From their most recent form 990: "Advertising and Promotion: $41,505,368; Grants (domestic + foreign): $36,693,172". More than anything it's a self-licking ice-cream cone. Ads that solicit donations for more ads.
> Kids in need aren’t even really the target of the organization’s financial efforts. Instead, those go to 17- and 18-year-olds seeking gap-year trips to Israel and their families.
This is priceless.
This was the biggest eye opener in that entire article
In California, I remember KFI AM640 ran this ad for a good long time. IIRC in the mornings, during commute times.
Going to be interesting to see if they adapt their messaging to be more explicit about who their beneficiaries are, or just stop soliciting in CA. Seems like a good chunk of their donations could come from CA, so it'd be a big loss. Maybe they'll instead spin up some CA-based beneficiaries so they can maintain their mission without having to be more explicit about who is benefiting exactly.
There are no "beneficiaries" it's a grift!
I think the kids who get to go to camp or Israel for free are beneficiaries. It's not like all of the money goes to executives' salaries, right?
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OMG, I thought those ads were annoying but this tops it off.
As a non-American, I never really bothered looking up if this was just a weird Family Guy joke. There you go.
every single time we are scammed out of money it is one country that benefits the most !
pulls up a chair Oh? Do tell! Which is the sole country scamming us out of money?
Is it really scamming if it was all theirs from the start? We're all their property, you know.
G-d said so.
The broadcast companies that have been selling air time to K4K for two decades should be held accountable for misleading advertising. Oh wait, the broadcasters own the US Congress and federal regulators. Never mind.