jfb
6 hours ago
The real problem, to me, isn't that Cook sold out Jobs; he sold out his customers, by the increasing rents extracted by the App Store and the services division in general. I'm a long time Apple user, and the idea that ads have any place in my computers is appalling, but now they're in Maps, and they're in the OS as non-dismissible upsells, and I mean, Windows is right over there, all of this is unnecessary strategy taxation on what Apple does well (hardware and software).
throwawayffffas
6 hours ago
That was always the strategy, the whole apple ecosystem was always obtuse and closed off from compatibility with the rest of the computing world just to maximize rents. If they could, they would ship an apple version of the internet only available to apple devices.
coldtea
3 hours ago
As a commercial OS, OS X/macOS was quite compatible: FOSS Darwin core, FreeBSD userland, POSIX compiant certified UNIX, built-in Python and Java support.
Apple/OS X also contributed some nice things, by way of funding, hiring main devs, and/or heavily supporting certain FOSS projects: LLVM and Clang, CUPS printer drivers, WebDAV, WebKit, libc++, and Swift.
Also designed some widely used interface standards: FireWire (started by Apple), Thunderbolt (co-designed with Intel driven by Apple) which eventually turned into USB 4, Mini DisplayPort (later incorporated to the official DisplayPort standard, and even the design re-used for Thunderbolt).
There was nothing to "maximize rents" as there were no rents for the most part of OS X's journey until later Cook. They put out good products and people bought them, getting them out of near certain bankruptcy.
alsetmusic
6 hours ago
> That was always the strategy
Wrong. Steve would have charged you for everything he thought they deserved, but he'd never allow ads in Apple Maps.
["We like our own stickers better."](https://www.youtube.com/watch?v=COAOknlfMgI)
mns
6 hours ago
That's not really true. He was a control freak and thought he and Apple knew better what people need. They always wanted to control the whole experience and most of the things were initially closed off because he never wanted anyone to modify the Apple experience and his products. That's why initially he didn't even want to let people install other apps on the iPhone and was against the AppStore.
pjmlp
6 hours ago
The openness of PC clones was a mistake IBM failed to regain control from, everyone was like Apple.
throwawayffffas
5 hours ago
It wasn't a mistake there was nothing they could do to prevent it.
The clones happened with cleanroom engineering which is legal.
pjmlp
5 hours ago
That is how Compaq managed to avoid the copyright lawsuit, afterwards there were enough options, besides the failed PS/2 attempt, OS/2, or even forcing a new hardware stack.
throwawayffffas
5 hours ago
There is a great documentary[1] about Compaq, that includes this bit of their history I believe.
And an okaish tv show where the first season is very loosely based on Compaqs clean room engineering effort. [2]
tim333
4 hours ago
They could have not allowed MS DOS and gone with and OS they contolled.
eloisant
6 hours ago
A mistake for IBM maybe, but a blessing for computing.
pjmlp
6 hours ago
If you consider MS-DOS and Windows 3.x a blessing.
detourdog
5 hours ago
Remember the world had DOS before MS bought it and sold it to IBM.
pjmlp
5 hours ago
The world hardly cared about QDOS.
In my bubble, the world was about ZX Spectrum, Commodore 64 and Amiga, Atari ST, before PC clones became relevant.
All equally vertically integrated as Apple.
detourdog
5 hours ago
I still prefer vertically integrated OS's. Documentation and troubleshooting is more difficult when spread across vendors.
spankibalt
3 hours ago
You talk of vertically integrated contraptions. What are they for?
detourdog
3 hours ago
General purpose computing.
spankibalt
an hour ago
GPC, eh? :)
Careful... overspecialize (overintegrate), and you breed in weakness.
detourdog
5 hours ago
The world hardly cared about DOS. QDOS,cp/m or otherwise.
pjmlp
5 hours ago
Indeed, so what blessing?
Pet_Ant
6 hours ago
This is true and I don’t know why it’s downvoted. IBM was notoriously obsessed with lock-in, they just bungled it with the IBM PC because they needed to move fast because they didn’t want it to slip away from them. So, they used off the shelf components that anyone else could buy.
The lenient contract with Microsoft and the unexpected to them ruling on reverse engineering the BIOS sealed their fate.
But no company wants to compete in a commodity, they all want to be monopolies. All the Unix vendors tried to be common enough to be a selling point but idiosyncratic enough to lock in their clients.
