Pretty interesting. I think one thing we’ve been facing recently is the need for AI chat to help users navigate the actual product, not just the website.

Customers often know the outcome they want to achieve, but have no idea what steps they need to take to get there. For example, they might want to launch a campaign, but don’t know where to start or what they need to configure.

Having something like an AI assistant that understands the product and guides them through every step of the process could be really helpful. It could essentially take the user from the outcome they want to achieve and walk them through the entire workflow.