I built Nativly as a flat-rate, DNS-level language localisation tool. You add a single DNS record, and we handle translation in 60+ languages, metadata injection, hreflangs, sitemap generation, and language-specific URLs so your translated pages can be indexed and ranked by Google — without touching your codebase.

I started working on this after running into the problem myself. A previous platform I worked on got significant traffic from non-English markets and I struggled to serve those users. The solutions available were either enterprise-focused or they charged per word — which always felt like a tax on growth to me.