> What I'm asking and nobody wants to answer is what the benefits for users are.
I answered that it will lower prices, does that not count as a benefit to users?
Even if merchants pay the processing fees, those prices are inevitably passed onto their customers. With more competition among payment processors there will be pressure to lower processing fees.
All of this happens automatically. It’s the beauty of markets.
I’ll rephrase your own question in a different way that I think actually supports my point: Since there is no difference, as a product, between visa, Mastercard, and this new European alliance, then there is very little reason to not want more competition.
Payment processing is essentially a commodity in this sense. It’s all the same, with the differentiator being supply. If we increase the supply the price will go down. That’s it. It should honestly be stupid to not want a European alternative.
The problem with your argument is that the price to the consumer stays the same, regardless of the payment processor involved (or cash when none are involved.) These are the rules set by payment processors. With these rules, the prices will stay the same with any amount of the supply. If these rules are changed, all payment processors will suffer in cash's favour, and as governments oppose cash-based economy for tax maximisation, the change of the rules is unlikely.
We may be talking past each other. If card processing costs a business money, that cost is passed onto the consumer. It therefore stands to reason that the converse is also true with savings. The question remaining is just at what time scale.
I think you’re taking about a single transaction in the near future, whereas I’m talking about the effects which are felt, in aggregate, over a long period of time. Absolutely things will get slightly cheaper.
Currently, a cost of "something" is:
1. 100€ if paid with cash
2. 100€ if paid with sovereign-European low-cost GPDR-compliant ISO-certified processor
3. 100€ if paid with American expensive monopoly behemoth Visa/MC.
Currently, it stands to reason to pay with Visa/MC and not bother with carrying cash or switching from Visa/MC to anything else.
In the future, it might be that the cost of the same "something" is:
1. 99.5€ if paid with cash
2. 100€ if paid with sovereign-European low-cost GPDR-compliant ISO-certified processor
3. 102€ if paid with American expensive monopoly behemoth Visa/MC. (Note: Visa/MC explicitly prohibit this.)
If this is predictable and repeatable, everyone needs to change their customer habits. It stands to reason that the change would be to carry cash.
There are not many other options already besides Visa/MC for their payment network, not the branding. Interbank account transfers with instant settlement are clumsy.
The change is that newer financial systems, using ISO20022, run at bank level, allow instant net settlement between individual accounts, not just settlement at the bank level.
So the benefits to merchants/customers compared to Visa/MC:
Merchants
* Interchange is much cheaper, because the banks transact via the central clearing house which is usually sponsored by the country's reserve bank
* It allows for the merchant to set up direct debit payment structures that allow for things like subscriptions and other payments to be made with similar network and transaction fee savings
* It has all of the advantages of EFT and CC payments
* It can use QR codes, email addresses, and mobile numbers as identifiers, so it is much easier to pass on payment details. Merchants can operate with just a printed QR code, verifying payment on the customer's mobile.
Customers
* Banks can offer all of the same "perks" of credit cards, like lines of credit, branding, account holder offers.
* They can offer things like product insurance and return protection and similar consumer protections.
The "rails" are much cheaper to run and suits a 21st century financial system and is easier and more secure for consumers.
What banks "can offer" is irrelevant until they offer it in practice.
As a customer, I have zero interest in paying for my lunch via "QR codes, email addresses, and mobile numbers" when I can do it with near-zero friction with a double-click on a phone (funded by a credit card), or with a tap or swipe of the credit card. I also have better protections. Switching costs are non-zero and I will only switch if there are some substantial benefits; pure "feature parity" is a reason to not switch.
The benefits to merchants are tangential to me, but there is a substantial downside of all the merchants having to do integration with an additional system.
These systems have been rolling out across Asia and EU and other places.
If CCs were the system of the last 75 years to allow quick transactions, these systems are the next generation.
The US is a specific banking market that has a very embedded structure, regulation, and players. Other nations have a more flexible financial system that allows for services to develop that are better than the existing Visa/MC duopoly.
This is just the next step of allowing them to operate cross-border/jurisdiction.
The fact that you have zero interest does not mean there are many small merchants and customers that find the ability to easily transfer money instantly with very low fees and the same safety as cash is a very useful service.