jp57
6 hours ago
The horizontal control of venues is only one issue. A perhaps bigger issue is the vertical integration (if that's the right term) of first-party ticket sales and resale in one company. Ticketmaster has no real incentive to try to prevent resellers from buying up all the tickets on first sale, because it gets to charge fees on all the resales through its platform. The more times a ticket is resold, the better.
I don't believe a court would ever mandate this, but I'd like to see tickets sold by dutch auction: All tickets start off for sale at some very high price, like $10000, and the price declines by some amount every day until it reaches a reserve price on the day of the concert. Buyers can purchase as many tickets as they want, but professional resellers would have to guess the price that would let them clear their inventory at a profit. Under a system like this the best seats would go earliest (at the highest prices) while the nosebleed seats might still be available on day of the show, or not depending on demand.
autoexec
6 hours ago
Why not just ban the transfer of tickets and allow refunds? You buy a ticket, you show your ID at the door. Early refunded tickets get resold online and late refunds are sold at the venue. All seats, including the best seats, go to actual fans instead of scalpers just hoping to make a profit while providing zero value. First choice in seats goes to the most passionate and attentive fans.
hgoel
3 hours ago
Alternatively only allow transfers within a very short period of the event. Anyone with a legitimate reason (giving to a friend etc) can work it out even on the day of the event. But scalpers have to take on a big risk buying up the good seats early, because they have a short window of time within which to secure a sale (buyers won't risk pre-paying, sellers can't risk prospective buyers backing out at the last minute).
Another tactic I've seen when there isn't assigned seating - just different tiers of seating - is to hold back some small portion of tickets to release shortly before the event, devaluing the scalpers' listings.
Online streaming tickets can also help, especially if the fans have enough of an anti-scalper stance. They'd choose one of the endless live streaming tickets over buying from scalpers just to go in-person.
I can only assume that the people flippantly proposing that the solution should be to restrict consumer freedoms don't attend these types of events themselves. Why should we immediately jump to limiting freedoms when we can increase the risk of scalping enough to be beyond the tolerance of most scalpers.
chadash
2 hours ago
What stops a scalper from buying early and then guaranteeing someone they will transfer the ticket on the day of the event?
hgoel
2 hours ago
How is a buyer supposed to trust that the scalper won't just run away with the money? And conversely, how is the scalper supposed to trust that buyers aren't just feigning interest and will back out at the last minute?
Even escrow systems don't necessarily bypass this because ultimately the buyer is likely spending on more than just the concert ticket. They're probably taking time off work, maybe traveling in from another city or country. So even if they might get their ticket money back if the seller backs out, by the time that happens, it's too late to get refunds on everything else.
And combined with the possibility of getting lower prices closer to the event (extra drops from the event, honest resellers who just can't make it, scalpers trying to cut their losses), even buyers wouldn't commit early to scalper prices.
bombcar
an hour ago
We'll start a HN online marketplace, called "Dive Station" that will guarantee everything and offer insurance and double-your-money back guarantees.
We'll get bought out by TicketMaster within 5 years.
paulryanrogers
2 hours ago
Maybe limit total number of transfers among all tickets. Because it should be a small minority of legit transfers.
Scalpers should be less likely to take a chance their transfer will be denied, whereas to a legit customer and friend ticket is otherwise worthless and just a best effort anyway.
Or beyond the first X% of transfers you do more rigorous validation. Like asking for the original buyer to call in to confirm in realtime. Something not easily automated.
switz
4 hours ago
Though this would be mildly annoying for the earnest case (selling a ticket to a friend), it would be the actual solve to the problem.
The parent's suggestion still creates artificial scarcity, which is the real issue: people buying tickets they have no intention of using.
The problem is that the artists, venues, and ticketing companies benefit from this artificial scarcity. So we'll never see it change.
sporkland
22 minutes ago
We can agree scalpers are net negative.
And I like your ideas but I don't see why the venues and artists don't want to capture more of what people are willing to pay enabled by what the parent comment suggested.
