legitster
12 hours ago
What's crazy is how complicit platforms themselves are in this behavior.
It's not just Russian political bots, but a good chunk of things you see on social platforms are driven entirely by offshore content farms - China, India, Philippines, etc. Not just the content - but the likes, shares, clicks, etc might all be generated in an attempt to "arbitrage" ad networks.
It's not just that platforms know about this, they are financially dependent on it - which makes it really easy for political agents to hide in the mess.
jazzyjackson
9 hours ago
The social networks have two customers, the ad buyers and the bot networks.
The bots don’t pay for reach but they juice impressions so everyone’s happy (besides the humans).
dpoloncsak
8 hours ago
For something like X or YouTube, do you think premium membership holds enough weight to be considered a third customer? Or do the numbers just get dwarfed by Ad networks and bots?
jazzyjackson
4 hours ago
Without having the numbers, I have to assume e.g. YouTube premium subscribers are contributing little more than a signal on their ad profile as “someone who’s got $15 to spend blocking ads” — this signal will be used when advertising to you everywhere besides YouTube
jacquesm
11 hours ago
It all boils down to engagement. Which is a euphemism for 'intellectual curiosity'. Or was it the other way around?