xrd
4 hours ago
About twenty years ago, I was taking a flight back from Rio de Janeiro, Brazil to the US. In the middle of the night the pilot got on the loudspeaker and said "hi! Having some engine trouble, so we are landing in Manaus."
Manaus is in the middle of the Amazon.
Needless to say, a bit scary to hear that, but we landed without issue.
They told us we had two choices: the nice hotel with a shared room, or the lesser nice hotel with no roommate. I chose the latter. When we go there, they said, "oops, sorry, short on rooms!" So I had a roommate.
Wandered around Manaus, took a skiff out on the Rio Negro. Saw pink river dolphins. A little boat approached us and a kid handed me a sloth, and then demanded I return it with a twenty dollar bill.
The airline got us another plane 24 hours later. Made it back to the US safely.
A few weeks later, the airline reached out and said "Here is $100 for your trouble."
I declined to take that offer. I had missed several business meetings that cost me actual money. I couldn't donate blood for years because I had been to the Amazon and was tagged a malaria risk.
During the many arguments with the airline I threatened to take them to small claims court.
I got a really strange response over email which I clearly wasn't supposed to see. A representative from that airline was asking internally if they could put me on the no-fly list. That was really chilling.
But, this is the kind of information I'm worried about when a vendor sells my data. If Google wanted to sell a product to the airlines that offered to keep annoying people like me from purchasing flights, they could do that with that email chain. I'm skeptical it'll be wiped correctly. Isn't my poor writing style basically my signature? How do you wipe that?
dopamean
19 minutes ago
I'll never understand this attitude toward airlines. What did you want them to do in this situation? Keep flying the plane with engine issues so you could make your important meetings? It sounds like the airline did the right thing here but you were still mad?
akersten
3 minutes ago
I suppose consider yourself lucky that you haven't yet been inconvenienced by an issue completely within the airline's control and been offered $50 in funny money even though you had to pay out of pocket for your dingy hotel and transport in/out of the airport at 11pm/6am the next morning. And no, they won't reimburse that, because you could have slept on the terminal floor for free
I on the other hand will never understand anyone extending any grace to an airline. They are constantly testing just how poor of an experience they can deliver to their customers and stay in business.
For starters, they could have offered more than $100 to OP here
hock_ads_ad_hoc
4 minutes ago
Perhaps they want the airlines to do a better job maintaining their fleet such that the airline is capable of meeting its obligations with respect to arriving on time without crashing.
tacitusarc
5 minutes ago
Do proper maintenance so they don’t have engine issues, and carry insurance to compensate passengers in case they do?
dmix
3 minutes ago
Yeah I don't get what the airline did wrong there.
Gud
5 minutes ago
A decent reimbursement.
Not parents fault the airline flies around with defective hardware.
Usually this is regulated by law.
ungut
3 minutes ago
Uhm, properly compensate passengers that have concrete harm to point to instead of offering a laughable alibi payment? What I'll never understand is why some neoliberal schools of thought defend conglomerates like they're their children... This company has enough money to compensate for fuck-ups, at least it should have. Every insurance on the planet can do the simple math involved for this risk assesment.
mariuolo
an hour ago
> I got a really strange response over email which I clearly wasn't supposed to see. A representative from that airline was asking internally if they could put me on the no-fly list. That was really chilling.
What if they only pretended to forward it to you by mistake and you /were/ supposed to see it?
As in "it would be a shame if you could never fly again".
_DeadFred_
an hour ago
In the United States legal system, when you take a plea because the Government was threaning you with a 20 year sentence the judge requires in court and under oath for you to state that you were not coerced/pressured in any way to take the plea (because pleas wouldn't be valid if the Government pressured you into them and into signing away your rights).
Before you push back at your work you have to consider possible loss of work and therefore housing/medical insurance/food.
The entire US system is designed around baked in blackmail of the individual into conforming. Not surprising at all to see the airline turn the no fly list into that pressure, it's the main technique we know to motivate people in the USA.
preg_match
31 minutes ago
Re: plea deals. Most people don't know that plea deals are very common. Over 90% of convictions come from plea deals.
It's not just that lawyers are expensive and court is risky. Court also takes fucking forever. Somewhere along the way, a right to a speedy trial has been lost. People have jobs they have to get back to, families they have to provide for. The plea deal is often a way out right now, with the tradeoff of having a conviction.
Even if you're 100% innocent, it's often the better financial choice to just... take a guilty plea. The end result is we can't really say, for sure, how many convictions are actually guilty people.
