Imagine you're an old lady receiving a bouquet of flowers for your birthday - or a lonely person, or someone who just lost a family member - the attention will be real when they receive flowers. "someone" must have add "some" information to a computer so that it "knows" that there is a birthday.
What about ordering a gift to be delivered from any gift-delivery website? Is that soulless because it was done over the internet? It's an interesting philosophical question. Judging by my actual experience ordering flowers online, the answer is people still appreciate it.
I find that this service allows people go make other people happy. But it seems it's not for everyone - that's fine.
However, if you DM me - I'll use my MCP to send flowers to you - to prove you that receiving flowers is awesome - independently of which technological mechanism was involved in arranging the order. If your country is not supported, I'll try to add it.
Don't take things on the internet too serious.