Companies pay bots 63B per year, while they try to reach humans

2 pointsposted 6 hours ago
by tzofit
(nexertise.com)

3 Comments

tzofit

6 hours ago

It's disturbing that these mega advertising channels (LinkedIn, Meta etc.) allows this. Because if they didn't, they would lose billions.

yisrael_g

6 hours ago

It's true, but the system seems to be running the way it is for decades. What's the proposal?

tzofit

6 hours ago

Verify that a human engaged. Don't assume someone clicked on a banner. Verify that a "human" engaged with the campaign.