Apple isn’t nefarious… they are the default.
Now, if we want to support their ambitions with our wallets is another question
throwawayffffas
5 hours ago
> Apple isn’t nefarious… they are the default
That's not true, well the second part is not true. it's not the default, it's a choice they made, there is no default.
They could have opted for maximum interoperability and openess.
Sk Hynix does not work with only sk hynix motherboards(I don't know if they even make motherboards), Intel cpus do not only work with Intel NICs. AMD GPUs do not only work with AMD CPUs. Nvidia GPUs do not require an imaginary Nvidia OS.
Hell windows is happy to work with whatever hardware you throw at it, but Macs nowadays have soldered ram and storage. And you can't install MacOS on any hardware you might like.
Getting files in or out of an iPhone without a Mac was a nightmare just a few years ago and I am confident it still is.
detourdog
5 hours ago
The default the GP is probably referencing is the early days all hardware vendors produced their own OS. Apple maintained the status quo as MS changed the status quo. The innovation MS really developed was the software license for OS's.
throwawayffffas
5 hours ago
The first reversed engineered version of BIOS was released in 1982 by Columbia Data Products.
https://www.ntari.org/post/how-clean-room-reverse-engineerin...
ahartmetz
6 hours ago
Nefarious and default aren't incompatible properties. If companies (especially large, public ones) were benevolent by default, a lot of laws and institutions would not be needed anymore.
xattt
6 hours ago
How should have IBM acted if they wanted to keep their lock-in?
pjmlp
6 hours ago
They did try to keep the lock in, with the release of PS/2 and MCA architecture, which many think it relates only to keyboard and mice ports.
However it was too late to regain control and PS/2 alongside MCA was largely ignored.
unknownfuture
5 hours ago
It's downvoted because it reads as though IBM made a mistake the commenter thinks they should've never made, as opposed to a mistake from IBMs perspective given their business strategy at the time.
That is, it appears to tacitly agree with, and chide IBM for failing to defended, closed, walled-garden ecosystems.
That's certainly not what it seems they meant. It's just how one might initially read it and downvote.
pjmlp
5 hours ago
It was certainly a mistake to base the original IBM PC hardware design in easily obtained electronics, and hope the BIOS copyright would be enough to hold out clones, unlike previous IBM hardware.
throwawayffffas
5 hours ago
But it's not their mistake at all there is nothing they could do, companies went out there and reversed engineered BIOS. They couldn't possibly stop them.
unknownfuture
4 hours ago
And yet Apple succesfully destroyed the grey box clone market in their space. Clearly it was indeed possible:
fitsumbelay
6 hours ago
> The openness of PC clones ...
I'm kind of struck my this because it reminds me of the some contrast between the two platforms during the mid-90s.
While no PC manufacturer controlled their HW stack like Apple did, making Macs more expensive than PCs by almost double, Windows was the only viable OS option as Linux distros had trouble supporting print functionality. Windows was never not hot garbage.
What Mac users got for their money in 1996 was out-of-the-box media production capacity in the form of CD quality (if not DAT on some models) audio and video (though not full-size broadcast quality yet), TTS and -- I _believe_ -- voice rec and of course a superior UX that turned mere users into babbling near-cultish apostles. PCs had superiority in 3D modeling and animation as well as gaming likely helped along by industry adoption (even Steve Jobs' Pixar went PC) but I don't remember any independent PC-based 3D animation folks like I recall independent Mac based visual designers, sound designers/musicians and video producers.
Mac users got their money's worth especially if they were creatives IMHO
pjmlp
5 hours ago
I remember the predating two decades when the options were broader than two, and the large majority vertically integrated.
fassssst
6 hours ago
> If they could, they would ship an apple version of the internet only available to apple devices.
Basically what Apple News is, they don’t have a web or Android client.
drfloyd51
6 hours ago
News is hardly the Internet. And everything in News is on the Internet.
There are news+ articles available to Apple subscribers. This is hardly “the internet”. This is analogous to premium memberships on websites.
Nor is it required that an app developer make an app for every platform. Microsoft doesn’t make office for Linux.
lucky_cloud
5 hours ago
Is there anything on Apple News that doesn't also exist as a web page?
elorant
5 hours ago
If they could, they would ship an apple version of the internet only available to apple devices.
