> but it also reinforces Googles own scraping as perfectly legal.
I don't like Google very much, but making it illegal to scrape public data enables way too much abuse, so this is for the best.
Google has no moat anymore.
- Google search is on the way out. I don't know any of my peers who use it anymore.
- Coding models make doing extreme depth of work possible.
- Hoards of unemployed engineers now have access to 10x coding utilities and are looking for things to do. They will start clawing away at Google products.
- Just the other day, someone cloned Google Gsuite and it looked awesome
- Drive and Search will also be fungible products
- I'm itching at the chance to build my own phone operating system, and there must be thousands of others who want to do the same.
- Chrome can probably be replaced (Firefox gained a whole percentage point last month)
I don't think Google is safe anymore.
Two caveats that I'll give them:
- YouTube still has network effects and probably can't be dislodged
- Google cloud isn't going anywhere
> Google search is on the way out. I don't know any of my peers who use it anymore.
What do they use?
Of all my tech friends, colleagues, I'm the only one who uses Kagi. Another person uses searx. Everyone else uses Google.
Of my non-tech friends and colleagues, everyone uses Google.
Let me tell you about this new little-known technology that's been gaining traction in the last few years...
Sure, go ahead and ask the LLM who won the 2026 World Cup. Or nearby BBQ places open now.
Even assuming no hallucinations, an LLM can replace some use cases for search but not all.
I tried both and it’s not even close which interface is better when it comes to answering a question. Google gives you stuff to sift through and interpret. AI just gives the answer.
Imagine you’re in the car or hands free or disabled and you just want the question answered.
https://ibb.co/whYmZWxs
https://ibb.co/JFkQbmJf
AI just gives the answer... which you then need to sift through and interpret as it's often wrong.
Google's UX is terrible - but a search engine (a tool that can put you right into contact with the FAQ or forum where actual experts are discussing your problem) is always going to be powerful.
For sure. But a search engine the way we both probably agree is powerful is not Google's business. Google wants to own the interface level where everyday users come with questions/needing things and Google owns that experience. And that part is dying very quickly.
Oh, I definitely agree that Google squandered their golden goose. Had they treated search as an independent business and not a piggy bank they'd be in a much better position. An independent business would still likely fall prey to gradual enshittification but the sheer lack of investment into improving the platform while also worsening the UX has opened up the door. They likely felt quite empowered after Bing crashed and burned but weren't prepared for competitors who had QoL features and weren't backed by the biggest boogieman in tech (at the time at least).
The first of the two steps is a web search. The model didn’t answer from its trained weights.
The model just asked the crawler to get a recent copy of relevant pages and used that to give the answer. That is why AI companies experimenting with browsers or at least agentic extensions to browsers as that allows to fetch on behalf of the user directly from the device with a residential IP and ditch expensive to maintain crawling infrastructure.
> relevant pages
If you want to know what the relevant pages are, you need a search index.
Index is just a part of the model. The nice property is that the index for LLM does not need to be updated often so LLM plus index can be static. This even works for the latest news as LLM can fetch major news sites to learn the latest stories and then fetch individual articles for the final answer.
> Index is just a part of the model
I can assure you that it is not. If you download any model off of huggingface, it does not also include an index of the internet.
That screenshot shows the model making a tool call to an external search index.
Google search may survive as a backend service, sure.
"just gives you the answer" is a problem when it is offered without context, sourcing, etc.
Such is the case for people trying to poison--ahem "influence" LLM results for "what is the best restaurant in $my_locale". You're playing a dangerous game.
> is a problem when it is offered without context, sourcing, etc.
Sure. But that's not what's happening here, yeah? Both examples are providing sources. Actually I'd say that the LLM is doing a better job at that. You click a button and see 9 URLs to 9 news sites.
I think for the "influence LLM results" fears, it would be ridiculous to argue about which multi-billion dollar American company can be trusted more not to manipulate you.
> Actually I'd say that the LLM is doing a better job at that. You click a button and see 9 URLs to 9 news sites.
Does it show relevant snippets for each of the 9 URLs? If not, then it's as bad as Google's AI summary. It's not that rare that the reference disagrees with the LLM.
The value of the non-LLM search engine is that in the search results, you see the relevant snippet, and if you want more information, you know quickly which links to click.
