Good question. Logo deal is designed for serial entrepreneurs, and indie-developers, who have to figure out every time for each new project we start "What should branding or logo be like", at far less cost, if you need to design a logo once we'll be rolling out something very soon

This!

yeah, unfortunately each call has costs attached but a demo template gives the basic idea of what it'll be like or you can get an annual plan with a 7-day trial.