paxys
6 hours ago
Ryzen AI Max Plus Pro 495
How does a CEO read this and not immediately fire their entire marketing team?
gentlewater
6 hours ago
I know right. Where’s the «Elite»?
soggybread
5 hours ago
Don't forget the X's as well, i'm looking at you Amd RX 7900XTX
ethbr1
6 hours ago
What is this, Dwarf Fortress?
kryptiskt
6 hours ago
Because it was the CEOs idea?
TYPE_FASTER
6 hours ago
They were just leaving room for the "Ultimate" model, to be released next year.
processunknown
6 hours ago
Dell did this too with their workstation laptops, Dell Pro Max 16 Plus. :/
nrp
2 hours ago
We're running out of space on our e-commerce UI elements and physical labels to fit some of these names.
SAI_Peregrinus
3 hours ago
Schemes like this just indicate they've joined the USB IF.
oblio
5 hours ago
Why would they? It's a very scalable naming scheme, there's even room for Max Plus Pro Ultra, with 256GB of RAM.
cmrdporcupine
6 hours ago
More numbers and letters and phrases = more excite! much customer!
esskay
6 hours ago
Agreed, what the heck were they thinking, it's obvious it should've been Ryzen AI Max Plus Pro Ultra 495.
mrits
6 hours ago
It’s like after 10 years of DLCs where every items has 5 suffixes and prefixes
npn
6 hours ago
AI means it has npu, Max+ is marking the memory channel, PRO is a normal label for chips that have extra security baked in, it has been this way since forever.
I don't see anything wrong with the name.
bdcravens
6 hours ago
I choose to believe this comment is satire.
elAhmo
6 hours ago
You literally answered what is wrong with the name.
izacus
6 hours ago
They did not, can you explain what do you mean?
VulgarExigency
6 hours ago
For those of us with feebler minds than you or him, the name is just full of qualifiers that make no sense.
ethbr1
5 hours ago
To expand, positional definition of adjectives tends to be a bad marketing scheme.
Nobody knows that pro and max mean specific things.
If AMD needs to create a full cross-product of their hardware feature set, because they intend to have a SKU for every possible combination, they probably need a better scheme.
Say what you want about Celeron/Pentium/i3/i5/i7, but it mostly got the idea across (except on the occasions Intel hijacked it to upbrand SKUs).
izacus
3 hours ago
So why do so many of major successful product corporations use this kind of naming scheme?
w0m
5 hours ago
To be fair - I'd much rather the name be overwrought but clear (once you know or have the decryption key to translate) than to have to look up an even uglier chart that i have ~no chance of memorizing to go 'ok, the Tiberian has X, Y, Z and Q and the Cyrian has Q, Y, but Z is nerfed'