Well Microsoft tried to do the exact same thing with that dreadful Microsoft Network in the early days of the web. So it's not inherit to Apple only, all large corporations would like their users locked up in their ecosystems.
jfb
6 hours ago
I don't know that it was always the strategy; there's a difference between openness and rent seeking.
KellyCriterion
6 hours ago
Mmmh ... whats the difference to what MS is doing then? :-D
m0llusk
6 hours ago
That isn't true. The original Apple Store proposal by Bertrand Serlet is available and it is pretty clearly driven by the need to polish the user experience of installing and managing applications. Being able to charge a significant premium was just a part of the picture and originally considered to be required to pay for the associated infrastructure of reviews and such.
throwawayffffas
6 hours ago
I am not even talking about the apple store, i am talking about printers, cables and file systems in the 90s. Since the beginning of the company everything they made did not work with stuff from other manufacturers on purpose.
philistine
5 hours ago
Apple chose SCSI as its connector of choice in the 90s. It was a standard, it was faster and better than Serial, and PC manufacturers never bothered to offer it.
Apple chose an internal connector that worked with their CPUs. They couldn't even offer the connection styles on PCs; they worked differently.
Apple built its own mouse and keyboard cabling because they wanted to allow their users to connect their mouse to their keyboard, and to start the computer from the keyboard. No common cable offered them that.
Apple was literally first to the common rigid diskette. That they came up with file systems of their own is a measure of their early investments, and their need to maintain compatibility. They couldn't move to FAT, they had already made their own stack.
From my side of the fence, PC makers were laggards trying to save pennies who couldn't be bothered to invest in better technologies. Apple's success in cornering the majority of profits in the computer sector is a measure of their continued failures.
ceejayoz
5 hours ago
> Since the beginning of the company everything they made did not work with stuff from other manufacturers on purpose.
But that's often the right route. Sometimes what the others are doing is not enough to deliver a good result. Micro-USB sucked, so they made Lightning. Flash ran slow, so they helped kill it.
naravara
6 hours ago
I don’t think there’s inherent virtue in zagging just because everyone else zags if zigging is better.
There’s trade-offs, but in most cases the Apple call has tended to err on the side of ease of use and ease of access to the mass market at the expense of flexibility and versatility for tinkerers. It’s good for a market to have companies willing to make different sets of trade-offs to please different segments of the market rather than all herding around the preferences of a cluster of nerds.
The real problem is that the rest of the industry has “Apple envy” and just copies everything they think they can get away with instead of making their own sets of trade-offs.
throwawayffffas
4 hours ago
I think you have this backwards.
For the majority of apples history their products were incredibly niche mostly used by designers because certain admittedly superior software for these professionals only shipped with MacOS.
The ipod and iphone were the first true mass market products.
And even to this day PCs and Android(outside the US) dominate the market share by user count.
PC and android are not for tinkerers and nerd, they are the default, apple positions itself as the premium.
JKCalhoun
32 minutes ago
"Services" was probably the only place where Apple could grow. So Eddy Cue stepped up and delivered.
I think it sucks too.
isodev
6 hours ago
> he sold out his customers
I think it's important to remind ourselves that the responsibility doesn't lie with the one individual. Even the visit to the WH dinner - it is the company, Apple, via various structures committed to doing those things with various VPs and staff onboard brainstorming and supporting along the way.
So "John" may bring some nuances but let's not be under the illusion that a huge corporation like Apple would suddenly bounce off to a different track.
disgruntledphd2
6 hours ago
> I think it's important to remind ourselves that the responsibility doesn't lie with the one individual.
No, the responsibility lies with the culture of growth at all costs. Margins and revenues must continue to increase, whatever else happens.
If you want to blame someone, blame whoever decided it was a great idea to pay executives in stock/stock options. That's what incentivises this kind of behaviour.
As an aside, it's amusing to me that Apple ran so hard on privacy with (apparently) the explicit intention of creating a market for their ad products.
isodev
6 hours ago
> blame whoever decided it was a great idea to pay executives in stock/stock options
Yes, I do agree that extreme forms of capitalism are responsible for ruining practically every aspect of modern tech.
