micw
4 hours ago
It makes no sense to make the devices so thin and then having a fat camera. This requires a cover to equalize the size with the camera for haptic reasons. Better use this space for other stuff like larger batteries and make the device the same thickness everywhere.
gwbas1c
2 minutes ago
I always keep my phone in a case... I've had one too many drops, and I'm super-careful.
That being said, even with my Pixel in a case, the camera still protrudes.
It would be interesting to try a camera where the lens extends out when the camera is activated; and flat otherwise.
rendaw
4 hours ago
The carousel 2nd image appears to have erased the camera to make it fit the marketing narrative? That's pretty bold.
daemonologist
3 hours ago
It's the top image on the product page: https://www.apple.com/ipad-mini/
I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device (the edge facing the viewer is the far side from the camera). Bit of trickery for sure though.
lynndotpy
3 hours ago
For anyone curious, a diagram with the camera can be found here: https://www.apple.com/v/ipad-mini/a/images/specs/buttons_con...
from this page: https://www.apple.com/ipad-mini/specs/
andai
an hour ago
Is that a real video or cgi? The motion reminds me of motion tweening.
jotaen
2 hours ago
> I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device
I’d suspect the same. From that angle, the camera bump is on the opposite edge; when I hold my iPad Air in the same position, the camera bump is also just about hidden.
That being said, I’d also suspect that Apple chose that angle deliberately.
HumblyTossed
3 hours ago
The usual narrative is that Apple are meticulous, therefore it is only proper that we assume they did this on purpose.
b473a
2 hours ago
I wonder if at this point a camera bump is too closely associated with quality.
A minimal camera bump means they've advanced the technology to make it small, but no camera bump makes it look like they're using a cheaper camera?
encom
an hour ago
Nobody cares if a tablet has a shit camera.
pseufaux
3 hours ago
Definitely an odd choice. Especially when two images later has it again
ChrisRR
3 hours ago
It always reminds me of the imac from 15 or so years ago when they were touting how thin the imac was.
In reality the back was curved, and they took pictures from an angle that only showed off the edge of the screen and not how far back it curved
swiftcoder
3 hours ago
> In reality the back was curved, and they took pictures from an angle that only showed off the edge of the screen and not how far back it curved
You only see the thickness at the back from an angle where you can't actually use the computer (and for many people, that whole angle is going to be against the wall). This is the good kind of design - making something appear beautiful without compromising the core function.
I'm distinctly less convinced about ever-thinner mobile devices that I immediately have to slap a case on...
devindotcom
3 hours ago
woah - that's pretty shocking to me actually. in the past they generally have just used flattering angles. This is downright deception.
codehorses
3 hours ago
This is literally just a flattering angle. Not saying it's not deceptive, but they didn't "edit" the camera bump out of the image.
devindotcom
an hour ago
https://www.apple.com/v/ipad-mini/a/images/overview/product-...
this is directly side-on. they've def removed the camera bump. In the initial animation at the top where the hand grabs it too. the bump is very clear in shots later!
wait... could they have hidden it under the hand? and why does that person's thumb seem extra long?! the more I look at this the less I understand it.
estebank
32 minutes ago
Perspective is still at play. At arms length, on my phone, if I make it so the flat surface is completely aligned with my center of vision, the bottom side covers at least 1mm of whatever is on the underside. The closer one gets to the phone, the more pronounced the effect.
The video keeps triggering my sense of seeing CGI, but the hiding effect on display can absolutely be accomplished in camera.
lotsofpulp
3 hours ago
I presume it is a flattering angle instead of a falsified image. The camera bump is near the one large button, which was furthest from the camera when they rotate it, so the iPad could have been angled slightly to hide the bump. Maybe someone can try to reproduce it after it comes out to see if it is a false image.
frantathefranta
2 hours ago
Yeah, the picture of the iPad is probably taken like /, not like |.
sandcat_
3 hours ago
The argument is most people use a case regardless, so if it were the same thickness across the device, the iPad would be considerably thicker once in a case. That and weight. I don’t use cases so it bothers me too, but it does make some sense.
threetonesun
3 hours ago
It's still very strange how much work goes into the materials for the case and the ergonomics and weight of holding the devices without a case just to assume everyone will put it in a case. I'm with you on iPads, they get too heavy/thick for their primary uses once in a case. The phones I sort of get but I still think it ruins a lot of the aesthetic choices they make about the case design.
chis
21 minutes ago
I've always thought this too. An iPad with an integrated case would be able to fill the entire flat back area with a battery, and just have rubber on the edges where impact protection is needed. The existing design is really optimized around having an impressive experience in the store when holding an uncased product, before you inevitably cover it.
rjh29
2 hours ago
I find it annoying too, I assume it's because thin and light devices sell more (both in promo photos and when used in Apple stores).
