diegof79
2 days ago
As someone who works in UX, I admire all the work the Google UX team puts into Material: tons of documentation, UI kits, theme generation tools, a lot of thinking on systematizing the color combinations, etc.
However, this article has a lot of "Pepsi Logo" vibes (https://www.scribd.com/document/541500744/Pepsi-Arnell-02110...). I never confirmed if this was a hoax, but it was made into many news websites at the time.
Many design justifications they put on the page don't make much sense: yes, a big send button increases the metric of people finding the button, but it also takes space from the screen, and your daily phone UI is not a kiosk. "New users" become "experienced users", so the big button quickly becomes annoying. Even the M3 documentation site is terrible on mobile: the tab switch at the headers of some docs is so big that just two tabs don't fit into the screen.
By contrast, Apple, which is often praised for its product aesthetics, never makes marketing content like this about its design language. It may present creating emojis as a huge feature or inflate some of its claims a bit, but in general, they let the product do the talking.
thewebguyd
2 days ago
> By contrast, Apple, which is often praised for its product aesthetics, never makes marketing content like this about its design language. It may present creating emojis as a huge feature or inflate some of its claims a bit, but in general, they let the product do the talking.
On top of that, when Apple makes a change or does a redesign, it's usually not overly disruptive (new macOS settings aside). The core functionality and layouts remain more or less the same, but it's just a new coat of paint. I still use my Mac the same way today, with the same keyboard shortcuts and workflow I did in 2006. Meanwhile, Windows has gone through no less than 5 total UI disruptions since then.
formerly_proven
2 days ago
> it's usually not overly disruptive (new macOS settings aside). The core functionality and layouts remain more or less the same
ios 18 photos app?
thewebguyd
2 days ago
True, even Apple has been slipping lately too, particularly with apps.
At least the core OS hasn't gone through a reinvention yet.
dmix
a day ago
Similar to Settings app I think the Photos app was because they rewrote it in Swift.
formerly_proven
a day ago
There's multiple things to this.
One is the complete change in how the app is structured. Many feel going from tabs with purposes and distinct UIs to one "mono UI" where you navigate between the sections by scrolling a lot is a regression. (On the other hand, the new UI can be customized a bit)
The other is the pretty severe performance regression. The old Photos app was mostly fairly smooth when it came to scrolling and zooming. In the new Photos app literally every time you start moving even a few cm on the timeline it's choppy and stuttering for a second. Zooming is likewise a stutterfest. That's pretty bad because it's just an extremely obvious and reproducible straight-line regression.
And finally there's changes like how the timeline is now always wrapped to a full last row, which means anytime a photo / video is added, the whole timeline is re-wrapping. For reasons only known to Apple this rewrapping will happen visibly and stutteringly when you open the Photos app even if the picture was taken five minutes ago. That change is incomprehensible because clearly people spent a bunch of work adding all those stuttering animations, yet nobody questions how obviously retarded it is to have an infinite scrolling timeline where _appending_ an item causes everything to shift? And then you don't even make an effort to hide that, but instead show a grid of photos when opening the app, then notice "oh, the user took a photo some time ago! How very unusual! Let me wait half a second and then reshuffle everything on screen!".
It's the exact equivalent of having ads pop in or layout shifts two seconds after page load. It's extremely and very obviously bad.
These are the kinds of thing that make it obvious that none of the people working on this software actually use it. It's the kind of garbage you expect - and get - from throwing JIRA tickets over the fence to some random lowest bidder sub-sub-contractor five continents away.
And that's the level of quality you get in one of Apple's "flagship use case" apps (how many iPhone ads focus on the camera? Most of them).
LoganDark
a day ago
I hope the rewrite will eventually allow me to tell it to stop pausing sync for "optimizing system performance". Every time I find that my photos have not uploaded despite the phone being locked on the charger for hours it is because of Optimizing System Performance. What a joke.
indemnity
a day ago
Yep. One of my top annoyances. I don’t pay for top tier internet to wait hours for ten goddamn photos I just took to upload to the cloud so my Mac Photos library can see it.
Aerbil313
12 hours ago
It was overdue for a redesign. I find the iOS 18 Photos app much more usable, it's been clearly redesigned with a focus to make a faster and more aesthetically pleasing interface for the experienced user. It's significantly denser too, with a single scroll (under half a second) you can access way more collections and utilities, and those you want because you can customize. And this makes sense, the Photos app is not a new-user app, every iPhone user uses it every day, every user is an experienced user.
overfeed
2 days ago
> By contrast, Apple, which is often praised for its product aesthetics, never makes marketing content like this about its design language
I clearly remember the Jony-Ive-hagiography era, which I assume was organized by Apple PR/marketing. Perhaps it's more accurate to say Apple doesn't do this anymore.
freeone3000
2 days ago
But it has a 30% increase in the key attribute of “rebelliousness”!
kevincox
2 days ago
Reeks of "we asked about 1000 attributes and took our favourite ones that happened to go up" despite those increases not being statistically significant.
Lammy
2 days ago
> However, this article has a lot of "Pepsi Logo" vibes
So wildly successful that we're all still talking about it even though they don't even use that logo any more?
superb_dev
2 days ago
I'm not sure we're talking about it because it was successful, I think we're talking about it because the design document for it was insane:
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
neilv
2 days ago
Which was a lot of work, to achieve the apt: https://www.utne.com/arts/new-pepsi-logo-is-a-joke/
codethief
a day ago
Oh wow. To everyone who, like me, hadn't seen the document before: You might wanna sit down before this one.
floam
7 hours ago
PEPSI LOGO: four-dimensional vortex spinning infinite sugar into your brain, colors aligned with cosmic harmony, corporations bending space-time for brand immortality. RED AND BLUE: binary opposition, day-night duality, eternal beverage cycle feeding consciousness illusion. MARKETING TEAMS: trapped in cubic time distortion, scripting consumer reality inside spherical deception—only Pepsi knows the quadrants.
Lammy
2 days ago
What is the point of branding but to be remembered? It worked!
CharlesW
2 days ago
lol no it did not https://www.voronoiapp.com/markets/Dr-Pepper-Ties-Pepsi-as-A...
Lammy
2 days ago
I'm not talking about the company's effectiveness in selling sugar-water with the branding attached; I'm talking about the branding's effectiveness at being remembered. A person wants to criticize some unrelated UI design and the very first thing that comes to their mind is “lol this reminds me of The Gravitational Pull of Pepsi!!”. It will live forever.
jonahx
a day ago
You're assuming the goal of the marketing is merely "to be remembered". But it's not. It's to be remembered in some positive way, or at least some way that still increases sales. This campaign will live forever as a laughing stock. That wasn't its intention.
fn-mote
a day ago
Understood. But also “there’s no such thing as bad publicity.”
Scare quotes because obviously there is, but I don’t think this example crosses the line.
zamadatix
a day ago
Even if one takes it as being on that side of the fence, which I'm not sure I actually buy myself, I'm also still not convinced getting some a niche of folks aware of marketing and brand design documents to have such an association form would deserved to be called wildly successful. Usually you want a significant portion of the population to have a common association with a brand as large as Pepsi, not a small portion to have a rare association.
wpm
2 days ago
Being infamous is not the same thing as being successful.