The calculus gets even more complicated when we consider race. If you're a large black man, are you really going to want to take the chance in trial? If you're a meek white woman, you might be more inclined.
zer00eyz
14 minutes ago
This is one of those places where our failure to teach history and civics is failing the American people.
It's Adams defending British solders, and later being very much a supporter of the concept of jury nullification. The fact that the modern court has been allowed to not only block the distribution of this information, but actively seeks to tell jurors that they HAVE to follow the law is, to be blunt, a disgrace.
https://en.wikipedia.org/wiki/Four_boxes_of_liberty
No more of this nonsense around "arbitration" being OK. Take it all to court, force it to be on the public record.
anal_reactor
41 minutes ago
> The entire US system is designed around baked in blackmail of the individual into conforming.
Back when I still argued with people on reddit I was shocked to learn that normies actually believe this is a good thing. Particular example was that the fact that so much of your life is tied to your workplace and you can get fired for political activity outside of your work. This shuts down any non-mainstream discussions. They were like "yes this is exactly what we want".
When I tried to explain "ok but there were times when racism and homophobia were the mainstream, do you think people advocating for equality should've lost their jobs for their political activity" I always got in response 502 Internal Server Error.
elric
4 hours ago
I fully share your concerns. And I don't understand how apparently tons of Teams and email conversations can be archived and sold without any kind of scrutiny. How can such data be sold without the consent of all involved parties? What gives Google the right to use it to train LLMs? Is that just a way of washing away the legal protections?
limagnolia
2 hours ago
It is being scrutinized. The sale is overseen by the courts. Also, the media is scrutinizing. Also, PII has already been addressed by the court, from the article: "If you’ve flown Spirit and worry that Google will soon know about a testy conversation you had with the airline’s call center, you’re being told not to worry. The court filing says the data was deidentified before being put on sale and Google has promised to scrub any PII it finds in the trove."
jordanb
2 hours ago
"De-identified" data is trivially easy to re-identify, especially by google.
https://www.nytimes.com/2006/08/09/technology/a-face-is-expo...
PowerElectronix
an hour ago
Specially when you have a list of flights, people on board, issues, etc... The fact that they are specifically tellling people to not worry about that is also a red flag for me. They know what they'd worry about if they were the affected ones.
limagnolia
2 hours ago
Sure, you can argue that its a bad deal, shouldn't be allowed period, etc. But that is a different argument than saying that there is no scrutiny.
xp84
an hour ago
Sounds like a case of “there’s not enough scrutiny unless the decision ends up agreeing with my position”
girvo
an hour ago
The argument is that the scrutiny is in practice not sufficient, as usual in these cases.
vkou
an hour ago
The argument generally doesn't demonstrate that. The argument generally goes:
1. Google could do it.
2. <This space is intentionally left blank>
3. Therefore, Google is doing it!
(Step 2 needs to be filled in a bit for it to be a good argument. Generally, analogies don't quite make the cut.)
mring33621
19 minutes ago
You are ignoring the value of previous experience:
Please replace 'Google' with 'Profit-driven legal entity in the USA' and reread your argument.
The parent is making an assumption, based on past experience, but is also Most Likely correct.
goalieca
an hour ago
Insufficient scrutiny would be more apt.
malfist
2 hours ago
I'm sure we can trust google to keep to their word and that we can trust a bankrupt airline to do their best at removing pii.
elric
2 hours ago
Yes, the same google that has repeatedly, entirely "by accident", captured boatloads of wifi data with their wardriving vehicles (or google streetview or whatever it's called). They sure seem like a trustworthy bunch.
maybewhenthesun
2 hours ago
Not only those wardriving vehicles. They use everybody to scan the world's wifi networks. Well, except people like me who stubbornly turn off 'location accuracy' every time some app demands you turn it on.
I don't know exactly what gets sent to google, but it's certainly enough to identify and track (retrospectively) a huge part of the world's population.
Now I know you get tracked by the celltowers anyway, but still. Navigation works fine with the accuracy offered by just using GPS and it doesn't need all the wifi scanning, it's pure data harvesting.
dylan604
31 minutes ago
> Now I know you get tracked by the celltowers anyway
Yes, but theGoog doesn't own that data. By having all of theGoogOS devices scanning and reporting back directly to theGoog, theGoog gets that data for free. Plus, all of the other info it can hoover up that the cell towers would not have access.
Atotalnoob
an hour ago
Google 100% was wardriving and all of your other items.
However, you can increase gps accuracy using wifi. GPS is not that precise (part of which is government regulations) and WiFi does help immensely with accuracy.
limagnolia
2 hours ago
The article claims it has already been removed, that Google is committing to remove anything leftover that they find.
