quaintdev
9 hours ago
Somebody needs to figure out how to move millions of people from one platform to other. Otherwise we will never get better platforms and our current techlords will keep getting richer.
moolcool
8 hours ago
Anyone remember back in the day when every platform had RSS feeds, and you could aggregate your Facebook and Twitter on sites like FriendFeed? “Embrace, Extend, Extinguish”
import
8 hours ago
I was so sad when they’re acquired by the FB. It was a great platform
mikepurvis
8 hours ago
For a while after the acquisition you could syndicate your external blog's RSS feed into your Facebook profile. Didn't take long for that to get the axe.
echelon
8 hours ago
Google and Facebook fucked up the internet.
The internet we had in the 90's and early 00's was amazing. Everything felt free, indie, hackable, composable, ingestible. You didn't worry about platforms because most platforms exposed their data via friendly APIs (remember when Reddit and Twitter had an API and that they encouraged people to actually use them?)
RSS everywhere, websites with honest to god Bittorrent links. Software you could download and own without a subscription. Forums, Geocities, personal websites, IRC (no Discord ads, server caps, rules against scripting), RPG Maker 2000.
Google and Facebook and Twitter fucked us. The 2010's - 2020's were cellphone incrementalism and walled garden overgrowth.
Hell, even Flash was awesome pre-Adobe. It was buggy, full of zero day vulns, and was inefficient for mobile, but children as young as 8 could build games and animations -- and they were! We got left with a pile of "standards" CSS, Javascript transpilers, competing standards, nodegrunts, and library churn and it was never the same.
Thankfully, I'm starting to feel that AI models are going to let us tear down the walls. We can easily spin up indie experiments again in our spare hours after work and do a lot of neat stuff. It feels like the late 90's / early 00's again.
I think the biggest mistake Google made was developing AI, which seem to be the seeds of big tech's undoing. We can totally overrun them now.
AI = actually a threat to big tech, not a moat. They're going to kill themselves with their own product.
We'll probably build distributed protocols that can finally get the product and UX love that compel people to start using them.
And it feels so awesome to just build things I love - games on the weekend, custom audio players, file organizers, SRS software. I'm loving software again for the first time in a long time. Robotics...
mosura
7 hours ago
That Google failed to turn Google Reader into a giant open blogging social network and instead created G+ is something we will still be wondering after Google itself has stopped existing.
mitxela
5 hours ago
Institutional misincentives at Google. People are promoted for launching a product, and they're promoted away from the product they launched, and nobody wants to maintain it since you don't get promoted for maintaining a product someone else launched.
alex1138
2 hours ago
I had to 'vouch' this comment. It was [dead]. Why? Who sits here lurking this site flagging every single thing they disagree with?
mitxela
2 hours ago
It was [dead] but not [flagged] [dead], which means it was killed by automatic filter. We can only speculate on what that filter might be.
echelon
7 hours ago
There are a lot of possible futures for Google. Here are a couple that I see:
1. Google de-ossifies and starts shipping. They have all the AI talent and infra necessary to "own" AI and get people and industry using its models and products. They don't have the same costs that OpenAI and Anthropic do and have a much healthier income stream. They can productively put Gemini in front of more people and embed deep into people's lives. Google leapfrogs Apple, Amazon, Meta, and its other peers because of its incumbent advantages in AI, data, and distribution.
2. Google bleeds out all Google Search ad revenue. People switch away from Chrome to browser agents that have adblock and remove ads. Gemini languishes. Once unassailable Android comes under attack from vibe coded upstarts that no longer require a trillion dollars to compete. Google still sells a lot of enterprise B2B infra (cloud, workspace) and YouTube continues to thrive. Everything else about Google becomes IBM while YouTube becomes Comcast. Still a giant, but a shell of its former self.
I'm sure there are other possible futures as well, but these are the two I see for Google.
