The value proposition for the frontier labs is starting to look really bad. There have been multiple open-weight, Chinese models released recently that perform extremely well, often at much cheaper prices. DeepSeek pricing is insanely low, granted it will go up soon, but with Pro being a frontier level model at $0.435/$0.003625/$0.87 for input/cached/output it's hard to compete. Granted they train on data, but there are other providers that are still much cheaper than frontier labs and don't. Plus these models are open.

GPT 5.6 Luna is the only non-Chinese model that seems to compete at such incredible price/performance. It's concise too, Claude models are wildly verbose. And Google is nowhere to be found in LLMs right now.