You can argue that its a bad deal, shouldn't be allowed period, etc. But that is a different argument than saying that there is no scrutiny.
ozlikethewizard
2 hours ago
Surely all this will take is asking the trained LLM to deidentify it lol
antisthenes
2 hours ago
Gemini, scrub this text for PII, make no mistake!
bushbaba
2 hours ago
I prior worked at Google, I can say they DO de-anonymize data. You’d be foolish to think some PM within the company wouldn’t use this for malice. L
account42
2 hours ago
I'm sorry but such assurances are worthless without being explicit what was scrubbed and what is retained. An "anonymous" customer ID with a list of flights is very identifiable when you have other information about the trips someone has taken. PII is not a binary yes or no and even benign data can become a problem in aggregate.
yourapostasy
16 minutes ago
This is when a track record of Google's "Don't be evil" motto, culture and corporate habits being literally front and center on its official code of conduct, instead of moved to the very last line in 2018, would have persuaded people to give it the benefit of the doubt. Functionally effective privacy seems to be retreating ever more exclusively into the domain of very wealthy families and behind the corporate veil (by purchasing information scrubbing services on a regular basis), and the loss by normal people of the commons of mass privacy has unfortunately not been appreciated by the common citizen. It is a more valuable commons than recognized by most citizens, and is being rapidly co-opted and monetized by commercial entities that are not aligned with individual interests.
Even as an investor who stands to benefit from that monetization in the short term, I stand against this trend because like any Tragedy of The Commons economic scenario, in the long term (which isn't that long due to the automation that harvests this resource) it sows the seeds of its own dilution into functionally near non-commercial value.
t_mahmood
2 hours ago
pinky promise?
preg_match
27 minutes ago
Usually when you work a job you sign a little thing that says "yeah you own everything I produce for you, no matter how small".
Which is, of course, ridiculous, and follows the trend of absurdist contract law wrangling in corporations. Similar to non-competes and NDAs.
It makes sense to some degree, but the fact that semi-private conversations are included in that makes no sense. These have little to no business purpose.
Ekaros
4 hours ago
Makes one appreciate living in place with sufficient constitutional protections against this sort of stuff. Even for work stuff selling this info wouldn't fly in some parts of the world.
woadwarrior01
3 hours ago
If you're referring to GDPR, companies routinely evade such protections using "informed consent" / "legitimate interests" loopholes. The big ones get caught once in a while, get a slap on the wrist and continue to do whatever they were doing before, albeit with more safeguards.
icantevenhold
3 hours ago
Not really: https://noyb.eu/en/fines-resulting-noyb-litigation
Sure 50 M or even 1 B might be peanuts for faang but still there is real progress.
Support Noyb at all costs
sailfast
2 hours ago
Not for nothing, but you have probably already consented. Typically user agreements allow for this kind of sale if you’ve authorized use and processing but YMMV.
prepend
an hour ago
Since it’s work communications, consent was already given.
When you join a company, you typically sign an agreement that talks about how the company owns all your output. Thumbs upping a Teams message is work output and they own it.
Every email sent and received. Every keystroke. Etc etc etc.
If you don’t want your employer to log and sell it, start your own company. Or use a personal device. I do the latter.
alerighi
24 minutes ago
I don't know the US law, but surely in Europe specifically every private conversation is private, period. No matter if it's work email, your company cannot read the emails directed at your company mailbox by its initiative (of course in case it's needed a judge can ask it to be taken as evidence), nor it can read the files on your computer, or anything similar, no matter if the device it's company provided, because it would be considered the same as using a camera to spy on the employee, that is of course illegal.
Of course if it's shared communication media (e.g. a mailing list) it can, but not at your private address, no matte if it's @company.com, it's considered the same as your private email.
ryandrake
40 minutes ago
That's not consent. It's a one-sided condition of employment. Consent would imply a meeting of the minds and a way for each employee to negotiate, or opt-out without losing employment.
It's like saying I consent to my phone company's 200 page long terms and conditions.
Corporate America has a very fucked up definition of consent, and they seem to have spread that definition broadly.
warkdarrior
4 hours ago
The party owning this data (Spirit Airlines) is consenting to the sale. Employees and customers of Spirit consented when they started employment and did business with Spirit, respectively.
alberto-m
3 hours ago
Did they consent? Just because one receives a letter it doesn't mean they “own” it, much less that they are entitled to publish it at their leisure. If Spirit were active in any country with GDPR-style laws, the seller of these data would be most likely investigated.
hdgvhicv
3 hours ago
America believes in freedom for large companies to take personal data and make it their own, rather than individual feeedom
layer8
3 hours ago
If this were a European company: That’s not how the GDPR works. You can only consent to specific purposes of using the data.
