I wonder if the John Sculley scenario has influenced this decision.

My cynical side says that Boomer investorship would feel wrong about hiring anyone BUT an old-guard legacy aging alpha CEO type for this role; which would have been finding a modern John Sculley for the role. But maybe the past experience with Sculley has had a lasting impact.

Instead, they kept the promotion in-house and pulled a younger guy from the ranks.

Now we can have John Apple instead of Tim Apple!