I wonder if in your system it actually attracts fans or just people that have the time to wait for tickets.
zeroonetwothree
5 hours ago
It’s kind of annoying in practice. For example you buy four tickets to go with your friends. But you get sick so you offer your ticket to a different friend instead. Oops that’s not allowed so now no one gets to go? Or you buy tickets as a gift for someone.
There’s a lot of legit reasons to want transfers, outside of scalping.
tjwebbnorfolk
5 hours ago
I can't do this with airline tickets, hotel bookings, train tickets, dinner reservations, or any other kind of receipt that allows me to put my butt in a seat at a specified time.
Why are concert tickets special?
Kirby64
5 hours ago
Airline tickets and train tickets are because they want to identify the person, for tracking/supposed national security purposes. Also, you typically can transfer train tickets. Depends on the country.
Dinner reservations: I’ve literally never had an issue “transferring” a reservation. There’s no verification, often, and the reservation tools typically let you change contact details. If I present myself as John Smith, I’ve never once had anyone question that.
Concert tickets are almost certainly in the 'dinner reservation' category. They have no need to identify me for national security reasons, so transferring them should not be a problem.
dghlsakjg
3 hours ago
Airline tickets are done for identity at some level (although even that is dubious since until recently you could fly without any id at all), but at another level they charge exorbitant fees to change the name on the ticket or even to just cancel the itinerary.
mr_toad
3 hours ago
Seems to be partly price discrimination, I guess that people willing to pay more will fork out for flexible tickets. Same goes for seat allocation.
coderjames
3 hours ago
> Concert tickets are almost certainly in the 'dinner reservation' category. They have no need to identify me for national security reasons
Admittedly I haven't been to many concerts, but 'national security reasons' seems like a reasonable rationale to me because a packed concert sounds like a great place to set off a suicide bomb vest for maximum impact. Have a cut-out who doesn't raise any red flags buy the ticket and hand it off to the person wearing the vest. No ID check? Mass panic ensues when the vest goes off, and people are hurt in the stampede for the exits even if the blast radius of the vest itself isn't all that large.
alistairSH
2 hours ago
Metal detectors or whatever other measures are a more direct solution
mixmastamyk
3 hours ago
Lots of big venues have metal detectors or wands, which targets the right thing, instead of privacy.
bdangubic
3 hours ago
there are 300 people on the plane (big one) and 80k people watching taylor swift. national security is funny way to put this…
kube-system
2 hours ago
To be fair, we didn't start having the government screen people on planes when hijackers were merely endangering one plane worth of people. About 3,000 people died and likely tens of thousands of people were injured before we started doing that.
guiambros
3 hours ago
I like the combined suggestions of three other commenters:
1) Allow transfers during a very short window (e.g. 24h before the event)
2) Allow full refunds up to x days before the event
3) Release a small batch of tickets 24h before the event, as a way of reducing the chance for scalpers to make money, and giving real fans a last chance without paying exorbitant prices
All three together offer a reasonable tradeoff. The tickets will go (mostly) to real fans, yet still giving you flexibility in case your plans change (work, sick, etc). And if you know well in advance, you can get a full refund, without having to worry with reselling, paying commission, etc.
Also prohibit secondary markets entirely. Similar to airlines, there's no reselling of tickets.
Of course, this is just wishful thinking. Too many intermediaries benefit from screwing showgoers, so this will never be implemented.
kube-system
2 hours ago
For most popular events there are enough people who want or need to make plans more than 24h in advance that scalping would still be profitable.
tshaddox
2 hours ago
Pretty sure with air travel it's just a security issue, and all the other ones you can totally do.
traderj0e
4 hours ago
I think they do kinda work that way. When you buy an airline ticket through some third-party website, the price is lower than the main site, yet they're making a profit. They must be hoarding then reselling tickets with the airline's permission, right? Same with cruises.
The thing is, you as an individual can't transfer tickets because of what the other person said.
autoexec
4 hours ago
> For example you buy four tickets to go with your friends. But you get sick so you offer your ticket to a different friend instead. Oops that’s not allowed so now no one gets to go?