Leynos
3 hours ago
This is why the GDPR (and to a lesser extent the CCPA) is a good thing. The data was supplied for a specific purpose. The handler of the data should have to obtain further consent if they wish to use it for another purpose.
Tangurena2
an hour ago
> How can such data be sold without the consent of all involved parties?
In the US, whoever owns the computer owns the data on it. Courts have routinely ruled that you have no say in what other people collect about you. The goal of bankruptcy courts is to minimize the losses of the creditors. And bankruptcy courts routinely rewrite contracts except where statute prevents it (like mortgages).
In the EU, you own the data about yourself. A lot of people utterly hate GDPR, but that's reason that you own the data about yourself.
XenophileJKO
33 minutes ago
I got to the part where you declined the $100 and thought you declined it because you had gotten some memorable experiences and that was payment enough.
The story really didn't go the way I expected.
no-name-here
3 hours ago
> If Google wanted to sell a product to the airlines that offered to keep annoying people like me from purchasing flights, they could do that with that email chain. I'm skeptical it'll be wiped correctly. Isn't my poor writing style basically my signature?
The OP article is quite poor in terms of information provided, but the buyer (Google) had to explicitly agree not to attempt to re-identify users. https://www.axios.com/2026/08/17/google-spirit-airlines-bank...
robhlt
32 minutes ago
The OP article is also wrong on multiple counts. "Customer behavior" data like call recordings and email addresses/activity is specifically not included in Google's purchase. See page 18 of the court document they link, the "Google's Data Purchase Request" column on the right lists what is and isn't included.
nxobject
3 hours ago
I'd be amused if a sub-sub-agent organically decided to do it anyway - even if just for a notable figure that an LLM can identify with its weights alone. What are the controls? Who's going to keep Google accountable? Hah.
probably_wrong
2 hours ago
I know Meta it's not Google, but it's worth remembering that these promises haven't had a great measure of success in the past:
> Facebook has been fined €110m (£94m) by the EU for providing misleading information about its 2014 takeover of WhatsApp. (...) When Facebook took over the WhatsApp messaging service in 2014, it told the commission it would not be able to match user accounts on both platforms, but went on to do exactly that.
https://www.theguardian.com/business/2017/may/18/facebook-fi...
Georgelemental
an hour ago
But did they agree to not re-sell the data to someone else and let them re-identify users?
sandcat_
5 minutes ago
That did not go where I thought it was going! I thought you were going to say that the pink dolphins, the sloth, etc, were all more valuable than $100 ever… nevermind you missed some meetings, time to sue!
DanielHB
2 hours ago
Just to dispel some Brazil myths:
1) +95% of the population live on the coast very far away from the Amazon. Most of the population has not been there. Most of the coast has a very different jungle biome called Mata Atlantica and the countryside close to the coast is not that different from temperate forest of Europe. That is what most all Brazilians are used to. There is a significant population in the arid northeast though and the cold south as well (which is even more similar to europe).
2) Manaus is the biggest city in the Amazon and it is huge developed place (and has been for decades). You are not in the middle of the jungle if you land in the airport. The countryside around the city is jungle though.
3) Brazilian people do not necessarily like or are used to tacos and spicy food. Mexico is _really_ far away from Brazil.
RajT88
2 hours ago
I would not be offended by the blood donation thing. They generalize based on administrative regions (Amazonas in this case) and not whether you visited a big developed city or not.
I had a similar blood donation issue for visiting a particular island in the Philippines, and could not donate for 4 months.
DanielHB
an hour ago
It is funny there is no similar treatment about TBE (tick disease) which is predominantly an European disease and very dangerous and much more common than Malaria is in most (all?) South American countries...
Tangurena2
an hour ago
There is a vaccine available for TBE. I got it. It is expensive, and my insurance won't cover "travel vaccines".
https://www.cdc.gov/tick-borne-encephalitis/prevention/tick-...
metadat
an hour ago
$1,200, wow that is pricey!
totallykvothe
2 hours ago
That was only 3 myths. Hardly a brazilian
mcphage
2 hours ago
Not even a gorillion
alistairSH
2 hours ago
I'm sitting here chuckling because you felt the need to post this.
