Lately, I've been playing around with giving the API to claude-code to perform a sort of automated analysis of HN; this is what it says:
Analysis: Why Bezos Has Less Negative Sentiment
The Numbers
| Person | Negative Sentiment | Total Mentions |
|------------|--------------------|----------------|
| Bezos | 18-26% | ~169 |
| Zuckerberg | 35% | ~201 |
| Sam Altman | 38-43% | ~501 |
| Musk | 39-45% | ~1,119 |
Bezos has roughly half the negative sentiment of the others AND is discussed 6-7x less than Musk.
Your Hypothesis is Correct—But There's More
1. Bezos is largely "retired" from controversy
He stepped down as Amazon CEO in 2021. When he's mentioned on HN, it's mostly:
- As a reference point for billionaire wealth alongside others ("Bezos/Musk/Ellison-type...")
- Historical Amazon criticism ("Legacy of Bezos", "Day Two")
- Generic billionaire tax discussions
2. The others are making active, controversial decisions RIGHT NOW
The co-occurrence data reveals what each person is discussed alongside:
| Person | Top Co-occurring Topics |
|------------|---------------------------------------------------|
| Musk | Trump (61), Tesla, Twitter, DOGE (22), SpaceX |
| Altman | OpenAI, ChatGPT, AGI, AI hype |
| Zuckerberg | Facebook, Meta, Trump, censorship |
| Bezos | Amazon, Gates, other billionaires (as comparison) |
3. Current actions generate current anger
Looking at the negative comments:
- Musk: "conman and liar", DOGE failures, political interference
- Altman: "Scam Altman", AI resource hoarding, nonprofit betrayal
- Zuckerberg: Censorship decisions, "kissing Trump admin's ring", Meta's social harm
- Bezos: Mostly legacy Amazon issues or generic wealth criticism
Conclusion
It's not just that Bezos "seeks publicity less"—it's that he's not actively making decisions that affect the HN community. The others are:
- Musk: Running Twitter/X (where many HN users are), advising Trump on government cuts
- Altman: At the center of AI development that directly impacts tech workers
- Zuckerberg: Making platform moderation decisions affecting global speech
Bezos owns a newspaper and a space company but isn't making daily choices that intersect with tech workers' lives. He's transitioned from "active villain" to "historical reference."