The whole thing is fascinating. Media was already trying to claim that llms steer people ( https://qz.com/ai-chatbots-claude-chatgpt-wealth-pricing-stu... : note, my own tests suggest the underlying tests were weak thus far ), but this.. this is much more doable, because it is something some stores were doing already..

What most people don't seem to know is the fact that merchants know your worth in real time. Some the ad agencies get the data from providers and align it with the ip addresses in real time. Once they know who you are, they know how much your house is worth and what your income is and how good is your credit. Ai can become the new consumer of the data but they have been using the data for a long time.