> Apple ran so hard on privacy with (apparently) the explicit intention of creating a market for their ad products
Indeed. It wasn't obvious at the time, but with hindsight we can see that the push for privacy was only in areas where Apple wanted to counter Meta/competitors or gain advantage in specific verticals. It was never "user focused".
jfb
6 hours ago
Absolutely true. Cook is an officer of the company, and has a responsibility to the company itself; and the current incentive structure that Apple operates in dictates a drive towards rents. Change needs to be exogenous, but there is a certain amount of pushback that even a fiduciary can use, and the evidence here is, to me, damning.
walrus01
6 hours ago
What Apple is doing is really just a symptom of a malaise with the economy in general, that in the last 25 years the business model of everything that possibly can be pushed that way has changed to: Rent Seeking.
In the economics textbook sense of the word. You will own nothing and rent forever. You will not have control over your own data or devices. Having that control is a threat to someone's revenue model for getting you to pay for monthly subscriptions to things and services.
Microsoft's new user out of box experience for Windows 11 is also a fine example of this.
Imagine where we would be at right now if the Windows Phone had been a wild success and the Microsoft App Store on the Windows Phone was also a wild success. You think the fees and commissions charged and terms/conditions for app publishers would be much different?
maw
6 hours ago
That is not the economics textbook sense of the phrase.
The first sentence from the wikipedia article seems good to me: "R-seeking is the act of growing one's existing wealth by manipulating public policy or economic conditions without creating new wealth."
walrus01
6 hours ago
Running an app store that takes some huge % off the top just for distributing a piece of software would meet this definition:
"Rent-seeking middlemen: These actors insert themselves into a transaction by force, law, or monopoly control. They do not make the trade easier or better. They just demand a toll or fee because they control access."
Monopoly app store enforced on devices by firmware/operating system lockout inserting yourself as the only middleman to distribute things meets the definition.
google "economics rent seeking app store"
mc32
6 hours ago
I think the iconic rent seeking is the distributors of goods and services in Japan. They don’t add value but you cannot buy directly from the mfg. Same could be said of resellers in the US when they have exclusive distribution rights to another company’s products and services.
jjice
6 hours ago
Which ads are in the OS? Are these the Apple TV and similar, or are there even more?
ceejayoz
6 hours ago
Per the article:
> For example, just recently, Apple deployed its formidable multi-billion-user global cloud infrastructure in service of… promoting the Brad Pitt Formula 1 movie. People were, understandably, a bit disconcerted to see their wallet payment app sending them promotional messages about a film, and Apple undoubtedly screwed up in polluting a functional messaging channel about transactions with a commercial message, but hey — this is a clear sign Apple knows it’s got the power to drop a note directly into millions of people’s pockets.
benhurmarcel
5 hours ago
There are ads in the Apps Store, and in Maps. Also ads for iCloud subscriptions in the settings if you don't use it.
dlubarov
4 hours ago
There are also ads in News and Stocks.
KellyCriterion
6 hours ago
Honestly, I even consider the constant reminder to setup Apple Pay as some kind of ad
returnInfinity
6 hours ago
Steve jobs was even more cut throat, he would have doubled the prices.
expedition32
6 hours ago
Steve Jobs was a business man and CEO of a company.
Judge the man on what he was. And he was those things brilliantly.
ceejayoz
5 hours ago
Jobs was also a human and a father, and apparently quite shitty at both. Is that not part of who he was?
tyrabound
6 hours ago
If the linux community could focus and organize its efforts it could actually offer an alternative that would reapply pressure that the tech industry has been working hard to lift from itself through creeping encirclement and enclosure, i.e., the Enclosure Acts. People sometimes lament things like how the Europeans stole the land of the indigenous tribes in what would become America or throughout he colonialism in Europe, but what is often overlooked is that this process of taking public lands and giving them to private people was done to the indigenous Europeans long before America was even discovered and colonialism was even engaged in, starting in the 12th century in the UK for example.
What the tech companies have been doing to the internet since about the early aughts has been no different, they've been using the same kind of enclosure strategy to limit and parcel out and divide up the internet among the ruling psychopaths.
dolmen
6 hours ago
> If the Linux community could [...]
This starts with a wrong assumption. Like if there was a "Linux community" company driven by a CEO.
AlexandrB
5 hours ago
> by the increasing rents extracted by the App Store and the services division in general
I wouldn't care about the rents if they weren't in the form of ads being shoved in everywhere. The "2 ads in the first 3 results" of the App Store is a horror show.
jfb
3 hours ago
The App Store vig with no exit is, if anything, even more distorting.