freedomben
2 hours ago
The color options are a much bigger deal than I think many people realize. It's been too many years since I saw the studies so I have no hope of being able to cite it, but in a marketing class in college I remember reading about how much people value picking a color they really like, that they feel matches their personality. It increases satisfaction, significantly reduces the cognitive dissonance (aka "buyers remorse") that usually accompanies a major purchase, and increases identity sharing (where the vehicle feels like part of your identity, which is good for brand loyalty and total ownership satisfaction). I've been surprised how limited the color palette usually is for vehicles given all that. It will be interesting to see how Slate does!
efsavage
an hour ago
AFAIK there's actually only one color and you can wrap it. The wrap kits are supposed to be DIY friendly so you can change it yourself when you want a new color.
bitexploder
an hour ago
The body panels are some sort of composite polycarbonate plastic. They offered a number of colors in the UI for the pre-order system. It basically allows you to configure options that are available and see what it looks like. The wraps are (offered) DIY and they claim it will take two people 14-16 hours. They offer a number of colors that cost $500 right now.
Pretty interesting as far as cars go. I think all of the customization options are really smart, but we will see if that is enough for the average consumer. The number of relatively inexpensive options and ability to customize various details rivals some high end car configuration systems, Porsche is famous for letting you customize every detail.
The way Slate has designed their vehicles, they are making it very easy to change just about anything with the vehicle. I can see this being very popular with young people who cannot afford a lot of car, but still want a highly customized and personalized vehicle that they identify with. We will see if all of the other factors work out in Slate's favor.
freedomben
35 minutes ago
> The wraps are DIY and they claim it will take two people 14-16 hours.
Oh man, that is ... a lot labor. I can't imagine many people are going to want to do it
bitexploder
18 minutes ago
They designed the vehicle to be "easy" to wrap. Meaning you don't have to remove trim or anything like that. It is still non-trivial and you would want to do it inside of a garage IMO.
baby_souffle
24 minutes ago
Presumably that's assuming no prior experience. That seems pretty reasonable to me. I would be rather annoyed if I brought it to a professional wrapping shop and they quoted me 15 hours of labor though
dismalaf
24 minutes ago
In the FAQ it says you can also order it pre-wrapped.
laweijfmvo
25 minutes ago
and it will look terrible if you don’t do it properly
xattt
an hour ago
This is great if you have a garage to do it in. This is terrible if you’re an apartment dweller and have no workshop space!
vablings
an hour ago
Parking garage, a friend's house etc.. You make it work.
SoftTalker
an hour ago
Or take it to a vinyl shop and pay to have it done properly in an afternoon.
netsharc
an hour ago
Sounds like the vinyls will feel like "Hooray my own kinda car!" but will end up in the storage room with "I'll stick these on later" note in the buyers' heads.
baby_souffle
26 minutes ago
You can order a wrapped professionally from the factory. Depending upon which segment of the body panels it's as cheap as a few hundred bucks all the way up to something like 800 bucks for a full wrap.
I don't think I've ever gone shopping for a car and had the dealer present me with the exact same trim options but color selection was only going to change the MSRP by $800 at most...
pjc50
an hour ago
I think this is starting to change, fortunately, with things like the yellow Renault 5s.
Mind you, when ordering a lease car for the first time recently, I did notice that I was paying a premium for non-bland colours. I suspect the weird financial structure of new cars has - they're often not bought to hold, but leased - has a lot to do with the blandness.
ellyagg
an hour ago
I noticed recently it’s cool to match the color of your vehicle to your house
zamadatix
an hour ago
cvdub
an hour ago
Definitely!
Gen Z & A value uniqueness and authenticity. I think the customization options will resonate a lot with them.
V__
an hour ago
That was my first thought as well. I can't articulate why, but if the company and product survive a few years, it feels to me like it might become a modern "cult" car.
whatever1
an hour ago
And then they pick black or white.
xnx
an hour ago
Wraps are nice because they're not permanent and don't affect resale value. Having a car without a wrap might soon be as unusual as a phone without a case.
formerly_proven
an hour ago
ime for many models colors are sufficiently rarely ordered from the factory that they ironically have higher resale values than the standard grey/white/black ones.
x3qt
an hour ago
I thought only poor people used phone cases. Otherwise, what’s the point of having an iPhone Air or any other premium built phone at all?
keanukerr
an hour ago
How many people have an iPhone Air?
x3qt
44 minutes ago
That’s exactly why I added “or any other premium.” Why buy a sleek phone made of premium materials just to bury it in the cheapest, ugliest, chunkiest plastic case you can find?
baby_souffle
23 minutes ago
I don't think the super cheap and chunky phone cases are analogous to a wrap here.
