I don’t enjoy clothes shopping, because I hate trawling through stuff and spending hours not finding anything. I’d love to have a personal shopper who could judge my style, my size and my needs to curate a list of things to buy.

Right now AI can probably do the buying part, but seems to be absolutely no where near the curation part. Maybe that’s a good thing for humans, so I’m not too fussed.

the sad thing is we need AI for shopping because it has been in the interests of online sellers to make a hostile experience on purpose - when I go to Amazon and search, the first organic result is almost scrolled off the screen past all the sponsored ones, or when want to buy from a random seller I'm almost definitely getting shunted through an account signup I didn't want or fooled into an affiliate purchase some other hostile experience beyond just "buying the thing".

So now we have AI to overcome the hostile sellers, but the fact the sellers introduced the friction in the first place strongly suggests it will just come back again in some other form. It wasn't there by accident, it was serving people's interests and once AI vendors have finished getting consumers hooked in, they will then turn around and enshittify by giving the sellers back some of the friction - for a cut. So you won't be able to just order what you want without the "would you like fries with that?" or "what about this other brand?" coming back.

Because people want to participate in activities that cost money. It's easy to see use cases like an AI agent notifying someone that a band they like is coming to town and asking if they want to secure tickets to the show.

The provided example is really bad and ignores why customer service is sometimes a good idea. I guess it's been so bad and corrupted by disingenuous marketing for so long that people have forgotten.

Suppose you need to buy some stuff for an upcoming project or vacation, but don't want to go down a research rabbit hole for the next hour(s) to cure your ignorance. Suppose you don't even want to have a conversation with the AI. You just want it to build a shopping cart. At most, hopefully, your effort is just pruning the cart before placing the order (if even that).

I'm not saying AI wouldn't be corrupted like human customer service. I'm saying that we're actually pretty close to this already on Amazon with their AI, but not all ecommerce can be or has to be Amazon.

Author doesn’t understand cost dynamics of the industry - that prices keep falling.

Author also needs to make a point, and can’t do so if they are using a powerful model.

I think this is (was?) a good writing style, until it is everywhere.

I think it's more that you don't understand just how poor many people are. Most people will go for cheaper models (assuming they even know what a model is to begin with) just because the more expensive ones are ones they literally can't afford because all of their money is spent on bills and necessities. Supposedly the cost of using models will just keep falling forever but I have my doubts (since that's not exactly how an economy actually works, nothing is truly free unless the government is paying for the entire thing). If we take the mindset of the technical illiterate average person, they will go for whatever sounds the best (and whatever costs the least) because gas is $5-$7 per gallon, the price of everything continues to rise, and on and on. I think it's probably smart not to be so dismissive of the struggles of the super-majority of people who are barely able to survive because money is in fact an obstacle, and the only way you'd get them to use a mode like GPT-6 Sol or Astra is by making it pretty much cost nothing, and that isn't how the real world works: someone is always paying for it, and the question is who.

Author is "F-Secure's Head of Threat Intelligence".

I think it just shows very sad state of the industry.

> Stopped reading here. Author has little idea of the industry.

Which industry? The shopping affiliate industry feels just like the kind of industry to cut any corners it can to make a few more cents per transaction so they can offer "free" shopping agents and make their money off the commissions.