My mum's Samsung S23 Ultra has a ridiculous camera bump and rocks back and forth when you use it, even with some thinner cases. You need a super thick case for it to stay stable.
bob1029
3 hours ago
I have a hard time believing the camera bump isn't the result of intensive consumer psychology experiments. Setting a bare apple device down on a flat surface feels like chair with a leg sawed off. They need you to buy the accessories. This is part of making the ecosystem viable.
jazzyjackson
an hour ago
Nah it’s just easier to pick up a phone when one edge is higher than the other.
belzebub
2 hours ago
The correct answer. The camera bump is intentional and so is building phones that aren't resilient to drops out of the box. What do you mean I can't have a phone with rubber bumpers on the corners?
thiht
2 hours ago
> phones that aren't resilient to drops out of the box
What year is it, 2012?
Zircom
2 hours ago
There used to be an "Active" line of Galaxy phones that had built in umpers before they discontinued them.
encom
an hour ago
>resilient to drops
I would be content if they'd stop making phones slippier than a wet bar of soap. My Pixel 8a is ridiculous, I don't know how they do it. If you have dry hands, it's nearly impossible to hold on to.
saltcured
an hour ago
Yeah, I added a boring case on day 1 and would have trouble describing the feel of the bare device right now.
Found one on Amazon so I dodge Google's exorbitant plastic markup, and it is a relatively minimalist wrap that smooths out the camera bump and makes it more grippy in hand, in pockets, and on flat surfaces.
The behavior of those slippery phones in pockets is almost the bigger gripe to me. Like they are a new class of motion amplifier, trying to rotate and squirt their way out at the slightest twitch.
PcChip
an hour ago
like the apple tv remote.. plus those are so sensitive too
ssl-3
33 minutes ago
Google Chromecast remote is bad, too.
The curvature on the back of those is such that it's harder to rotate into a position so the thumb can hit the right button than a flat surface would be.
It also means that resting it on the arm of a recliner produces about the same result as just dropping it into the void to begin with: It's going to wind up there either way.
skydhash
2 hours ago
I have my iPhone 13 in a $10 cover for years now. I don’t like the bump, but I don’t think it’s a scheme to buy covers.
Also my favorite smartphone was a motorola with a cloth back (ballistic something) and a metal frame. No cover was needed for this one.
al_borland
3 hours ago
Half the time their mid-year fresh is just a new color, with a huge marketing push. If everyone has a case, colors become a moot point.
I also don’t think I’ve ever seen an Apple exec use a case, as it would imply the phones are durable and a case is needed, which they don’t want to convey. (Bumpers for antenna-gate aside)
paxy
3 hours ago
Even stupider for iPads because who even is using the back camera? Just get rid of it entirely and the device will be exactly as functional.
AlanYx
3 hours ago
A surprising amount of people use the back camera for document scanning.
dawnerd
3 hours ago
I use it quite often for scanning QR codes.
swiftcoder
3 hours ago
To be fair, the iPad mini is a way better form-factor for camera use than any of the big iPads. I think the only time I've ever used the rear camera on the 12" iPad was to scan a document...
jghn
2 hours ago
I've seen asshats at concerts holding their iPads up to record. Bad enough when people hold their phones up, but this was next level.
dylan604
3 hours ago
WAT. Just because you do not does not mean you get to dictate how others can use it. I know lots of people that use the rear camera on iPads. I'm one of them.
dpark
2 hours ago
> Just because you do not does not mean you get to dictate how others can use it.
No one attempted to dictate anything. They expressed an opinion. HN is a discussion forum. This is exactly what it’s for.
Your point would look stronger if you had only included your last two sentences without the indignation of the first two.
dylan604
2 hours ago
"Just get rid of it entirely and the device will be exactly as functional."
That is not expressing of an opinion but dictating an action. "I think they should get rid of it entirely..." would be the expressing of an opinion.
dpark
9 minutes ago
Do you imagine that Apple designers are trolling HN to generate their next device plans?
He’s literally expressing an opinion. There is no in here to “dictate” to.
r_lee
2 hours ago
then everything would be just tiptoeing and nothing would be interesting.... it's not like someone saying that will actually cause Apple to get rid of it
phoghed
23 minutes ago
Yes they are just whining into the void about something they can’t change. Great use of everyone’s time all around.
More likely though they’re trying to signal their membership to the in-group that’s always circle jerking on every iPhone/iPad post about SD cards, removable battery, thick small phone, flush camera, etc.
bryanlarsen
3 hours ago
Since basically everybody uses a case anyways, the important factors are weight and width with the case on. This design makes both of those significantly smaller than your suggestion.
