Wrote this sometime ago - https://aishwarya-48913.medium.com/startup-pivots-how-we-ite...

some of the learnings are not applicable anymore, but i benefited a lot from the framework we created

If the current situation itself is already generating profit for the company, I recommend that you refrain from getting involved in it and instead carefully convey an alternative solution to upper management

Is is that the company thought it was solving something that turned out not to be a problem (or a compelling-enough problem worth solving), or that it was building a solution without knowing or caring to know what problem it solved?