I once had to work with a consultant who was the most over the top bullshit artist I had ever seen in my life. Their line of work was getting "out of it" execs to feel like he understood the online world and getting paid to create nonsense launches.
I used to take notes and just try to capture the buzzword onslaught. Here's an old notepad cut-and-paste from a single 90 minute meeting this guy was in:
We should sidebar
I’ll call an audible and order lunch
So maybe we’ll put that into a live fire exercise
We’re elbow deep now
I’m starting to ladder into goals and tactics
Let’s explore this for a second so we can put it in the parking lot
Let’s take a bio-break
It’s not on the top of my want-to-do list
I want to get back to some more basic block and tackle
If you look at it as crawl, walk, run. I mean I hate that metaphor, but we’re transitioning from crawl to walk
I have some suggestions around merchandising homepage content
I’ve already done concepting
It’s analytics with icebreaking on the social side
I’ll type up outputs and share
We’re potentially opening the aperture on expert interviews
Out of this decision comes wayfinding for that decision
I’m looking for the exponential in this
Alright, I think we can land it