The idea is that these ads will give businesses a way to CONNECT WITH users that engage with Maps in real time as they search for and explore nearby places such as restaurants, banks, and grocery stores.

Let’s re-write that in real language:

The idea is that these ads will give businesses a way to INTERRUPT users that engage with Maps in real time as they search for and explore nearby places such as restaurants, banks, and grocery stores.

Soon to be deleted Maps app.