I keep oscillating between predictions #1 and #2. Right now I'm feeling #2.
kevin_thibedeau
5 hours ago
They'll start server side rendering sites onto a canvas. I suspect that's what Stadia will be reborn as.
bsoqk
5 hours ago
We stopped having APIs because of Cambridge Analytica.
codechicago277
3 hours ago
They were already heavily limited and essentially useless by then, definitely not enough access to sync your profile to another network.
pampas
7 hours ago
And YouTube encouraged people not to use their real name.
tolerance
9 hours ago
What are incentives for the average person? Their logic seems straightforward: they want to be where their friends are at. And all they want to do there is cycle through their base emotions at a whim's pace.
Whatever politics or technologies that make alternative platforms "better" to some people doesn't matter to most. The idea that new platforms should even have the "millions" (read: the masses) in mind comes across as being antithetical to the trend toward decentralized tech.
pmlnr
8 hours ago
> What are incentives for the average person? Their logic seems straightforward: they want to be where their friends are at
This is some sort of absolute, fundamental difference between the early web and now, at least how I experienced it as a teen in the late 90s in Hungary. Back then I made a site, because you wanted to make something of my own, in my style, as I wanted. There was nobody else online from my friends, and I made new friends online. I actually found my age people on ICQ, within the same subculture.
This "oh my friends are there" approach is what destroys everything. More precisely the people who can't decide for themselves.
tolerance
7 hours ago
Then do you think that the average person's disinterest in moving to different platforms is a bad thing? How does this affect the ideal version of the web it seems like you're advocating for?
codedokode
4 hours ago
What would an average person lose if everybody used more open platforms?
tolerance
3 hours ago
What is the average person losing now on closed platforms?
Think about why they should care about your answer and if there's any proof that it bothers them to the degree that they may view your alternative platforms as actual solutions.
fatal94
9 hours ago
atproto is very promising here, being able to separate personal data from social platforms will make it far easier for people to mass migrate to other services. Unfortunately this selling point is more focused towards tech savvy people but with personal data and privacy becoming more of a concern to the average user online, and social platforms which are working towards keeping bots away its possible.
coalstartprob4
7 hours ago
atrpoto is great technology but disappointing communities
most people in bluesky moved to bluesky driven by hate and fear instead of love and curiosity
i notice they talk bad a lot about other people's posts in other platforms
drannex
4 hours ago
Echo chamber strikes again, because I see none of that, just love for knowledge, history, and science.
grishka
2 hours ago
Adversarial interoperability works well for this. Facebook did it in its early days — it let you connect your account on then-popular competing social media website (MySpace, probably, I don't remember for sure) and would import your social graph and crosspost on your behalf.
jcgl
9 hours ago
That’s why I think atproto is cool. It’s the only thing I’m aware of that provides for actually forking a public social network.
Barrin92
17 minutes ago
>Somebody needs to figure out how to move millions of people from one platform to other
it's been solved, ban the platform. This is a collective action problem. Even if every single user on platform X wants to move to platform Y, as long as they can't coordinate the movement individual cost exceeds the benefit they'd all get.
So the most straight forward way is to get rid of the platform , and everyone will move out of necessity.
cnr
8 hours ago
Only through regulations mandating interoperability and enforced at national level. This is social problem, not technological one. So technology won't solve it
crossroadsguy
an hour ago
The average person, on either end of political or cultural spectrum, or anywhere on anything for that matter, is fine with wherever they are. Also, the last thing they want is an overtly opinionated and often increasingly hostile population on alternative platforms and apps, sometimes actually moderated by, spearheaded by, benevolent admin overlords. They are less worried about migrating their data, or preserve it, than the hn crowd, criting cron jobs and backup and migration scripts, whenever the need comes. That’s why they won’t migrate, they will just start using the next service and then the next and next. Until then they are not interested and it shows. Serves right for the economic and governance models we as a collective society chose — it applied in everything, there’s no picking. Not that this is how it should be or should not be, but this is how it is.
NelsonMinar
7 hours ago
Migration in Mastodon works quite well. You're still confined to the one ActivityPub platform but you can easily move to a new server with a new community and different policies.
In the early days of social media it was a standard that you could get your lists of friends, etc out and then use them to bootstrap your social network on new social media. All the big players like Twitter and Facebook took advantage of that and then locked down their own platforms to make it hard for you to move your social network out of them.
mitxela
4 hours ago
In the early days of the internet it was a standard that people had different accounts on different sites and there wasn't any federation. We're doing it right now - my hacker news account doesn't work on mastodon or on reddit.
