McDonald's built a 515-page dossier on one customer

14 pointsposted 4 hours ago
by BlueBerry2001

4 Comments

mitchbob

3 hours ago

> I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.

https://archive.ph/q0qdR

JohnFen

2 hours ago

Maintaining detailed, personal records about you is the primary purpose of affinity programs for any company. Staying far, far away from them all is well-advised.

_se

17 minutes ago

This is so much more interesting than yet another LLM release.