Or you give your friend's names when buying their tickets so they can go even when you can't or you have them buy their own tickets, or you're sick so you get a refund for your four tickets and your friends each buy their own afterwards.
rurcliped
4 hours ago
For many events, the demographics lean toward age groups where people have jobs with work schedules that aren't known more than a few weeks in advance. The initially planned friend group (e.g., four people) can have little overlap with who is actually free on the event date and actually attends. Also, if the event has assigned seating, people buying their own tickets typically has the adverse outcome that you can't sit together.
dghlsakjg
3 hours ago
The rebuttal is: works fine on airplanes (minus abusive change fees for economy seats)
hgoel
3 hours ago
Most flights are available at high frequencies (on the order of days, weeks) compared to concerts (once a year or so). You also don't care as much about sitting together on a plane.
ipaddr
13 minutes ago
You care just as much on a plane. Sitting beside wife/friend => stranger
hgoel
8 minutes ago
I disagree, if you can't get seats with your friends in a concert, you might just not go because the social aspect is part of the experience, but if you can't get neighboring seats on a plane, you'd (or at least I would) just tolerate it since you would still get to be together at the main event (the destination).
bdangubic
3 hours ago
> It’s kind of annoying in practice. For example you buy four tickets to go with your friends. But you get sick so you offer your ticket to a different friend instead. Oops that’s not allowed so now no one gets to go?
Get a refund if you can't go
> Or you buy tickets as a gift for someone.
This is easy part.
> There’s a lot of legit reasons to want transfers, outside of scalping
There of course are but they pale in comparison to what is currently happening with scalping. And as many have pointed out, there are a lot of other "tickets" we buy that are 100% non-transferable, these are because wrong people are making too much money
alistairSH
2 hours ago
We don’t have to use one broken market (airline seats) as a model for another broken market (concerts).
Anyway back to the top post - a Dutch auction foods almost all these issues without weird rules.
ipaddr
a minute ago
A Dutch auction kills first day sales and would affect those who need to plan ahead. It will create less ticket sales for medium tiered acts.
carlosjobim
5 hours ago
> Oops that’s not allowed so now no one gets to go?
You sell your own ticket back to the event. Your three friends of course have their names on their tickets, so they can go if they want to.
> Or you buy tickets as a gift for someone.
Do you buy gifts to people whose name you don't even know?
cococohen1122
3 hours ago
I tend to buy 2-4 tickets for a show way in advance of me knowing which of my friends would go with me
redwall_hp
4 hours ago
That's fairly common in Japan: you can't transfer tickets, as they get a name attached at purchase, and many concerts use a lottery system. You register interest in tickets, and if you're selected, you get a window to buy them. No camping out the minute presales open, and the price is the price instead of rent-extracting dynamic bullshit.
Square Enix did that for the Final Fantasy conventions in the US as well (where details of the next FFXIV expansion will be announced later this month), but they added an additional requirement. You have to have an active subscription to the game to even have a chance.
Loughla
3 hours ago
The Savannah bananas do that for their tickets. You enter a free lottery to buy tickets then pay the same price regardless of when you buy them in that window if you're chosen. I don't think there's much scalping that happens with their tickets, so it must work.
benoau
30 minutes ago
That's too consumer friendly.
121789
3 hours ago
doesn't work. the venue/artist/original seller would have a huge liability for refunded value that they don't want to hold
"all seats, including the best seats go to actual fans" is not something solved by your solution
traderj0e
4 hours ago
The venue would make less money this way, and preferential seats would be given to whoever managed to get a request in first.
nradov
3 hours ago
Another option is to just go see live shows at local independent venues instead of letting Live Nation jerk you around.
QuantumFunnel
3 hours ago
None of the big artists people want to see ever play at those venues
nradov
2 hours ago
That's exactly my point: boycott the artists who contract with Live Nation. Your life won't be any less rich if you go see a local band instead of Taylor Swift. People have so many options now and yet they're afflicted with this weird FOMO.
dfxm12
2 hours ago
These are getting harder to find, but it's worth it. When I was in high school/college, I didn't need a YouTube algorithm to bring hip music to my attention. I just needed the flyer with upcoming shows at the church basement.
echelon
6 hours ago
> Why not just ban the transfer of tickets and allow refunds? You buy a ticket, you show your ID at the door.
