ban things. If publishers and consumers want their morally gray content, so be it, but don't feel entitled to have Steam and VISA along for the ride if they don't want to be.

Hypothetically, Valve might prefer Steam be neutral, because money. But then they have the option to fight their payment processor or look for alternatives, rather than "forcing" their payment processor to be a part of something that the payment processor opposes.

TL;DR when a morally subjective issue involves a lot of parties, every party should have the right to "opt out" if they are morally opposed. (in my opinion)

Ruthalas

5 hours ago

I think the trouble here stems from the lack of alternatives to the small group of payment processors. The near-monopoly allows their choices to override the choice of all the other involved groups, and almost no viable alternatives exist for Valve to move to if they disagree.

knome

11 hours ago

Payment processors banning companies from using them for anything other than illegal use or fraud issues seems like pretty egregious overreach to me.

They shouldn't be able to leverage their nigh monopoly on modern payment processing to choose winners and losers in the marketplace.

They are using pornography as a wedge issue to establish that they get to dictate what companies are allowed to exist in the modern distributed market.

It would be entirely reasonable to legally require them to act blindly towards retailers, with restrictions needing to be based on universally applied financial criteria.

Card payments have become inseparable from modern life.

Regulate them as a financial utility. The electric company or water company can't refuse to hook up a business just because the owner doesn't like that business.

swiftcoder

12 hours ago

I guess Gabe's commitment to freedom of speech on his platform extended as far as nazis, but not as far as porn...

freedomben

11 hours ago

well, something like this can't be fixed overnight. I think Valve have more than earned a benefit of the doubt with this kind of stuff. I don't know if they are thinking on ways around this issue or not, but I would bet highly that they are. Problem is the credit card companies have them (and everyone else) by the balls because any attempt to continue hosting those gmaes but accept alternative payments for them would be retaliated against and MC et al might cut them off entirely, which would be devastating. I'm not sure there is a good solution to this that doesn't involve change of law/regulation i.e. lobbying