Your points are valid. And there probably are plenty of Americans who needed the correction. But still.
bee_rider
an hour ago
I think 2) in particular makes some bits of the story evident that, at least, weren’t so obvious to me. I’m not well informed about the geography of the Amazon. For example, if Manaus is reasonably built up, I guess the hotel situation was mostly Spirit cheaping out rather than a limit on the actual hotel capacity of the town.
outside2344
2 hours ago
Honestly at this point it is usually the Europeans that need this (I have been asked if Chile has good tacos from a European). At least in my experience, most USians (in spanish Americans means everyone in the hemisphere) now know more about South America than the average European.
(Which is to be expected, proximity and all)
mminer237
35 minutes ago
We aren't speaking Spanish. "American" means a citizen of the USA in English.
alistairSH
9 minutes ago
Or maybe, more correct for this thread, "Esta página é de nível internacional."
alistairSH
10 minutes ago
Esta página es de nivel internacional.
DanielHB
2 hours ago
I have a german last name, do you know how often people outside Brazil act weird when they learn I am Brazilian?
My grandparents came to Brazil right after WW1 way before the Nazis came to power. High ranking Nazis fled to south america because there were a lot of germans living there already. Nearly all german people who moved to south america did it way before WW2.
I just run into this stuff a lot living in Europe.
hbn
an hour ago
Why are Americans in particular expected to know details about every country on Earth?
Do you think Canadians know all these facts about Brazil? Do Indians? Or Swedes? It's only Americans that are smugly called ignorant for not knowing about the entire world.
alistairSH
7 minutes ago
Because the US almost always scores behind its peer nations when its citizens are quizzed on generic geography.
dieortin
34 minutes ago
Not details, but at least having a basic notion of where countries are located. Everyone should be expected to know, for example, that Mexico and Spain are two different countries that are located in different continents. Yet it’s always people from the same country referring to one by the name of the other.
https://blog.education.nationalgeographic.org/2015/10/22/why...
dmix
6 minutes ago
FWIW the article says:
> deidentified data
motbus3
2 hours ago
That's exactly how it will go. Few controlling everything, and a slip might make you not able to live.
snickerbockers
4 hours ago
So what happened to the sloth??? Don't bury the lead, man!
xrd
3 hours ago
The sloth was returned to his owner and I did tip him. That kid is probably still prowling the Amazon (as an adult now), looking for sucker tourists like me.
danhodgins
22 minutes ago
Fantastic hustle from the kid. Game recognize game.
breppp
3 hours ago
You probably should have taken the kid to small claims, that was extortion
transcriptase
3 hours ago
Great way to end up on the no-sloth list
preg_match
22 minutes ago
Put the sloth between me and the kid and let the sloth choose. It's the only fair way to do it!
lifestyleguru
2 hours ago
On a list sold out later to a most vicious data broker after their boat-sloth enterprise went out of business.
RajT88
2 hours ago
Should have kept the sloth.
qlte
an hour ago
Shouldn’t have accepted the sloth in the first place.
They may look cute and docile, but also have a panic reflex to grab onto the nearest tree-like thing they can feel with their claws, including their would-be attacker. Or if they just feel like they’re about to fall off their “tree” since they have horrible eyesight and get confused easily.
Which then leads to a cycle of pain and violence as they just dig-in harder and harder while trying to free them and/or fling them around wildly due to the human's “get this thing off me” response to sharp claws digging into their flesh.
There are some painful-to-watch videos on YouTube of this phenomenon from unsuspecting passersby tying to “help” them off the road/beach/etc and ultimately making things worse for everyone involved.
PaywallBuster
4 hours ago
your personal site SSL cert expired 10 days ago btw
dwedge
4 hours ago
I love the irony of you checking them out for more information in response to a comment of them being worried about who reads their data. Nothing wrong with it, just make me chuckle
oarsinsync
3 hours ago
There's something about circles of control in this, that makes the difference. If I publish information about myself, that's about me, and it's in my control.
If someone else shares information about me, without my consent, and someone uses that to nose in on me, that feels creepy and problematic.
poszlem
2 hours ago
If you find that concerning, I recommend asking Claude or Codex to analyze all your HN comments and build a profile of you (I recommend that to everyone, not trying to single you out btw.) It takes about 20 minutes. It was eye opening and somewhat unsettling how accurate it was when I ran it on my own data. Even worse, there’s NO way to delete your old HN comments.
nubinetwork
an hour ago
Everybody makes mistakes, it's unfortunate that many people on the internet are psycho and won't let the past be the past...
ButlerianJihad
an hour ago
Well at the risk of flouting HN guidelines, I went to Grok and did exactly that. Grok's profiling seems thoroughly fact-based, and doesn't pull any punches.
https://grok.com/share/c2hhcmQtMg_c00f7358-429f-4ff8-bd3f-5a...
