> I suspect the problem is larger than that.
My take is that this is a symptom of something else. Populism has existed for a long time, but it feels to me that the environment we created also created the perfect target audience for it on a scale that never existed before. Observing the alt-right and conspiracy bubbles collapse into one over the last five years, it feels like it's the result of a sort of mental defense mechanism for a group of people that is growing every day. As I see it, we have built a world around us that is very complex and abstract, and hostile to the mind in a way that enables this sort of ideology immensely.
In it, it is very hard to feel a sort of purpose, and it is very easy to be overwhelmed. On average, the work people do has little to no effect on themselves or their direct peers. All day, every day is spent shuffling around numbers on a spreadsheet, or doing work to aid someone who shuffles around numbers on a spreadsheet. Then you clock out having a net zero benefit on your life, or that of people that matter. Other than, of course, a number that goes up in a different spreadsheet. And while you do your shuffling about to scrape by another month, you get bombarded with a flood of information about this war or that catastrophe or those disasters.
It leaves people numb, overwhelmed, frustrated, angry, helpless, purposeless, etc.
Keep that up long enough, and what happens is something like a narcissistic collapse, except that it's not narcissists it happens to, but normal, healthy but vulnerable minds whose mental health can no longer be reconciled with a toxic reality.
In comes an ideology that does three things: It simplifies. It gives purpose. It provides an outlet.
Once you subscribe to it, everything returns from countless shades of gray to black and white. If you're not one of the good guys, you're one of the bad guys. If a bad guy says a thing, it's a bad thing. If you say a bad thing, you're a bad guy. The simple prescriptive labels of what counts as good and bad are delivered to you, on the house. Takes away all the nuance, all the complexity and all the mental burden that came with it.
Then, it gives purpose. If you fall into this hole, you end up seeing yourself as two things: A victim, and a savior. You see what others don't, and you suffer for it. "They" - the bad guys - are out to get you, to destroy everything. Every confrontation is thus someone attacking you, the victim, or defying you, the savior. It provides a narrative in a chaotic world where bad things happen for no reason and without explanation.
Last, it creates a target for all your bottled up frustration and anger. The bad guys are responsible for all the bad things, and it is made clear how very okay it is to channel all your negative emotions into hate towards some group. Be it Jewish people, immigrants, scientists, democrats or some imaginary lizard people. Hate is fine.
The end result is a full abdication of responsibility, and a return of control at the low, low price of a divorce from reality. To the mind that slips into this rabbit hole it is not so much a choice as it is a lifeline. That is why it is so incredibly hard to get people out of it, as well.