An issue with this approach is that engaging in this way can start to reset your standards for "toxic people", and not in the cheerful "I'd like to buy the world a coke" manner.

One other issue I've had when I have tried to do this is that largely the "big" horrible issues with things are systematic rather than interpersonal- it doesn't matter who is operating the "baby seal blender", its operation is both the harm being done and the reason why "baby-seal-smoothies-r-us" operates so unless you cease the very profitable baby-seal-smoothy business the harm isn't going to stop.

Not to say that those issues are universally applicable, but rather to note that when you dance with the devil you need to observe how the devil is dancing with you; if you're going to go that way you need to be really careful in ways you don't need to be careful if you, say, just go work in a situation where the harm you create is less obvious and immediate.

Or Simple Sabotage[1]?

[1]: https://www.gutenberg.org/ebooks/26184

>That is what they did to those protesting Google’s complicity in Israel actions in Gaza.

I can't believe Google chose the 1 billion dollar IDF contract over the wishes of 50 (ex-)employees.

> he’s a non white immigrant!

This seems like a very white-centric categorization to assume that a Tamil Brahmin should necessarily see himself as in the same racial solidarity group as a Somali, Haitian, or Venezuelan as opposed to a European.

Cowardice is the wrong word here. It implies that these people have a desired action that they're not taking because of fear, weakness, or hesitation.

What tech companies actually have is rapacious sociopaths for leaders. They have purposely brought about the current state of affairs through intensive lobbying, spending, and direct action.

For the most part, they don't believe that they should be held accountable for their behavior. They don't fundamentally believe in democracy, and many of them don't really believe humans and human life are more important than some other abstract concept that they have in their heads. At root, they all believe in rule by the elite.

This may seem like an argumentative distinction, but I would counter that it's crucial to understanding what we have to do next, which is not to try to convince them, but rather to take back the power that they've accumulated over us, against their best efforts to stop us.