Doohickey-d
3 hours ago
Tangentially related: this is the funniest rant about this "devices with a fat camera bump that don't lay flat" rant that exists: "Why?" - Lazy Posy: https://www.youtube.com/watch?v=aP7lYuyGTmg
venzaspa
3 hours ago
If they levelled it out you could surely fit a far larger battery in it too. I'd far rather have a device 1.5mm thicker with a battery lifespan twice as long and no silly bump on it.
matwood
3 hours ago
Would you also like the extra weight of such a device?
paulwilsontx01
2 hours ago
what premium would you pay for this? asking for a friend.
encom
an hour ago
Zero. Ignoring that Apple prices are already inflated beyond all reason, a larger battery would add a single digit dollar amount to the BOM.
mandeepj
3 hours ago
> This requires a cover to equalize the size with the camera for haptic reasons.
Not really! The cover just follows the seam. And larger batteries will increase the weight as well, which Apple definitely doesn't want.
ChocolateGod
3 hours ago
> larger batteries and make the device the same thickness everywhere
thermals.
echoangle
4 hours ago
Aren't most people using their device with a case anyways?
Hamuko
3 hours ago
Not sure about the iPad Mini, but I've really only seen the bigger iPads with a case. There's just so much screen to damage, and you do really want some kind of way to prop up the bigger iPads. I very rarely remove my iPad Pro from its keyboard case.
izzydata
3 hours ago
This is why I believe the Pixel 10a is the best designed phone to date.
NetMageSCW
3 hours ago
More battery means more weight, and no one wants these to be heavier.
itishappy
3 hours ago
Then just remove the camera in return for nothing. Less weight and a slimmer form!
alberth
3 hours ago
The iPad Mini has never had a camera bump.
throwaway270925
an hour ago
Looking at my now "old" ipad mini 2024: you might want to delete that comment - and google picturesearch a bit ;)
turblety
3 hours ago
Yeah it's infuriating. I love how even Apple are embarrassed by it, since in the first two animations of people holding and rotating the device they've left off the camera bump, making it look smooth flat.
dgellow
3 hours ago
Isn’t the bump already used to pack components that don’t fit in the rest of the device body? I don’t believe it’s only used for the camera.
Though I do hate that bump. I just tried a duo and the bump makes it awkward to hold as a tablet
JK-Swizzle
an hour ago
A lot of their devices do that, but I doubt there is space in the iPad mini bump to fit anything.
The big examples are iPhone Air and iMac.
From my experience, the iPhone bumps are a lot more noticeable than their iPad siblings.
ezconnect
4 hours ago
It makes sense for the manufacturer, they save a LOT of materials.
WithinReason
4 hours ago
Like nitrogen and oxygen gas that would take up the extra space inside?
addaon
2 hours ago
Density is insanely highly correlated with the perception of premium quality. No one’s increasing the volume of premium devices beyond what’s needed to hold components.
PalmPilotProMax
3 hours ago
iOxygen and iNitrogen can be quite expensive, especially if you get the Apple+ option.
chihuahua
2 hours ago
The most advanced form of Oxygen and Nitrogen ever seen. Steve Jobs himself invented the precise mixture of isotopes.
water-drummer
4 hours ago
What about weight?
hollerith
4 hours ago
The extra volume can be air like it is in most consumer electronics.
Arcuru
4 hours ago
But don't you just need a big camera on your giant tablet? How will you ever manage if you don't have a nice camera on both sides of all your handheld devices? /s
If they put the tiny "front-facing" camera pointed out the back it would be enough for the vast majority of people I imagine.
NikolaNovak
3 hours ago
That's the thing - I genuinely don't understand the user or usage Venn diagram : when and who will 1. Have an expensive ipad with them and require a good big camera, but 2. Not have an equivalently competent phone with them?
Don't get me wrong, I understand it happens - back when I did wedding photography, one of my massive pet peeves were the uncles and grandparents who stepped into the aisle with their massive tablets just as bride is starting her walk... But I do not understand it at all :-/.
I'd absolutely happily completely kill the rear facing tablet camera. I've had at least a dozen android and ipad tablets and I genuinely don't think I took a single photo with them - it'd feel weird and awkward and so ostentious.
(As always as a consumer, clearly I'm in minority here :-})
dylan604
3 hours ago
When I use the rear camera, it's part of a feature of some other app that clearly makes sense to use as a tablet. You're bogged down as it being used as a primary camera as a photographer. There are other needs for cameras other than portraits. Using the rear camera in an AR mode is quite handy in apps.
NikolaNovak
2 hours ago
Fair - thank you for that context! :)
amelius
3 hours ago
Yes that stupid camera bump ... I hope those designers lose their jobs to AI. Then again, perhaps they already did :)