brookst
4 hours ago
Viral trends aren’t logical processes where you can say “if Stanley cups were trendy 6 months ago, why not self-heating coffee mugs now”.
It’s a combination of good marketing, open space in the relevant discussion areas, and waves hands zeitgeist.
rearview
4 hours ago
That’s right, it’s most likely marketing. The use case is clear enough, but apparently, usefulness alone is not sufficient for people to talk about it.