I suppose it's the 2026 version of "Googling Yourself" and of course, could be used by any of us vs. any given forum account on HN or elsewhere.
account42
2 hours ago
Suckers pay companies for expensive SSL monitoring products, smart people just post to HN.
xrd
4 hours ago
Doh, thanks!
vsviridov
2 hours ago
UptimeKuma is self-hosted and can monitor SSL expiry...
xp84
an hour ago
Just a reminder that about 40% of the email conversations in the last 20 years are already in Google’s possession with the identifying data. (About another 40% are in Microsoft’s.)
If they want to do that they already can, thanks to the public’s overwhelming appetite for “FREE” overriding every single other possible concern.
Which is funny to point out on a post about Spirit, since that was an airline built to serve the customers for whom cheapness was the overwhelming single concern.
ButlerianJihad
an hour ago
> the public’s overwhelming appetite for “FREE”
In the early pioneering days of the commercialized Internet, email addresses were inextricably linked to your ISP. You paid for an ISP connection and you got an email box, with MTA and MUA service to match. You were reluctant to switch or leave your ISP, because that also meant leaving behind your email address. Of course, a minority of nerds got around this with their own domains, etc.
However, it seems that Google, AOL, Yahoo!, Hotmail, and other players got into providing free email services and eventually grew into giants that supplanted every other MTA service. This was not an accident and it was not merely our appetite for “FREE” but it was a very calculated plan by the industry. Those early ISPs did not have a business model that admitted monetizing our private data; they seemed to have a more respectful attitude for keeping it private. Perhaps that was a result of being telecommunications-based companies, rather than advertising or entertainment.
If a service like email provides such endless treasure troves of personal data, including a social graph and glimpses into our private daily lives, why not provide it for free and monetize opportunistically on the data itself? The free email services killed the paid services, not by being better or cheaper, but by being bigger, centralized, and more persistent. The main reason I signed up for Yahoo! was because it would be an utterly stable presence. I saw my parents and others so hopelessly attached to an ISP-based email, but I couldn't end up like that.
After streaks of losing my home and non-payment of bills and moving around over decades, the most stable point of contact for me has been a "free" email address.
KellyCriterion
an hour ago
- if they could put me on the no-fly list. -
ahhh, there seems to be different no-fly lists? The one Im aware of is the one for terrorists and moneylaunderers, and usually they will not tell you who put you on that list :-D
kayodelycaon
27 minutes ago
There are different no fly lists. Airlines maintain their own list of people they’ve banned from their planes.
wat10000
17 minutes ago
There is "the" no-fly list maintained by the government, which is nominally for people who are too dangerous to be allowed on an airplane, yet not dangerous enough to charge criminally.
But each airline also maintains their own internal no-fly list for people they prefer to no longer have as customers, for whatever reason. You might end up on this for some abuse of the system that doesn't pose any sort of safety risk, so the government doesn't care, but the airline doesn't like. For example, excessively doing hidden-city ticketing (where you book a flight with a connection, then skip the second leg of the trip, because weird pricing rules make it cheaper than just booking a ticket to the connecting city) can get you banned from the airline, but the government would be completely uninterested.
limagnolia
3 hours ago
The article directly addresses this concern:
"If you’ve flown Spirit and worry that Google will soon know about a testy conversation you had with the airline’s call center, you’re being told not to worry. The court filing says the data was deidentified before being put on sale and Google has promised to scrub any PII it finds in the trove."
john_strinlai
2 hours ago
unfortunately "de-identified" data is typically re-identified quite trivially. so i guess we just hope google keeps its promise, and is competent in its scrubbing.
Scene_Cast2
2 hours ago
Explicitly trying to re-identify data that has been de-identified is typically a fireable offence at FAANG.
Accidentally making a machine learning system that happens to (potentially) do it is a different matter.
wat10000
14 minutes ago
Modern corporations have learned that the best way to do shady things is to make it very clear that such things are against policy and absolutely forbidden, and then to also make it very clear that breaking policy is the only way to actually get your job done. That way they still get all the benefits of doing shady stuff, and if it ever comes to light then they can fire some scapegoats and explain that this was against policy and they'd never ever condone it.
hk__2
2 hours ago
> Google has promised to
This part is worrying.
limagnolia
2 hours ago
Well, it also says that the data was already scrubbed. Arguments have been made that this is insufficient.
dooglius
2 hours ago
See the last 3 sentences of GP's post
post-it
2 hours ago
I have a bridge to sell you.
jmyeet
3 hours ago
This is a fascinating story. Thanks for posting it.