I know more than a few people with very expensive phones covered in thin carbon fiber style cases which are there purely to protect the glass and metal from egregious scratches, though.
vel0city
an hour ago
> The color options are a much bigger deal than I think many people realize.
Any mass-market car has practically the same color options. Wraps have existed for a looong time.
eddieroger
an hour ago
Wraps exist for folks who pursue it, which is always going to be a subset of those who only look at dealer / manufacturer options. Being able to get a wrapped vehicle off the line is a new option for most buyers.
bitexploder
an hour ago
Slate does not wrap the vehicle at manufacturing time. You do it or a service center does it for you.
baby_souffle
22 minutes ago
Is that confirmed?
I was under the impression that you could order wrap from factory and it would come wrapped and not in a kit ready for you to apply.
vel0city
an hour ago
> Being able to get a wrapped vehicle off the line is a new option for most buyers
It isn't an option here. When you go to pick a wrap it directly states:
> 2 people required. 12-16 hours. A big commitment for a DIYer. We'd recommend professional installation if you're not sure you can tackle it.
The only difference is you're shopping around at wraps at purchase time, you still need to either put it on yourself or find your own shop to install it post-delivery. No different than you driving any other car off the lot and going to the body shop down the street and having them wrap it for you.
SoftTalker
an hour ago
I'm not sure they are. I don't think most people give two shits about the color of a vehicle, that's why most of them today are white or silver.
volkk
42 minutes ago
I think people care more than you think and it's mostly an effect of the limited options setting the tone/culture for most of society so when "exciting" colors randomly come out, nobody wants to stand out amongst the sea of silver/black/white. I bet if cars became more funky on average, people would exercise a lot more freedom in selecting wilder colors. An example of a culture of fun selection is snow sports. Colors rule the landscape, and yes sometimes for safety, but it's also because it highlights personality.
freedomben
34 minutes ago
Agreed. I care about the color, but not enough to wait for "special order" so I end up taking whatever is in stock at the dealership, which is always the bland colors. I love a green car, but there's almost never an option (or the green is hideous)
llm_nerd
an hour ago
The four most common vehicle colours in the US are white, black, grey and silver. I believe this covers like 80%+ of vehicles. Canada is worse still (so much so that many makers basically just offer the shades of grey, sometimes with a special-order red or something for the rebels), and a few days ago I was on a walk and saw a light turn red and a dozen cars that pulled up to stop and every single one was white.
People have other colour choices, but they're constantly choosing the most spectacularly boring, neutral colours possible.
The colour thing is neat, but I'm not sure it's going to be a big deal. It might actually lead to the paradox of choice where people basically feel even worse about their options.
chucksta
an hour ago
It also just so happens grey scale is almost always cheaper. Car color historically correlates with prosperity in the US
https://magazine.northeast.aaa.com/daily/life/cars-trucks/au...
https://www.ppg.com/en-US/autocoatings/color/history-of-colo...
jwx48
37 minutes ago
That strikes me as a forced correlation. Something along the lines of "some people are willing to pay more for British racing green, so let's charge $X for it".
llm_nerd
an hour ago
I really don't think that's a big factor in this, at least in modern times. Maybe it was once the case where colour was difficult or something.
I mean I see the inverse as true, and entry level vehicles seem to have the most colour diversity in their sales. It is cars like the Nissan Versa where you see real colour variations.
freedomben
32 minutes ago
> It might actually lead to the paradox of choice where people basically feel even worse about their options.
Very good point, that will be interesting to see
vel0city
an hour ago
Going by what I hear talking to friends and family, they often don't want to choose outside of those range of bland colors as they're worried about resale value. Its probably easier to find a buyer who is OK with a black car than someone who would want metallic purple and gold car or a bright pink car.
Wraps are typically pretty easy to remove. Far easier than removing a paint job.
deltoidmaximus
an hour ago
I could have sworn there was actually some kind of study that proved this. Cars are sufficiently expensive and longer lived these days that resale value is actually something buyers at least think they need to take into account.
It's actually a little depressing if you're sitting in traffic, just watch the cars go by and see how few of them actually have a unique color. And most of the exceptions are something like an almost gray blue.
For my part I've found new car styling hideous with little difference between brands my entire adult life. Probably for nostalgic reasons I like the sharp geometric shapes of cars from the 1980s which largely disappeared with a focus aerodynamics for gas mileage. So I'm usually satisfied with whatever color is on the lot since I hate the look by default anyway.
sokoloff
14 minutes ago
If you’re that worried about resale value, I’d think that buying a 2-4 year old used car is a way better proposition.