fieryscribe
5 hours ago
If McDonald's was profitable, they wouldn't try to franchise it.
That's what this is. You take on operating costs and you understand your local market. They own the brand.
pseudosavant
4 hours ago
One problem in your analogy, for McDonalds, the franchisee is the one who actually operates the business.
For the Cybercab, Tesla is the one operating it via "Full Self Driving", their app, and the Tesla rideshare network. As the owner, the only thing you do is own it, insure it, have a place to park it, and take on the risk of what happens if the vehicle registered to you is in an accident. Clearly, a pretty one-sided assignment of risk.
bluelightning2k
3 hours ago
Actually, while I still like your point there really is still a lot of operational work.
You need to clean, inspect, repair, insure, secure and charge the cars. To do so efficiently you will need to custom develop premises full of chargers and efficient charging and cleaning infrastructure.
That absolutely is operationally intense. Premises, permits, construction and then significant operations.
pseudosavant
3 hours ago
That seems like even more downside risk, expenses, and maintenance that don't generate any revenue for you the vehicle owner.
fieryscribe
2 hours ago
Maybe? It's how McDonald's runs things too. They make the food centrally and ship it to franchises. They take on brand risk, food logistics at scale and so on. Franchisees deal with local demand, operations, hiring, local laws and so on.
It's not an exact 1:1, but that seems to be the model here. Tesla does the things that can scale (FSD, manufacturing, etc.) and operators do the things that can't.
bluelightning2k
4 hours ago
That's actually a very good point.
Also if Elon Musk has a demonstrable superpower it's the ability to raise capital. So they really could order 100,000 of these themselves.
fieryscribe
2 hours ago
They could, but running local operations isn't his forte, preference or interest, it seems. Even if he had a massive fleet of these, he'd have to navigate local laws, demand, operations and logistics.
His revealed preference is to run things centrally and at massive scales.
hackingonempty
2 hours ago
> They could, but running local operations isn't his forte, preference or interest, it seems. Even if he had a massive fleet of these, he'd have to navigate local laws, demand, operations and logistics.
Doesn't Tesla operate its own dealer network?
jerlam
4 hours ago
Companies have to convince potential franchisees that they will be successful. Usually, the franchiser needs to already be wildly successful and have a playbook of how the franchisee will also be successful and how the franchiser will protect them, often via regional exclusivity.
I don't know if Tesla has proven that their own fleet is successful.
dyauspitr
5 hours ago
The key thing here is liability. A McDonald’s franchisee is protected if the thing that makes someone sick was a result of bad food supplied by the McDonalds corporation. In the case of Tesla, irrespective of the self driving software the Tesla corporation provides, the “franchisee” is always the one liable.
amazingamazing
4 hours ago
> In the case of Tesla, irrespective of the self driving software the Tesla corporation provides, the “franchisee” is always the one liable.
Precedent for this?
HardCodedBias
5 hours ago
It's more than that, Tesla owns the brand, the manufacturing, and the software.
They are much more than McDonalds.
But indeed your comparison is an apt way to reply to this "article".
newsclues
4 hours ago
McDonald’s owns the brand, supply chain and real estate.
yellowapple
4 hours ago
And the software, if the saga around the constantly-broken ice cream machines is any indication.
newsclues
4 hours ago
I was going to mention that but I don’t know about it but assume they have some interesting supply chain, inventory management, marketing type software that no one will see, and just think about the POS, in store displays and web and mobile applications that millions of users interact with daily
ferngodfather
4 hours ago
The POS are still XP last I checked haha
seanalltogether
3 hours ago
But critically they don't own the sale. Will Tesla own point of sale, or will the Cybercab owner?
thescriptkiddie
3 hours ago
actually most franchise restaurants are not profitable and eventually go out of business. subway is famous for being basically a pyramid scheme that only makes money by fleecing aspiring restaurateurs. mcdonald's is an exception because they are primarily a real estate company and commercial landlord.
fieryscribe
2 hours ago
Most things go out of business. That's why the franchising model exists. Local owners know their local market best and they take a calculated risk on it.
From what I understand, McDonald's franchisees can make 5-15% of gross revenue of their location. That's a decent return, along the lines of other investments. As with all investments, you may lose too.
cyanydeez
5 hours ago
[flagged]
amazingamazing
5 hours ago
Telsa is going for a certain rough aesthetic with both the Cybertruck and Cybercab branding.
cyanydeez
an hour ago
The rough: youre living in apocalyptic hellscape because money buys mental insecurity, not love. Better armor up and avoid humanity!
spiderfarmer
4 hours ago
[flagged]
zulux
4 hours ago
I agree. National Socialists and Fascists are unacceptable. Also their cousins - International Socialists.
Any ideology that has a body count measured in the millions is my enemy.
whynotmaybe
3 hours ago
So capitalism is also your enemy?
trueno
2 hours ago
at this point, kinda yea
user
4 hours ago
hnthrow550055
4 hours ago
[flagged]