Google Ads announces 11-year data retention policy

47 pointsposted 17 hours ago
by vednig

24 Comments

jasongill

15 hours ago

Anyone from the Google Ads team here on HN? I am struggling with Kafkaesque warnings inside of my account after using the Shopify Google Ads app (which apparently opened a second/duplicate Google Ads account), resulting in warnings about "circumventing systems" due to having 2 accounts for the same business. I just want to sell the car parts I make in my garage as a hobby online, but Google doesn't make it easy...

Any Google Ads team members who might be able to help, I'd happily donate to your favorite charity (or send you some parts for 1982-1992 Chevrolet Camaro's), my username @gmail.com is my contact info

vednig

9 hours ago

Google Ads for Publishers has increasingly complex interface, idk what purpose it serves. I hope maybe someone reach out to you. Google's Support as a whole sucks in my experience at least, and no amount of any other form of compensation can improve that for me.

al_borland

17 hours ago

That's significantly longer than I would have expected. That's longer than the retention policy on my work emails, and this is data for ads...?

user3939382

15 hours ago

Pretty funny juxtaposed with their legal case where they were destroying evidence setting a company wide policy not to retain any communications.

soraminazuki

13 hours ago

There should be a law requiring Google to not retain ads data any longer than the retention period for their own internal communications.

zadokshi

16 hours ago

Different countries have different laws around financial transaction data retention. US laws allow for audit up to 10 years, so they made it 11 to be safe yes?

vednig

14 hours ago

Some countries don't have any data regulation laws that allow for your data to be expunged. Since, Google is also an ISP in US saving that amount of data for 11 years would include a lot of data, more than anyone could think of, without having any control over it.

doctorpangloss

15 hours ago

Can your work emails be used to promote candidates in elections? Long ads data retention seems reasonable to me.

singleshot_

14 hours ago

I litigate elections cases and I only have to keep client records for five years after termination of representation.

vednig

9 hours ago

We are in 2024 someone needs to wake them up to Privacy standards

vednig

17 hours ago

That is the duration some of us have been using web for, as a reference.

grahamj

16 hours ago

"will not be returned"

Doesn't sound like a retention policy.

cowsandmilk

15 hours ago

Google’s own announcement uses more straightforward language saying that data won’t be retained.

https://ads-developers.googleblog.com/2024/10/new-data-reten...

vednig

14 hours ago

They still use the terminology that the data will not be returned in the following paragraph.

jsnell

6 hours ago

The announcement is totally explicit that data will not be retained.

That sentence is obviously explaining what happens if you try to query outside the retention window: no data will be returned for data before the retention window. That needs to be stated, because there are other possible ways it could work, like the entire operation failing with an error if any portion of the query window is outside the retention window.

compootr

13 hours ago

It sounds like an access policy for others, while big G gets full access. Yikes!

princessmomo

16 hours ago

I think it was indefinite before...

uhtred

14 hours ago

Imagine using google products in 2024 Lol

OneLeggedCat

16 hours ago

So that means lifetime, really. Pointless.

zadokshi

16 hours ago

No it just means they now keep the data only as long as they are required to by law.

user

15 hours ago

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