Rufus has actually become the standard for reliably making the most effective USB sticks for installing Windows. For quite some time now.

The most gifted engineers in various parts of the Microsoft organization have been using it themselves and recommending it more & more.

Rufus handles so many different kinds of ISO, it's well-established for years that if a download fails to make the ideal USB, there's something wrong with the USB device or the file, not anything wrong with Rufus.