That email you accidentally received really bothers me. I don't understand why a CS rep would get this invested to the point of wanting to cause you real harm. They're not the airline. The psychology is fascinating. There are people out there who feel like a mild short-term inconvenience to them where they have no stakes somehow justifies life-changing harm is kinda frightening, honestly.
I'm reminded of the Yahoo search data fiasco that was allegedly anonymized. Turns out, it wasn't so anonymous [1]. For one thing, people tend ed to search their home address. Whoops.
You mention writing style. We already have LLMs quite capable of copying a writing style. It's a natural extension to say we can fingerprint writing style too.
But here's another aspect. Imagine you're in a relationship with someone and you somehow fingerprint their personal data with a company. For example, you use their Netflix to like 5 very obscure movies, to the point where it's likely unique. Now imagine that Netflix's data gets released in an "anonymized" form and you can now find it based on those obscure likes. I can imagine many scenarios like this. And there's no text involved here at all.
[1]: https://www.vice.com/en/article/yahoos-gigantic-anonymized-u...
jubilanti
an hour ago
> I don't understand why a CS rep would get this invested to the point of wanting to cause you real harm
This is the kind of power tripping that easily corrupts people, especially those who don't have much power outside of work. The US national security apparatus is vast and powerful. Many people get giddy at the thought of inflicting punishment on those who "deserve" it. Act rude to a fast food worker, and you get spit in your food. Lots of people cheer the worker who spit in the food of a customer who is merely rude, impatient, or demanding. Or is guilty of being a cop, politician, rich, etc.
I can easily imagine the kind of CS rep who would delight in putting a customer who didn't just go along with things and spoke up for themselves... thats 'rude' and 'disrespectful' to some. Police are the most notorious for this kind of petty "you will respect my authority" but it is in every industry.
HN / hacker culture celebrates this in the 'Bastard Operator from Hell' [0], the sysop who will ruin your work and life with their IT wizardry, no matter if you're an intern or CEO, if they do not feel respected. Or if you interrupt their gaming with your support call.
alistairSH
2 hours ago
I don't understand why a CS rep would get this invested to the point of wanting to cause you real harm.
Two possibilities come to mind... 1 - The CS rep has been instructed to do this. Scary, but corporate leaders can be assholes and wield lots of power within their orgs, so doesn't seem completely unlikely to me.
2 - The CS was just a dick.
Frankly, given the behavior of various SuperMegaCorps over the past few decades, I'm going with #1.
elevatortrim
an hour ago
3- The CS rep tought that would make them more favourable to their manager.
kshacker
an hour ago
... or frustrated. "I have my quota of jiras to meet, and this person is taking up too much of my time when it was such a simple issue which no one complains about". Not a good customer service mindset, but frustration happens.
bananaflag
3 hours ago
> they could do that with that email chain
Now think about all the Gmail data Google has.
sleepyguy
3 hours ago
Well at least you didn't land in the middle of nowhere. Nokia had the worlds largest cell phone factory there back in the day.
ajross
an hour ago
I'm not sure I follow your argument. The privacy abuse already happened. The data is already there. And it was the airline that did it, not a tech giant who just wants to train a bunch of MLs.
Surely if this is the scenario you're worrying about, and you accept the lack of regulatory protections, Google buying Spirit's data is a good thing, right? Much better them than the airlines who you already know to be corrupt?
gspr
3 hours ago
And this is why data protection laws, like the (imperfect) EU ones that are so lamented here on HN, are necessary.
BlackRing
3 hours ago
That's because they're seemingly perfunctory. What's worse than no law is a bad one that doesn't do anything but make you feel like something is actually being done.
VBprogrammer
2 hours ago
This is why I get bad vibes any time I hit a cloudflare interstitial page. If you ever piss them off it would be trivial to cut you off from most of the internet.
dukeofdoom
an hour ago
I never understood this attitude, like I feel like being able to fly in airplane is one of the most amazing human achievements, yet people will try and save down to the dollar booking a flight like it was breakfast at Dennys, and come out huffing and puffing as soon as anything goes wrong demanding their money back. Airlines like Spirit catered to the worse of these type of customers.
xp84
an hour ago
That’s a bit unfair. They also catered to broke people who weren’t crazy or argumentative. On a planeload of 100 people, there must have been 60 of them at least who were just broke. Or on some routes, Spirit was the only carrier with a direct flight so they were just normal people who wanted to get to a certain place efficiently (Hi, that’s me, I flew them for this reason). Keep in mind Spirit had an excellent safety record, too, so airline choice in this case was primarily a question of having luxuries or not.
warkdarrior
4 hours ago
Manny retail industries already share lists of "troublesome" customers (trouble = anything from too many returns to lawsuit-happy to friendly fraud). Not sure this is a new concern..
testing22321
3 hours ago
Did you end up getting more than $100?
jefftk
4 hours ago
I think you might have missed the deidentification piece?
xrd
4 hours ago
Not trying to be snarky, and perhaps it wasn't well stated, but the last paragraph I said I'm concerned about identification via my writing style. If they have my emails, they would have my writing style. It doesn't have to be tied to PII there, they can cross reference it with my blog. I'm speculating because I read that you can identify people by a few sentences of their writing.