Perhaps part of the reason we don't do that any more is that signup is so high friction? It used to be just username, password, confirm password, captcha, submit. But now it's username, password, confirm password, email, phone number, captcha, submit, go to phone, open email app, wait for slow loading, refresh, wait for slow refresh, click email, see long link, click link, "this must be opened on the device you signed up with", back, retype 100 random characters on the computer with perfect accuracy, "email verified", next step, go to phone, open SMS app, wait for slow loading, no new SMS, back to computer, "send code again (wait 60 seconds)", wait 60 seconds, click it, go to phone, finally get a 6-digit code, back to computer, type it in, submit.
Signing up for things is a massive chore now. Because they want so much personal identification data, that they don't actually need for the function because they never send an email or an SMS.
And if you're signing up on the same device you're checking your email and SMS on, it's straight up impossible because every time you switch to the email app, it unloads the browser app and forgets its state so the verification is invalid. You have to keep trying 6-7 times and hope maybe one time you'll do it quick enough that the browser will stay resident in memory.
I actually have at least two phone apps that are social-adjacent that do signup secretly in the background. You just install the app, and it generates a random identifier and uses that as your account ID. Nothing is visible to the user. In the settings is an import/export option for device migration. If you want signups, this is how to get them.
phoghed
9 hours ago
Pay celebrities (and now influencers I guess) like the Twitter early days
tripleee
3 hours ago
in the current climate the definition of "better" might not be one you like
the "better" that will win will be what's more engaging and addictive
vrganj
9 hours ago
I think adversarial compatibility is the way to go.
Move people over slowly as you add new features the old platform doesn't porvide.
phyzix5761
9 hours ago
People want to be on platforms where their friends already are. Its a hard problem to solve because how do you get their friends to move onto your platform when they're people too and have the same desire?
vrganj
9 hours ago
Well that's the exact premise of adversarial compatibility. You just scrape the platform their friends are on and cross-post.
deadbabe
9 hours ago
The platform is the people, not the tech.
mitxela
4 hours ago
The network is the people, the platform is the tech. Which do you need?
If you're engaging in discussions you need the network. If you're reading municipal weather warnings you don't really, it's just a data source that can be copied anywhere.
grebc
7 hours ago
Likely the most astute observation in all 150+ comments.
nixosbestos
9 hours ago
There's always the big bad scary word, "decentralization".
But of course, even among HNers, there's amazing cognitive dissonance among "decentralization is hard and takes effort" and "omg, of course the next centralized platform won't be bought by an insecure dictator-wannabe".
I'm not that old, it's played out over and over. I shouldn't even comment here. Decentralization or bust.
karmakurtisaani
9 hours ago
I really enjoy the "federated platforms are too difficult to use" voices on HN. Quite the hackers these guys!
citric7
8 hours ago
Not sure about hackers but the lack of search is a killer for anyone normal. Also, threads or rather the lack thereof in Mastodon is not great either.
exceptione
9 hours ago
I feel your pain, but what about "centralized but under control of a non-profit"? Could Wikipedia/Wikimedia serve as an example of such a model?
OroPla
8 hours ago
Wikipedia has a whole lot of problems, you just don't notice them, because the media isn't interested in shining a spotlight on it like they do with other platforms and the drama that happens there is fairly well hidden, despite being openly accessible for the most part.
People have also been conditioned to mostly trust whatever is on Wikipedia despite years of efforts to hammer it into people that this is not an okay assumption.
It would be better for there to be a bunch of Wikis that are competing with each other evenly. Having only Wikipedia is not a healthy thing.
rsynnott
6 hours ago
> It would be better for there to be a bunch of Wikis that are competing with each other evenly. Having only Wikipedia is not a healthy thing.
