Dad Books Are a Dying Breed

7 pointsposted 13 hours ago
by paulpauper
(wsj.com)

3 Comments

mannyv

10 hours ago

It's crazy that a bestseller (Grant) sold 382k copies. That's a rounding error for Mr. Beast.

Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?

The answer: nothing.

The book industry is surprisingly bad at marketing, given how big it is/was.

bfkwlfkjf

9 hours ago

I think that's just a nature of the type of entertainment. Reading is harder than watching, and so comparing the two will always lead you to that conclusion.