Years ago, I used "the + extension" with Gmail for practically every site and every account I created. (Of course, also before "Sign in with Google" became ubiquitous.)
This was only manageable because I was already using a password manager app. And so with every service, I'd need to scrounge up the email address I'd made up for it, along with the password. Not always easy or straightforward. Also, when calling Customer Service, the first thing they asked: "What's your email address?" and I would need to do exactly the same scrounging, just to tell them the right answer.
So I eventually abandoned "the + extension" and I nearly stopped using "alternate email addresses" and I standardized on one singular email address for practically every account. This has made lookups much, much easier.
However, I did use it as recently as 2021, and it served to notify me of exactly where a particular flood of spamming and phishing came from. I used it once for an "Echovita" service and they subsequently had a massive data leak. I still get Echovita-related spams and phishing emails. But I can always tell them apart, because they are perpetually addressed to <emailaddress+Echovita@gmail.com>
I have been using the alias feature for years now with Fastmail. Deleting an alias is hands-down the quickest and most convenient way to unsubscribe from whatever drivel a company ends up sending my way care of their slimey marketing vendor.
Is it the same feature offered by SimpleLogin from Protonmail?
Arguably. SimpleLogin is an integration with Proton, not a Proton feature. Fastmail integrates its feature with 1Password and Bitwarden without the need for additional add-ons, I don't know how SimpleLogin works but it feels more akin to Mozilla Relay and whatever else exists out there to create ephemeral addresses - but ultimately the feature integration might lead to the same use case.