... I mean, there _are_ (Conservapedia, Ruwiki, Metapedia, etc). It's just that the non-wikipedia generalist ones are so poorly run that no sensible person would ever use them, and usually have a fairly extreme ideological bent (there's a spectrum; Metapedia originally showed up because Conservapedia was insufficiently delusional for some peoples' liking) which requires them to wholesale make shit up (as the old joke goes, reality has a liberal bias). However, if Wikipedia ever goes all evil, I would assume it'll just be forked (there've been a number of prior forks, but except for Ruwiki they've generally died due to lack of interest).
There are, honestly, serious economies of scale here. Unless Wikipedia actually has gone evil, well, no-one actually wants to maintain 66 million articles (No-one, say, wants to maintain 14,000 articles about bridges: https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Bridges_...). Specialist wikis work, but it'll take something fairly dramatic to break Wikipedia's dominance.
(In an ideal world, I think this _would_ be more decentralised, but it's just very difficult for that to happen in practice. I think much more difficult than social media, which has never really _fully_ centralised in the first place.)
vladms
8 hours ago
I would like decentralization (mostly for resilience in case of natural and human made disasters if anything), but for the control I am not sure it is better. Someone has to make a choice of what is shown. Someone has to moderate things. And I am not even sure who is the best to do that - am I capable to decide a good balance between in-bubble and out-of-bubble content; or decide about the difference between hate-speech and free-speech ? Who can I trust to do that? Would a communist/libertarian/etc. be better than an insecure wannabe dictator?
viccis
4 hours ago
A common pattern I see is to build a competitor to a platform people are outraged at and then completely fumble the step of acquiring the hate site's userbase by gating your new one behind an invite only system for months.
gspr
8 hours ago
We could mandate that any platform beyond a certain (huge) size must provide open interoperability APIs.
Less radically, we can demand that any entity that takes any public money (and of course public entities themselves) avoid communicating solely through closed platforms.
It's insane that the primary public communication channel for e.g. certain UK government institutions and the Norwegian police, was Twitter at one point!
rsynnott
6 hours ago
This is more or less the approach that the EU is taking with the DMA. As with most EU regulatory projects, it proceeds, ah, _slowly_ (Twitter isn't yet subject to it, for instance, apparently largely because historically it didn't have a high enough market cap, though the new entity where it's been tacked onto a rocket launch company and a racist LLM presumably now qualifies...)
specproc
7 hours ago
This is the correct approach. If these American companies want to operate in our countries, and maintain their positions as our primary information channels, then they need to obey laws.
We need open APIs, transparent algorithms, and above all, accountability.
mtrimpe
9 hours ago
All you need is to mandate real-time API access for users... Unfortunately even the EU doesn't seem prepared to do that though.
ranger_danger
9 hours ago
I suppose if we could standardize on some kind of federation protocol and have locally-stored (and synced between devices) identities we could use for accounts everywhere, that would solve a lot of problems, but I don't see it happening.
And in the context of twitter-style platforms, federation to me has always seemed like a "which wind would you like to piss into?" situation where you have no idea what servers/people can even see what you're posting, especially when many (even large) servers not only share centralized error-prone block/ban lists but also keep defederating from each other.
buboh
9 hours ago
What you're describing exists: Its called AT-Protocol and runs Bluesky. See more: https://overreacted.io/open-social/
wrxd
8 hours ago
Having a protocol is not enough. You need also to be in a position to mandate that all the social media company over a certain size adopt it
ranger_danger
8 hours ago
Yes but on the scale of traditional social media sites' account populations, AT users are currently a rounding error. And sites aren't required to provide federation.
TiredOfLife
3 hours ago
What is Digg or Myspace
add-sub-mul-div
9 hours ago
We have better platforms, most people are just too passive to switch. The masses should stay where they are so as not to invade and pollute the newer and better communities with the same problems that inevitably come with high scale.
AlienRobot
4 hours ago
The first step is to actually make a better platform.
The problem with all the decentralized alternatives is that they sacrifice usability for decentralization and then almost nobody cares about decentralization so for most people it's only downsides.
shevy-java
9 hours ago
Yes - that is indeed a problem.
The billionaires make using their products quite simple. It was easy to sign up for twitter back when it was still usable. Even before Elon took over, it basically died.