Humans are social animals and we have evolved to form emotional bonds with one another, and a primary means by which we do this is the use of language.

LLMs are good enough at responding in natural language to fool our brains into thinking of them as other people, and therefore we form emotional attachments to them. This isn't strange, humans form emotional bonds with inanimate objects and animals and anthropomorphize things and concepts all the time. LLMs are just really good at hacking that part of our brains.

Same reason people go to Disneyland and pose with someone costumed as an anthropomorphic cartoon mouse: people model their gods after their own experiences and ideology.

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