Not saying there's no place for the LLM for many search engine use cases, but a proper search engine replacement it is not.
> Does it show relevant snippets for each of the 9 URLs? If not, then it's as bad as Google's AI summary.
Sounds like you're saying that the LLM isn't any better than Google's LLM-created snippets. The claim was that Google has no moat against LLMs, and your evidence against this claim is Google's LLM generated content.
The discussion is about Google Search results vs LLM services (summary or otherwise).
So what I'm saying is:
Google Search Results > LLM results
And yes, that includes:
Google Search Results > Google Summary on search results page
On a personal level if I used to do 100 google searches on a daily basis, now I would be doing only 10. And it is the case with everyone in the tech ecosystem at least. So it would be fair to assume that there share has reduced.
On the LLM side as well, I have not seen much people using Gemini vs the market share of Claude / Open AI.
The assumption of the long tail still using Gemini because it is bundled might be correct, but I am not even sure if that is something that Google will be happy with.
Claude Sonnet 5 Medium more or less on the timestamp of the comment:
Prompt: Who won the 2026 World Cup?
Answer: Spain won the 2026 World Cup, beating Argentina 1-0 after extra time in the final at MetLife Stadium on July 19. Ferran Torres scored the only goal in the 106th minute, coming on as a substitute in the 62nd minute. It’s Spain’s second World Cup title, having also won in 2010.
Prompt: Nearby BBQ places open now?
Answer: (a geolocation permission request prompt for the browser followed by) Right in [redacted] both [redacted] (4.6 stars, open until [redacted]) and [redacted] ([redacted]) are close and currently open.
A bit further out but highly rated: [redacted]
Seems like LLM does a good job on those questions…
Did it do a Google search to learn all that up to date information?
Almost certainly. That's OK, isn't it? Folks have been Googling things poorly for as long as there has been a Google to Google with, and now they have bots that do it on their behalf.
The only issue is that the eyeballs stayed with the LLM, which allows it to hold a position that is potentially very powerful. This is particularly problematic with people who believe that computers are infallible.
The point of this thread is that you cannot replace search engines with an LLM. If your example is an LLM using a search engine as a tool call, you have not replaced the search engine. It’s still there.
Fwiw, I've done those kinds of requests before and it did so successfully.
It did use Google to provide me with the answers though, sooo...
The LLMs I've tried don't do well with very new stuff. Like Zig for example, they tell me answers that were good for Zig 0.12 but we on 0.16 now. So I've got to feed them the latest docs, then do the AI dance.
Whether it's a good choice or not sadly doesn't change the current reality. People now use ChatGPT as a replacement for google.
Really bad idea for a lot of search use cases.
Someone has to crawl the web, and it's not the LLMs themselves.
> Of my non-tech friends and colleagues, everyone uses Google.
Me, almost, too.
I have some friends using duckduckgo - not many and only until Google is the default again...
I've been using DDG for at least 3 years. Very rarely use Google anymore, and when I do it is when DDG doesn't find much and in those cases Google usually isn't any better.
> Google search is on the way out. I don't know any of my peers who use it anymore.
bear in mind we're on Hacker News. Google's market share is still above 90% - in almost any other market this would be a ridiculous monopoly.
Google's most is that people use ad-block and back-door subscriptions.
Every competitor dies in the womb because "subscriptions are bs and ads are cancer" is totally normalized.
If you want Google to fall, start giving ad-loads or money to companies trying to compete.
> - I'm itching at the chance to build my own phone operating system, and there must be thousands of others who want to do the same.
Maybe look into contributing to existing alternatives like PostmarketOS.
https://postmarketos.org/
Please don't send vibecoders to established open source projects . Your literally sabotaging them if you succeed.
Google’s moat is that websites aren’t blocking their crawler.
> Hoards of unemployed engineers now have access to 10x coding utilities and are looking for things to do. They will start clawing away at Google products.
No way this is threat to google. For the same reason why the same hordes of engineers did not managed to compete with large companies up to now. And for the same reason they were not producing all that many novel small apps last 10 years.
This is winner takes all economy. Tokens or no tokes, this is not the econony of small competing companies. This is the world of big ones.
If only there were laws about antitrust. Oh well.
are your peers me, myself, and I? that is a wild claim. I'll start asking around but I don't think I could find one person that says they don't use google search anymore