Because everyone on the seller side - including artists - make money on this.
If parties other than fans / buyers cared, it would be a solved problem.
ceejayoz
5 hours ago
I've seen quite a few artists opposed to it.
Quick example: https://www.instagram.com/p/DWWlQS-Dhj7/
lmm
2 hours ago
Artists will claim to be opposed because fans like it when they do so.
freejazz
5 hours ago
The tickets are all electronic now and they can already do it. Most artists don't want them to.
srmatto
6 hours ago
It should also be said that they could do anything at all to prevent these professional scalpers from scooping up all the tickets at once, including even merely closing those APIs entirely but they continue to do nothing about it.
The verified re-sale thing as you have correctly pointed out just allowed them to pretend like something was being done about scalping while it actually just let them make more money on the resale fees.
hackingonempty
5 hours ago
> It should also be said that they could do anything at all to prevent these professional scalpers from scooping up all the tickets at once
Oh they did something about it. The ticket brokers can't scoop up all the tickets because many of the best ones are now only released as "Platinum" tickets at 2-5 times the price.
bombcar
an hour ago
The only "fair" ways are to have a lottery for non-transferrable tickets, or have something akin to a dutch auction so that the band/venue captures all of the value - meaning tickets would be astronomically priced.
Avamander
4 hours ago
> including even merely closing those APIs entirely but they continue to do nothing about it.
At the same time I've been bit by a ticket vendor's anti-bot block by simply browsing the site and clicking their own "retry" button.
I'm sure if I'd've written a script, it would not have gotten hit by that garbage.
hsbauauvhabzb
4 hours ago
Creating a market by enabling middleman to sell you tickets at a higher price but with a better UX really is something.
CodingJeebus
6 hours ago
It's long been speculated that they clandestinely participate in the resale market. If the goal of a business is to maximize profit and they control the market and technology around it, they have everything they need to push prices to the absolute limit that a customer is willing to pay.
Based on what came out during the course of the trial, it would not surprise me at all if they are double-selling tickets.
sally_glance
3 hours ago
It's wild that everyone seems to have forgotten that Ticketmaster acquired TradeDesk and actively marketed to scalpers [1] just a couple of years ago. Seems they shut down the platform last year, maybe the "ticket bank" [2] idea worked better... Pretty clear to me that they will use any chance to monetize their monopoly.
[1] https://www.cbc.ca/news/business/competition-bureau-ticketma...
[2] https://www.musicbusinessworldwide.com/judge-signals-hell-le...
doctorpangloss
5 hours ago
it's all an aesthetic experience, no? for the live entertainment business, it is aesthetically important to fans of Bruce Springsteen that his tickets have a number on them that appears on a website that feels good, and that number happens to be "price of ticket," even if hardly anyone is actually paying that number - they are usually paying more.
personally, i don't think any of this legal shit matters. the sherman antitrust act is 1 paragraph long, so it is flexible in terms of how you want this stuff to work, from a, "I would like the world to work as though it were governed by a priesthood" point of view. so it's reductive to talk about, what does the law say? very little of interest.
how should it work? live nation should be able to do whatever the hell it wants. it would make more money for everyone, at the cost of nothing. it would be good for the music industry to make more money. apple should not have lost the antitrust case over books either. nobody forces you to go to concerts! if you have a problem with ticket prices, make tiktoks complaining about it targeted at the artists. stop listening to their music. but IMO, the live performance cultural phenomenon, it doesn't benefit from this kind of regulation.
Onavo
5 hours ago
Or easiest is to require KYC for all the buyers (tie ticket to person instead of allowing bulk purchases) and limit ability to resale at scale. This would easily allow them to blacklist scalpers. It's not like they don't know who you are from the payment information, and tickets are often verified against driver licenses at entry.
ryandrake
6 hours ago
I'm always annoyed by this kind of news. The problem has existed for a long time, and finally, FINALLY, a court weighs in on some very narrow sliver of the problem, meanwhile things keep getting worse.
It always feels like the scene in Lord Of The Rings where they're waiting for the Ents to deliberate on the big war that's going on, and then after an agonizing amount of time they announce that they just said Good Morning and decided their guests weren't Orcs.
