socialvideogen
17 hours ago
Interesting space — the creator economy has a massive representation gap at the mid-tier. MrBeast-level creators have full management teams; anyone with under 500k followers is essentially running a small business alone.
Curious how you're handling the cold start problem on the brand side. Do brands trust AI-negotiated deals the same way they trust a human rep vouching for a creator? That human credibility layer seems like the hardest thing to replace.
For context, we're also building in the creator tooling space — focused on the production bottleneck rather than deals. Would be interesting to see how the tools layer and the business layer could complement each other.
aa_y_ush
17 hours ago
thanks for the response. Yeah we have had really good results so far. working with multiple musicians, wellness creators. We are still an agency at the end, so the AI prowess stops at the best possible contact and brand-fit discovery. We open the thread to the creator once a brand responds positively and provide rich context on past deal sizes, active ad-spend etc to the creator to help them close the loop.