Apple cuts Vision Pro production and marketing after weak sales

6 pointsposted 12 hours ago
by nutjob2
(ft.com)

8 Comments

al_borland

10 hours ago

I thought I was going to get v2, but a processor update and a headband aren’t enough. It still seems like it struggling to figure out what it is, and still seems heavy.

I think I’m waiting for a design refresh that reduces weight and lowers the price, while also clarifying what problem this actually solves. I think this is what most of the market is waiting for.

intothemild

5 hours ago

> what problem this actually solves.

Exactly. Meta also decided to do some changes, from what I understand they cut staff, and have signalled the hardware will live longer between models. They also seem to signal that the next model will prioritise gaming. Which seems the most logical choice for VR/AR.

Spacial computing, just doesn't seem like something that's solving a problem.

bentt

5 hours ago

someone please explain why Liquid Glass has been given such priority if this is the case?

and if you say “glasses are coming and will take over” i just really don’t believe it. people Do Not Want AR glasses for everyday use! Shout it from the rooftops!

aspenmartin

2 hours ago

Yea what’s your reason or source for this claim? I think meta themselves were surprised by the market reception of ray ban metas, and Apple is completely pivoting in response to the latest AR glasses release from Meta so those two facts alone seem to negate your claim.

rasz

2 hours ago

Same reason Microsoft pushed Tiles so hard during Windows 8-10 while their phone effort was faltering.

bitlax

4 hours ago

I absolutely do, I just don't want to wear BCGs.