I agree that a lot of marketeers send spam but that doesn't mean email as a category is just bad and should be blocked. I am all for anything that can make better use of email as yet another tool in our pockets be it marketing or just run off the mill transactional emails we all send from SaaS (password resets and whatnots).

I don't think this is about that. A lot drip campaign and segmentation tools are based on WYSIWYG editors or UI based flow editors, which puts them out of reach of agents. This turns those into agent friendly workflows. The app will send the email however it sends it before: via SES or whatever via your own code.

yeah that’s pretty much what i thought as well, this rhymes with the post earlier today about DSLs working well as harnesses. i get the logic but i find it depresssing that even language design is now not just AI aware but including it as a core use case.

Sieve is for filtering (mostly dispatch and spam blocks) but admittedly it can be used for contact segmentation as well (similar to SendQL). However it doesn't have any workflow (drips for example) idioms.