"Deidentification" seems really murky and imprecise at best.
jefftk
3 hours ago
Reidentification via writing style is definitely possible, and I doubt the vendor will modify things in a way sufficient to handle that.
But I think this is a place where we should apply bounded distrust: there are lots of places where we should distrust Google, but reidentifying people in an explicitly deidentified dataset isn't one of them.
preg_match
19 minutes ago
The re-identification is done by ML, at which point it's basically undetectable. If you give all this day to, say, and LLM, and the LLM also has your blog, the identification is embedded in the weights.
I can ask "Tell me about Person A's experience with airlines" and it will tell me. Or I can ask more generally, "knowing your knowledge, derive a no-fly list", and then it's likely Person A will be on it.
maybewhenthesun
2 hours ago
Based on their trackrecord, That's definitely a concern. I don't really understand on which basis you conclude 'isn't one of them' . 'Don't be evil' ? :-P
jefftk
an hour ago
I think this is the kind of place where applying bounded distrust is critical: it's not whether we trust Google overall, it's about figuring out what sorts of statements we should expect to effectively bind companies and in what ways.
For example, I think a pretty worrying outcome here is that deidentification is imperfect (not surprising), the data is fed into model training, and then the model makes identity-dependent inferences. Since no one tried to break deidentification, it's within what I'd expect from the company. (And, to be clear, is bad.)
On the other hand, intentional reidentification to work around contractual deidentification to "a sell a product to the airlines that offered to keep annoying people like me from purchasing flights" is the kind of thing that would make Google's lawyers terrified, so we should not expect it.
If you look at how this worked with DoubleClick, Fitbit, etc there were initially barriers to linking data but the mechanism for unlinking was updated agreements with people who had ongoing interaction with the continuing entity. That's not the situation with the Spirit data.
The closest I'd expect to see for a "keep annoying people from purchasing flights" situation is not a list of troublemakers but a model that's very good at scoring future communications from customers, and has learned to distinguish profitable vs unprofitable customers. This is well within what I'd expect from companies, and doesn't require any reidentification.
fileeditview
4 hours ago
You have to trust that this really "deidentifies". Time and time again it was shown, that the measures taken were not enough to anonymize.
E.g. the parent wrote that he fears, he could be identified by his writing style, which is totally plausible. How would you "deidentify" this?
piva00
4 hours ago
Even if they follow to the letter a deidentification process, Google and Meta have so much data about individuals that re-identification shouldn't be very hard for the majority of airline passengers' data they put their hands on.
Of course, takes a lot more effort than not doing proper deindetification in the first place but if they wanted to appear like caring about data privacy they still have enough data points to correlate the sets later on (and/or over time).
xp84
6 minutes ago
The idea that there’s a nefarious plot to do something super evil with this data is a bit crackpot though based on their incentives.
Remember, Google = Ads. Their only focus and only care. Their mission statement, rendered accurately, is “Ads ads ads ads. Effective ads. Ads worth paying a lot for. Ads ads ads. Advertising and ads.”
If they choose to be evil in some additional way, (1) remember, they would only do that if in some way it serves their advertising needs — not to offer innovative new black-hat databroker services to airlines, and (2) this little dataset will not need to be re-identified. They’ll just use the 20 years of email and search data they already have on like half the world’s population.
Larrikin
2 hours ago
Even before LLMs there were multiple papers written about ways to to reidentify people with ML and other statistical analysis. It is probably now even more trivial especially if you are Google.
reaperducer
4 hours ago
No such animal.
Leonard_of_Q
4 hours ago
I have a bridge for sale, hardly seen use, pay me ${money} and you can collect it in New York City. Interested?
ElProlactin
2 hours ago
> But, this is the kind of information I'm worried about when a vendor sells my data
Don't worry. Spirit probably lost all of the emails from the customers (or they were devnulled) and 90% of the data is probably autoresponder messages promising the company would respond.
The other 10% was probably the meme collection of the executive management team.