Zara uses AI to dress models virtually rather than book new photo shoots

12 pointsposted a month ago
by Vaslo

7 Comments

b3ing

a month ago

Not sure that Ai will show a proper fit. People want to know if something is baggy, tight, how the material moves to see how thin/cheap it is, etc

garbawarb

a month ago

You already don't get this with fashion photography. "The model is 6'1 and wearing a size M" is meaningless when you don't know their weight, dimensions, or whether they've clipped the back to make the garment appear trimmer for the photos. Trying an item on in person is the only way to know whether it's good, and that's the potential AI disruption I'm most interested in.

jbverschoor

a month ago

I would be VERY happy if I could use my own sizes on a proper 3d model and see if it fits

hulitu

a month ago

Zara is crap (buy something, wash it, changes shape, throw it away). So it is no wonder they also use crap to promote their clothes.

user

a month ago

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