From the related BBC article:

"Some commentators have questioned the timing of disclosures about the incidents as tech firms wrestle for dominance in AI development."

https://www.bbc.com/news/articles/cx2kgdnyk2po

And, if marketing, is it good marketing?

Meta comes out and tells the world that they are still working on AI :))))

If Chinese claim such incidents, it would be a whole different narrative from news outlets. :))))

What best practice for enterprises self hosting latest models .... Restricting outbound Internet access?