Like jeez can justice move any slower?
scarecrowbob
5 hours ago
Having produced, performed in, and engineered a number of shows and festivals, this is a terrible idea for a pricing strategy.
Consider portajohns for an outdoor festival- incentivizing folks to wait until the last possible minute makes it impossible to determine what the needs are there, so how do you plan for how many shitters you need to bring and maintain for, say, a 3-day festival?
Consider that "festivals discount early sales" might be a kind of Chesterton's Fence, and you might question why they do that...
jp57
4 hours ago
Not everything sells out right away, though. I've bought concert tickets on the day of the show more than once. Somehow they still managed to have all the concessions staffed.
But regardless, the formula for decreasing the price could be adjusted. For example, it could be an exponential decay toward the reserve price, with the decay rate set so that most of the decline in price is early.
Or, for shows that are entirely general admission, like festivals, you could use the alternative form of dutch auction: when tickets go on sale, everyone bids what they're willing to pay for some number of tickets. Then the bidding closes (with ample time for planning), and the bids are cleared in descending order of price, and everyone pays the amount of the lowest clearing bid. This method would find a price closer to the true market price of a ticket and discourage speculators.
scarecrowbob
12 minutes ago
The issue is that most events don't even sell out. This is a terrible idea.
sgron
6 hours ago
Ticketmaster actually experimented with this https://www.aeaweb.org/articles?id=10.1257/mic.20180230
jp57
6 hours ago
Our basic findings suggest that the auctions “worked”: price discovery substantially improved; artist revenues roughly doubled versus the fixed-price counterfactual; and, perhaps most importantly, the auctions eliminated or at least substantially reduced potential resale profits for speculators.... And yet, over the decade that has passed since the time of the data, rather than coming into more widespread use, primary-market auctions for event tickets instead disappeared.... We conclude by speculating as to why the auctions failed to take off. As discussed in the introduction....
They don't seem to mention the most obvious reason: the same companies profit from both the primary and secondary market. Why would TicketMaster want to reduce the number of resales when it collects fees on them?
GuB-42
4 hours ago
AFAIK Ticketmaster doesn't decide, they are a service provider with a variety of options for their customers (the performers).
The customer picks an option (no resale, limited or not resale price, etc...) and Ticketmaster does it, taking a commission in the process. Maybe the commission changes depending on the formula, but really, they don't care about the details, they are getting the money no matter what.
The problem is not the situation about resale and all that, I would say that part is the customer fault, not Ticketmaster, they are the ones who picked a formula. The problem is that by being in a monopoly position, they can charge high fees, making the tickets more expensive. And by more expensive, I mean something like 30% more expensive, not 300% more expensive.
I don't think Ticketmaster offers a dutch auction, but I guess that if you are big enough and if that's what you want and if you can pay, they can deliver.
toofy
4 hours ago
I disagree whole heartedly. The organizations should absolutely have the choice to price tickets to their events however much they choose. And they should have recourse for people who choose to ignore their wishes.
Its their product. Why would you want to take that choice away from them?
An example, I spent some time working for an organization who felt strongly that retirees living on a fixed income should always be able to afford tickets to their events. They would bring in big name musicians to perform and charge a fair price specifically so those people could afford it. Why would you want to take that choice away from that organization and force them to price out the elder community members they were trying to serve?
Its the organizations event, they should always have the choice to charge whatever they want.
traderj0e
4 hours ago
The reselling seems fine to me as long as other resellers can compete. It's a classic market.
guelo
3 hours ago
What I'd like to see is the banning of real time dynamic pricing of any kind in all industries.
carlosjobim
5 hours ago
> Ticketmaster has no real incentive to try to prevent resellers from buying up all the tickets on first sale
The incentive would be to jack up the prices themselves and take any profit which would have gone to scammers. Supply and demand.
esseph
6 hours ago
> A perhaps bigger issue is the vertical integration (if that's the right term) of first-party ticket sales and resale in one company.
Similar problem with "healthcare" insurance companies in the US.
We need a global crackdown on the breadth of markets a company can be involved in - somehow.